Sharlene robinson

Providenciales, 7 Nov 2014 – “The new vision of the tourism policy for the TCI”

Colleagues, leaders in the tourism sector, distinguished ladies and gentlemen.
I am delighted to have been asked to extend greetings to you in such an important forum. You will, over the next two days, help to shape the new vision of the tourism policy for the TCI. I say welcome to this Beautiful by Nature Isle to those that are visiting.

I have no doubt that for the foreseeable future, tourism will remain the mainstay of our country’s economy. I am equally convinced that there is much more we can do to improve our product and offering to satisfy and woo our guests. There must be a deliberate plan and course of action concerning this and this is the all important first step. Though we term this a “new vision”, there must remain certain consistencies and determinations without compromise – it must be sustainable; it must be trendy and flexible; we must continue an open dialogue with those whom we cater to; we must attempt to keep their experience unique and exclusive; and extremely important, it must be environmentally friendly.

The greater success of our tourism product depends on these type for guiding and informing us periodically. We must have a continuing dialogue with those to whom we cater and a buy in by all residents who must understand the role we each play in making and maintaining this country as a leading premier destination.

I congratulate the Tourist Board and the Ministry, as well as those of you who consider yourselves stakeholders. You have shown that this is important enough to participate with your presence and ideas.

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