Nassau, Bahamas, December 2024 – The Salvation Army and its long-standing patron, CIBC Caribbean, rang in the sound of hope and generosity during the launch of this year’s Red Kettle Campaign.
The annual tradition, aimed at bringing vital support to those in need, is aiming to raise $150,000 this holiday season to provide assistance to individuals and families across the country.
CIBC Caribbean recently made a $16,000 donation which will in part support the Salvation Army’s Erin H. Gilmour School for the Blind and Visually Impaired.
The bank’s Managing Director, Dr. Jacqui Bend, said, “What makes this campaign special is its genuine impact on communities. As we enter the holiday season—a time filled with joy, gratitude, and togetherness for many—it is essential to remember that this season can bring different challenges for many in our community. Every dollar that goes into a kettle is a gift of hope, helping someone find a meal, a safe place to rest, or simply the support they need to face a new day.”
Dr. Bend also recognized and thanked volunteers for their “labor of love”.
“Volunteers who give their time, warmth, and energy to this campaign, standing by these kettles day in and day out, greeting people with smiles and spreading cheer are the heart and soul of this mission. CIBC Caribbean is proud to also inspire kindness, not just today but every day, in support of The Salvation Army’s life-changing work.”
Chairman of The Salvation Army’s Advisory Board, Felix Stubbs, underscored the campaign’s significance.
“Together, we can ensure that no one is left behind and that everyone has the opportunity to experience the joy of the Christmas season. By inspiring hope today, we are building a foundation for a better tomorrow.”
The funds raised are especially used to offer hot food safe shelter. It also helps to provide new Christmas toys, toiletries, and personal care items to those in need across the country.
PHOTO CAPTION:
HEADER: Standing from left to right are Major Aldene Meo, The Salvation Army Divisional Director of Women’s Ministry; Glenda Whylly, CIBC Caribbean Senior Manager in the Managing Director’s Office; Major Carol Roberts, The Salvation Army Assistant Secretary of Women’s Ministry and Commanding Officer of Nassau Citadel Corps and Dr. Jacqui Bend, CIBC Caribbean Managing Director
1ST INSERT: Students from the Salvation Army’s Erin H. Gilmour School for the Blind and Visually Impaired participated in the launch of this year’s Red Kettle Campaign.
2ND INSERT: CIBC Caribbean’s Managing Director, Dr. Jacqui Bend, stands at right as a donation is made by the youngest supporter present at the launch of this year’s Red Kettle Campaign.