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Nicola Madden-Greig has been named the new president of the (CHTA)

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October 30, 2021 – The award-winning Jamaican businesswoman was elevated to the position during CHTA’s Annual General Meeting last week. She will serve the final year of a two-year term vacated by Pablo Torres, who tendered his resignation as he assumed broader regional responsibilities with Hilton International.
Madden-Greig recognized Torres for his work as president, thanking him “for stepping up to the plate to lead the association at a time of extreme crisis.” She lauded his leadership during the pandemic, and wished him well in his new role as Area Vice President of Operations – Full and Focus Service Hotels in the Caribbean, Mexico and Central America for Hilton International.
In accepting the presidency, she said technology and sustainability will be two of her top priorities as she embarks on a three-year term. She also is looking forward to growing CHTA’s membership and helping the association become an even stronger voice for Caribbean tourism.
Declaring that “Caribbean tourism must not only survive, but thrive,” Madden-Greig stressed the importance of better collaboration, establishing new partnerships and strengthening existing ones as the industry grapples with the ongoing threat of climate change and the continuing challenges of the COVID-19 pandemic.
Looking to the future, she said, “Climate change still presents an existential threat to a sustainable industry,” and added that technology has vastly changed how tourism works.
“From the way we tackle our tasks to how we communicate with co-workers, suppliers, and current and prospective customers, technology has created ripples of change that have impacted companies in every industry,” she said.
As an example, she pointed to the tourism industry’s response to COVID-19, “where the virtual world became front and center and a proliferation of apps, communication tools such as Zoom and Microsoft Teams and other platforms became indispensable.”
She urged members of the Caribbean tourism sector to reimagine the industry and use the latest technological tools to deliver new customer experiences “geared around hyper-customization”.
To that end, Madden-Greig said one of her goals is to create a Caribbean tourism technology task force within CHTA that would examine opportunities to use tools such as artificial intelligence, augmented reality, virtual reality, big data and robotics to establish smart tourism enterprises in smart destinations, utilizing smart teams.
However, she said, while technology offers innovative solutions, she cautioned the sector against compromising the trademark, authentic warmth of Caribbean people, noting that “a resilient, engaged, human-centric and sustainable industry is critical in this new paradigm shift.”
This people-centered approach, she added, “must continue to be an integral part of the planning process as we embed Industry 5.0 technology into tourism enterprises and work to upskill, reskill and provide support mechanisms for team members to transition into new roles or to provide exit options and support.”
She affirmed that small, micro and medium-sized tourism enterprises must not be left behind in the shift to a higher-tech industry, and urged broad-based collaboration among the public and private sectors, nongovernmental organizations, multilateral groups and local hotel and tourism associations to ensure smooth delivery of new products and services.
Acknowledging the value of education, Madden-Greig underscored the need to work with academic institutions across the Caribbean to ensure the available programs reflect the changing trajectory of tourism and that “our young people are getting the right tools to be able to meet the challenges and opportunities of the sector.”
Madden-Greig also reiterated that broadening membership participation to build a stronger CHTA will be critical in moving forward.
“Let’s ensure the Caribbean rhythm never stops and vibrates throughout the entire world,” she said.
Madden-Greig, who is currently the group director of marketing and sales for The Courtleigh Hospitality Group, brings two decades of tourism industry experience to her new role with CHTA.
She is a former two-term president of the Jamaica Hotel & Tourist Association (JHTA) and current chair of the Gastronomy Tourism Network. Madden-Greig also sits as a director on the Jamaica Tourist Board and the boards of JHTA, the Jamaica Chamber of Commerce, and the Tourism Linkages Council of Jamaica. She received JHTA’s President’s Award in 2006 and 2019, and, earlier this year, was named a recipient of Jamaica’s Order of Distinction (Officer), one of the country’s highest honors.

Caribbean News

First Caymanian Drafted to NHL as Jaxon Cover Makes History    

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GEORGE TOWN, Cayman Islands – A young man who learned to play hockey on Cayman Islands’ only roller hockey rink has achieved

what once seemed impossible—becoming the first Caymanian ever selected in the National Hockey League Draft.

Eighteen-year-old Jaxon Cover was chosen 32nd overall by the Ottawa Senators, making him the final first-round selection in the 2026 NHL Draft and the first player from the Cayman Islands to hear his name called by an NHL franchise.

The achievement is remarkable not only because of where Cover comes from, but because of how recently he began playing on ice.

Growing up in Grand Cayman, Cover developed his skills playing roller and ball hockey, as the islands have no permanent ice rink. He did not lace up ice skates until he was 13 years old, yet within just five years had developed into one of the world’s top junior prospects.

Last season, the talented right winger starred for the London Knights of the Ontario Hockey League, recording 52 points on 20 goals and 32 assists in 67 games, performances that caught the attention of NHL scouts.

His mother, Nanalie Cover, described the family’s emotions as “very thankful, grateful and humbled,” adding that she hopes her son’s journey becomes “a symbol of what we can do, and what is possible for all, irrespective of where they originate.”

The Cayman Islands Government also hailed the milestone, saying Cover had “redefined the boundaries” of Caymanian sport and demonstrated the limitless potential of the nation’s young people.

Minister for Youth, Sports, Culture and Heritage Isaac Rankine called the draft selection “a proud and historic moment for the Cayman Islands,” saying Cover’s success will inspire a new generation of athletes to pursue their dreams, no matter how unconventional the path.

For a country better known for beaches than ice rinks, Jaxon Cover’s remarkable rise proves that talent, determination and opportunity can overcome even the most unlikely beginnings.

From a roller rink in the Caribbean to the bright lights of the NHL, Cayman has produced its first hockey trailblazer—and perhaps not its last.

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Caribbean News

Migration Is No Longer Just About Borders

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What Caribbean migration dialogues reveal about the region’s future

 

By Patrice Quesada, Coordinator, IOM Caribbean

Migration has become one of the defining issues shaping the Caribbean’s future—not simply because people are moving, but because our economies, labour markets, populations and climate realities are changing.

Over the past several weeks, I have participated in migration discussions at the global, regional and national levels. While each conversation was different, they all pointed to the same conclusion: the Caribbean is beginning to recognize migration not only as a border issue, but as a development issue.

The challenge now is moving from dialogue to action.

From Global Commitments to Caribbean Solutions

That shift was evident during the International Migration Review Forum held at the United Nations in New York, where Caribbean participation was particularly strong. Delegations from ten Caribbean countries, including ministerial representatives from Barbados and Belize, reinforced the region’s growing commitment to shaping international migration policy.

Two messages emerged clearly.

First, migration governance must be grounded in each country’s realities and supported by concrete national commitments. Second, migration cannot be viewed in isolation. It is closely linked to labour markets, demographic change, climate vulnerability and long-term development planning.

Every Caribbean Country Has Its Own Story

Across the region, governments are approaching migration through different lenses.

In Saint Lucia, the launch of the country’s draft migration policy reflected concerns about declining birth rates, labour shortages and continued emigration. The discussions recognised that labour needs, diaspora engagement, remittances, return migration and protection must all work together within one national strategy.

Jamaica demonstrated how migration planning can begin at the local level, with Clarendon becoming the country’s first parish to integrate migration considerations into its long-term development strategy.

Guyana, meanwhile, is managing migration in the context of rapid economic growth, balancing increased labour demand with worker protections and orderly migration systems.

Barbados has also begun incorporating migration into broader population planning as it addresses demographic decline and an ageing population.

The Bahamas has focused on disaster preparedness, bringing together government agencies to strengthen national plans for managing inter-island and cross-border movement during emergencies while safeguarding the rights and dignity of displaced people.

Different countries face different challenges—but all are recognising migration as an essential part of national planning.

The Caribbean’s Greatest Untapped Asset

One message resurfaced repeatedly throughout these discussions.

The Caribbean diaspora should no longer be viewed simply as a source of remittances.

Across the region, citizens living abroad continue to contribute through investment, entrepreneurship, professional expertise, advocacy and, in many cases, by returning home with new skills and experience.

The opportunity now is to engage the diaspora more deliberately as a strategic development partner.

Turning Dialogue into Action

Technical discussions held throughout May demonstrated that governments are beginning to move beyond policy conversations.

CARICOM, supported by the International Labour Organization and the Inter-American Development Bank, convened regional labour migration specialists to explore how migration can help address workforce shortages while ensuring fair recruitment and decent working conditions.

Together, these initiatives suggest the Caribbean is entering a new phase—one where migration is no longer viewed simply as movement across borders, but as a tool for economic resilience, demographic planning and sustainable development.

The conversations have begun.

The next challenge is ensuring they lead to meaningful action.

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Caribbean News

Caribbean Urged to Rethink Tourism as Travel Patterns Shift

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Deandrea Hamilton | Editor

The Caribbean’s tourism industry has mastered the busy season. Now, a new report says the region’s biggest opportunity lies in transforming the months it has long considered its slowest.

The latest Amadeus Travel Insights Report, produced in partnership with the Caribbean Hotel and Tourism Association (CHTA), urges Caribbean destinations to strengthen marketing efforts and forge closer partnerships with airlines to stimulate demand during the traditionally quieter months of September and October.

The report comes despite a strong performance by the region, with international visitor arrivals climbing by approximately 30 percent over recent years. Researchers caution, however, that continued growth cannot be taken for granted simply because demand remains strong during peak travel periods.

Instead, the study points to a persistent seasonal challenge.

While Caribbean destinations continue to attract robust visitor numbers during the winter travel season, arrivals typically flatten once the calendar turns to late summer and early autumn. Those months coincide with the height of the Atlantic hurricane season—a reality that has long influenced travel decisions and presents a challenge largely beyond the control of tourism-dependent economies.

The report suggests the solution lies in changing traveller behaviour rather than simply waiting for demand to return.

That means targeted promotions, strategic airline partnerships, expanded route development and marketing campaigns designed specifically to encourage off-season travel.

There is another encouraging finding for the Caribbean.

According to the report, airfares to Caribbean destinations remain broadly competitive with those to South America, giving the region a valuable advantage as travellers continue searching for affordable international getaways.

For tourism leaders, that pricing competitiveness provides an opportunity to attract visitors who increasingly weigh value alongside destination appeal when planning holidays.

The challenge now is convincing travellers that the Caribbean offers compelling experiences beyond its traditional high season.

Whatever strategy emerges, the report suggests success will depend on balancing innovation with reality. September and October will always bring heightened weather risks, but with stronger airline partnerships, creative marketing and attractive pricing, the region could unlock new opportunities during months that have historically been among its quietest.

For a tourism industry built on resilience, the next frontier may not be attracting more visitors—but attracting them at a different time of year.

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