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THE CARIBBEAN HOTEL AND TOURISM ASSOCIATION (CHTA) ANNOUNCES SESSION TOPICS FOR ITS HIGHLY ANTICIPATED 2024 INDUSTRY FORUM

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Registrations are now open for the Caribbean Hospitality Industry Exchange Forum (CHIEF), which will be held November 18-20, in North Miami

 

MIAMI, Fla. – October 16, 2024 – The Caribbean Hotel and Tourism Association (CHTA) has unveiled the topics and sessions for its 2024 Caribbean Hospitality Industry Exchange Forum (CHIEF), the premier event for networking, education, and peer-to-peer best practices within the Caribbean hospitality and tourism industry. This year’s event, scheduled for November 18-20, 2024, at the Kovens Conference Center in North Miami, will bring together hoteliers, associations, and tourism professionals from across the region. The forum promises to deliver innovative solutions and valuable insights to help businesses stay ahead in today’s ever-evolving tourism landscape.

Themed “Keeping It Real: Amplifying Caribbean Tourism through Authenticity, Integration, and Immersion,” this year’s CHIEF will feature both general and breakout sessions designed to address the industry’s most pressing challenges and opportunities.

“Today’s travelers seek far more than simply ‘Sun, Sea, and Sand.’ They desire immersive, bespoke experiences that capture the true spirit of the Caribbean. Our region’s rich cultural diversity stands as its greatest strength, positioning authenticity as the ultimate differentiator. Through a focus on culture, diversity, personalization, and innovation, CHIEF’s sessions will equip Caribbean businesses to harness emerging trends, delivering unforgettable experiences that resonate with discerning, experience-driven travelers,” shared CHTA Chief Executive Officer Vanessa Ledesma.

Key sessions and topics will include the following:

November 19, 2024 – General Sessions

  • Marketing Authenticity: Promoting the Real Caribbean Experience
  • Real Revenue Strategies: Maximizing Profit through Authentic Offerings

November 20, 2024 – General Sessions

  • Cultural Competency and Diversity: Meeting the Needs of a Global Audience
  • Technology and Innovation in Hospitality: Staying Ahead with Cutting-Edge Tools
  • Scoring Big with Sports Tourism: Unlocking Growth for Hotels and Destinations

Breakout Sessions:

  • Sustainable by Nature: Integrating Eco-Friendly Practices for Authentic Tourism
  • Partnering with Purpose: Strengthening Local Collaborations for Authentic Experiences
  • Wellness Matters: Prioritizing Mental Health and Well-being for Guests and Staff
  • Crisis-Proofing Caribbean Tourism: Preparing for the Next Major Event
  • True Flavors: Showcasing Authentic Caribbean Cuisine for Memorable Experiences
  • People Strategy in Action: Using Metrics to Drive HR Success
  • Authentic Engagement: Leveraging Social Media to Immerse and Inspire
  • Personalization as Profit: Enhancing Guest Experience to Drive Revenue
  • Navigating a Multigenerational Workforce: Strategies for Inclusive Leadership

In conjunction with CHIEF, CHTA’s popular Taste of the Caribbean will also return, November 18-20. As the region’s premier cultural and gastronomic showcase, the event will feature spirited, friendly competition and comradery between participating island nations. The highlight of the event, the Taste of the Caribbean Awards, will proudly recognize Caribbean Chef of the Year, Caribbean Junior Chef of the Year, Caribbean Bartender of the Year, and Caribbean Pastry Chef of the Year.

Caribbean News

First Caymanian Drafted to NHL as Jaxon Cover Makes History    

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GEORGE TOWN, Cayman Islands – A young man who learned to play hockey on Cayman Islands’ only roller hockey rink has achieved

what once seemed impossible—becoming the first Caymanian ever selected in the National Hockey League Draft.

Eighteen-year-old Jaxon Cover was chosen 32nd overall by the Ottawa Senators, making him the final first-round selection in the 2026 NHL Draft and the first player from the Cayman Islands to hear his name called by an NHL franchise.

The achievement is remarkable not only because of where Cover comes from, but because of how recently he began playing on ice.

Growing up in Grand Cayman, Cover developed his skills playing roller and ball hockey, as the islands have no permanent ice rink. He did not lace up ice skates until he was 13 years old, yet within just five years had developed into one of the world’s top junior prospects.

Last season, the talented right winger starred for the London Knights of the Ontario Hockey League, recording 52 points on 20 goals and 32 assists in 67 games, performances that caught the attention of NHL scouts.

His mother, Nanalie Cover, described the family’s emotions as “very thankful, grateful and humbled,” adding that she hopes her son’s journey becomes “a symbol of what we can do, and what is possible for all, irrespective of where they originate.”

The Cayman Islands Government also hailed the milestone, saying Cover had “redefined the boundaries” of Caymanian sport and demonstrated the limitless potential of the nation’s young people.

Minister for Youth, Sports, Culture and Heritage Isaac Rankine called the draft selection “a proud and historic moment for the Cayman Islands,” saying Cover’s success will inspire a new generation of athletes to pursue their dreams, no matter how unconventional the path.

For a country better known for beaches than ice rinks, Jaxon Cover’s remarkable rise proves that talent, determination and opportunity can overcome even the most unlikely beginnings.

From a roller rink in the Caribbean to the bright lights of the NHL, Cayman has produced its first hockey trailblazer—and perhaps not its last.

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Caribbean News

Migration Is No Longer Just About Borders

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What Caribbean migration dialogues reveal about the region’s future

 

By Patrice Quesada, Coordinator, IOM Caribbean

Migration has become one of the defining issues shaping the Caribbean’s future—not simply because people are moving, but because our economies, labour markets, populations and climate realities are changing.

Over the past several weeks, I have participated in migration discussions at the global, regional and national levels. While each conversation was different, they all pointed to the same conclusion: the Caribbean is beginning to recognize migration not only as a border issue, but as a development issue.

The challenge now is moving from dialogue to action.

From Global Commitments to Caribbean Solutions

That shift was evident during the International Migration Review Forum held at the United Nations in New York, where Caribbean participation was particularly strong. Delegations from ten Caribbean countries, including ministerial representatives from Barbados and Belize, reinforced the region’s growing commitment to shaping international migration policy.

Two messages emerged clearly.

First, migration governance must be grounded in each country’s realities and supported by concrete national commitments. Second, migration cannot be viewed in isolation. It is closely linked to labour markets, demographic change, climate vulnerability and long-term development planning.

Every Caribbean Country Has Its Own Story

Across the region, governments are approaching migration through different lenses.

In Saint Lucia, the launch of the country’s draft migration policy reflected concerns about declining birth rates, labour shortages and continued emigration. The discussions recognised that labour needs, diaspora engagement, remittances, return migration and protection must all work together within one national strategy.

Jamaica demonstrated how migration planning can begin at the local level, with Clarendon becoming the country’s first parish to integrate migration considerations into its long-term development strategy.

Guyana, meanwhile, is managing migration in the context of rapid economic growth, balancing increased labour demand with worker protections and orderly migration systems.

Barbados has also begun incorporating migration into broader population planning as it addresses demographic decline and an ageing population.

The Bahamas has focused on disaster preparedness, bringing together government agencies to strengthen national plans for managing inter-island and cross-border movement during emergencies while safeguarding the rights and dignity of displaced people.

Different countries face different challenges—but all are recognising migration as an essential part of national planning.

The Caribbean’s Greatest Untapped Asset

One message resurfaced repeatedly throughout these discussions.

The Caribbean diaspora should no longer be viewed simply as a source of remittances.

Across the region, citizens living abroad continue to contribute through investment, entrepreneurship, professional expertise, advocacy and, in many cases, by returning home with new skills and experience.

The opportunity now is to engage the diaspora more deliberately as a strategic development partner.

Turning Dialogue into Action

Technical discussions held throughout May demonstrated that governments are beginning to move beyond policy conversations.

CARICOM, supported by the International Labour Organization and the Inter-American Development Bank, convened regional labour migration specialists to explore how migration can help address workforce shortages while ensuring fair recruitment and decent working conditions.

Together, these initiatives suggest the Caribbean is entering a new phase—one where migration is no longer viewed simply as movement across borders, but as a tool for economic resilience, demographic planning and sustainable development.

The conversations have begun.

The next challenge is ensuring they lead to meaningful action.

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Caribbean News

Caribbean Urged to Rethink Tourism as Travel Patterns Shift

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Deandrea Hamilton | Editor

The Caribbean’s tourism industry has mastered the busy season. Now, a new report says the region’s biggest opportunity lies in transforming the months it has long considered its slowest.

The latest Amadeus Travel Insights Report, produced in partnership with the Caribbean Hotel and Tourism Association (CHTA), urges Caribbean destinations to strengthen marketing efforts and forge closer partnerships with airlines to stimulate demand during the traditionally quieter months of September and October.

The report comes despite a strong performance by the region, with international visitor arrivals climbing by approximately 30 percent over recent years. Researchers caution, however, that continued growth cannot be taken for granted simply because demand remains strong during peak travel periods.

Instead, the study points to a persistent seasonal challenge.

While Caribbean destinations continue to attract robust visitor numbers during the winter travel season, arrivals typically flatten once the calendar turns to late summer and early autumn. Those months coincide with the height of the Atlantic hurricane season—a reality that has long influenced travel decisions and presents a challenge largely beyond the control of tourism-dependent economies.

The report suggests the solution lies in changing traveller behaviour rather than simply waiting for demand to return.

That means targeted promotions, strategic airline partnerships, expanded route development and marketing campaigns designed specifically to encourage off-season travel.

There is another encouraging finding for the Caribbean.

According to the report, airfares to Caribbean destinations remain broadly competitive with those to South America, giving the region a valuable advantage as travellers continue searching for affordable international getaways.

For tourism leaders, that pricing competitiveness provides an opportunity to attract visitors who increasingly weigh value alongside destination appeal when planning holidays.

The challenge now is convincing travellers that the Caribbean offers compelling experiences beyond its traditional high season.

Whatever strategy emerges, the report suggests success will depend on balancing innovation with reality. September and October will always bring heightened weather risks, but with stronger airline partnerships, creative marketing and attractive pricing, the region could unlock new opportunities during months that have historically been among its quietest.

For a tourism industry built on resilience, the next frontier may not be attracting more visitors—but attracting them at a different time of year.

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