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Digicel First Operator To Implement Ad Control Technology To Improve Customer Experience And Help Drive Broadband Access

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Wednesday, 30th September 2015 — Kingston, Jamaica. Digicel, a leading provider of communications and entertainment services to customers in the Caribbean and South Pacific, announced today that it is deploying ad control technology at the network level on its networks across the globe to ensure a better experience for customers and to encourage the likes of Google, Facebook and Yahoo to help connect the 4.2 billion unconnected people across the globe. Ad control technology benefits both consumers and network operators alike. With ads using up as much as 10% of a customers’ data plan allowance, this move will allow customers to browse the mobile web and apps without interruption from unwanted advertising messages.

Starting in Jamaica and rolling out to its other markets in the Caribbean and South Pacific in the coming months, Digicel will work with Israeli start-up, Shine Technologies, to be the first operator worldwide to deploy Shine’s mobile ad control technology at the network level. Shine’s technology blocks display and video ads inserted by ad networks in both mobile browsers and apps.

For network operators meanwhile, for whom bandwidth is one of the most costly considerations, Digicel is looking to companies like Google, Yahoo and Facebook to enter into revenue sharing agreements with it so that this money in turn can be reinvested in network deployment and ultimately the bridging of the digital divide. Currently, these companies do not pay to make use of the network and the services they provide on it suck up bandwidth to make money for themselves through advertising while putting no money in.

Broadband has proven to be transformative in both developed and developing countries alike promising to improve people’s lives and livelihoods and accelerate the achievement of the Sustainable Development Goals. In line with this, network operators across the world are investing billions in deploying state-of-the-art networks. Latest figures from the ITU state that 43% of the global population now has some form of regular access to the internet, but there are still some 4.2 billion people who do not. And in the least developed countries, this number drops to a very low one in ten people who have access.

Denis O’Brien, Chairman of Digicel Group, explains; “This is about giving customers the best experience and about getting access to broadband to the unconnected and allowing them to benefit from the opportunities it affords. Companies like Google, Yahoo and Facebook talk a great game and take a lot of credit when it comes to pushing the idea of broadband for all – but they put no money in. Instead they unashamedly trade off the efforts and investments of network operators like Digicel to make money for themselves. That’s unacceptable, and we as a network operator, are taking a stand against them to force them to put their hands in their pockets and play a real role in improving the opportunities for economic empowerment for the global population.”

Ron Porat, CEO at Shine, explains; “Shine is dedicated to putting a stop to the abusive behavior of mobile advertising toward the network operator and the consumer. As the first operator worldwide to deploy our technology at the network level, Digicel is making a clear call for an improved customer experience. We believe it is now time for everyone in the digital advertising ecosystem to look to the future and start having a conversation about how better and sustainable digital advertising can be created to foster stronger, mutually beneficial relationships that are based on transparency and trust.”

Magnetic Media is a Telly Award winning multi-media company specializing in creating compelling and socially uplifting TV and Radio broadcast programming as a means for advertising and public relations exposure for its clients.

Bahamas News

Monument Supports Hands for Hunger With Paradise Plates Debut  

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NASSAU, Bahamas — Caribbean Wines & Spirits (CWS), The Bahamas’ leading wine and spirits distributor, proudly supported Paradise Plates, Hands for Hunger annual fundraiser with a flavorful offering of its newest product, Monument Beverage Co.

Monument, which launched this July and is available across six major islands, made its Paradise Plates debut. Guests enjoyed three bold flavors: Peach Passion, Ginger-Lime and Melon Fizz as they socialized throughout the evening.

Monument brand ambassadors engaged guests with knowledge on the ready-to-drink beverage’s unique taste and look. Many attendees were delighted to learn that Monument is 100% Bahamian-made and owned and enjoyed seeing the various national landmarks on the packaging.

The booth was adorned with vibrant brand colors, striped arches, tropical florals and a photo worthy backdrop featuring Monument cans filled with florals cascading down the wall.

At the end of the event, the entire Monument inventory had finished, making Monument’s Paradise Plates debut a huge success.

For more details on Caribbean Wines & Spirits, new products and specials, visit www.cwsbahamas.com today.

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Bahamas News

Schweppes ‘the Art of Mixology’ Dazzles at Paradise Plates with Nemiroff Vodka

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NASSAU, Bahamas — Schweppes, in collaboration with Nemiroff Vodka dazzled guests with handcrafted cocktails during Paradise Plates, Hands for Hunger’s annual fundraiser held at Atlantis’ Imperial Ballroom.

The evenings’ theme, 70’s: Paradise Disco, inspired bold and delicious sips from Schweppes and Nemiroff.  The beautiful disco themed Schweppes booth, adorned with LED signs, lush greenery and hanging black and gold metallic orbs shined throughout the room.

Schweppes’ brand representatives and mixologists dressed in chic 70’s speakeasy attire engaged attendees throughout the night. Guests enjoyed receiving knowledge of each product and experiencing the vibrant energy of brand representatives.

Nemiroff Vodka, which is locally distributed by Caribbean Wines and Spirits (CWS), The Bahamas’ premier wines and spirits distributor; offered a unique variety of vodkas which made the perfect blend with Schweppes. Guests enjoyed, Nemiroff’s Honey Pepper, De Luxe, Burning Pear, Wild Cranberry, and Bold Orange vodkas throughout the night.

Fan favorite cocktails of the night were: the Wild Cranberry Tonic and the Bold Orange Fizz.

Following a positive response at Paradise Plates, CWS is offering Nemiroff and Schweppes specials at local liquor stores for the entire month. With the purchase of any 1-liter Nemiroff vodka, enjoy a complimentary three-pack of Schweppes mixers, to recreate the magic of Schweppes and Nemiroff.

Cara Douglas-Adderley, Senior Marketing Director for Caribbean Bottling (CBC), local producers and distributors of Coca-Cola and Dasani products and CWS shared the inspiration behind the Schweppes and Nemiroff promotion.

“We are thrilled to have paired Schweppes and Nemiroff for Paradise Plates this year, creating a premium cocktail experience for guests. After receiving such positive feedback, we wanted to extend that experience to consumers at home. Throughout October, consumers can visit their favorite watering hole, buy any 1-liter Nemiroff bottle and receive a free three-pack of Schweppes.”

Caribbean Bottling Company is proud to offer Schweppes, Coca-Cola’s premier mixer in collaboration with Caribbean Wines & Spirits and Nemiroff Vodka at Paradise Plates in support of Hands for Hunger’s mission.

For more information on CBC’s philanthropic work, new products and specials, visits www.cbcbahamas.com today.

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News

Beaches Turks & Caicos gives Enid Capron Primary a pre-term facelift

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PROVIDENCIALES, Turks & Caicos Islands: — Beaches Turks and Caicos has refreshed the grounds of Enid Capron Primary School in Five Cays, Providenciales, ahead of the new school year, with a landscaping team from the resort, pruning and cutting back overgrown branches to give the campus a cleaner, safer look.

The project focused on the school’s exterior plantings, where tangled growth had begun to encroach on walkways and outdoor learning areas. The team spent time trimming hedges, thinning dense shrubs and removing deadwood to improve sightlines and airflow around the buildings.

Assistant Landscaping Manager, Kemar Jones said the work at Enid Capron is a regular priority for the department, which views community giving as a core part of its mandate. He noted that supporting local schools, particularly through hands-on environmental work, has long been a focus area for his team.

Jones, said the effort reflects the group’s wider commitment to the islands. “As a team, our goal is to give back to our communities and especially providing support for the environment and education,” Jones noted. “The team is always ready to share our skills with making the school environment more comfortable for our students and teachers.”

General Manager Deryk Meany framed the project as part of Beaches’ broader approach to working alongside the community beyond the resort gates. “At Beaches Turks and Caicos, we operate as a team not only within the confines of the resort but also with our communities,” Meany added. “Being able to share our varied skills is always our main focus. Providing a comfortable learning environment allows for a greater relationship with our educational collaborators.”

He added that the resort seeks opportunities to support range of school-based initiatives, from environmental and leadership clubs to creative programmes.

Minister of Education, Youth, Sports and Culture Hon. Rachel Taylor described the landscaping mission as a continuation of a long-standing relationship between the Ministry and Beaches Turks and Caicos. “This mission from our major private sector supporter, Beaches Turks and Caicos is a long standing activity,” Taylor said. “At Enid Capron Primary School, we are treated as family. Once we reach out to the resort, they have always responded in a positive way.”

Hon. Taylor said the support is particularly valuable in the areas of education and community development, where consistent private-sector engagement can amplify government efforts.

Nelene Swann, vice principal at Enid Capron Primary welcomed the refreshed grounds as a boost to morale before classes resume. “This is what true collaboration looks like,” she noted. “This is more than a facelift for the school. The team from Beaches Turks and Caicos has shown true commitment in adding to this learning environment for our students and teachers.”

She said the improved landscaping contributes to a more comfortable and inviting campus for all stakeholders. “This is a good way to start the new school year. This facelift will certainly make the facilities here at the school more appealing to our students, teachers and parents.

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