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Digicel First Operator To Implement Ad Control Technology To Improve Customer Experience And Help Drive Broadband Access

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Wednesday, 30th September 2015 — Kingston, Jamaica. Digicel, a leading provider of communications and entertainment services to customers in the Caribbean and South Pacific, announced today that it is deploying ad control technology at the network level on its networks across the globe to ensure a better experience for customers and to encourage the likes of Google, Facebook and Yahoo to help connect the 4.2 billion unconnected people across the globe. Ad control technology benefits both consumers and network operators alike. With ads using up as much as 10% of a customers’ data plan allowance, this move will allow customers to browse the mobile web and apps without interruption from unwanted advertising messages.

Starting in Jamaica and rolling out to its other markets in the Caribbean and South Pacific in the coming months, Digicel will work with Israeli start-up, Shine Technologies, to be the first operator worldwide to deploy Shine’s mobile ad control technology at the network level. Shine’s technology blocks display and video ads inserted by ad networks in both mobile browsers and apps.

For network operators meanwhile, for whom bandwidth is one of the most costly considerations, Digicel is looking to companies like Google, Yahoo and Facebook to enter into revenue sharing agreements with it so that this money in turn can be reinvested in network deployment and ultimately the bridging of the digital divide. Currently, these companies do not pay to make use of the network and the services they provide on it suck up bandwidth to make money for themselves through advertising while putting no money in.

Broadband has proven to be transformative in both developed and developing countries alike promising to improve people’s lives and livelihoods and accelerate the achievement of the Sustainable Development Goals. In line with this, network operators across the world are investing billions in deploying state-of-the-art networks. Latest figures from the ITU state that 43% of the global population now has some form of regular access to the internet, but there are still some 4.2 billion people who do not. And in the least developed countries, this number drops to a very low one in ten people who have access.

Denis O’Brien, Chairman of Digicel Group, explains; “This is about giving customers the best experience and about getting access to broadband to the unconnected and allowing them to benefit from the opportunities it affords. Companies like Google, Yahoo and Facebook talk a great game and take a lot of credit when it comes to pushing the idea of broadband for all – but they put no money in. Instead they unashamedly trade off the efforts and investments of network operators like Digicel to make money for themselves. That’s unacceptable, and we as a network operator, are taking a stand against them to force them to put their hands in their pockets and play a real role in improving the opportunities for economic empowerment for the global population.”

Ron Porat, CEO at Shine, explains; “Shine is dedicated to putting a stop to the abusive behavior of mobile advertising toward the network operator and the consumer. As the first operator worldwide to deploy our technology at the network level, Digicel is making a clear call for an improved customer experience. We believe it is now time for everyone in the digital advertising ecosystem to look to the future and start having a conversation about how better and sustainable digital advertising can be created to foster stronger, mutually beneficial relationships that are based on transparency and trust.”

Magnetic Media is a Telly Award winning multi-media company specializing in creating compelling and socially uplifting TV and Radio broadcast programming as a means for advertising and public relations exposure for its clients.

Caribbean News

CARPHA Remembers Former PAHO Director Emeritus – Dr. Carissa Etienne as a “Tireless Advocate for Regional Solidarity”

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Port of Spain, Trinidad. 01 December, 2023: It is with profound sadness and shock that I extend my deepest condolences to the family and friends, people of Dominica, the Caribbean Community and the Pan American Health Organization (PAHO), on the untimely passing of PAHO Director Emeritus, Dr. Carissa Etienne.

Dr. Etienne’s contributions to public health in the Americas were not only significant, but also transformative.  Her leadership and unwavering commitment to our Caribbean Community’s collective pursuit of healthier people, healthier spaces and a healthier Caribbean were a source of inspiration to many.  Dr. Etienne was a tireless advocate for The Americas’ regional solidarity, for she knew that was the only way to address the glaring inequalities that exist here.

She was the Director at PAHO for most of the life of the Caribbean Public Health Agency (CARPHA), and under her leadership, CARPHA graduated from the PAHO Biennial Work Programme (BWP) arrangement to having framework agreements.

PAHO funded many of the programmes that are difficult to attract support, like the Caribbean Regulatory System (CRS) and the Medicines Quality Control and Surveillance Department (MQCSD), which are important services for the Region to ensure the quality of medicines.  Under Dr. Etienne’s leadership, PAHO also funded non-communicable disease interventions, another area that does not attract large pots of funding, although the number one cause of deaths in the Caribbean region. 

During the Pandemic, CARPHA worked with PAHO to fund the downpayments to give 12 Member States access to COVID-19 vaccines through COVAX to the tune of US$2.6 million.

Dr. Etienne will be remembered as a true Caribbean lady who worked with great dedication and focus throughout the horrible COVID-19 period and right up to her last working day at PAHO.

During this challenging time, we pray that God will give strength to Dr. Etienne’s family, friends, and colleagues.  CARPHA cherishes the memories of her remarkable contributions to the well-being of individuals and communities throughout the Americas, but especially the Caribbean.

The CARPHA Executive Management and staff stand in solidarity with our Caribbean Community as we mourn the loss of a visionary leader. 

 

Dr. Joy St. John

Executive Director, CARPHA

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Energy & Utilities Commissioner says new legislation will help to stabilize energy costs in Turks & Caicos Islands

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Providenciales, Turks and Caicos Islands – Thursday, 30th November 2023: The Energy and Utilities Department (EUD) of the Turks and Caicos Islands, today reminds the public that the comprehensive Renewable Energy Legislation is currently before the House of Assembly and that the Legislation not only addresses the existing challenges posed by fuel price volatility but also lays the foundation for a sustainable and resilient energy future for the TCI.

In a recent press release, FortisTCI cited global factors such as production cuts and increased demand for fuel, leading to a surge in market prices. The EUD acknowledging these challenges thanks our power supplier for its proactivity when it comes to informing consumers of any changes in the cost of electricity.  Further, the Government of Turks and Caicos wants residents and guests to know that it is committed to taking proactive measures that will transform the energy landscape through robust Renewable Energy Legislation. 

In that vein, Delano Arthur, the new Energy and Utilities Commissioner looks forward to working with FortisTCI in the upcoming days to find innovative and collaborative solutions to reduce the cost of Fuel and Energy in the Turks and Caicos Islands.  This initiative aims to not only mitigate the impact of volatile fuel prices but also secures a sustainable, reliable and affordable energy future for all of us.

 Key components of the Renewable Energy Legislation include:

  • Integrated Resource Plans: A formal planning process to prioritise renewable energy in addressing evolving energy needs.
  • Competitive Tendering Process: Government-run initiatives to promote healthy renewable energy competition, achieve low-cost energy, and meet Paris Agreement goals.
  • Administrative and Regulatory Measures: Establishing clear processes and responsibilities for all players who are in the renewable energy market.
  • Licensing and Safety Standards: Comprehensive licensing provisions to ensure accountability and safety standards for renewable energy systems.
  • Net Billing Program: Allowing building owners to self-generate and sell surplus electricity back to the grid.

The Renewable Energy Legislation serves as a mitigation against volatile fuel prices. By transitioning to cleaner energy sources and fostering a diverse renewable energy infrastructure, these Islands aim to reduce dependency on fossil fuels. The competitive tendering process introduced in the legislation ensures the selection of the most cost-effective renewable energy solutions, contributing to energy affordability and stability.

As the Islands invest in renewable energy, the increased share of clean, locally produced electricity provides a stable alternative to fluctuating fuel prices. The Net Billing Programme further incentivises distributed energy generation, offering a predictable path for building owners to contribute to the grid and receive compensation, thus reducing reliance on traditional fuel sources.

 

For further information, please contact:

Delano R. Arthur

Commissioner

Energy and Utilities Department

Turks and Caicos Islands Government

eud@gov.tc

649-338-3514

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Caribbean News

CANARI outlines climate priorities ahead of Cop28

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Rashaed Esson

Staff Writer

 

The Caribbean Natural Resources Institute (CANARI) informed that the Caribbean Climate Justice Alliance, in preparation for the upcoming annual COP28 in 2023, launched its “Caribbean Climate Justice and Resilience Agenda,” outlining the priorities for climate justice and resilience in vulnerable Caribbean small island developing states (SIDS).

 

In a press release, CANARI highlighted that the agenda recognizes the major threat of climate change to the region as well as aims to louden the voices of the at-risk groups “on the frontlines of the climate crisis and catalyze actions for climate justice and local resilience in the Caribbean SIDS.”

 

The priorities stated under the agenda are:

 

  1. Curbing emissions to limit global temperature

increase to 1.5 ̊C

 

  1. Scaling up locally-led solutions for adaptation and

loss and damage

 

  1. Improving access to and delivery of climate finance

for frontline communities, small and micro enterprises, and civil society organizations as part of a ‘whole of society’ approach

 

  1. Scaling up just, nature-based solutions for resilience

 

  1. Supporting a just transition for pro-poor, inclusive,

sustainable and resilient development

 

  1. Promoting gender equity and social inclusion

approaches to climate action

 

  1. Promoting youth and intergenerational equity as

core to the climate response

 

  1. Integrating a rights-based and earth-centered

approach in addressing all these priorities and ensuring climate justice

 

The at-risk groups referred to in the release include small-scale farmers and fisherfolk, rural women producers, income-poor people, elderly and disabled people, Indigenous and Afro-descendant communities, migrants, and LGBTQIA+ people.

 

Being cognizant of the severity of the effects of climate change on the Caribbean, CANARI referred to the fact that the very existence of the region is on the line.

 

“If greenhouse gas emissions continue unabated and global temperature exceeds 1.5 ̊C, the impacts of rising sea levels, more intense hurricanes, rainfall variability, ocean acidification, and other changes threaten the very existence of our way of life in the Caribbean and other SIDS that have contributed the least to global emissions.”

 

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