AUGUST 16, 2013 – PROVIDENCIALES, As Beaches Resort Villages and Spa in Providenciales prepares to close for six to eight weeks beginning September 1st reportedly due to slowed bookings, the TCI Tourist Board is aiming to end the trend of dips in tourist arrival numbers.
An aggressive digital marketing campaign has been launched in collaboration with two Brazilian marketing companies to introduce the Turks and Caicos to Brazilians.
The Turks and Caicos may soon bid farewell to the typically slower, summer tourist season as the Tourist Board launches an aggressive digital marketing push in Brazil. Aimed at attracting beach lovers, yachters, and divers seeking a luxury escape from the Brazilian winter months, July to August, the Board partnered with Ocean Eyes Productions and Viajan Turismo of Brazil to commence a series of campaigns.
Since embarking on the marketing initiative, the Turks and Caicos have been featured in an 8-page spread in Mergulho Magazine, one of Brazil’s leading dive publications, and in subsequent full-page advertisements to establish a base among the magazine’s audience. Promotional reprints with exquisite photography of Providenciales and Grand Turk and a 2-minute promotional video, narrated by Brazilian journalist and singer/songwriter Susana Bragatto – all in Portuguese, have been created to capture the market’s attention. In addition, Ocean Eyes Production and Viajan Turismo will spearhead four dive presentations at major dive showcases in several cities, namely Santos, Piracicaba, Jundiaí, and in São Paulo. Ocean Eyes Production has also maintained a blog, Oceano Vivo, showcasing their travels throughout the islands and updates about the dive presentations.
According to Banco Central’s Hotel Price Index, Brazilians spent US$6 billion on foreign travel during the first quarter of 2013, an 11.5% increase compared to the same period in 2012. They also set a record by spending another US$2.2 billion in foreign travel in May 2013, 22% more than in May 2012. Moreover, Brazilians rank #7 in the world in terms of the amount they pay per person for hotel stays: they spend an average of R$364 (US$160) per person, more than Americans or Australians.
With a rapidly expanding middle class of about 90 million consumers, Brazil is a market that no sound brand can afford to ignore. “There is no doubt that the Brazilian market presents immense potential for the Turks and Caicos Islands,” commented Mr. Ralph Higgs, Director of Tourism. “We have been studying the trends of the Brazilian consumers for quite some time and we’re very confident, with new development projects in the works and with the redevelopment of the Providenciales International Airport in progress, now’s a pivotal time to increase our visibility and position the Turks and Caicos as an easily accessible, luxury destination of choice.”
Woman dies on Tuesday; 32nd Covid Death for Turks & Caicos
By Dana Malcolm
#TurksandCaicos, January 20, 2022 – The Turks and Caicos has recorded its 32nd death related to COVID-19.
The person, who we are told is a special needs young woman – was unvaccinated and had underlying medical conditions.
The death rate in the Turks and Caicos of both vaccinated and unvaccinated persons has climbed alarmingly this year. In the 21-month period from March 2020 when the country recorded its first case to December 2021, there were 26 deaths recorded in the TCI.
In the 19 days since the start of 2022 that number has increased to 32; which means six deaths already in January.
Cruising should slow down says PAHO
By Dana Malcolm
‘Slow down on Cruising’, that’s the word from the Pan American Health Organization, PAHO in their latest recent press conference.
“In the context of intense transmission, due to the Omicron variant as we have highlighted several times. It is just logical to suspend or at least limit the cruise ship traffic as an outbreak on board might end up exceedingly high and probably will go beyond the capacity of local health services”
Both the Bahamas and the Turks and Caicos are experiencing a massive uptick in cases and several warnings regarding cruise travel have been issued by the US Centers for Disease Control.
Cruising just resumed for many regional countries this past Summer, Turks and Caicos was among the latest to restart on December 13.
A stop to sailing would be devastating to economies, however, ports of call like Grand Turk which are reeling with rocketing case numbers of COVID are urged to consider the suggestion of slowing down on ships by PAHO.
Cayman gets its second ‘Sir’; former Premier Alden McLaughlin knighted on Jan 1
By Dana Malcolm
#Cayman, January 20, 2022 – Former Premier of Cayman Alden McLaughlin was knighted at the start of 2022; named in the Queen’s New Year Honors List. He is only the second Caymanian to have ever received a knighthood from her Majesty Queen Elizabeth II.
Current Governor, Martyn Roper extended congratulations saying, “This is an outstanding personal achievement for former Premier McLaughlin, one of the most important and impactful political leaders in Cayman over the last 21 years. It is a significant moment for our islands. This historic award is only the second ever Knighthood to a Caymanian since the first in the 1990s. It is a strong signal of the respect in which Cayman is held and a visible demonstration of the progress Cayman has made as a vibrant democracy with strong good governance foundations.”
Sir McLaughlin, who is also now a QC attorney, served two terms as premier and had a career in politics that spanned 21 years. McLaughlin is known for his role in modernizing Cayman’s constitution.
Current premier G. Wayne Panton described the occasion as a unifying moment for the country saying, This is a day of celebration and great pride for all Caymanians as a son of our soil has been bestowed one of the highest honour. Today marks a new and most unique storyline in the history of the Cayman Islands. In considering the rarity and magnitude of this occasion, this is certainly a unifying moment for our community.”
Sir Alden McLaughlin, 60, was appointed as a Knight Commander of the Most Distinguished Order of Saint Michael and Saint George on January 1, 2022.
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