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TURKS AND CAICOS WOOING BRAZILIAN TRAVELLERS

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Brazilians on the MoveAUGUST 16, 2013 – PROVIDENCIALES, As Beaches Resort Villages and Spa in Providenciales prepares to close for six to eight weeks beginning September 1st reportedly due to slowed bookings, the TCI Tourist Board is aiming to end the trend of dips in tourist arrival numbers.

An aggressive digital marketing campaign has been launched in collaboration with two Brazilian marketing companies to introduce the Turks and Caicos to Brazilians.

The Turks and Caicos may soon bid farewell to the typically slower, summer tourist season as the Tourist Board launches an aggressive digital marketing push in Brazil.  Aimed at attracting beach lovers, yachters, and divers seeking a luxury escape from the Brazilian winter months, July to August, the Board partnered with Ocean Eyes Productions and Viajan Turismo of Brazil to commence a series of campaigns.

Since embarking on the marketing initiative, the Turks and Caicos have been featured in an 8-page spread in Mergulho Magazine, one of Brazil’s leading dive publications, and in subsequent full-page advertisements to establish a base among the magazine’s audience.  Promotional reprints with exquisite photography of Providenciales and Grand Turk and a 2-minute promotional video, narrated by Brazilian journalist and singer/songwriter Susana Bragatto – all in Portuguese, have been created to capture the market’s attention.  In addition, Ocean Eyes Production and Viajan Turismo will spearhead four dive presentations at major dive showcases in several cities, namely Santos, Piracicaba, Jundiaí, and in São Paulo. Ocean Eyes Production has also maintained a blog, Oceano Vivo, showcasing their travels throughout the islands and updates about the dive presentations.

According to Banco Central’s Hotel Price Index, Brazilians spent US$6 billion on foreign travel during the first quarter of 2013, an 11.5% increase compared to the same period in 2012. They also set a record by spending another US$2.2 billion in foreign travel in May 2013, 22% more than in May 2012. Moreover, Brazilians rank #7 in the world in terms of the amount they pay per person for hotel stays: they spend an average of R$364 (US$160) per person, more than Americans or Australians.

With a rapidly expanding middle class of about 90 million consumers, Brazil is a market that no sound brand can afford to ignore. “There is no doubt that the Brazilian market presents immense potential for the Turks and Caicos Islands,” commented Mr. Ralph Higgs, Director of Tourism. “We have been studying the trends of the Brazilian consumers for quite some time and we’re very confident, with new development projects in the works and with the redevelopment of the Providenciales International Airport in progress, now’s a pivotal time to increase our visibility and position the Turks and Caicos as an easily accessible, luxury destination of choice.”

Magnetic Media is a Telly Award winning multi-media company specializing in creating compelling and socially uplifting TV and Radio broadcast programming as a means for advertising and public relations exposure for its clients.

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Beaches Turks & Caicos shares dining etiquette training at Provo youth summer camp  

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PROVIDENCIALES, Turks & Caicos Islands: — Beaches Turks and Caicos Resort recently collaborated with the Royal Turks and Caicos Islands Police Force and the Department of Social Services to support a youth camp hosted at the Oseta Jolly Primary School, underscoring the resort’s ongoing commitment to youth development in the Turks and Caicos Islands.

The camp, which brought together security forces, government agencies and private sector entities, focused on equipping young participants with practical life skills and character-building tools. A team from Beaches Turks and Caicos’ leadership and training departments joined the programme to deliver sessions on basic table etiquette, dining mannerisms, polite demeanour and public speaking fundamentals, all designed to help the students present themselves confidently in formal and professional settings.

General Manager of Beaches Turks and Caicos, Deryk Meany, said the resort views national development as an integral part of its corporate social responsibility. “We are always happy to be supporters in the development of the youth of the Turks and Caicos Islands. We continue to commit our team to help in creating the next generation of leaders who will provide support to the islands and help in its development,” Meany noted.

The initiative also received strong endorsement from the Ministry of Education, Youth, Sports and Community Development, which has been championing holistic programmes aimed at building well-rounded young citizens. Minister Rachel Taylor highlighted the importance of collaborations like the camp in helping youth access structured guidance and mentorship. “We are happy to join in celebrating the growth and development of our youth here in the Turks and Caicos Islands. Beaches Turks and Caicos continues to be one of our primary supporters in helping to develop well rounded individuals. This commitment from this resort has grown with the vision of the youth ministry to help in their overall development,” she said.

Taylor further emphasized that the camp’s timing was especially significant, coming as youth across the islands seek positive outlets and constructive engagement. “This camp came at the most ideal time for our adolescents. With the support of our governor, the security forces, the social services along with Beaches Turks and Caicos, we are confident that the training needed for them to improve is on the right track,” she added.

Beaches Turks and Caicos Public Relations Manager, Orville Morgan, described the collaboration as an exemplary model of cross-sector partnership. “To be able to join with the security forces to provide support for the youth of the Turks and Caicos Islands is exceptional. We are happy to provide the necessary support to equip them to grow into being productive citizens of these islands,” Morgan said.

He noted that the resort team focused on practical etiquette and hospitality-driven skills that can be carried into the youths’ future experiences. “As a team, we were able to share in the basic table setting and dining etiquette for them, skills we are sure that they will be able to use in their next fine dining experience,” Morgan added.

Organizers expressed optimism that the camp’s blend of discipline, mentorship and soft skills training will have a lasting impact on participants. With stakeholders pledging continued support, the Beaches Turks and Caicos team and their partners aim to expand similar initiatives, further investing in the personal and professional growth of the next generation of Turks and Caicos Islanders.

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ELECTRICITY BILL SHOCKER: PELICAN ENERGY WARNED GOV’T

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TCIG knew from April that fuel factor could surge almost 80%; Minister says $500 cost-of-living payment was part of Government’s response

PROVIDENCIALES — The Turks and Caicos Government knew months before July’s shocking electricity bills that consumers faced a potentially massive increase in the fuel factor.

Minister of Information Technology and Energy E. Jay Saunders revealed Friday that Pelican Energy warned his Ministry in April that generation fuel costs were projected to rise from $3.09 per gallon in May to $4.79 in June and July.

That translated into a projected fuel factor jump from about 17.5 cents to 31 cents per kilowatt-hour — an increase of almost 80%.

Saunders said he personally advised Cabinet of the projected increase and presented options for cushioning the impact.

He characterised Government’s $500 cost-of-living payment as its “initial response” to rising fuel costs, before a separate fuel-factor subsidy was approved.

Cabinet records show Government agreed on June 24 to provide funding to mitigate the fuel-factor impact, with the relief programme approved July 8.

Eligible residential customers — those averaging less than $1,500 monthly over the previous three bills — are capped at 22 cents per kWh from July through October.

Pelican confirmed Friday that Government’s contribution was already applied to July bills, meaning the bills now triggering widespread public outrage would have been even higher without the subsidy.

Saunders did not disclose the programme’s total cost.

His admission that Government knew since April, however, raises another question amid the backlash: why were consumers not directly warned by Government about the scale of the approaching increase?

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More Bahamians Accessing HIV, STI Care Through NHI

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NASSAU, Bahamas — More Bahamians are accessing HIV and sexually transmitted infection-related healthcare through National Health Insurance, a trend the NHI Authority says should be viewed positively.

NHIA stressed in an August 6 statement that its 2025 figures measure healthcare utilisation, not newly diagnosed infections. They include beneficiaries screened, treated, monitored or receiving follow-up care, including people diagnosed previously.

“Increased utilisation of these services should be viewed as a positive development,” NHIA said.

The Authority pointed to “greater enrolment and use of NHI, improved access to screening and testing, continued treatment and monitoring of existing conditions, and increased willingness to seek medical care.”

The development comes amid a mixed three-year HIV picture. New diagnoses rose from 130 in 2023 to 156 in 2024, before declining to 142 in 2025.

NHIA said increased utilisation demonstrates that more beneficiaries are accessing needed healthcare and actively managing their health, reinforcing the importance of screening, early diagnosis and continued treatment.

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