New York (May 16, 2024) – Celebrating its 35th anniversary, the Caribbean Tourism Organization (CTO) is set to spotlight the future of Caribbean aviation during Caribbean Week in New York, scheduled for June 16-21, 2024, at the InterContinental Times Square in midtown Manhattan.

Under CTO’s annual theme “Connecting the Globe, Celebrating Diversity”, the week promises a diverse lineup of activities emphasizing innovation and connectivity.

A key feature of the premier event for travel industry professionals, journalists and members of the Caribbean Diaspora will be the Caribbean Airlift Forum.

Rosa Harris, Chairman of the CTO Board of Directors and Spokesperson for Caribbean Week, will moderate the forum. She emphasized the importance of this session as a critical platform for discussing the challenges and opportunities in Caribbean air transportation.

The session will cover topics including route development, aviation competitiveness, partnerships, infrastructure investment, regulatory frameworks, and market demand strategies. It aims to foster dialogue among airlines, airports, tourism authorities, and aviation ministries, enhancing connectivity and optimizing access to Caribbean destinations.

“In the wake of the pandemic, Caribbean aviation has shown remarkable resilience and adaptability, rebounding strongly in key areas. However, as we celebrate these gains during our Caribbean Week in New York, it’s crucial that we don’t become complacent,” stated Harris.

“We must continue to innovate and address the persistent challenges within intra-regional tourism, which, while recovering, remains a challenge for many of our destinations,” she continued. “Our focus at the Caribbean Airlift Forum is not only on celebrating our successes but also on critically analyzing our challenges to strengthen and diversify our connections to, from and across the region, ensuring a more robust and connected Caribbean.”

The week also features a Business and Tourism Marketing Symposium, the Caribbean Media Awards, and sessions focused on artificial intelligence, crisis communications, and multicultural marketing.

With the support of headline sponsor, the Bahamas Ministry of Tourism, Investments & Aviation; gold sponsors Cayman Islands Department of Tourism and the United States Virgin Islands Department of Tourism; and Diamonds International and the Caribbean Media Exchange, Caribbean Week in New York 2024 is poised to be a pivotal meeting for tourism professionals and stakeholders in the region and the Diaspora.

May 21, 2024

The Caribbean Hotel and Tourism Association (CHTA) is gearing up for its first multi-destination media trip, designed to illuminate the interconnectedness and diversity across the Caribbean. Scheduled from May 17 to 27, this initiative will showcase the vibrant cultures, breathtaking landscapes, and unique experiences spanning St. Lucia, Barbados, Jamaica and the Cayman Islands.

Nicola Madden-Greig, President of CHTA, expressed enthusiasm for the program and stressed its significance: “This initiative is a testament to the collaborative spirit and interconnected nature that define Caribbean tourism. Our goal is to showcase the diverse offerings of St. Lucia, Barbados, Jamaica and the Cayman Islands, inspiring travelers to explore the myriad experiences our region has to offer.” Although the Dominican Republic had to withdraw due to unforeseen circumstances, there are plans to include the nation in future endeavors of this nature.

Madden-Greig reiterated, “The Caribbean is often thought of as one homogenous place, so if you have seen one island you have seen the Caribbean. This trip will debunk that myth and truly showcase the diversity, mystique, and cultural prowess of our distinct islands. Just like you can explore many destinations in Europe having totally diverse experiences, the Caribbean offers the same opportunity.”

Developed in collaboration with the Jamaica Tourist Board, Jamaica Hotel & Tourist Association, Saint Lucia Tourism Authority, Cayman Islands Department of Tourism, and Cayman Islands Tourism Association, the itinerary promises an immersive experience. Participants will enjoy the stunning landscapes and beaches of St. Lucia, indulge in an exciting layover in Barbados, discover the culture and radiant beauty of Jamaica, and experience the iconic sites of the Cayman Islands.

Strategically timed to coincide with Caribbean Travel Marketplace from May 21 to 23 in Jamaica, the media trip aims to maximize the event’s networking opportunities. Journalists can enrich their coverage of the multi-destination experience with insights and connections from the region’s premier tourism conference.

May, 2024, St. Georges, Grenada – Prime Minister of Grenada Hon. Dickon Mitchell says stakeholders from a wide cross section of the economy must be included in conversations if the Caribbean is to secure the sustainability of its tourism sector.

Speaking at the 2024 Sustainable Tourism Conference in Grenada on April 22^nd, the Prime Minister noted that partnership is important to ensure the industry’s success “if we are talking about sustainable tourism, we need partnership in order to sustain ourselves. So it means that when we have our conversations we need to be a little more inclusive. Invite the farmers, agro processors, fishermen, supply chain people to help us sustain this tourism industry which is our crown jewel in the Caribbean.”

Delivering the key note at the conference, Executive Chairman of Sandals Resorts International Adam Stewart supported the Prime Minister’s call to action, noting that it is only when there is strong partnership among all sectors – private and public – that true sustainability in the regional tourism industry can be achieved.

The conference, which is organized by the Caribbean Tourism Organisation, focused on five key elements for sustainability; People, Planet, Prosperity, Purpose and Partnership. Stewart maintained that it is that last element, “Partnership”, which is key, “perhaps the most powerful part of the five Ps is partnership, public/private partnership. The public sector has a role and the private sector has a role to the degree to which those two things come together determines your gains and your future. So our job, through my eyes in the short time I get to talk is unity, it’s for all of us to come together, to stand together, to take head on the challenges that we face and to find a way to include everybody.’

The Sandals leader noted that regional stakeholders have already demonstrated that it can be done, urging participants at the conference to throw their minds back to the COVID pandemic, when all sectors joined hands making the Caribbean the fastest recovering region for tourism anywhere on the planet, “we pulled together, we unified. We, for the first time in the Caribbean, recognised that we are only as strong as we are together. We worked with the farmers, we worked with the transportation sector, the tour providers, the fishers, the entertainers, even the priests and pastors. I saw the most beautiful harmony take place, I saw cruise ships working with land-based operators in a way that never happened before. The whole supply chain, the linkages came together.”

Stewart maintained that this lesson must never be forgotten, but be the template which drives regional tourism into a bright future, “I believe we must approach all of this with humility, with inclusivity and with open dialogue. We as business leaders and policy makers in government have to dig deeper. We have to stop relying, or pointing to say that’s government business or that’s private sector business. The sooner we come together with the collective to understand that it is our Caribbean business, is the sooner we will get advancement.”

Warning that the traveller today has a wider variety of options fuelled by what they see on social media platforms, Stewart said the region must be more competitive and more ready than ever to attract and welcome visitors, which requires close cooperation between public and private sector, “customers don’t owe us anything. They are explorers. They have the internet and YouTube to guide them without ever leaving the living room. So for us to talk about sustainability we have to do a number of things in harmony. You win when you are frictionless. Tourism, ladies and gentlemen, is the path of least resistance, make it easy for me to get there.”

Stewart went further to state that islands of the Caribbean should not view each other as competitors but recognise that they are one product, “Antigua is not competing with Saint Lucia, Saint Lucia is not competing with Grenada and Grenada is not competing with Jamaica. The world says Caribbean and they put us together, we are in the pot whether we like it or not. We are competing against France, Italy, Germany, London, Singapore, Dubai …that’s who we are truly competing against. And what we can offer differently I promise you, they can’t do it. Their beaches are not as beautiful, their people are not as warm and friendly in the way our people are, and our stories are more fascinating.”

However, Stewart said the region can only truly realise its potential when stakeholders unite and seek solutions in a non-adversarial, inclusive way with a level of maturity. “To the degree that we can get those things to work together; agriculture, manufacturing, tourism, and all the services working in harmony, the private sector and the public sector, will define our future.”

Captions:

Header: Prime Minister of Grenada Hon. Dickon Mitchell.

Insert: Executive Chairman of Sandals Resorts International Adam Stewart.