By LINDSAY THOMPSON
Bahamas Information Services
NASSAU, The Bahamas — Key indicators show that The Bahamas experienced unprecedented growth in tourism, particularly in the Family Islands over the past year, and is on track for further expansion.
This was revealed by the Deputy Prime Minister and Minister of Tourism, Investments and Aviation the Hon. Chester Cooper as he highlighted 2024 successes, and shared the 2025 Strategic Plan Update, during a press conference on Wednesday, February 5, 2025.
Held at the ministry’s conference room at the British Colonial, also present were Acting Permanent Secretary, Ministry of Tourism, Investments and Aviation, Lisa Adderley-Anderson; Latia Duncombe, Director-General, Tourism; Dr. Kenneth Romer, Deputy Director-General, Tourism and Director of Aviation; Dwight Gibson, Director, Tourism Development Corporation; and Anthony Bostwick, Consultant, Downtown Development.
Deputy Prime Minister Cooper reported that at the end of 2024, The Bahamas recorded a record-breaking 11.22 million overall in foreign air and sea arrivals, surpassing the previous year’s number by 16.2 percent and 2019 figures by 54.7 percent.
“This is the best year ever, exceeding 2023,” he said.
Out of that number, foreign air arrivals across all destinations exceeded 1.72 million, equaling arrivals recorded in 2023, and surpassing the 1.67 million foreign air arrivals recorded in 2019 by 3.3 percent.
“December 2024 was the best month ever in terms of arrivals with 1.15 million visitors, posting 14 percent ahead of 2023 and 62 percent ahead of 2019. There was an 8.7 percent growth in air arrivals in Grand Bahama, second only to Abaco with an 11.9 percent growth over 2023. This is cause for celebration given the devastation and heralded a return to pre-Dorian and pre-Covid levels. This is truly a remarkable rebound,” he said.
The above results are notwithstanding the interruptions of Hurricanes Milton, Oscar, and the USA elections, he added.
The 2024 Impact of Cruise Tourism Report by the Business Research and Economic Advisors as commissioned by the Florida-Caribbean Cruise Association has The Bahamas ranked as number one in the Caribbean and Latin America in terms of total economic benefit.
“These passenger and crew visits along with additional expenditures by the cruise lines generated a total of $654 million in cruise tourism expenditures in The Bahamas during the 2023/2024 cruise year compared to $405 million in 2018. This is a staggering 61 percent increase,” Mr. Cooper said, adding “Our estimates suggest that when we add direct employment, taxes and levies the overall benefit exceeds $1.25 billion with overall tourist spending in the $6 billion range.”
Notwithstanding this, he noted that the Government has engaged a study to further calculate and examine the economic benefit of the cruise business to the Bahamian economy.
“We were pleased to see the attractions of more than $10 billion of Foreign Direct Investments over the last two years with high-end brands like Montage, Rosewood, Six Senses, Montage, Rosewood, Park Hyatt, Bvglari and Four Seasons Residences.
“This is extremely positive for cementing our reputation as a premier luxury destination.”
He said Tourism is also optimistic of the contributions to be made by Celebration Key in Grand Bahama and the Royal Caribbean Club, which are new investments, slated to come on stream before the end of 2025.
Additionally, the ministry launched the ‘Home Sweet Home’ program which incentivizes vacation rental as a short-term boost to room availability.
“We are pleased to announce phase II of this program that offers grants of up to $10,000 and loans via the Bahamas Development Bank for qualified applicants,” Deputy Prime Minister Cooper said.
As a whole, the Islands of The Bahamas attracted foreign air arrivals services from 23 airlines and air carriers in 2024, representing direct route services from 34 international markets across the USA, Canada, London, France, Italy, Turks and Caicos, Cayman, Jamaica, Cuba, Haiti and Panama.
“While we continue to experience unprecedented growth overall, it should be noted that the largest percentage growth in overall foreign air arrivals, as well as increase in seat capacity, were experienced in our Family Islands,” he said.
Deputy Prime Minister Cooper further noted that Moody’s, Standard & Poor’s, and International Monetary Fund all praised the post-Covid recovery with the latter noting the “remarkable” recovery of the economy “buoyed by a strong increase in tourism.”
He thanked partners and stakeholders inclusive of airlines, hotels, promotion boards, executives and staff of the ministry and the “magnificent people” of The Bahamas who have embraced the mantra that “Tourism is Everybody’s Business.”
PHOTO CAPTION: Deputy Prime Minister and Minister of Tourism, Investments and Aviation the Hon I Chester Cooper gave a tourism update and projections during a press conference on Wednesday, February 5, 2025 at the ministry’s conference room at the British Colonial. Pictured from left are: Anthony Bostwick, Consultant, Downtown Development; Acting Permanent Secretary, Ministry of Tourism, Investments and Aviation, Lisa Adderley-Anderson; Deputy Prime Minister Cooper; Latia Duncombe, Director-General, Tourism; Dr. Kenneth Romer, Deputy Director-General, Tourism and Director of Aviation; and Dwight Gibson, Director, Tourism Development Corporation.
(BIS Photos/Kemuel Stubbs)