Caribbean News
~SANDALS® RESORTS OPENS ITS 18TH RESORT IN SAINT VINCENT AND THE GRENADINES~
AN EASTERN CARIBBEAN GEM IS UNEARTHED
April 4, 2024, Montego Bay, Jamaica – In an intimate ribbon cutting ceremony commemorating Sandals Resorts’ entry into the largely undiscovered destination of Saint Vincent and the Grenadines, the only Caribbean born superbrand welcomed its first guests to a nature-forward experience brimming with island inspiration and stirring ‘Sandals Firsts’.
Witnessed by government officials, Sandals executives, guests and resort team members, an emerald green ribbon, representative of the island’s flag and lush surroundings, was cut signaling the official opening of Sandals Saint Vincent and the Grenadines.
Executive Chairman of Sandals Resorts International Adam Stewart, spoke on what the opening of the hotel chain’s 18th resort meant for the brand, the island and the Caribbean at large. “This is a multi-generational act in the making that began with my extraordinary father Gordon ‘Butch’ Stewart and Prime Minister Gonsalves many years ago. They flirted heavily about flying the Vincy flag not only here but in all the other islands across the Caribbean that Sandals has its operations. Little did we know that 43 years later the Sandals brand would grow from one 99-room hotel in Montego Bay to a top 500 brand known on the world stage as a super brand. The only Caribbean born commercial super brand known across the United States, Europe and Canada with over 84% brand penetration and recognition,” he shared.
He expounded further on what he dubbed the Sandals Effect, a confluence of things that happen when Sandals comes to town. “First and foremost, we market the destination, both St. Vincent and the Grenadines. The landscape that makes up this incredible archipelago will benefit. Directly and indirectly for linkages, tour operators, taxi operators, restaurateurs, musicians, farmers, fishers, entrepreneurs, hardware store operators, the entire ecosystem and connectivity we plan to make sure that the entire world knows.”
With Sandals’ expansion to the island, airlift has increased exponentially with more availability on the horizon. According to Adam Stewart, numerous airlines have adjusted their schedules in anticipation for the demand. “American Airlines used to fly twice per week to and from the Argyle Airport, since April the airline has increase to four times per week and is expected to have daily flights by the end of 2024. Air Canada and Virgin have increased their airlift with JetBlue and United Airlines now flying to the island for the first time. Nationals and visitors will have the opportunity to fly more conveniently and we will continue to grow. ,” expressed Stewart.
The resort, in May 2024, is expected to host some 300 top travel advisors from around the world, the largest contingent of international travel professionals to ever visit Saint Vincent and the Grenadines.
Dr. The Honourable, Ralph Gonsalves, Prime Minister of Saint Vincent and the Grenadines, in his main address added further credence to the impact Sandals has on his country and the CARICOM community. “During COVID, unemployment went up, there was a decline in economic activity in the region. At the time we also had volcanic eruptions, Sandals came to us with a proposal to recruit Vincentians and send them to their resorts across the Caribbean to be trained. We had to evacuate 20,000 persons with some in shelters for four to six months. Along came a friend in Sandals who said they could ease some of the pressure providing opportunities for 500 people and these little things talk to me about partnership. This might have been small for Sandals but it was a huge thing for us in the condition in which we found ourselves and I want to thank Sandals and Adam.”
“It is an understatement really to call Sandals a brand. It has become an existential part of our Caribbean civilization. This civilization is tailor-made for tourism and Butch Stewart has helped to shape this aspect of the material to help sustain us. I think that when the history of the 20th into the 21st century is written, there would be a towering place for this legend,” The Hon. Gonsalves continued.
In honour of the late Gordon ‘Butch’ Stewart, Prime Gonsalves in opining that the relationship he enjoyed with the late founder made him “one of us” shared a remarkable plan to celebrate his memory and contributions to tourism and economic development in the region. “The government of Saint Vincent and the Grenadines had indicated to Sandals that we will build the road coming to the entrance of the hotel. Having built it, we will call it the Gordon ‘Butch’ Stewart Boulevard,” the Prime Minister announced proudly to stirring applause from the audience.
Sandals Saint Vincent and the Grenadines offers 301 rooms and suites across 50 lush-laden acres, authentically embracing its Saint Vincent location with an experience that is as thoughtful as it is meticulously local.
About Sandals® Resorts
Sandals® Resorts offers the ease and refinement of the most-awarded luxury all-inclusive vacation experience in the Caribbean. With 18 beachfront settings in Jamaica, Antigua, Saint Lucia, The Bahamas, Barbados, Grenada, Curaçao, and Saint Vincent and the Grenadines, each resort reflects the design, cuisine, and unique essence of its island home. From butler service and gourmet dining to top-shelf spirits and luxurious suites, including the Caribbean’s first Overwater Villas and Bungalows, Sandals Resorts is celebrated for pioneering innovations that constantly evolve and elevate the all-inclusive vacation experience. The brand has recently piloted fresh concepts such as MINI Coopers for exploring beyond the resort gates and an off-site Island Inclusive dining program, while staying true to its Caribbean roots and showcasing the transformative link between tourism and its power to transform lives through its philanthropic arm, the Sandals Foundation. Sandals Resorts is part of family-owned Sandals Resorts International (SRI) which includes family-friendly Beaches Resorts, and is the Caribbean’s leading all-inclusive resort company. For more information about the Sandals Resorts Luxury Included® difference, visit www.sandals.com.
Contact Person:
Jervene Simpson
Senior Manager, Communications and Public Relations
Sandals Resorts International
876-275-7021
Email: jervene.simpson@sri.sandals.com
Imagine an Atlantic Bridge connecting the Caribbean Region to the African Continent
Deandrea Hamilton | Editor
Addis Ababa, Ethiopia — When CARICOM leaders convened with African counterparts and Afreximbank officials in Ethiopia, the outcomes were savory and exactly what many Caribbean people want to see materialise as the islands become uniquely reconnected to the African continent.
At the Second CARICOM-Africa Summit, held at the African Union headquarters, leaders moved beyond symbolic language to agree on a draft communiqué that, if finalized, would anchor this partnership in practical action. While not yet officially published by the AU or CARICOM, the document points to an agenda that blends history with urgent twenty-first century priorities.
The draft outlines commitments to improve air and sea transport links, including the pursuit of a multilateral air services agreement to break down the barriers that still keep the Caribbean and Africa physically apart. It also calls for visa facilitation and simplified entry regimes, making it easier for citizens of both regions to travel, study, and work across the Atlantic.
Equally significant are pledges to advance double taxation treaties that could remove one of the most stubborn obstacles to investment.
With Afreximbank’s Caribbean headquarters already established in Barbados and the AfriCaribbean Trade and Investment Forum (ACTIF) gaining momentum, leaders now want to lock in the financial and legal frameworks that will drive new business.
Reparatory justice also featured prominently, with the draft communiqué sharpening a joint call for coordinated advocacy. CARICOM’s long-standing Reparations Commission is expected to work more closely with African institutions to demand global recognition and redress for the shared traumas of slavery and colonial exploitation.
CARICOM’s incoming chair, Prime Minister Dr. Terrance Drew of St. Kitts and Nevis, captured the spirit of the gathering when he urged that the Atlantic Slave Trade be reimagined as an “Atlantic Bridge — a bridge of hope, a bridge of advancement, a bridge that will ensure our people take their rightful place in this world.”
For Secretary-General Dr. Carla Barnett, the meeting was a “homecoming,” but also a reminder that concrete steps like the Health Development Partnership for Africa and the Caribbean (HeDPAC) and improved transportation links are needed to transform rhetoric into results.
For citizens back home, wrestling with inflation and economic uncertainty, the Addis outcomes — transport, visas, investment, health, and reparations — are precisely the kinds of measures that can validate leaders’ journeys and rekindle faith in South-South cooperation. What was once only rhetoric now hints at the beams of an Atlantic Bridge, connecting the Caribbean and Africa in ways that could finally turn history’s tragedy into tomorrow’s advantage.
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