Connect with us

Bahamas News

Ministry of Tourism Reviews Freeport, Grand Bahama Initiatives

Published

on

#Nassau, October 2, 2018 – Bahamas – The purchase of the Grand Lucayan Resort in Freeport is big news, but the acquisition of this prime resort property is only one part of the overall, large scale mission being undertaken to support the rebound of tourism on the island of Grand Bahama.

The Bahamas Ministry of Tourism and Aviation has been working closely with Minister of State for Grand Bahama, Senator, The Hon. Kwasi Thompson, to promote the island, with efforts targeting media, influencers, key travel industry contacts and consumers.  This multi-faceted work has targeted different steps in the consumer’s journey from inspiration to purchase, and has been deployed across varied channels – from social media to digital publishers to travel agents – that are critical in driving demand for the destination and converting to bookings.

“The Ministry has been working diligently on a robust marketing plan on behalf of The Bahamas, and we are encouraged by the turnaround we are seeing in business,” said Minister of Tourism, Dionisio D’Aguilar.  “That plan includes new creative and advertising for Freeport, media outreach to raise awareness of new hotel offers and transportation links to the island and special events.  Our efforts on island and off are building momentum and we believe will assist in a new tourism era for the island and The Bahamas.”

 

Advertising, Public Relations, Marketing

 

 The Ministry’s marketing and communications program comprises many specific initiatives, which are currently been undertaken, including:

  • Advertising: New creative assets for Freeport deployed in TV ads and digital ads targeting consumers in prime regional markets like South Florida
  • Search Engine Marketing (SEM): Distribution of ads driven by an always-on SEM program built on Freeport specific keywords
  • Programmatic advertising: Digitally optimized targeting of ads to audiences based on interests in vertical markets including diving, fishing, boating, sailing and aviation

 

    • The effectiveness of these tools will be enhanced by the recent decision taken to rebrand the island as Freeport to align with key transportation links like the airport (FPO) and ferries, and the well-documented consumer behavior of searching out Freeport options
    • As programs move forward, they will eliminate the disconnect between searching for air and hotels by two different names

 

  • Content marketing: Grand Bahama, now Freeport, is featured in a content marketing program that tells a larger story about the island and shows off the blend of resorts and ecotourism offerings at the heart of the experience
    • Microsite: The content marketing extends across multiple digital and social channels, and includes a Freeport microsite to help build a dedicated Freeport database
    • Bahamas.com: Website content has been refreshed and all assets are accompanied by complementary elements
    • Online Travel Agencies (OTA): There is a dedicated Freeport page already in place on OTAs such as Expedia.com with distribution to the U.S., Canada, U.K. and Latin America
    • Media integrations: A dedicated Freeport fishing campaign included features in Saltwater Sportsman, Sport Fishing and Marlin publications; online videos showcasing the fishing experience in West End and East End; and a Shark Tank Shark Week program on island

 

  • Public Relations: The Ministry is executing a schedule of trips for magazine and newspaper writers, and select social media influencers
    • Media and influencer visits: A contributor to USA Today is set to visit Freeport this fall. In August, five engaging social media influencers from the U.S. explored the island, experiencing the local beauty under and above the water, and producing content that has already reached 3 million consumer impressions. In addition to organic posts on influencers’ Instagram and other channels, the Ministry has published an ongoing stream of Freeport branded social media posts and digital ads
    • Media relations: Freeport media outreach has been ongoing highlighting new service, new developments, special offers and events
    • Media missions: The Ministry briefed editors and writers individually on the destination, including specific Freeport messages, in New York City, Houston, Washington, D.C. and South Florida

 

Industry Partnerships

 

The Ministry has worked in collaboration with key industry partners to help bring awareness and visitors to the island. Those initiatives include:

  • Co-op marketing subsidies for Freeport cruise lines
  • Co-op marketing subsidy with FRS Caribbean ferry for Freeport service

 

Travel Agents and Tour Operators

 

Travel agents and tour operators remain an important part of the marketing process for Freeport, especially in Canada where most consumers continue to use them to book travel.

  • Webinars: Ongoing Freeport webinars update travel agents on the product and how to get there
  • Media and trade events: Major briefings for trade media and travel agents were conducted in South Florida and Toronto
  • Sales calls: hundreds of sales calls accompany these efforts annually

 

The purchase of the Grand Lucayan is only one important transition taking place on the island. Building on the marketing that is already underway, the rebranding of the destination from Grand Bahama Island to Freeport will align the destination messages of our product with the transportation links that ultimately deliver our visitors. This realignment will only strengthen the effectiveness of our highly targeted digital marketing tools. The Ministry is looking forward to a new era for tourism on the island.

 

Release: Ministry of Tourism

Photo Caption: Crystal Travel & Tours

 

Continue Reading

Bahamas News

Walker Confirmed as U.S. Ambassador to The Bahamas: A Partner in America’s Extended Family

Published

on

By Deandrea Hamilton | Magnetic Media

 

The United States and The Bahamas share more than proximity — they share a bond of history, trade, and culture that Washington’s newest diplomat calls “part of America’s extended community.”

Now, for the first time in 14 years, the U.S. Embassy in Nassau will again be led by a Senate-confirmed ambassador. Herschel Walker, the Heisman-winning football legend turned entrepreneur, has been confirmed by the U.S. Senate as America’s official envoy to The Bahamas.

Walker, who will oversee one of the Caribbean’s most strategically positioned U.S. missions, told senators during his confirmation hearing that The Bahamas will play a key role in upcoming U.S. 250th Independence celebrations. “The Bahamian people,” he said, “will be included in this milestone year, because our stories are intertwined — through family, trade, and friendship.”

While his nomination was unconventional, his priorities are anything but vague. Walker vowed to counter growing Chinese influence in the Caribbean, calling Beijing’s investments in Bahamian deep-water ports “a direct threat to U.S. national security.” He pledged to work closely with Bahamian authorities to ensure American interests remain the region’s cornerstone.

“There’s a rise in drug smuggling in The Bahamas, and this is a real danger to the United States,” Walker said, referring to the Operation Bahamas, Turks and Caicos (OPBAT) partnership. He promised to strengthen intelligence sharing, joint patrols, and law enforcement coordination to disrupt trafficking routes that have grown increasingly sophisticated.

But Walker also emphasized opportunity over fear — signaling that his ambassadorship will not only focus on security, but on strengthening The Bahamas as a gateway for U.S. investment, trade, and tourism.

“I will advise the American business community of the vast investment opportunities that exist in The Bahamas,” he said. “And I will make sure the Bahamian government maintains an environment where U.S. companies can invest confidently — because America must prove it is still great as an investor.”

For a small island nation sitting less than 50 miles off the coast of Florida, this renewed diplomatic attention carries weight. Since 2011, the post of U.S. ambassador had remained vacant — a gap that many observers say weakened direct ties, delayed joint security initiatives, and allowed other powers to move in.

Walker’s confirmation — approved 51 to 47 — ends that silence. And with it comes the expectation that this former Olympian and business owner will translate his discipline, charisma, and resilience into diplomatic results.

Critics question his lack of foreign policy experience, but Walker counters with confidence: “Throughout my life, people have underestimated me. I’ve always proved them wrong — by outworking everyone.”

As he prepares to take up residence in Nassau, Walker says his mission is simple: rebuild trust, deepen cooperation, and remind both nations that their futures are tied not just by geography — but by shared purpose, mutual respect, and the enduring ties of community.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.

 

Continue Reading

Bahamas News

PAY STANDOFF: Prime Minister Cancels Talks as Unions Warn of More Protests

Published

on

By Deandrea Hamilton | Magnetic Media

Monday, October 13, 2025 — Nassau, The Bahamas – What began as a calm holiday meeting has spiraled into a full-blown standoff between The Bahamas Government and two of the country’s most powerful public sector unions — the Bahamas Union of Teachers (BUT) and the Bahamas Public Services Union (BPSU) — after the Prime Minister abruptly cancelled follow-up talks set for Tuesday, blaming public comments made by union leaders.

The announcement of the cancelled meeting came late Monday, just hours after a tense sit-down at the Office of the Prime Minister, held on National Heroes Day, where both BUT President Belinda Wilson and BPSU President Kimsley Ferguson accused the government of dragging its feet on salary increases and retroactive pay owed to thousands of public officers.

Wilson, never one to mince words, said the Prime Minister’s “technical officers” — the very people responsible for executing his instructions — were failing to carry out his directives regarding payment timelines.

“The Prime Minister’s issue,” Wilson said, “is that he has persons working for him who are not following his instructions. If those officers would follow through on what he told them to do, we wouldn’t be here today.”

Wilson added that the BUT and other unions are demanding retroactive pay dating back to September 2024, and that all increases be applied and paid by the October payday, not December as previously stated by the Prime Minister.

“Senior civil servants already received their retroactive pay — thousands of dollars — backdated to September of last year,” Wilson charged. “We’re saying the small man deserves the same. This isn’t a gift. It’s money already earned.”

Her comments came after the government publicly insisted that the salary adjustments would be implemented by December 2025, just ahead of Christmas — a timeline unions flatly reject as too slow.

Ferguson: ‘No More Excuses’

Following Wilson, BPSU President Kimsley Ferguson delivered a fiery statement of his own, telling reporters the unions would no longer tolerate delays or mixed messages from the Davis administration.

“The Prime Minister was receptive — but we’re not accepting excuses,” Ferguson said. “If the Prime Minister’s having a memory lapse, we have the Hansard from Parliament to remind him exactly what he promised public officers.”

Ferguson went further, warning that if Tuesday’s meeting failed to produce results, unions would “visit the House of Assembly” and intensify their campaign for immediate payment.

“Public servants, ready yourselves,” he declared. “We are prepared to stand together — all across The Bahamas — until our needs are met.”

Now, with the Prime Minister cancelling tomorrow’s talks altogether, that threat appears closer to becoming reality.

Government Bungles Response

Observers say the administration’s handling of the matter has been confused and contradictory, with conflicting statements on payment timelines and poor communication fueling frustration among teachers, nurses, and general public officers.

The government has maintained that the funds are allocated and will be disbursed before year’s end, but unionists insist they’ve heard it all before — and this time they want results, not promises.

The Prime Minister’s decision to cancel the meeting, rather than clarify or de-escalate tensions, has drawn sharp criticism across social media and among rank-and-file civil servants who see the move as punitive and dismissive.

Slowdown and the Threat of Another Mass Protest

Across several ministries, departments, and schools, reports are already surfacing of a go-slow in the public service, as workers express solidarity with the unions’ demands.

Many believe another mass demonstration is imminent, similar to the one staged last week Tuesday when thousands of workers gathered outside the House of Assembly on Bay Street as Parliament reopened after summer recess.

That protest brought parts of downtown Nassau to a standstill as union members sang, marched, and even sat in the street — a powerful show of defiance that now threatens to repeat itself unless the government moves quickly to resolve the impasse.

A Political Flashpoint

What began as a straightforward salary dispute has now evolved into a test of credibility and competence for the Davis administration. With a restless public sector, rising inflation, and unions unified across professions, the government risks not only another protest — but a full-blown industrial crisis heading into the year’s end.

For now, the unions are standing firm: they want retroactive pay from September 2024 and full salary adjustments by this October. Anything less, they warn, could push the country’s workforce from a slowdown into open confrontation.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.

Continue Reading

Bahamas News

Nassau Cruise Port Marks Sixth Anniversary with Exciting New Additions for Visitors and The community

Published

on

[Nassau, Bahamas, October 8, 2025] Nassau Cruise Port (NCP) proudly celebrates its sixth corporate anniversary by unveiling a series of transformative additions that further enhance the guest and community experience. The anniversary comes at a pivotal moment in the growth of the port, with the opening of a new swimming pool, an expanded marina, and a state-of-the-art ferry terminal that will support transfers to the Royal Beach Club, which is currently under construction on Paradise Island.

Since its $300 million redevelopment, Nassau Cruise Port – the largest transit cruise port in the world – has welcomed millions of visitors and become one of the most vibrant cruise destinations in the world. This anniversary not only reflects its commitment to delivering world-class facilities, but also its dedication to creating meaningful connections between visitors and the Bahamian community.

“This milestone represents much more than the passage of time,” said Mike Maura, Jr., CEO and Director of Nassau Cruise Port. “It reflects our promise to continually elevate the guest experience, contribute to the local economy, and provide opportunities for Bahamians. During our first year (2019) of operating the Nassau Cruise Port, Nassau welcomed approximately. 3.85 million cruise guests, and 2025 will see well over 6 million cruise visitors visit Nassau. Our focus on driving cruise tourism and the $350 million investment in our downtown waterfront is a testament to our vision of making Nassau a premier cruise and leisure destination.”

The new pool offers a refreshing retreat for visitors enjoying Nassau’s waterfront, while the expanded marina will accommodate additional yachts, boosting tourism and local commerce. The ferry terminal expansion enhances passenger flow and supports convenient, seamless transfers to the Royal Beach Club, strengthening Nassau’s position as a hub for Caribbean cruising and leisure.

As part of its anniversary celebrations, NCP will host a series of internal and external activities to celebrate its team and to highlight its ongoing investments in the Bahamian economy, including job creation, local vendor opportunities, and cultural showcases at the port.

Continue Reading

FIND US ON FACEBOOK

TRENDING