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Bob Marley Foundation Joins The Sandals Foundation To Empower Women

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Providenciales, 03 Feb 2016 – Two of the Caribbean’s most influential brands, the Sandals Foundation and The Bob Marley Foundation, are joining forces to address the chronic issue of gender inequality in the Caribbean with the introduction of Women Helping Others Achieve (WHOA). WHOA is a multi-year women’s empowerment program designed to provide support, mentorship, education and skills training to help marginalized women across Jamaica and the Caribbean find inspiration and strength to transform their lives and, in doing so, positively impact their families and communities for generations to come.
According to Heidi Clarke, Director of Programs for the Sandals Foundation, gender inequality remains a pervasive problem in the developing world and its legacy is poverty, not only for women, but for families and ultimately entire communities. “Through WHOA, we have an opportunity to address and close the gender gap, which is essential to our region’s ability to break the cycle of poverty,” says Clarke. “It’s a paradox…two thirds of the world’s illiterate are female yet studies show that even just one additional year of education for women of reproductive age can reduce child mortality by 9.5%. This fact alone speaks volumes and I believe, together, we can touch so many lives through this wonderful relationship.” Cedella Marley, eldest daughter of global legend Bob Marley and CEO of the Marley Group of Companies, is set to be the Good Will Ambassador for WHOA, using her family’s renowned philanthropic and social media muscle to raise awareness and drive fundraising efforts for programs empowering women in the Caribbean. “Equal opportunity is at the heart of my father’s legacy,” said Marley. “We are thrilled to join the Sandals Foundation to not only bring recognition to gender issues, but to create meaningful initiatives that address the obstacles facing Caribbean women and their children today.”
WHOA will be supporting existing as well as developing new programs across many industries and services including agriculture, education, community development and healthcare. Special attention will be given to programming aimed at youth, an obvious concern for mothers, critical to their own success. To that end, WHOA is committed to youth mentorship and sports opportunities in the Caribbean region.
The campaign will also feature a six week crowdfunding component which is being hosted at crowdrise.com/cedellamarley. Contributions made through the on-line platform will go towards needed funding of WHOA projects throughout the Caribbean. There is also added incentive for donors as each contribution of $5 or more enables a download code for the campaign song which i refreshed and modern version of Bob Marley’s famed “Could You Be Loved” re-recorded by Cedella which is at the forefront of the new fundraising campaign. Donors will be eligible for unique prizes during the campaign, including a Grand Prize to the individual with the largest contribution. The Grand Prize consists of a 3 night, 4 day Luxury Included vacation for two to a Sandals or Beaches resort in Ocho Rios, Jamaica, roundtrip airfare for two to Jamaica, a tour of the Bob Marley Museum and Tuff Gong Recording Studios in Kingston, Jamaica and an invitation to meet a member of the Marley family (note restrictions apply)

The following organizations have pledged their support to the Sandals Foundation and the Bob Marley Foundation on the WHOA efforts and will be the beneficiaries of their collective fundraising efforts including: Antigua and Barbuda Youth in Agriculture Project in Antigua; The Reggae Girlz, Women’s Health Network and The Women’s Centre in Jamaica; P.A.C.E in The Bahamas; Sweet Water Foundation and Grenada Zero Hunger Initiative in Grenada; and The Barbados Agriculture Society in Barbados.

Magnetic Media is a Telly Award winning multi-media company specializing in creating compelling and socially uplifting TV and Radio broadcast programming as a means for advertising and public relations exposure for its clients.

Bahamas News

Monument Supports Hands for Hunger With Paradise Plates Debut  

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NASSAU, Bahamas — Caribbean Wines & Spirits (CWS), The Bahamas’ leading wine and spirits distributor, proudly supported Paradise Plates, Hands for Hunger annual fundraiser with a flavorful offering of its newest product, Monument Beverage Co.

Monument, which launched this July and is available across six major islands, made its Paradise Plates debut. Guests enjoyed three bold flavors: Peach Passion, Ginger-Lime and Melon Fizz as they socialized throughout the evening.

Monument brand ambassadors engaged guests with knowledge on the ready-to-drink beverage’s unique taste and look. Many attendees were delighted to learn that Monument is 100% Bahamian-made and owned and enjoyed seeing the various national landmarks on the packaging.

The booth was adorned with vibrant brand colors, striped arches, tropical florals and a photo worthy backdrop featuring Monument cans filled with florals cascading down the wall.

At the end of the event, the entire Monument inventory had finished, making Monument’s Paradise Plates debut a huge success.

For more details on Caribbean Wines & Spirits, new products and specials, visit www.cwsbahamas.com today.

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Bahamas News

Schweppes ‘the Art of Mixology’ Dazzles at Paradise Plates with Nemiroff Vodka

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NASSAU, Bahamas — Schweppes, in collaboration with Nemiroff Vodka dazzled guests with handcrafted cocktails during Paradise Plates, Hands for Hunger’s annual fundraiser held at Atlantis’ Imperial Ballroom.

The evenings’ theme, 70’s: Paradise Disco, inspired bold and delicious sips from Schweppes and Nemiroff.  The beautiful disco themed Schweppes booth, adorned with LED signs, lush greenery and hanging black and gold metallic orbs shined throughout the room.

Schweppes’ brand representatives and mixologists dressed in chic 70’s speakeasy attire engaged attendees throughout the night. Guests enjoyed receiving knowledge of each product and experiencing the vibrant energy of brand representatives.

Nemiroff Vodka, which is locally distributed by Caribbean Wines and Spirits (CWS), The Bahamas’ premier wines and spirits distributor; offered a unique variety of vodkas which made the perfect blend with Schweppes. Guests enjoyed, Nemiroff’s Honey Pepper, De Luxe, Burning Pear, Wild Cranberry, and Bold Orange vodkas throughout the night.

Fan favorite cocktails of the night were: the Wild Cranberry Tonic and the Bold Orange Fizz.

Following a positive response at Paradise Plates, CWS is offering Nemiroff and Schweppes specials at local liquor stores for the entire month. With the purchase of any 1-liter Nemiroff vodka, enjoy a complimentary three-pack of Schweppes mixers, to recreate the magic of Schweppes and Nemiroff.

Cara Douglas-Adderley, Senior Marketing Director for Caribbean Bottling (CBC), local producers and distributors of Coca-Cola and Dasani products and CWS shared the inspiration behind the Schweppes and Nemiroff promotion.

“We are thrilled to have paired Schweppes and Nemiroff for Paradise Plates this year, creating a premium cocktail experience for guests. After receiving such positive feedback, we wanted to extend that experience to consumers at home. Throughout October, consumers can visit their favorite watering hole, buy any 1-liter Nemiroff bottle and receive a free three-pack of Schweppes.”

Caribbean Bottling Company is proud to offer Schweppes, Coca-Cola’s premier mixer in collaboration with Caribbean Wines & Spirits and Nemiroff Vodka at Paradise Plates in support of Hands for Hunger’s mission.

For more information on CBC’s philanthropic work, new products and specials, visits www.cbcbahamas.com today.

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Beaches Turks & Caicos gives Enid Capron Primary a pre-term facelift

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PROVIDENCIALES, Turks & Caicos Islands: — Beaches Turks and Caicos has refreshed the grounds of Enid Capron Primary School in Five Cays, Providenciales, ahead of the new school year, with a landscaping team from the resort, pruning and cutting back overgrown branches to give the campus a cleaner, safer look.

The project focused on the school’s exterior plantings, where tangled growth had begun to encroach on walkways and outdoor learning areas. The team spent time trimming hedges, thinning dense shrubs and removing deadwood to improve sightlines and airflow around the buildings.

Assistant Landscaping Manager, Kemar Jones said the work at Enid Capron is a regular priority for the department, which views community giving as a core part of its mandate. He noted that supporting local schools, particularly through hands-on environmental work, has long been a focus area for his team.

Jones, said the effort reflects the group’s wider commitment to the islands. “As a team, our goal is to give back to our communities and especially providing support for the environment and education,” Jones noted. “The team is always ready to share our skills with making the school environment more comfortable for our students and teachers.”

General Manager Deryk Meany framed the project as part of Beaches’ broader approach to working alongside the community beyond the resort gates. “At Beaches Turks and Caicos, we operate as a team not only within the confines of the resort but also with our communities,” Meany added. “Being able to share our varied skills is always our main focus. Providing a comfortable learning environment allows for a greater relationship with our educational collaborators.”

He added that the resort seeks opportunities to support range of school-based initiatives, from environmental and leadership clubs to creative programmes.

Minister of Education, Youth, Sports and Culture Hon. Rachel Taylor described the landscaping mission as a continuation of a long-standing relationship between the Ministry and Beaches Turks and Caicos. “This mission from our major private sector supporter, Beaches Turks and Caicos is a long standing activity,” Taylor said. “At Enid Capron Primary School, we are treated as family. Once we reach out to the resort, they have always responded in a positive way.”

Hon. Taylor said the support is particularly valuable in the areas of education and community development, where consistent private-sector engagement can amplify government efforts.

Nelene Swann, vice principal at Enid Capron Primary welcomed the refreshed grounds as a boost to morale before classes resume. “This is what true collaboration looks like,” she noted. “This is more than a facelift for the school. The team from Beaches Turks and Caicos has shown true commitment in adding to this learning environment for our students and teachers.”

She said the improved landscaping contributes to a more comfortable and inviting campus for all stakeholders. “This is a good way to start the new school year. This facelift will certainly make the facilities here at the school more appealing to our students, teachers and parents.

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