Nassau, 16 Jul 2015 – Breitling, the luxury watchmaker whose brand conjures up images of the finest in aviation pioneering and the upper limits of fine auto racing, revealed its new collection directly from Switzerland at a prestigious, invitation-only event for its Bahamian clientele, a company spokesperson said today.
“The Bahamas, though small in population relative to many of our markets, has an incredibly sophisticated and discerning population that appreciates fine workmanship and true quality. Being one of 44 Breitling boutiques worldwide, and the first in the Caribbean, the Nassau boutique has always been central in all new product launches coming from the annual Basel show in March in Switzerland. We are so excited to share the new Runway 2015 collection with The Bahamas and the world,” said Mauricio Diaz, Vice President Breitling Caribbean.
Venue for the unveiling of the new Runway 2015 collection and a review of the current timepieces was the Breitling Boutique on Bay Street. The champagne and jewels event featured live models paying homage to the company’s linkage to fast planes and fine cars – a brand marriage that fills the space of the boutique with powerful images and a larger than life female figure that has become one of the most popular photo backdrops in The Bahamas.
Notable guests included Hon. Khaalis Rolle, Minister of Investments; Hon. Dr. Hubert Minnis, Leader of the Loyal Opposition and Sen. Carl Bethel, Q.C. among other local business, civic and community leaders and friends who filled the boutique and spilled onto the sidewalk secured for the launch event. Impressed by the unveiled collection, the evening was filled with patrons sporting the models, music and runway of the luxury timepieces showcased.
“Breitling’s reputation for Swiss perfection in technical watches and its link to other symbols of precision performance have managed to capture and hold the public’s imagination, making invitations to unveilings like this one in Nassau one of the events of the year,” said Diaz. “I believe the fact that it is one of the last remaining family-owned independent Swiss watch brands adds to the appeal and mystique.”
A specialist of technical watches, Breitling has played a crucial role in the development of the wrist chronograph and is a leader in this complication. The firm has shared all the finest moments in the conquest of the skies thanks to its sturdy, reliable and high-performance instruments. One of the world’s only major watch brands to equip all its models with chronometer-certified movements, the ultimate token of precision, Breitling is also one of the rare companies to produce its own mechanical chronograph movements, entirely developed and manufactured in its own workshops. This family business is also one of the last remaining independent Swiss watch brands.
More information on Breitling.com