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Sandals Ramps Up Campaigns To Drive Recovery of Caribbean Tourism

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~ Resort company focused on spreading the word that the Caribbean is open for business~

#April 24, 2021 – Since it reopened its first resort last June after forced closures caused by the pandemic, Sandals Resorts International, in an aggressive and strategic marketing thrust, has welcomed nearly 200 influencers, celebrities and travel media to its resorts all across the Caribbean and hosted several major radio remotes, creating close to 300,000,000 global media impressions.

The increase in media and influencer visits is a key component of the company’s reinvigorated marketing strategy as it leads the recovery of the region’s tourism industry and aims to inform the world that Sandals Resorts and the Caribbean islands are open for business. So far in 2021, Sandals South Coast has hosted two separate radio remotes reaching approximately 5,000,000 radio listeners and resulting in over 50 million impressions. Radio remotes see international radio stations broadcasting live from Sandals and Beaches Resorts to their listeners back home. This element of the company’s strategy began as early as September 2020 at Sandals Grande Saint Lucian with broadcast reaching 19 key markets in the United States.

On the heels of these successful radio remotes, Beaches Turks and Caicos is set to host its own radio remote in May with additional remotes tentatively slated for Barbados, Grenada and The Bahamas. In addition to US radio stations, the company also intends to invite stations from the United Kingdom to Grenada and/or Barbados later in the year.

Adam Stewart, Sandals’ Executive Chairman, shed light on the company’s marketing efforts. He shared, “Our company has always been an innovator in marketing and promotions. We’re one of the most well-known hospitality brands across the world and that’s due to our well-oiled marketing machinery. We’ve been doing radio remotes for many years and we know the reach is significant. Now more than ever it is important that we harness the power of these activities and our radio remotes have proven instrumental in reaching our audience and letting them know that the Caribbean is open for business.”

Of the company’s decision to ramp up its influencer marketing campaigns, Stewart said, “The power of influencer marketing and online marketing is undeniable, especially now when our audience is spending most of their time online. We have been working strategically with a number of influencers with a combined global audience of several million in addition to top-tier publications with millions of readers around the globe. As a result, the Caribbean is trending. Millions of eyes are on the region and in many of our islands where tourism is the largest economic driver, this attention is well-needed and much-appreciated.” 

The power of the brand has also seen the company enjoy powerful organic publicity through a number of celebrities who have openly shared their positive Sandals and Beaches experiences through their social media platforms.

With vaccinations trending upwards in source markets and across the region, Stewart is confident that the region is poised for a record comeback.  He shared, “We are already seeing our bookings increase at a steady pace and we expect hotel occupancy of 65 to 80 per cent in June and July. I am very optimistic, not just for the recovery of our own brand, but for the recovery of the region’s tourism sector, all the industries that rely on tourism and of course for the thousands of Caribbean nationals who earn a living through tourism.”  

To date, Sandals has reopened 15 of its resorts across the region including those in Jamaica, Antigua, Saint Lucia, Grenada, The Turks and Caicos Islands and Sandals Emerald Bay in the Bahamas with its Barbados resorts set to reopen in a few weeks. Approximately 80 per cent of the company’s group-wide team is back at work with team members who were at reduced pay now returned to full salary and job opportunities across the region being offered to those whose resorts remain closed.

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Conflicting Reports as Grand Bahama Awaits Its New Airport: What to Believe?

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Deandrea Hamilton | Editor

 

September 16, 2025 – Grand Bahama’s wait for a modern international airport has taken another dramatic turn. Just days after reports surfaced that the $200 million redevelopment had collapsed because partners failed to secure financing, the government is now insisting the project is alive and well — with funding in the “final stages” and construction on the horizon.

Earlier This Week: Airport Deal in Dire Straits

The week began with grim headlines. Deputy Prime Minister and Aviation Minister Chester Cooper confirmed that private partners in the much-heralded consortium had not produced financing. “Regrettably, the funding had not happened,” he admitted, sparking widespread fears the deal had crumbled.

Those admissions triggered a storm of skepticism in Freeport. Back in February, the government had declared the airport deal “finalized,” naming Aerodrome Ltd., Manchester Airport Group, and BHM UK as partners. They promised demolition within 30 days, designs in 45 days, and a new terminal by year’s end. But now, more than four months later, not a single milestone has been delivered.

For residents and business leaders, the collapse narrative confirmed their worst fears: that Grand Bahama was once again being strung along with empty promises. Long-stay tourism — the kind that sustains hotels, restaurants, taxis, and shops — depends on a functioning airport. Without it, the island’s economy remains hobbled.

Today: Government Pushes Back

But late Thursday, the government issued a forceful rebuttal. “The redevelopment of Grand Bahama’s International Airport remains a central priority for this administration and is key to the island’s economic renewal,” the statement read. Officials stressed that they are “in the final stages of securing funding and concluding agreements on airport management.”

The statement went further, clarifying the role of Manchester Airport Group, the UK’s largest airport manager. MAG, it said, was never meant to provide financing but remains a core partner in shaping the airport’s development and management. Bahamian contractors, the government insisted, are part of the team tasked with delivering the facility. “Our focus is on results,” the release concluded. “Grand Bahama will have the airport it needs to grow, attract investment, and strengthen its role as a gateway to The Bahamas.”

Who Should Grand Bahama Believe?

The conflicting narratives — one of a deal in “dire straits,” the other of a project in “final stages” — have left Grand Bahama residents struggling to know what to believe. Is the airport project truly on life support, or is the government simply playing its hand close until funding details are nailed down?

Skeptics point out that this is hardly the first time the airport has been declared a priority only to see little follow-through. Promises in 2023, in February 2025, and again in summer 2025 all failed to produce visible progress. Each missed deadline has chipped away at public trust.

Supporters of the government counter that large infrastructure projects are inherently complex, with legal negotiations and financing arrangements often dragging longer than planned. They argue that the continued involvement of Manchester Airport Group is evidence the project is still credible.

The Bigger Picture

Grand Bahama’s airport troubles are intertwined with the stalled $120 million Grand Lucayan hotel sale, which also remains without visible progress 129 days after it was announced. Business leaders insist both projects must move together if the island is to see real recovery. A luxury resort without a modern airport is as unviable as an airport without hotel rooms to fill.

For now, the people of Grand Bahama are left in limbo. This week they were told the airport deal had failed. Today, they’re being told it’s moving forward. The only certainty is that, nearly a year after the latest round of promises, not a single crane has touched the sky.

As one resident put it: “We don’t need more statements. We need to see bulldozers.”

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U.S. Coast Guard Trains Bahamian Partners in Water Survival Skills

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The Bahamas, September 10, 2025 – Rescue swimmers from the United States Coast Guard (USCG) Aviation Training Center in Mobile, Alabama visited Nassau to train Royal Bahamas Defense Force (RBDF) and Royal Bahamas Police Force (RBPF) members in water survival skills as part of Operation Bahamas Turks and Caicos (OPBAT) earlier this week.

“Training alongside our USCG partners ensures our personnel are best prepared for the unique challenges of joint operations” said Superintendent Wendy Pearson, Commander Drug Enforcement Unit.

The multi-day exercise, centered on the USCG’s Shallow Water Egress Training (SWET), enhanced the safety and preparedness of Bahamian partners who routinely operate aboard USCG helicopters during OPBAT missions. The exercise provided hands-on instruction for 31 participants and strengthened interoperability between U.S. and Bahamian agencies engaged in counter-drug, search and rescue, and maritime security operations throughout the region.

“We were excited and proud to have the opportunity to share our expertise with our Bahamian partners. Not only did RBDF and RBPF perform exceptionally well, they exceeded the standards we set for the event,” said Petty Officer Second Class Cole Johnson, USCG.

OPBAT is a cooperative multi-agency international operation supporting The Bahamas and Turks & Caicos Islands to stop illicit drug smuggling through the region. U.S. Embassy Nassau Chargé d’affaires Kimberly Furnish stated, “Since 1982, OPBAT has worked to stop the flow of illicit narcotics through the Caribbean, destined for the United States or other jurisdictions.  This is international cooperation at its best.”

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Department of Gender Affairs Congratulates Rev. Clare Robinson on Historic Induction as First Female President/Bishop of BTCI Conference of The Methodist Church

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Providenciales, Turks and Caicos Islands, 4 September 2025 The Department of Gender Affairs, within the Ministry of Home Affairs, Religious Affairs, and Transportation, extends heartfelt congratulations to Reverend Clare Robinson on her historic achievement of becoming the first woman in 213 years to be inducted as President/Bishop of the Bahamas Turks & Caicos Islands Conference (BTCI) of the Methodist Church in the Caribbean and the Americas (MCCA); a Momentous Occasion in the History of Gender Equality.

The Department of Gender Affairs proudly celebrates this moment of progress and inspiration, recognising Reverend Clare Robinson as a beacon of faith and leadership for generations to come. Reverend Robinson’s induction is a monumental triumph for women in leadership, for the Church, and for society as a whole. Her trailblazing journey affirms the limitless potential of women to lead with wisdom, faith, and courage.

The induction service will be held at Wesley Methodist Church, Malcolm Road, Nassau, The Bahamas, in a landmark ceremony led by Reverend Ron Juan Simson, Connectional President of the MCCA. Joining in this historic occasion will be a high-level delegation from the Turks & Caicos Islands, underscoring the regional significance of this milestone and the unity of our Methodist community across the Caribbean and the Americas.

Born in South Caicos and raised in Grand Turk, Reverend Robinson is no stranger to breaking barriers. She is the first female itinerant presbyter and the first female superintendent minister of both the North and South Turks & Caicos Islands circuits. Answering God’s call to full-time ministry in 2005, she earned a Bachelor of Arts in Theology (First Class Honours) from the University of the West Indies and a Master of Divinity, before serving faithfully within the MCCA. She will now lead 37 Methodist congregations across The Bahamas and Turks & Caicos Islands.

Reverend Robinson has been married to Mr. Irvin Robinson for 34 years, and together they are the proud parents of one daughter, Charnelle Robinson. We extend our heartfelt gratitude to the Robinson family for their unwavering support and understanding, which has been instrumental in Reverend Robinson’s journey and her ability to serve the Church and the community.

In celebrating this milestone, the Hon. Shaun David Malcolm MP, Minister of Home Affairs remarked:

“Today, we celebrate a truly historic achievement in the life of the Church and in the advancement of gender equality across our region. The induction of Reverend Clare Robinson as the first female President/Bishop of the Bahamas Turks & Caicos Islands Conference of the Methodist Church after 213 years, stands as a powerful testament to faith, perseverance, and the limitless potential of women in leadership. On behalf of the Ministry of Home Affairs, Religious Affairs & Transport and in particular, the Department of Gender Affairs, I extend heartfelt congratulations to Reverend Robinson on this remarkable accomplishment. Her elevation to this sacred office affirms God’s call on her life and inspires every woman and girl to know that their gifts, talents, and service are vital to nation-building and the advancement of God’s Kingdom.”

We are confident that Reverend Robinson’s leadership will strengthen the spiritual and moral fabric of our communities, as Minister responsible for Religious Affairs it is not only our responsibility but our obligation, to pledge and support as she embarks on this historic journey. May God grant her wisdom, courage, and grace as she fulfils this divine calling.

Mrs. Carolyn Dickenson, Director of gender Affairs, stated that “Reverend Robinson stands as living proof that faith knows no gender and leadership knows no bounds. Her induction is not just history, it is prophecy fulfilled. Her journey is a beacon of hope, not only for women of faith but for every woman who has ever been told her place was limited. Today, the glass ceiling within the Church has been shattered, and the sound of its breaking will echo for generations. This induction is more than a ceremony it is a revolution of possibility. To every girl across the Bahamas and Turks & Caicos Islands who wonders if she is enough, Reverend Robinson’s achievement shouts back: You are more than enough. Let this moment ignite dreams, stir courage, and remind us all that when women rise, communities rise, nations rise, and the Kingdom of God is strengthened. This is just the beginning of a brighter future.

Additionally, the officers and members of the Women in Development and Women in Sports, extends heartfelt congratulations to Rev. Clare on this historic milestone. Your achievement is not only a personal triumph but also an inspiration to women everywhere who strive to lead, to serve, and to break new ground.

The Department of Gender Affairs stands proudly with Reverend Robinson, pledging to continue championing equality, empowerment, and leadership for all women and girls.

Congratulations Rev. Clare.

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