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Sandals Ramps Up Campaigns To Drive Recovery of Caribbean Tourism

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~ Resort company focused on spreading the word that the Caribbean is open for business~

#April 24, 2021 – Since it reopened its first resort last June after forced closures caused by the pandemic, Sandals Resorts International, in an aggressive and strategic marketing thrust, has welcomed nearly 200 influencers, celebrities and travel media to its resorts all across the Caribbean and hosted several major radio remotes, creating close to 300,000,000 global media impressions.

The increase in media and influencer visits is a key component of the company’s reinvigorated marketing strategy as it leads the recovery of the region’s tourism industry and aims to inform the world that Sandals Resorts and the Caribbean islands are open for business. So far in 2021, Sandals South Coast has hosted two separate radio remotes reaching approximately 5,000,000 radio listeners and resulting in over 50 million impressions. Radio remotes see international radio stations broadcasting live from Sandals and Beaches Resorts to their listeners back home. This element of the company’s strategy began as early as September 2020 at Sandals Grande Saint Lucian with broadcast reaching 19 key markets in the United States.

On the heels of these successful radio remotes, Beaches Turks and Caicos is set to host its own radio remote in May with additional remotes tentatively slated for Barbados, Grenada and The Bahamas. In addition to US radio stations, the company also intends to invite stations from the United Kingdom to Grenada and/or Barbados later in the year.

Adam Stewart, Sandals’ Executive Chairman, shed light on the company’s marketing efforts. He shared, “Our company has always been an innovator in marketing and promotions. We’re one of the most well-known hospitality brands across the world and that’s due to our well-oiled marketing machinery. We’ve been doing radio remotes for many years and we know the reach is significant. Now more than ever it is important that we harness the power of these activities and our radio remotes have proven instrumental in reaching our audience and letting them know that the Caribbean is open for business.”

Of the company’s decision to ramp up its influencer marketing campaigns, Stewart said, “The power of influencer marketing and online marketing is undeniable, especially now when our audience is spending most of their time online. We have been working strategically with a number of influencers with a combined global audience of several million in addition to top-tier publications with millions of readers around the globe. As a result, the Caribbean is trending. Millions of eyes are on the region and in many of our islands where tourism is the largest economic driver, this attention is well-needed and much-appreciated.” 

The power of the brand has also seen the company enjoy powerful organic publicity through a number of celebrities who have openly shared their positive Sandals and Beaches experiences through their social media platforms.

With vaccinations trending upwards in source markets and across the region, Stewart is confident that the region is poised for a record comeback.  He shared, “We are already seeing our bookings increase at a steady pace and we expect hotel occupancy of 65 to 80 per cent in June and July. I am very optimistic, not just for the recovery of our own brand, but for the recovery of the region’s tourism sector, all the industries that rely on tourism and of course for the thousands of Caribbean nationals who earn a living through tourism.”  

To date, Sandals has reopened 15 of its resorts across the region including those in Jamaica, Antigua, Saint Lucia, Grenada, The Turks and Caicos Islands and Sandals Emerald Bay in the Bahamas with its Barbados resorts set to reopen in a few weeks. Approximately 80 per cent of the company’s group-wide team is back at work with team members who were at reduced pay now returned to full salary and job opportunities across the region being offered to those whose resorts remain closed.

Bahamas News

Groundbreaking for Grand Bahama Aquatic Centre

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PM: Project delivers on promise and invests in youth, sports and national development

 

GRAND BAHAMA, The Bahamas — Calling it the fulfillment of a major commitment to the island, Prime Minister Philip Davis led the official groundbreaking for the Grand Bahama Aquatic Centre, a facility the government says will transform sports development and create new opportunities for young athletes.

Speaking at the Grand Bahama Sports Complex on February 12, the Prime Minister said the project represents more than bricks and mortar — it is an investment in people, national pride and long-term economic activity.                                                                                                                                                    The planned complex will feature a modern 50-metre competition pool, designed to meet international standards for training and regional and global swim meets. Davis said the facility will give Bahamian swimmers a home capable of producing world-class performance while also providing a space for community recreation, learn-to-swim programmes and water safety training.

He noted that Grand Bahama has long produced outstanding athletes despite limited infrastructure and said the new centre is intended to correct that imbalance, positioning the island as a hub for aquatic sports and sports tourism.

The Prime Minister also linked the development to the broader national recovery and revitalisation of Grand Bahama, describing the project as part of a strategy to expand opportunities for young people, create jobs during construction and stimulate activity for small businesses once operational.

The Aquatic Centre, he said, stands as proof that promises made to Grand Bahama are being delivered.

The project is expected to support athlete development, attract competitions, and provide a safe, modern environment for residents to access swimming and water-based programmes for generations to come.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.

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Tens of Millions Announced – Where is the Development?

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The Bahamas, February 15, 2026 – For the better part of three years, Bahamians have been told that major Afreximbank financing would help transform access to capital, rebuild infrastructure and unlock economic growth across the islands. The headline figures are large. The signing ceremonies are high profile. The language is ambitious. What remains far harder to see is the measurable impact in the daily lives of the people those announcements are meant to serve.

The Government’s push to secure up to $100 million from Afreximbank for roughly 200 miles of Family Island roads dates back to 2025. In its February 11 disclosure, the bank outlined a receivables-discounting facility — a structure that allows a contractor to be paid early once work is completed, certified and invoiced, with the Government settling the bill later. It is not cash placed into the economy upfront. It does not, by itself, build a single mile of road. Every dollar depends on work first being delivered and approved.

The wider framework has been described as support for “climate-resilient and trade-enhancing infrastructure,” a phrase that, in practical terms, should mean projects that lower the cost of doing business, move people and goods faster, and keep the economy functioning. But for communities, that promise becomes real only when the projects are named, the standards are defined and a clear timeline is given for when work will begin — and when it will be finished.

Bahamians have seen this moment before.

In 2023, a $30 million Afreximbank facility for the Bahamas Development Bank was hailed as a breakthrough that would expand access to financing for local enterprise. It worked in one immediate and measurable way: it encouraged businesses to apply. Established, revenue-generating Bahamian companies responded to the call, prepared plans, and entered a process they believed had been capitalised to support growth. The unanswered question is how much of that capital has reached the private sector in a form that allowed those businesses to expand, hire and generate new economic activity.

Because development is not measured in the size of announcements.

It is measured in loans disbursed, projects completed and businesses expanded.

The pattern is becoming difficult to ignore. In June 2024, when Afreximbank held its inaugural Caribbean Annual Meetings in Nassau, Grand Bahama was presented as the future home of an Afro-Caribbean marketplace said to carry tens of millions of dollars in investment. What was confirmed at that stage was a $1.86 million project-preparation facility — funding for studies and planning to make the development bankable, not construction financing. The larger build-out remains dependent on additional approvals, land acquisition and further capital.

This distinction — between financing announced and financing that produces visible, measurable outcomes — is now at the centre of the national conversation.

Because while the numbers grow larger on paper, entrepreneurs still describe access to capital as out of reach, and communities across the Family Islands are still waiting to see where the work will start.

And in an economy where stalled growth translates into lost opportunity, rising frustration and real social consequences, the gap between promise and delivery is no longer a communications issue.

It is an inability to convert announcements into outcomes.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.  

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Bahamas News

What Happens When Police Arrest 4,000+ Wanted Suspects and Tighten Bail

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A hardline strategy that reduced murders, gunfire, and collateral deaths

 

The Bahamas, February 8, 2026 – What happens when police stop routinely granting bail to high-risk suspects and aggressively execute outstanding warrants? In The Bahamas, the answer in 2025 was fewer murders, fewer gunshots, and safer communities.

The Royal Bahamas Police Force arrested 4,337 individuals on outstanding warrants last year, ensuring suspects were brought directly before the courts instead of being released back onto the streets. At the same time, police significantly curtailed the use of police bail for high-risk and repeat offenders, particularly those already entangled in violent disputes.

Police Commissioner Shanta Knowles said the shift was informed by hard lessons from previous years. Intelligence reviews showed that many homicide victims were not random targets, but men already wanted by law enforcement and — critically — by other criminals. When released on bail, those individuals often became targets themselves, triggering retaliatory shootings that spilled into neighbourhoods, roadways and public spaces.

By keeping high-risk suspects in custody pending court appearances, police say they disrupted that cycle — removing both potential offenders and potential victims from the streets.

The impact was stark. Murders declined by 31 percent in 2025, falling from 120 in 2024 to 83, the largest percentage decrease in homicides since national tracking began in 1963 and the lowest murder count in nearly two decades.

Police leaders say the strategy also reduced the collateral damage that had increasingly alarmed communities. Innocent residents had been caught in “sprays of gunfire” as targeted attacks unfolded in residential areas, at traffic stops, and in public settings.

Gun-violence indicators reflected the change. Gunshot reports fell by 35 percent, while incidents detected by ShotSpotter technology declined by 29 percent, confirming that fewer shots were being fired across the country.

“Gunshots ringing out and cutting through our peaceful paradise were down remarkably,” Commissioner Knowles said, attributing the improvement to decisive enforcement, tighter bail practices, and sustained pressure on offenders.

Police also intensified enforcement against breach of bail conditions, charging and detaining more suspects than in any previous reporting period. Officers say the approach removed the opportunity for repeat offending while matters were before the courts.

Police leadership said the results go beyond statistics. By limiting bail for high-risk suspects and executing warrants at scale, the strategy saved lives, protected bystanders, and restored confidence in public safety.

In 2025, fewer people were hunted, fewer bullets were fired, and fewer families were left grieving — a shift police say was no accident, but the result of deliberate, hardline choices.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.

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