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BRAND INFLUENCE, DIGITAL RESPONSIBILITY – ONLINE INTEGRITY

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PROVIDENCIALES, Turks and Caicos Islands; Wednesday, 2nd April, 2025 – As part of its ongoing training and development series, the 2025 TCI Top Model Contest hosted a powerful and thought-provoking session focused on brand influence, digital responsibility, and the evolving role of social media in personal and professional branding.

The session featured Miss Takara Bain, Managing Director of All Eyes on You Communications Consultancy TCI, who led an engaging workshop on the theme “The Power of Brand Ambassadors and Influencers”.

A major highlight of Miss Bain’s presentation was an in-depth exploration of how social media leaves a lasting digital footprint and the importance of mindful online behaviour. Contestants were urged to think critically about their digital presence, recognising that every post, comment, and interaction contributes to their personal and professional reputation.

“Your digital footprint is a reflection of who you are, and it can have lasting consequences on your career and personal relationships,” Miss Bain explained. “Each post you make tells a story—make sure it’s one you can be proud of. Take the time to reflect on the potential impact of your online activity before sharing it with the world.” She further emphasised the importance of authenticity, responsibility, and alignment with personal and professional values, key factors in establishing a credible and respected brand identity.

Beyond social media awareness, the session also explored the key traits of successful influencers, offering insights into how contestants can effectively build their brand, engage with audiences, and collaborate with reputable brands. The discussion covered the power of authenticity in fostering audience connections, the importance of strategic engagement in building a loyal following, and the necessity of aligning with personal values when working with brands and organisations.

To reinforce these concepts, contestants participated in a hands-on branding exercise, where they developed their own personal branding statements. This practical approach allowed each participant to reflect on their individuality, refine their messaging, and set clear goals for their digital and professional presence.

Mr Courtney Robinson, Executive Producer of the TCI Top Model Contest, highlighted the significance of these training sessions in preparing contestants for the modern modelling and fashion industry. “These educational programmes go beyond runway and photo shoot training; they equip our contestants with the tools to navigate the digital world responsibly. Miss Bain’s insights were particularly impactful, and we are eager to see how these lessons shape the contestants’ journeys as future industry professionals.

The TCI Top Model Organisation remains committed to holistic talent development, ensuring that contestants are prepared for success both on and off the runway. By integrating media literacy, branding, and digital responsibility into its training curriculum, the organisation aims to produce confident, informed, and industry-ready professionals.

With the 2025 TCI Top Model Contest set to be launched at Beauty Personified on Saturday, 26th April at The Spa at The Palms Resort, Grace Bay, Providenciales, these sessions are playing a vital role in enhancing contestants’ skills, confidence, and awareness of the evolving fashion and media landscape.

As the countdown to the event continues, contestants are gaining invaluable insights, ensuring they step into the spotlight not just as models but as empowered, socially responsible, and influential ambassadors of their craft.

The 2025 TCI Top Model Contest – En Vogue will be hosted on Saturday, May 31st, 2025, at Brayton Hall in Providenciales. The event is expected to be a high-impact, multifaceted and multimedia show! For both events, tables and tickets are currently on sale!

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ELECTRICITY BILL SHOCKER: PELICAN ENERGY WARNED GOV’T

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TCIG knew from April that fuel factor could surge almost 80%; Minister says $500 cost-of-living payment was part of Government’s response

PROVIDENCIALES — The Turks and Caicos Government knew months before July’s shocking electricity bills that consumers faced a potentially massive increase in the fuel factor.

Minister of Information Technology and Energy E. Jay Saunders revealed Friday that Pelican Energy warned his Ministry in April that generation fuel costs were projected to rise from $3.09 per gallon in May to $4.79 in June and July.

That translated into a projected fuel factor jump from about 17.5 cents to 31 cents per kilowatt-hour — an increase of almost 80%.

Saunders said he personally advised Cabinet of the projected increase and presented options for cushioning the impact.

He characterised Government’s $500 cost-of-living payment as its “initial response” to rising fuel costs, before a separate fuel-factor subsidy was approved.

Cabinet records show Government agreed on June 24 to provide funding to mitigate the fuel-factor impact, with the relief programme approved July 8.

Eligible residential customers — those averaging less than $1,500 monthly over the previous three bills — are capped at 22 cents per kWh from July through October.

Pelican confirmed Friday that Government’s contribution was already applied to July bills, meaning the bills now triggering widespread public outrage would have been even higher without the subsidy.

Saunders did not disclose the programme’s total cost.

His admission that Government knew since April, however, raises another question amid the backlash: why were consumers not directly warned by Government about the scale of the approaching increase?

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Bahamas News

More Bahamians Accessing HIV, STI Care Through NHI

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NASSAU, Bahamas — More Bahamians are accessing HIV and sexually transmitted infection-related healthcare through National Health Insurance, a trend the NHI Authority says should be viewed positively.

NHIA stressed in an August 6 statement that its 2025 figures measure healthcare utilisation, not newly diagnosed infections. They include beneficiaries screened, treated, monitored or receiving follow-up care, including people diagnosed previously.

“Increased utilisation of these services should be viewed as a positive development,” NHIA said.

The Authority pointed to “greater enrolment and use of NHI, improved access to screening and testing, continued treatment and monitoring of existing conditions, and increased willingness to seek medical care.”

The development comes amid a mixed three-year HIV picture. New diagnoses rose from 130 in 2023 to 156 in 2024, before declining to 142 in 2025.

NHIA said increased utilisation demonstrates that more beneficiaries are accessing needed healthcare and actively managing their health, reinforcing the importance of screening, early diagnosis and continued treatment.

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Health

47,459 MEASLES CASES, 44 DEATHS ACROSS AMERICAS  

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WASHINGTON, D.C. — The Americas has recorded 47,459 confirmed measles cases and 44 deaths in 2026, the region’s highest case count in 22 years, prompting the Pan American Health Organization (PAHO) to urge stronger vaccination, surveillance and rapid outbreak response.

As of July 18, cases were already more than triple the 15,011 recorded during all of 2025. Guatemala, Mexico, the United States and Peru account for 95% of confirmed cases. Guatemala leads with 30,371 cases and 26 deaths, followed by Mexico with 12,255 cases and 17 deaths.

PAHO classifies the regional public health risk as very high, citing active outbreaks, immunity gaps, international travel and populations with inadequate vaccination coverage.

The organization says prevention starts with vaccination. Countries are being urged to achieve and maintain at least 95% coverage with two doses of measles-containing vaccine, particularly protecting children and under-vaccinated communities.

Measles spreads through the air when an infected person breathes, coughs or sneezes. Symptoms can include fever, cough, runny nose, red eyes and a rash.

PAHO is urging health authorities to detect suspected cases early and respond rapidly to stop transmission. Unvaccinated and under-vaccinated people, young children and communities with limited healthcare access face increased risk of severe illness and death.

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