Bahamas News
Hurricane Measurement Scale, Are we getting it right?
By Dana Malcolm
Staff Writer
May 5, 2023 – ‘A Category 5 is on the way.’ It’s a statement that would cause immediate concern in even the youngest of residents in the Atlantic Basin; so ingrained is the Saffir-Simpson scale in our understanding of hurricanes, but some say with the effects of climate change at our door it’s time for a change.
The Saffir-Simpson scale is the internationally accepted method of grading the intensity/strength of hurricanes created in 1973. The scale uses wind speed to grade the strength of hurricanes, a classification some say is outdated because it excludes other deadly factors and characteristics of horrible storms.
The only change that the National Oceanic and Atmospheric Administration (NOAA), has made in over a decade is a slight change in the wind speed of categories three, four, and five to remedy mix-ups when converting the wind speeds to miles or kilometres per hour.
Citing storm surges (which cause flooding and drowning deaths), rain, the discrepancy between hurricane wind speed at sea and on land, the sea level pressure of storms and other factors, scientists say it’s time to upgrade the way we think about the storms and their intensity. 
Phil Klotzbach, Meteorologist at Colorado State University in his research on storms in the US says, pressure is more skillful than wind at predicting normalised hurricane damage and intensity while simultaneously being easier to measure.
Pressure is partially responsible for storm surge.
Rain and Storm surge are important factors for low lying island nations, especially those bisected by water like the Turks and Caicos and The Bahamas. A high enough storm surge or enough flooding can be deadly, cutting off evacuation routes before storms and emergency personnel after; trapping people in their homes or pulling them out to sea.
NOAA lists storm surge as the factor that causes the most deaths in hurricanes, but the Saffir-Simpson Scale does not currently measure this.
In 2018, two writers for Yale School of the Environment Rob Young and Katie Mcdowell Peek agreed that wind alone was not enough to focus on as a predictor of hurricane strength. They cite hurricanes Florence (cat 1), Katrina (cat 3), and Harvey (cat 4), and Tropical Storm Sandy, devastating storms in the US with high death tolls driven not by wind but by the dozens of inches of rainfall and massive storm surges they brought.
“All of these storms have one thing in common: The hazards they unleashed were not adequately described by the traditional hurricane classification system,” they argue.
These researchers outright call for the Saffir-Simpson Scale to be done away with and a new system created.
This is not to say that wind has no bearing on a hurricane’s ferocity or that it is to be overlooked; rather the researchers say it should take a backseat to other risk factors. Under Klotzbach’s system pressure would be the defining factor for categorising hurricanes rather than wind speed.
“The real danger from all of these systems is water, not wind— water can completely reconfigure a barrier island shoreline by opening new inlets, knocking down dunes, and pushing entire islands landward. The impact of wind can’t compare,” Young and Peak argue.
It is especially important to consider and broadcast this information when talking about hurricanes, they say, as ocean temperatures rise, ice caps melt and sea levels get higher.
NASSAU, Bahamas — Caribbean Bottling Company (CBC), local producers and distributors of Coca-Cola and Dasani products concluded their 10 weeklong Twist To Win campaign with four $5,000 Mall at Marathon shopping sprees.
The campaign which was available throughout the entire Bahamas allowed consumers to enter by purchasing a 20oz bottle with a yellow cap
from the following brands: Coca-Cola, Coca-Cola No Sugar, Sprite, Fanta Orange, or Fanta Grape. Each yellow-cap had a unique alpha numeric code underneath which they submitted to the Twist To Win WhatsApp number.
With each qualifying purchase, participants residing in The Bahamas were entered to win instant prizes and into a grand prize draw to win one of four $5,000 shopping sprees at the Mall at Marathon.
Participants also enjoyed exciting instant prizes such as: Airpods, JBL Speakers, premium Coca-Cola merchandise, $500 Visa gift cards and Amazon, Spotify and Apple Music digital gift cards.
Out of 76,000 plus submissions, Brian Bethel, Ashia Demeritte, Merlin Adams, and Taraceta Neely won the coveted Mall at Marathon shopping sprees at the following select stores, Kelly’s House & Home, The Sports Center, John Bull, Brass & Leather, and BTC.
Leading up to the grand finale shopping spree, Coca-Cola hosted a Trivia Showdown with the eight finalists to determine the four winners. Finalists were tested on their knowledge of World History, Pop Culture, Caribbean Bottling Company and Coca-Cola Facts!
After a few rousing rounds of trivia, the four winners were declared after each winning their spot in the shopping spree by answering their questions correctly and choosing the “Grand Prize” Coca-Cola labeled bottles at random.
The morning of the shopping spree Coca-Cola gave the winners exclusive access to the Mall at Marathon and its participating stores before
their usual operating hours. Grand prize winners were greeted with wide smiles from Coca-Cola brand representatives and morning bites before the big event.
At the start of the thirty-minute clock the grand prize winners along with each of their Coca-Cola shopping assistants ran to the various stores collecting items in their arms and carts.
Merlin Adams, a husband and father of four was proud to have executed his game-plan at the end of the shopping spree. With toys, a new phone and materials for his home from Kelly’s, Adams felt accomplished in what he gathered.
Taraceta Neely, a winner from Eleuthera collected beautiful bags for herself and relatives from Brass and Leather and Brian Bethel bought matching athletic and outdoor wear from The Sports Center for his family.
The final winner Ashia Demeritte bought linens and household items in addition to a new phone from BTC right in time for Christmas.
Caribbean Bottling Company is proud to share the real magic of Coca-Cola with the grand prize winners and the may instant prize winners across the Twist To Win campaign. For more updates on new products, promotions, and events follow www.cbcbahamas.com.
Bahamas News
The Coca-Cola Art Project Astonishes Art Lovers at The Bahamas Culinary & Arts Festival
NASSAU, Bahamas — Caribbean Bottling Company (CBC), local producers and distributors of Coca-Cola and Dasani products displayed
their astonishing Coca-Cola Art Project (CCAP), during Baha Mar’s five-day Culinary & Arts Festival. Earlier this year, Coca-Cola partnered with The University of The Bahamas’ Visual Art and Design Department for a culturally rich art competition. UB’s art students were challenged to create pieces surrounding the theme, Bahamian music.
As a result, 20 student works of art were made, with four students declared as winners at the CCAP exhibit opening in Baha Mar’s ECCHO: Art Gallery in August. To recreate the culturally stimulating magic felt at the exhibit’s premiere, the CCAP was featured at the FUZE Art Tent during The Bahamas Culinary & Arts Festival.
Nine incredible pieces of art lined the walls of the Coca-Cola Art Project, four of which included the winning pieces from Jhanaisia Cole,
with ‘Gaulin Bride’; Alyssa Pinder, with ‘Shotgun Wedding’; Nelson Gray, with ‘Untitled’; and Jaela Bowe, with the piece ‘Whims of Obeah, a Folktail’. Additionally, an intimate listening room was built. It displayed students’ artistic processes, UB Visual Art and Design representatives, and a recap of the exhibit opening for audiences.
Art enthusiasts also enjoyed premium limited-edition CCAP keepsakes at the booth. Journals which featured a collage of all 20 student submissions on the front and back cover, postcards with an art piece on the cover along with the student’s name, title, dimension and materials on the back and pens designed with the CCAP’s dynamic logo.
Throughout the art festival diverse groups of people visited the art tent taking in the displays while enjoying the artistic insights from the
listening booth.
Community and culture are always at the forefront of Caribbean Bottling Community, and it was boldly showcased during The Bahamas Culinary & Arts Festival for the third consecutive year.
For more details on the Coca-Cola Art Project, events and new products visit www.cbcbahamas.com today!
NASSAU, Bahamas — Caribbean Wines & Spirits (CWS), The Bahamas’ premier wines and spirits distributor delighted Jollification
attendees with bubbles from their Bottega and Bouvet Ladubay sparkling wines and Besserat de Bellefon champagne lines.
Located in the Monument Circle on The Retreat grounds, CWS transformed The Retreat Garden into a lush lounge with Besserat, Bouvet and their latest product addition, Bottega, during the two-day affair.
The festivities kicked off Friday during BNT Member’s Night. Guests enjoyed exclusive offerings from CWS’s catalogue, offered exclusively to members. Complimentary mixes or glasses on the rocks included El Tequileno tequila, Hard Truth whiskey, House of Angostura rum, Cross Keys gin, Nemiroff vodka and a slew of wines such as Fonesca Bin, Bottega and Besserat.
Guests also savored the ‘Jolly Paloma’ cocktail, an instant favorite made with El Tequileno tequila, Schweppes Grapefruit and Domaine de Paris rose wine. To end the night, guests were treated to branded limited-edition wine tumblers as keepsakes.
On Saturday and Sunday, Jollification attendees delighted in glasses or bottles of champagne and sparkling brut or rosé wines while taking
in the comfort of the chic lounge. In addition to purchasing bottles for onsite consumption, consumers were also able to purchase bottles as gifts whether for themselves or someone special.
The sophisticated “bubble lounge” lounge was decked with velvet couches, gold rimmed cocktail tables, blue and pink pillows, and a white floral branded backdrop created for capturing the perfect picture.
Caribbean Wines & Spirits, a historic partner of the Bahamas National Trust was pleased to support Jollification 2025 to kick off the festive season and share their expansive range of spirits.
To keep up to date with all CWS products and events, visit their website at www.cwsbahamas.com today.
