Connect with us

Caribbean News

The Turks and Caicos Islands Recorded Record Publicity for the Destination Across USA in 2022!

Published

on

#TurksandCaicos, February 2, 2023 – The Turks and Caicos Islands Tourist Board is excited to announce that 2022 marked record publicity for the Turks and Caicos Islands across the United States of America – the destination’s leading market generator.

Working with its American public relations firm, J. Wade Public Relations, the Turks and Caicos Islands Tourist Board developed and executed a multi-faceted public relations plan to expand upon the Turks and Caicos Islands’ cachet as a world-class luxury vacation destination and ultimately further strengthen brand awareness of and drive an increased number of tourists to Providenciales and the sister islands.

Partnering with multiple tourism stakeholders across the islands, the Turks and Caicos Islands Tourist Board and J. Wade Public Relations utilized creative pitch angles, trend stories, and award opportunities to successfully capture the public’s pent-up demand for travel and highlight the destination’s key pillars including luxury travel, authentic experiences, culinary, and eco-travel.

These efforts resulted in consistent and significant coverage across national American media and key feeder markets with the Turks and Caicos Islands securing feature stories in Travel + Leisure, Condé Nast Traveler, CNN Travel, The New York Times, and Forbes, amongst many other major publications.

In total, the public relations plan for 2022 resulted in 144 placements, 2.8 billion total gross impressions, a total media value of $306.1 million, and a total return on investment of 5,101 to 1. These results nearly doubled those of 2021 where the Turks and Caicos Islands recorded 1.5 billion impressions and a total media value of $159 million.

“We are extremely impressed with the results that we were able to achieve from our public relations efforts in 2022 and we strive to surpass them in 2023. This year, we will be putting an even greater emphasis on promoting the sister islands, as well as bolstering our public relations efforts beyond the USA in order to strengthen brand awareness of the Turks and Caicos Islands on a global level” said Acting Director of Tourism, Mary Lightbourne. “A massive thank you goes to all of the tourism stakeholders who have worked with us in ensuring that all of the press trips have been a huge success”, added Lightbourne.

The successful execution of the Turks and Caicos Islands Tourist Board’s 2022 public relations plan was a primary force in the Turks and Caicos Islands becoming the World’s Top Trending Travel Destination for Fall 2022, as indicated by Tripadvisor data, which showcased the Turks and Caicos Islands having the fastest growing demand based on year over year growth.

“The Turks and Caicos Islands is a world-class luxury destination that truly has something for every traveler. And through our public relations and marketing strategies and tactics, we seek to ensure that the Turks and Caicos Islands is top of mind for every traveler when thinking about or booking a vacation”, said Minister of Tourism, Hon. Josephine Connolly. “We are excited for our plans to promote destination Turks and Caicos Islands in 2023, as we seek to be even more intentional with increasing our brand awareness globally”, added Hon. Connolly.

Continue Reading

Caribbean News

More than 6000 new smiles produced by the Sandals Foundation and Great Shapes! Inc. in the TCI

Published

on

Providenciales, Turks and Caicos Islands, November 29, 2024 – Over 6000 residents are smiling a little brighter for the holidays following the recently concluded 1000 Smiles free dental clinics, and oral health education workshops implemented by the Sandals Foundation and its partners, United States based non-profit Great Shape! Inc.

As part of its continued commitment to community health and development, the Sandals Foundation coordinated logistics for a series of public dental clinics at the Church of God of Prophecy in Five Cays and at the clinic at the Public Hospital in Providenciales. Beaches Resorts team members also benefited from the services which included cleaning, filling, extractions, root canals, x-rays, dentures, dental sealants and fluoride treatment, through a staff clinic held at the Key West Conference Room on resort.

Shantelle Senior-Clarke, Project Manager of Great Shapes! Inc. in highlighting the continued success of this year’s initiative, noted, “For the three weeks of dental clinics which included the post operational phase, there were a total of 1157 cleanings, 968 fillings, 724 extractions, 75 X-rays, 260 dental sealants, 725 fluoride treatments, 30 root canals, and 82 follow – ups.” She further added, “It was a lot of hard work but well worth it.”

This year’s success was made possible through the collaboration of key stakeholders such as the Ministry of Health and Human Services, Turks and Caicos Islands Government Dental Clinic.

Together, they successfully managed the logistics of one hundred and forty two (142) volunteer dental care practitioners and non-dental professionals from the United States, Canada and the Caribbean over a one month period.

Dr. Maria Tuason, a volunteer with the programme for over five years who also took her 12 year old grand-daughter shared, “one of the most rewarding part of my visits has always been the interaction with children. Both adults and children are afraid at times of the procedures but whenever I talk with them and explain what I will be doing, they usually feel more comfortable in allowing me to provide them with the service. This year was no different as I got the chance to provide quality care for the people of Turks and Caicos Islands and gave them back their confidence with their smiles.”

In addition to the dental services, residents also had their capacity built in preventative oral health care education. The oral health education team visited twelve schools throughout Providenciales sharing in a fun and engaging activities with students and distributing oral healthcare packages for continued use.

By targeting children, it is hoped that healthy dental hygiene habits will be developed at an early age. Early Childhood teacher at BEST Institute Dawn Brivett-Ford shared, “Early education helps to prevent common dental problems like gum disease and cavities. Learning about oral health with a fun team like our volunteers, also helps children develop a positive attitude towards dental care. A positive impression in childhood will last for a lifetime.”

Orville Morgan, Public Relations Manager said while the scheduled visits coincided with schools’ mid – term breaks, “We were willing to visit two schools in one day when necessary because this is valuable information being shared.”

“Maintaining good oral health is important at every age but is particularly important during childhood, Morgan noted, “Poor oral health has been linked to health problems, including heart disease, diabetes, and respiratory infections. With that being said, dental health education can help children take control of their oral health. It is likely to boost their self-confidence, academic performance may improve and also their quality of life.”

Managing Director of Beaches Turks and Caicos Resort and Sandals Foundation Ambassador, James McAnally affirmed the resort’s promise to delivering quality service to the community in support of the wellbeing of families. “We are as committed to the residents of the Turks and Caicos, a large percentage of whom make up our workforce. Knowing that there are families in need of dental care who cannot afford to visit the dentist, motivates us to continue our partnership with Great Shapes! Inc. Each year the volunteers provide quality dental care and they work tirelessly to serve as many patients as possible.”

 

PHOTO CAPTIONS

HeaderDr Janice A.M. Baron, (left) Chief Dental Officer within the Ministry of Health and Human Services examines the Beaches Turks and Caicos dental clinic space at the Key West conference room along with Dental Hygienist Sophia Harris.

1st insertOne of the dental hygienist with the Great Shape Inc! 1000 Smiles programme takes her time to provide the best service to one of the clients at the Church of God of Prophecy in Five Cays at the community clinic

2nd insertThe Beaches Turks and Caicos resort team members had a full team of dental professionals in the comfort of the Key West Village conference which was converted into a dental clinic for two weeks, here a dental hygienist provides services to on of the team members

 3rd insert – The Church of God of Prophecy hall for the second consecutive year was converted into a state of the art dental clinic where clients were able to receive various services from the Great Shape Inc! 1000 Smiles dental team for two weeks

Continue Reading

Caribbean News

interCaribbean Airways Named “World’s Leading Regional Airline 2024” at World Travel Awards 

Published

on

Centre-Lyndon Gardiner, Chairman and Founder-Lynisa Gardiner Director of Customer Experience, Trevor Sadler CEO

Providenciales, Turks and Caicos – November 25, 2024 – interCaribbean Airways is proud to announce its crowning achievement as “World’s Leading Regional Airline 2024” at the prestigious World Travel Awards (WTA) Grand Final Gala Ceremony in Madeira, Portugal. Accepting the award on behalf of the airline was Chairman and Founder Lyndon Gardiner. This global recognition follows the airline’s earlier triumph as “Caribbean’s Leading Cabin Crew 2024,” demonstrating its growing prominence in international aviation.

“Being named World’s Leading Regional Airline fills us with pride – it’s not just our win, but a win for the entire Caribbean,” shared Trevor Sadler, CEO of interCaribbean Airways. “This global recognition validates our commitment to connecting the people, places, and cultures of OUR Caribbean while delivering world-class service. We are proud to have progressed from regional recognition to competing on a world stage.”

The World Travel Awards, established in 1993, stands globally acknowledged as the hallmark of quality in the travel and tourism industry, with winners selected through votes from an international jury of hospitality experts and peers, alongside public online voting.

“This award belongs to every member of the interCaribbean family,” adds Sadler. “From our ground staff to our flight crews, and most importantly, to our loyal customers who have helped us showcase Caribbean aviation excellence to the world.”

 

About interCaribbean

Airways interCaribbean Airways is a privately-owned and operated airline, headquartered in the Turks and Caicos Islands. The UK-flagged airline operates 50-seat Embraer ERJ145 Regional Jets, 70 seat Bombardier CRJ700, and a fleet of turboprops, comprising 68-seat ATR72, 48-seat ATR42s, 30-seat EMB120s, and 19-seat Twin Otters. With a network spanning Georgetown, Guyana, in the south, Barbados to the east, Havana, Cuba, to the west, and Nassau, Bahamas, to the north, interCaribbean connects twenty-eight cities across seventeen countries in the Caribbean. For more information or to book a flight, visit interCaribbean.com.

Continue Reading

Caribbean News

CROWN PRINCE OF NORWAY SAYS SOLAR WATER HARVESTING SYSTEM IN CLARENDON SHOULD BE REPLICATED

Published

on

Kingston, Jamaica – The state-of-the-art solar water harvesting system in Pleasant Valley, Thompson Town, Clarendon, has been hailed by His Royal Highness, Crown Prince Haakon of Norway, as a successful venture that should be replicated.

The system provides potable water for more than 1,500 residents, and was established through a multi-agency partnership.

Leading the effort for the project was the Clarendon Parish Development Committee (PDC) Benevolent Society, with technical support provided by the Clarendon Municipal Corporation and land donated by JAMALCO. The Pleasant Valley Development Committee facilitated coordinating support.

Funding was provided by the Environmental Foundation of Jamaica (EFJ), and the United Nations Development Fund (UNDP), through its Global Environmental Facility Small Grants Programme (GEF SGP).

Crown Prince Haakon, who is a UNDP Goodwill Ambassador, toured the facility on Monday (November 18).

“We hope that this is something that can be replicated for others, because it is vital that water sources can be developed for communities that have inadequate supplies,” he said.

Meanwhile, EFJ Programme Manager, Allison Rangolan-McFarlane, said $2.2 million was the organisation’s contribution to the project, which would help build the  capacity of  residents and improve their livelihoods.

The Crown Prince also toured the Rocky Point Fishing Village, where he interacted with Government officials, and community members, especially those involved in the fishing industry.

He also observed measures instituted for safety at sea, and erosion issues in the community caused by climate change.

Describing the beach as “beautiful”, the Crown Prince noted that while fishing is very important for scores of persons across communities, the climate-related effects must continue to receive attention.

He pointed out that most of the resources from his country are “channelled through the UN (United Nations) systems”, with the project to enhance the Rocky Point Fishing Village a beneficiary.

Another is the Norway-funded Blue Resilience programme, which aims to combat fisheries crime and promote sustainable marine practices.

Meanwhile, Deputy Minister of Development in Norway, Bjørg Sandkjær, said Jamaica and her country have had a “very strong partnership,” which will continue.

“We are very impressed with the work that we have seen happening here in Jamaica, and the role that Jamaica can play in the region in strengthening countries that are particularly vulnerable to climate change [which result in] extreme weather  conditions,” the Minister stated.

 

 

CONTACT: GARFIELD L. ANGUS

RELEASE: JIS

Header: Minister of Justice, Hon. Delroy Chuck (left), accompanied by (from second left) United Nations Development Programme (UNDP) Goodwill Ambassador, His Royal Highness, Crown Prince Haakon of Norway; UNDP Resident Representative, Kishan Khoday, and Executive Director, Legal Aid Council, Dian Watson, observe as Therese Braham, who uses a wheelchair, is lifted into a Mobile Justice Unit. She is aided by Legal Officer, Nyoka Graydon-Johnson. The occasion was a tour of the unit at the Ministry’s Head Office in Kingston on Tuesday (November 19).

1st insert: Minister of Justice, Hon. Delroy Chuck (centre), greets United Nations Development Programme (UNDP) Goodwill Ambassador, His Royal Highness, Crown Prince Haakon of Norway, during his tour of a Mobile Justice Unit at the Ministry’s Head Office in Kingston on Tuesday (November 19). At right is Canada’s High Commissioner to Jamaica, His Excellency Mark Berman.

2nd insert: His Royal Highness, Crown Prince Haakon of Norway (left), who is a United Nations Development Programme (UNDP) Goodwill Ambassador, and Mayor of May Pen, Councillor Joel Williams, test the Pleasant Valley water harvesting system in Clarendon on Monday (November 18).

 

Photographer: Donald De La Haye

Continue Reading

FIND US ON FACEBOOK

TRENDING