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The Turks and Caicos Islands Recorded Record Publicity for the Destination Across USA in 2022!

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#TurksandCaicos, February 2, 2023 – The Turks and Caicos Islands Tourist Board is excited to announce that 2022 marked record publicity for the Turks and Caicos Islands across the United States of America – the destination’s leading market generator.

Working with its American public relations firm, J. Wade Public Relations, the Turks and Caicos Islands Tourist Board developed and executed a multi-faceted public relations plan to expand upon the Turks and Caicos Islands’ cachet as a world-class luxury vacation destination and ultimately further strengthen brand awareness of and drive an increased number of tourists to Providenciales and the sister islands.

Partnering with multiple tourism stakeholders across the islands, the Turks and Caicos Islands Tourist Board and J. Wade Public Relations utilized creative pitch angles, trend stories, and award opportunities to successfully capture the public’s pent-up demand for travel and highlight the destination’s key pillars including luxury travel, authentic experiences, culinary, and eco-travel.

These efforts resulted in consistent and significant coverage across national American media and key feeder markets with the Turks and Caicos Islands securing feature stories in Travel + Leisure, Condé Nast Traveler, CNN Travel, The New York Times, and Forbes, amongst many other major publications.

In total, the public relations plan for 2022 resulted in 144 placements, 2.8 billion total gross impressions, a total media value of $306.1 million, and a total return on investment of 5,101 to 1. These results nearly doubled those of 2021 where the Turks and Caicos Islands recorded 1.5 billion impressions and a total media value of $159 million.

“We are extremely impressed with the results that we were able to achieve from our public relations efforts in 2022 and we strive to surpass them in 2023. This year, we will be putting an even greater emphasis on promoting the sister islands, as well as bolstering our public relations efforts beyond the USA in order to strengthen brand awareness of the Turks and Caicos Islands on a global level” said Acting Director of Tourism, Mary Lightbourne. “A massive thank you goes to all of the tourism stakeholders who have worked with us in ensuring that all of the press trips have been a huge success”, added Lightbourne.

The successful execution of the Turks and Caicos Islands Tourist Board’s 2022 public relations plan was a primary force in the Turks and Caicos Islands becoming the World’s Top Trending Travel Destination for Fall 2022, as indicated by Tripadvisor data, which showcased the Turks and Caicos Islands having the fastest growing demand based on year over year growth.

“The Turks and Caicos Islands is a world-class luxury destination that truly has something for every traveler. And through our public relations and marketing strategies and tactics, we seek to ensure that the Turks and Caicos Islands is top of mind for every traveler when thinking about or booking a vacation”, said Minister of Tourism, Hon. Josephine Connolly. “We are excited for our plans to promote destination Turks and Caicos Islands in 2023, as we seek to be even more intentional with increasing our brand awareness globally”, added Hon. Connolly.

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New UN Resident Coordinator for Barbados and the Eastern Caribbean Visits Dominica  

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ROSEAU, June 21, 2024: The new United Nations Resident Coordinator for Barbados and the Eastern Caribbean, Simon Springett, is currently in the Commonwealth of Dominica to present his credentials ahead of key meetings with Government and national officials.

Today, Mr. Springett formally presented his credentials and met with Prime Minister the Hon. Roosevelt Skerrit, ahead of courtesy calls with Dominica’s President H. E. Sylvanie Burton, and several other senior Government Ministers.

Prime Minster Skerrit who expressed gratitude for the collective support received from the UN Development System to date, pledged to continue working to strengthen their partnership in coming years, noting that he was also “looking forward to establishing the UN Common Premises”, which is expected to expand UN cooperation and joint support in Dominica.

Meanwhile, the new UN Head also gave assurances of continued UN partnership and expansion of support to cover existing gaps. He added: “I am honoured to be here in Dominica, the beautiful Nature Isle, and to pledge my commitment, along with the UN Team, to supporting the Government in building resilience,  and further advancing the Sustainable Development Goals.”

During his visit, Mr. Springett also met with the Minister for the Environment, Rural Modernisation, Kalinago Upliftment and Constituency Empowerment, the Hon. Cozier Frederick, and visited the Kalinago Territory, where he benefitted from a brief historical tour of the Kalinago Barana Auté (Village by the Sea).

The Mission also included meetings with the Minister for Finance, Economic Development, Climate Resilience and Social Security – Hon. Dr. Irving McIntyre; Minister for National Security and Legal Affairs – Hon. Rayburn Blackmoore; National Disaster Coordinator, Office of Disaster Management – Mr. Fitzroy Pascal; Commissioner of Police – Mr. Davidson Valerie and the UN Multi-Country Sustainable Development Cooperation Framework (MSDCF) Focal Point, Dr. Adis King, among other officials, and with UN staff in Dominica.

On June 1, Mr. Springett was appointed by UN Secretary-General, António Guterres, as the United Nations Resident Coordinator in Barbados and the Eastern Caribbean, with the approval of the host Governments. A national of the United States, he brings his distinguished 25-year career in international development to this critical role, having most recently served as the UN Resident Coordinator in Moldova since 2019, leading the UN’s efforts in that country.

As the highest-ranking official of the UN development system in the Eastern Caribbean, Mr. Springett will lead the UN Sub-regional Team (UNST) across 10 countries and territories. He will champion the UN’s mandates and advocate for the delivery of the MSDCF in close collaboration with national governments and regional institutions. A key focus will be strengthening cooperation and effectiveness of UN operational activities throughout the region.

In the coming weeks, the new Resident Coordinator is expected to present his credentials to other Member States in his area of responsibility.

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Jamaica Committed to Resilient Ocean Ecosystem

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#Kingston, Jamaica, June 24, 2024 – Director General of the Maritime Authority of Jamaica, Bertrand Smith has reiterated Jamaica’s commitment to fostering a resilient ocean ecosystem for future generations.

Speaking at a recent World Oceans Day ceremony hosted by Earth Ambassadeurs at the Jamaica Pegasus Hotel, Mr. Smith outlined Jamaica’s proactive measures in marine conservation, including the implementation of a global initiative supported by the Food and Agriculture Organisation (FAO) and the International Maritime Organisation (IMO) to combat marine litter from transport and fisheries sectors.

The Director General also noted the country’s compliance with the 2023 IMO Greenhouse Gas (GHG) Emission Strategy.

“As an active member of the International Maritime Organization, Jamaica commits to global efforts aimed at decarbonizing shipping, with ambitious goals to achieve net-zero emissions by 2050,” he said.

Recognizing the urgent need for action, Mr. Smith highlighted the pivotal role of youth leadership in driving sustainable change.

“[World Ocean Day] not only celebrates our oceans but also empowers our youth, particularly our Earth Ambassadeurs and Junior Ambassadeurs who are leading the charge for environmental stewardship,” he said.

“I am proud of how youth leadership is helping to drive the transformative change needed for our blue planet. On local, national, and international levels, young people are engaging in action and policy change to create a better future. We applaud these young climate advocates,” the Director General added.

Mr. Smith also appealed to persons to “safeguard our oceans and environment for our children, our grandchildren, and the generations to come” while adding that what is done today and over the coming years, will be crucial for their future and their world.

 

Photo Caption: Bert Smith addresses Earth Ambassadeurs World Oceans Day Ceremony

Contact: Peta-Gaye Hodges

Release: JIS

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Dengigh Agricultural Food Show Set for August 4-6

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#Kingston, June 24, 2024 – The upcoming Denbigh Agricultural, Industrial and Food Show, is attracting a record number of interests from potential exhibitors, according to Minister of Agriculture, Fisheries and Mining, Hon. Floyd Green.

“In terms of exhibits and people asking questions to be exhibitors, we are already at 20 per cent above the requests that we got last year. Denbigh is looking extremely good,” Mr. Green said.

He was speaking at the launch of the 70th staging of the event at the Hi-Pro Ace Supercentre, in White Marl, St. Catherine on June 21.

The Denbigh Agricultural, Industrial and Food Show will be held from Sunday, August 4 to Tuesday, August 6, at the Denbigh Show Grounds in May Pen, Clarendon.

It is the largest agricultural exposition in the Caribbean, and has attracted over 100 exhibitors, offering a wide range of agricultural-related booths and seminars.

“Denbigh represents our progress in agriculture and has provided a platform to showcase agriculture excellence. The Denbigh Show is a place that you can learn about modern agriculture trends, and an environment that caters to our farmers, and provides entertainment to the entire family,” Minister Green said.

He also used the opportunity to laud the island’s farmers as they continue to ensure growth in the agriculture sector, despite the drought.

Mr. Green informed that local onion production is at an all-time high, while adding that the Government will continue to provide incentives for growth of the sector, and several other agricultural related industries.

The Denbigh Agricultural, Industrial and Food Show has attracted over 80,000 patrons, and is a benchmark for showcasing agriculture and its related industries.

 

Contact: Garfield L. Angus

Release: JIS

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