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Sandals Ramps Up Campaigns To Drive Recovery of Caribbean Tourism

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~ Resort company focused on spreading the word that the Caribbean is open for business~

#April 24, 2021 – Since it reopened its first resort last June after forced closures caused by the pandemic, Sandals Resorts International, in an aggressive and strategic marketing thrust, has welcomed nearly 200 influencers, celebrities and travel media to its resorts all across the Caribbean and hosted several major radio remotes, creating close to 300,000,000 global media impressions.

The increase in media and influencer visits is a key component of the company’s reinvigorated marketing strategy as it leads the recovery of the region’s tourism industry and aims to inform the world that Sandals Resorts and the Caribbean islands are open for business. So far in 2021, Sandals South Coast has hosted two separate radio remotes reaching approximately 5,000,000 radio listeners and resulting in over 50 million impressions. Radio remotes see international radio stations broadcasting live from Sandals and Beaches Resorts to their listeners back home. This element of the company’s strategy began as early as September 2020 at Sandals Grande Saint Lucian with broadcast reaching 19 key markets in the United States.

On the heels of these successful radio remotes, Beaches Turks and Caicos is set to host its own radio remote in May with additional remotes tentatively slated for Barbados, Grenada and The Bahamas. In addition to US radio stations, the company also intends to invite stations from the United Kingdom to Grenada and/or Barbados later in the year.

Adam Stewart, Sandals’ Executive Chairman, shed light on the company’s marketing efforts. He shared, “Our company has always been an innovator in marketing and promotions. We’re one of the most well-known hospitality brands across the world and that’s due to our well-oiled marketing machinery. We’ve been doing radio remotes for many years and we know the reach is significant. Now more than ever it is important that we harness the power of these activities and our radio remotes have proven instrumental in reaching our audience and letting them know that the Caribbean is open for business.”

Of the company’s decision to ramp up its influencer marketing campaigns, Stewart said, “The power of influencer marketing and online marketing is undeniable, especially now when our audience is spending most of their time online. We have been working strategically with a number of influencers with a combined global audience of several million in addition to top-tier publications with millions of readers around the globe. As a result, the Caribbean is trending. Millions of eyes are on the region and in many of our islands where tourism is the largest economic driver, this attention is well-needed and much-appreciated.” 

The power of the brand has also seen the company enjoy powerful organic publicity through a number of celebrities who have openly shared their positive Sandals and Beaches experiences through their social media platforms.

With vaccinations trending upwards in source markets and across the region, Stewart is confident that the region is poised for a record comeback.  He shared, “We are already seeing our bookings increase at a steady pace and we expect hotel occupancy of 65 to 80 per cent in June and July. I am very optimistic, not just for the recovery of our own brand, but for the recovery of the region’s tourism sector, all the industries that rely on tourism and of course for the thousands of Caribbean nationals who earn a living through tourism.”  

To date, Sandals has reopened 15 of its resorts across the region including those in Jamaica, Antigua, Saint Lucia, Grenada, The Turks and Caicos Islands and Sandals Emerald Bay in the Bahamas with its Barbados resorts set to reopen in a few weeks. Approximately 80 per cent of the company’s group-wide team is back at work with team members who were at reduced pay now returned to full salary and job opportunities across the region being offered to those whose resorts remain closed.

Bahamas News

Public Hospitals Authority Foundation Donates Dialysis Machines to Princess Margaret Hospital (PMH)

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The Bahamas, September 21, 2026 – The Public Hospitals Authority (PHA) Foundation, a philanthropic organization launched in January 2024 to support public hospitals and healthcare clinics, donated eight additional dialysis machines for the PMH Renal Services unit.

Director of Foundations, Corporate and Community Relations for the Public Hospitals Authority and Executive Director of the foundation, Alana Major, said this initiative is a part of the foundation’s “Sun, Sea and Second Chances” campaign.  PHA Foundation aims to secure 30 machines for Princess Margaret Hospital.

“As of today, with this donation, we are now up to 15 machines, so we are very excited about that,” Ms. Major said.

Other members of the foundation were present, including PHA Foundation Chairman Mr. Selvin Basden, who said the foundation is committed to doing its part in fulfilling the mandate of the Government of the Bahamas.

“One of the tenets of the Government is to ensure that access to healthcare is a human right. We are committed to ensuring that, at least from our part, we can deliver on that principle,” Mr. Basden said.

The PMH Renal Services Unit dialyzes about 150 to 170 patients annually. The unit provides care for patients who have been diagnosed with end-stage kidney disease and now need renal support. Patients who receive dialysis typically come to the unit three times a week, either on a Monday-Wednesday-Friday schedule or a Tuesday-Thursday-Saturday schedule.

Head of Department for Renal Services, Dr. Thurston Carroll, said she and the unit are excited to receive the donation, as it will replace machines that are not operating optimally.

“We are particularly excited about today’s donation because, although we have 20 stations within the dialysis unit, we have an aging fleet. These new machines and new water-treatment equipment will allow us to replace some of our aging equipment so that we can continue providing services to our patients.”

Foundation representatives noted that one or two organizations are already considering making bulk donations and if it happens, the foundation may be able to secure another 10 machines or another five machines in the very near future.

PMH Deputy Hospital Administrator Angelica Lockhart-Bastian and Hospital Administrator Mr. Tevard Bastian thanked the PHA Foundation for its donation to Princess Margaret Hospital.

Also in attendance were PHA Foundation Deputy Chairman Dr. Erecia Hepburn; Foundation guest Dr. Maria Oriakhi; Chief Biomedical Engineer Mr. Theodore Nottage; Administrative Officer Ms. Appapisa Neely; and Senior Assistant Hospital Administrator Mr. Valdez Bowe.

 

By Christina Williams 
Bahamas Information Services

BIS Photos/Mark Ford

PHOTO CAPTION:

Group Photo, from left:
– Dr. Rhea Thurston Carroll, Director, Renal Services, PMH
– Nurse Kim Harris, Dialysis Nurse, Dialysis Unit, PMH
– ⁠Sister Darnell Roker, Nurse Manager, Dialysis Unit, PMH
– Mrs. Angelica Lockhart-Bastian, Deputy Hospital Administrator PMH
– Mr. Tevard Bastian, Hospital Administrator PMH
– Mrs. Alana Major, Director, Foundations, Community and Corporate Relations, PHA
– ⁠Mr. Selvin Basden, Chairman, PHA Foundation
– ⁠Dr. Erecia Hepburn, PHA Foundation Board
– ⁠Ms. Donette Danvers, Executive Assistant, Foundations, Community and Corporate Relations, PHA

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Bahamas News

Romer Receives Regional Leadership Award

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Miami, Florida – Director of Aviation and Deputy Director General of Tourism, Dr. Kenneth Romer was presented with The 2025-2026 Infrastructure Leadership MVP Award, during the 10th Annual Caribbean Infrastructure Forum (CARIF) held in Miami September 15-16, 2026.

According to event organizers, New Energy Events, the MVP Leadership Award is the highest individual honor in the industry and is presented to an individual who has demonstrated exceptional, strategic and visionary leadership in advancing infrastructure in the Caribbean. Chosen by an independent jury of regional industry leaders, “The recipient is recognized for their sustained impact, influence across sectors, and dedication to driving meaningful progress in policy, investment, or project delivery”, said Event Organizers.

Romer becomes only the third person from the Region, and the first from The Bahamas to receive the Leadership MVP Award, joining last year’s winner The Honourable Mia Mottley, Prime Minister of Barbados.

Represented among the Conference Speakers and present at the Award Ceremony was Minister of Energy, Utilities and Aviation, The Honourable JoBeth Coleby-Davis, who said that, “This award amplifies The Bahamas Government’s commitment to executing a vision that sets the benchmark for infrastructural investments opportunities across our archipelago while supporting exemplary Bahamian leaders like Dr. Romer, who are steering the Caribbean toward more resilient, investable, and innovative infrastructure”.

“While this award is deemed an individual honor, it is a recognition of the Bahamas’ position as a respected regional leader and more so, a reflection of the incredible talent that resides within our small, but indomitable nation that continues to punch above its weight class as the world marks the manner of our bearing”, said Dr. Romer.

Dr. Romer has been instrumental in driving post-pandemic tourism recovery alongside the transformation of airports across the Family Islands through the Government’s landmark Family Islands Renaissance initiative. Under his leadership as Director of Aviation and Deputy Director General of Tourism, the sector has embraced a strategic, forward-looking approach focused on modernizing over 19 runways and terminals, strengthening safety and resilience, expanding international and regional connectivity, and leveraging public-private partnerships to deliver world-class facilities.

Dr. Romer’s work has helped translate the National Aviation Strategic Plan into tangible infrastructure projects that are creating new opportunities for tourism, investment, entrepreneurship and economic growth across the archipelago.

In 2025, he became the first person from the Caribbean and LATAM Region to be appointed to the Board of the International Association of Airports Executives.

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Bahamas News

Lunch Bag Wins this Back-to-School

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NASSAU, Bahamas –— This back-to-school season Caribbean Bottling Company (CBC), the local producers of Coca-Cola and Dasani products, is offering huge wins for parents and guardians in their Level Up and Win Lunchtime giveaway.

The promotion encourages consumers to share their best lunch bag creations featuring the following products, Honest Kids juice box, Minute Maid 12oz Fruit Cooler and Dasani 12oz. water. Now until September 30th, the public can post or privately share a photo or video of one of the listed products in their lunch bag.

At the end of the promotion, the top five lunch bags will be shared on social media, and consumers will have the opportunity to vote on their favorite lunchtime creations. Prizes include a $200 Kelly’s gift card, $150 John Bull gift card and six-months’ worth of each product.

Lauryn Clarke, Marketing Coordinator of Caribbean Bottling Company, shared what inspired this promotion.

” The back-to-school season is all about getting kids excited for the year ahead, and lunch boxes are a big part of that fun. We wanted to remind parents and guardians that hydration should be just as important as what is being learned in the classroom. This promotion is about encouraging families to pack a refreshing beverage their kids will enjoy and make hydration part of their everyday school routine,” Clarke said.

With a variety of brands and new flavors featured in this promotion, particularly Honest Kids’ newest flavor, Strawberry Peach Keen, and the new 12 oz. Minute Maid Fruit Coolers, CBC hopes this lunchtime giveaway will appeal to new consumers.

For more details on the Level Up and Win Lunchtime promotion, new products and events visit caribbean_bottling on social media.

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