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Sandals Ramps Up Campaigns To Drive Recovery of Caribbean Tourism

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~ Resort company focused on spreading the word that the Caribbean is open for business~

#April 24, 2021 – Since it reopened its first resort last June after forced closures caused by the pandemic, Sandals Resorts International, in an aggressive and strategic marketing thrust, has welcomed nearly 200 influencers, celebrities and travel media to its resorts all across the Caribbean and hosted several major radio remotes, creating close to 300,000,000 global media impressions.

The increase in media and influencer visits is a key component of the company’s reinvigorated marketing strategy as it leads the recovery of the region’s tourism industry and aims to inform the world that Sandals Resorts and the Caribbean islands are open for business. So far in 2021, Sandals South Coast has hosted two separate radio remotes reaching approximately 5,000,000 radio listeners and resulting in over 50 million impressions. Radio remotes see international radio stations broadcasting live from Sandals and Beaches Resorts to their listeners back home. This element of the company’s strategy began as early as September 2020 at Sandals Grande Saint Lucian with broadcast reaching 19 key markets in the United States.

On the heels of these successful radio remotes, Beaches Turks and Caicos is set to host its own radio remote in May with additional remotes tentatively slated for Barbados, Grenada and The Bahamas. In addition to US radio stations, the company also intends to invite stations from the United Kingdom to Grenada and/or Barbados later in the year.

Adam Stewart, Sandals’ Executive Chairman, shed light on the company’s marketing efforts. He shared, “Our company has always been an innovator in marketing and promotions. We’re one of the most well-known hospitality brands across the world and that’s due to our well-oiled marketing machinery. We’ve been doing radio remotes for many years and we know the reach is significant. Now more than ever it is important that we harness the power of these activities and our radio remotes have proven instrumental in reaching our audience and letting them know that the Caribbean is open for business.”

Of the company’s decision to ramp up its influencer marketing campaigns, Stewart said, “The power of influencer marketing and online marketing is undeniable, especially now when our audience is spending most of their time online. We have been working strategically with a number of influencers with a combined global audience of several million in addition to top-tier publications with millions of readers around the globe. As a result, the Caribbean is trending. Millions of eyes are on the region and in many of our islands where tourism is the largest economic driver, this attention is well-needed and much-appreciated.” 

The power of the brand has also seen the company enjoy powerful organic publicity through a number of celebrities who have openly shared their positive Sandals and Beaches experiences through their social media platforms.

With vaccinations trending upwards in source markets and across the region, Stewart is confident that the region is poised for a record comeback.  He shared, “We are already seeing our bookings increase at a steady pace and we expect hotel occupancy of 65 to 80 per cent in June and July. I am very optimistic, not just for the recovery of our own brand, but for the recovery of the region’s tourism sector, all the industries that rely on tourism and of course for the thousands of Caribbean nationals who earn a living through tourism.”  

To date, Sandals has reopened 15 of its resorts across the region including those in Jamaica, Antigua, Saint Lucia, Grenada, The Turks and Caicos Islands and Sandals Emerald Bay in the Bahamas with its Barbados resorts set to reopen in a few weeks. Approximately 80 per cent of the company’s group-wide team is back at work with team members who were at reduced pay now returned to full salary and job opportunities across the region being offered to those whose resorts remain closed.

Bahamas News

OVER 209,000 BAHAMIANS TO DECIDE NEXT GOVERNMENT IN TUESDAY’S GENERAL ELECTION

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Polls open nationwide as rallies, controversy and endorsements close heated campaign season

 

The Bahamas, May 11, 2026 – Temperatures across The Bahamas on Tuesday, May 12 are forecast to reach a high of 87 degrees Fahrenheit, with “feels like” temperatures expected to climb even higher — but the heat is not expected to disrupt the flow of voters to polling stations which open nationwide at 8 a.m.

More than 209,000 registered voters are expected to cast ballots in the country’s 2026 General Election, which will determine who forms the next government of the Commonwealth of The Bahamas.

Polling stations across New Providence, Grand Bahama and the Family Islands will remain open until 6 p.m., with all 41 House of Assembly seats being contested in what has become one of the country’s most energetic and closely watched election campaigns in recent years.

The governing Progressive Liberal Party and the opposition Free National Movement are fielding full slates of 41 candidates each, while the Coalition of Independents has emerged as a significant third-force movement with 40 candidates contesting seats nationwide.

Public schools throughout the country are closed Tuesday as many campuses are transformed into polling stations, while ballot boxes have already been dispatched to the Family Islands ahead of voting day.

The Parliamentary Registration Department has meanwhile reminded employers that registered voters are legally entitled to two hours off to vote in addition to their normal lunch break and has also issued guidance aimed at maintaining orderly conduct at polling locations.

The final days of campaigning transformed the country into a sea of rallies, motorcades, town halls and political events stretching from Exuma and Long Island to Abaco, Bimini, Eleuthera, Andros, Inagua and Grand Bahama.

The PLP closed its campaign with the message “Choose Progress,” arguing the Davis administration has strengthened the economy, expanded social support and advanced national development projects.

The FNM campaigned heavily on accountability, affordability and governance reform under the slogan “We Work for You,” while the Coalition of Independents sought to position itself as the country’s disruptive alternative with the declaration: “Change ain’t coming — change is here.”

The campaign season also drew international attention with former NBA player and businessman Rick Fox attracting celebrity endorsements from basketball legend Shaquille O’Neal, actress Vanessa Williams and reggae icon Buju Banton through widely circulated video messages.

Adding further unpredictability to the race are at least 13 independent candidates contesting seats across the country, including former Prime Minister Dr Hubert Minnis in New Providence’s Killarney constituency, former Cabinet Minister Frederick McAlpine in Grand Bahama’s Pineridge constituency and Leroy Major in Southern Shores on New Providence — all seeking to break through the dominance of the country’s traditional party structure.

Meanwhile, election officials faced controversy in the campaign’s final hours after confirming that fewer than 150 voters, around 1 percent of electors had been mistakenly omitted from the register but would still be allowed to vote Tuesday — a decision questioned publicly by FNM Leader Michael Pintard amid broader concerns over voter integrity and election procedures.

Despite the political tensions, election officials say preparations are complete.

By Tuesday night, Bahamians are expected to know whether the PLP secures a second consecutive term, whether the FNM returns to office, or whether independents reshape the country’s political landscape.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.

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Bahamas News

BAHAMAS RATING UPGRADE: A WIN—BUT NOT A FREE PASS

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The Bahamas, May 4, 2026 – With elections days away, The Bahamas has picked up a headline-friendly win: a credit rating upgrade.

Here’s the one-liner that matters most:

A higher rating can mean cheaper borrowing for the government—over time.

That’s the upside. When lenders see less risk, they demand lower interest. That can ease the cost of financing big projects and managing national debt.

But that’s only part of the story.

Moody’s Ratings has upgraded The Bahamas to Ba3 from B1, citing stronger fiscal discipline, improved liquidity and a more stable funding strategy. It also points to better tax collection, controlled spending and continued strength in tourism as key drivers.

Moody’s expects the government to maintain solid primary surpluses—essentially bringing in more than it spends before debt payments—and projects national debt to decline from 72.5% of GDP to around 68% by 2027.

That’s progress.

But here’s the reality check.

The Bahamas is still below investment grade. In plain terms, the country remains in speculative territory, meaning investors still see a higher level of risk compared to more stable economies.

Debt, while improving, is still elevated. And the economy remains heavily dependent on tourism—a sector that can shift quickly with global conditions, weather events or geopolitical shocks.

Even Moody’s signals that more work is needed. Further upgrades depend on:

  • sustained reductions in debt
  • improved debt affordability
  • and continued access to favourable financing

So while the upgrade reflects real gains, it is not a finish line.

It is a signal that the country is moving in the right direction—but must stay disciplined to keep that momentum.

For voters heading to the polls, the takeaway is simple:

The Bahamas has strengthened its financial position—but the fundamentals still need work.

The progress is real.

The challenge now is to make it last.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.

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Bahamas News

VOTES SAFE, SAYS PRD AFTER BALLOT BOX FIASCO VIDEO

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The Bahamas, May 4, 2026 – The Parliamentary Registration Department is assuring the public that ballots cast during advance polling remain secure, following a viral video that sparked confusion and concern in eastern Nassau.

The footage, widely circulated on social media, showed a tense scene outside Thelma Gibson Primary School, where party supporters surrounded election officials as a ballot box was escorted to a waiting vehicle under police guard. The confrontation—loud, chaotic and closely watched—left many questioning whether proper procedures were being followed.

In response, the PRD moved to clarify.

In an official statement, the Department said the transport of ballot boxes in the Elizabeth and Yamacraw constituencies was conducted in line with established protocol. It explained that once polling concludes, the Presiding Officer is required to return sealed ballot boxes to the Returning Officer, who—accompanied by a senior police officer—then transports them to the Parliamentary Commissioner.

The PRD said it is satisfied that Returning Officer Sonia Culmer adhered to those procedures and that the ballot boxes remained sealed at all times.

But that account has been challenged.

PLP Elizabeth candidate Jobeth Coleby-Davis has called for an urgent investigation into what she described as alleged irregularities involving ballot handling. She claims that established procedures were breached, including the movement of sealed ballot boxes without the presence of party observers, and is urging authorities to review the matter.

The competing accounts have added to public unease following scenes that saw supporters from multiple political parties crowding officials during the transfer process, demanding clarity on what was taking place.

Individuals clad in PLP shirts, including incumbent Coleby-Davis swarmed the returning officer, police officers and the ballot boxes.  The charge was the woman in the crosshairs of the accusations was connected to the opposition FNM party.

There was nothing to validate this claim and there is no confirmed breach reported by election officials.

Ballots cast during advance polling are expected to remain secured until Election Day, May 12, when they will be merged with ballots in their respective constituencies and counted as part of the official tally.

For now, the PRD is standing firm on the integrity of the process—even as calls for further scrutiny grow louder.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.

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