~ Resort company focused on spreading the word that the Caribbean is open for business~
#April 24, 2021 – Since it reopened its first resort last June after forced closures caused by the pandemic, Sandals Resorts International, in an aggressive and strategic marketing thrust, has welcomed nearly 200 influencers, celebrities and travel media to its resorts all across the Caribbean and hosted several major radio remotes, creating close to 300,000,000 global media impressions.
The increase in media and influencer visits is a key component of the company’s reinvigorated marketing strategy as it leads the recovery of the region’s tourism industry and aims to inform the world that Sandals Resorts and the Caribbean islands are open for business. So far in 2021, Sandals South Coast has hosted two separate radio remotes reaching approximately 5,000,000 radio listeners and resulting in over 50 million impressions. Radio remotes see international radio stations broadcasting live from Sandals and Beaches Resorts to their listeners back home. This element of the company’s strategy began as early as September 2020 at Sandals Grande Saint Lucian with broadcast reaching 19 key markets in the United States.
On the heels of these successful radio remotes, Beaches Turks and Caicos is set to host its own radio remote in May with additional remotes tentatively slated for Barbados, Grenada and The Bahamas. In addition to US radio stations, the company also intends to invite stations from the United Kingdom to Grenada and/or Barbados later in the year.
Adam Stewart, Sandals’ Executive Chairman, shed light on the company’s marketing efforts. He shared, “Our company has always been an innovator in marketing and promotions. We’re one of the most well-known hospitality brands across the world and that’s due to our well-oiled marketing machinery. We’ve been doing radio remotes for many years and we know the reach is significant. Now more than ever it is important that we harness the power of these activities and our radio remotes have proven instrumental in reaching our audience and letting them know that the Caribbean is open for business.”
Of the company’s decision to ramp up its influencer marketing campaigns, Stewart said, “The power of influencer marketing and online marketing is undeniable, especially now when our audience is spending most of their time online. We have been working strategically with a number of influencers with a combined global audience of several million in addition to top-tier publications with millions of readers around the globe. As a result, the Caribbean is trending. Millions of eyes are on the region and in many of our islands where tourism is the largest economic driver, this attention is well-needed and much-appreciated.”
The power of the brand has also seen the company enjoy powerful organic publicity through a number of celebrities who have openly shared their positive Sandals and Beaches experiences through their social media platforms.
With vaccinations trending upwards in source markets and across the region, Stewart is confident that the region is poised for a record comeback. He shared, “We are already seeing our bookings increase at a steady pace and we expect hotel occupancy of 65 to 80 per cent in June and July. I am very optimistic, not just for the recovery of our own brand, but for the recovery of the region’s tourism sector, all the industries that rely on tourism and of course for the thousands of Caribbean nationals who earn a living through tourism.”
To date, Sandals has reopened 15 of its resorts across the region including those in Jamaica, Antigua, Saint Lucia, Grenada, The Turks and Caicos Islands and Sandals Emerald Bay in the Bahamas with its Barbados resorts set to reopen in a few weeks. Approximately 80 per cent of the company’s group-wide team is back at work with team members who were at reduced pay now returned to full salary and job opportunities across the region being offered to those whose resorts remain closed.
GBPA invests $1.1 million in major road infrastructure improvements for city of Freeport
#TheBahamas, May 20, 2022 – The Grand Bahama Port Authority, Limited (GBPA) will commence its $1.1 million road resurfacing project in Freeport, Grand Bahama on Sunday, May 22, 2022 beginning with the Fishing Hole Road, and West Atlantic and Adventures Way roundabout.
“Our City Maintenance and Management section is excited to begin this important initiative to resurface roadways within Freeport,” said Troy McIntosh, GBPA Deputy Director of Building and Development Services. “Our city has been through many challenging storm events which did catastrophic damage to infrastructure around the island, including our roads.
“But our community is resilient, and we are seeing a positive shift in the economic tide,” continued McIntosh. “Excitement for future opportunities and anticipation of new investments is palpable through the city, so we knew this was the ideal time to start this aspect of Freeport’s much-needed makeover to which GBPA is fully committed.”
Roadworks are scheduled for main thoroughfares and a number of residential roads. These areas include the Fishing Hole Road, West Atlantic and Adventures Way roundabout, West Atlantic Drive at Rayvin Mall roundabout, Beach Way Drive, Bahama Reef Boulevard, Pioneers Way, Waterfall Drive, Tarrytown Street and Grand Bahama Highway. “We selected these locations using our Road Rating System, which allows inspectors to assess the condition and rideability of our roads on an annual basis,” added Mr. McIntosh.
The GBPA roadworks project went out to bid in December 2020. In March 2022, the bid was awarded to Bahamas Hot Mix (BHM), who specializes in heavy civil engineering projects including major highways.
“We ask motorists to drive with due care and attention while roadwork is underway,” Mr. McIntosh advised. Flagmen and temporary traffic lights will be in position to direct traffic. Please obey the speed limit and posted signs to help ensure the safety of all motorists and crews as they conduct work. Delays are expected as there will be partial lane closures in some areas.”
The initial phase of road resurfacing is scheduled to be completed at the end of June 2022. For the latest updates and information on redirected travel routes, residents can follow any of the Grand Bahama Port Authority’s social media sites or visit its website at www.gbpa.com.
Freaky Weather includes Waterspouts, Severe Flooding and fish in Backyards
By Dana Malcolm & Deandrea Hamilton
#TheBahamas, May 19, 2022 – A waterspout whirling its way onto shore in the west, images of submerged cars, impassable roads and even fish darting around in a flooded backyard were the testimony of Nassau’s extreme weather weekend.
The Bahamas Department of meteorology had predicted severe weather from Friday midday to Saturday warning of, “GUSTY WINDS, DANGEROUS LIGHTNING, HEAVY DOWNPOURS, HAIL AND POSSIBLE WATERSPOUT OR TORNADIC ACTIVITY and possibly LOCALIZED FLOODING.”
Reports of hail, the freakish funnel cloud, downpour flooded streets, submerged cars and stranded workers trying to get home made for a shocking weekend.
There were dramatic videos of the forecast, waterspouts, which made an appearance near seaside restaurants Sapodilla Bay and Traveller’s Rest. The ‘water tornado’ slashing against parked cars, producing whipping winds and tossing water into the restaurant elicited screams and frantic activity as residents could be heard rushing to safety.
The storm is unseasonably early with the official start to the hurricane season still two weeks away; but it maintains a trend for severe weather consistently appearing well ahead of the official June 1 start.
On Tuesday waterspouts erupted in the bay off Harbour Island, Eleuthera, also in The Bahamas as the country was inundated this week with SEVERE WEATHER ALERTS issued by The Bahamas Department of Meteorology.
The latest forecast as weekend approaches is there will be more of the same.
“EXTENDED FORECAST (FOR THE NEXT TWO DAYS): A TROPICAL WAVE, SKIRTING THE
SOUTHERN PERIPHERY OF THE BAHAMAS, WILL PROGRESSIVELY MOVE WESTWARDS AND
RAIN CHANCES IN THE FORECAST INTO SATURDAY.”
The first tropical wave of 2022 has been identified but a pre-season storm is not yet expected. There have been pre-season tropical storms for the past seven years in a row according to WWLTV and the season is expected to be more severe than usual.
“An above-average season with major hurricane landfalls in the U.S.and in the Caribbean is unfortunately likely. Accuweather experts predict.
“16-20 named storms and six to eight hurricanes. Of those hurricanes, about three to five are forecast to reach major hurricane status.”
Boaters and swimmers in the two archipelagos – The Bahamas and Turks and Caicos Islands – were warned to be cautious as well, “BOATERS SHOULD REMAIN VIGILANT DUE TO THE THREAT OF POSSIBLE WATERSPOUT ACTIVITY. BEACHGOERS SHOULD EXERCISE CAUTION DUE TO THE RISK OF RIP CURRENTS,” the Meteorology Department said.
Government, fulfilling commitment to provide housing for Bahamians
By: Kathryn Campbell
Bahamas Information Services
#TheBahamas, May 18, 2022 – The Hon. Philip Davis, Prime Minister and Minister of Finance, has underscored the government’s commitment to “strengthening” and “deepening” its “unmatched” legacy of providing access to decent, affordable housing to Bahamians.
“Our BMC Executive Chair, Barbara Cartwright, is committed to expediting those applications and assigning without delay, suitably qualified housing applicants.
“I believe the number of applications at BMC in just the last eight months is in excess of 3,500. This housing demand suggests that we move with urgency and dispatch.”
In this vein, the government, Monday, along with stakeholders, unveiled The Renaissance at Carmichael, a housing sub-division on 70 acres of crown land off Carmichael Road in Western New Providence.
Executives of the government and public-private partnerships (PPP) participated in a ceremonial signing of a Memorandum of Understanding, May 16, 2022 at the Office of the Prime Minister, which will allow Bahamian families the ability to open the doors to 200 new homes.
The subdivision is being funded by a PPP arrangement between the Government, a $20 million backing from PROVEN Wealth Ltd. through Simplified Lending, the Mortgage Corporation of the Bahamas and financiers.
Dignitaries in attendance: the Hon. Jobeth Coleby-Davis, Minister of Transport and Housing; the Hon. Vaughn Miller, Minister of the Environment and Natural Resources; the Hon. Pia Glover-Rolle, Minister of State for the Public Service; Leroy Major, Executive Chairman, Bahamas Agricultural and Industrial Corporation; Nicole Campbell, Secretary to the Cabinet; David Davis and Antoinette Thompson, Permanent Secretaries; Barbara Cartwright, Chairman, Bahamas Mortgage Corporation; Oral Lafleur, Acting Chief Housing Officer; and Thomas Ferguson, Acting Director of Housing. Representatives of private sector partners: Robert Pantry, Founder and CEO, Simplified Lending; Johann Heaven, President and CEO, PROVEN Wealth Limited.
Prime Minister Davis assured that as the economy fully opens and grows, the government expects to expand PPPs in other areas of national economy including public infrastructure providing investments, ownership and job opportunities for Bahamians.
Minister Coleby-Davis said the initiative will set a new standard in affordable housing by which other housing developments will be measured.
“With this project we intend to create an estate where a sense of community thrives. There will be lit streets, sidewalks; a park where children can play safely and family gatherings can take place. Neighbors will be able to come together and interact as our families were able to do many years ago.
Formerly known as Carmichael Village Sub-division, the community will comprise 104 single family, two and three-bedroom residences, and eight two-storey condominium buildings with 12 units each.
In a video presentation Minister Coleby-Davis said, “Thanks to Simplified Lending, a Bahamian company which secured funding through a leading regional finance company called PROVEN. Many who only dreamed of home ownership will be able to walk through the front door to their new lives in less than one year.”
She informed that homes will be built to the highest quality with steel frame construction, storm-rated windows and doors, attractive facades and strong concrete foundations raised three feet above road level.
“Thanks to careful design, planning and exemptions on certain building supplies, every home will remain in the affordable price range opening doors to home ownership starting at $130,000,” she said.
Mr. Heaven said, “This transaction today will be primarily funded through the Bahamian portion of our Heritage education fund which is a regional education savings plan that is over 30 years old and is a household name for saving for your children’s tertiary education.”
The government broke ground for Pinecrest Sub-Division, a 43-lot community in Southern New Providence in January of this year.
BIS Photos/Patrick Hanna
Header: From left: Antoinette Thompson, Permanent Secretary; the Hon. Jobeth Coleby-Davis, Minister of Transport and Housing; Nicole Campbell, Secretary to the Cabinet and the Hon. Philip Davis, Prime Minister and Minister of Finance.
1st insert: The Hon. Philip Davis, Prime Minister and Minister of Finance, is pictured speaking at the signing of Memorandum of Understanding for The Renaissance at Carmichael, a new sub-division in western New Providence.
2nd insert: The Hon. Jobeth Coleby-Davis, Minister of Transport and Housing and Johann Heaven, President and CEO, PROVEN Wealth Ltd., after ceremonial signing of the Memorandum of Understanding.
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