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Sandals Ramps Up Campaigns To Drive Recovery of Caribbean Tourism

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~ Resort company focused on spreading the word that the Caribbean is open for business~

#April 24, 2021 – Since it reopened its first resort last June after forced closures caused by the pandemic, Sandals Resorts International, in an aggressive and strategic marketing thrust, has welcomed nearly 200 influencers, celebrities and travel media to its resorts all across the Caribbean and hosted several major radio remotes, creating close to 300,000,000 global media impressions.

The increase in media and influencer visits is a key component of the company’s reinvigorated marketing strategy as it leads the recovery of the region’s tourism industry and aims to inform the world that Sandals Resorts and the Caribbean islands are open for business. So far in 2021, Sandals South Coast has hosted two separate radio remotes reaching approximately 5,000,000 radio listeners and resulting in over 50 million impressions. Radio remotes see international radio stations broadcasting live from Sandals and Beaches Resorts to their listeners back home. This element of the company’s strategy began as early as September 2020 at Sandals Grande Saint Lucian with broadcast reaching 19 key markets in the United States.

On the heels of these successful radio remotes, Beaches Turks and Caicos is set to host its own radio remote in May with additional remotes tentatively slated for Barbados, Grenada and The Bahamas. In addition to US radio stations, the company also intends to invite stations from the United Kingdom to Grenada and/or Barbados later in the year.

Adam Stewart, Sandals’ Executive Chairman, shed light on the company’s marketing efforts. He shared, “Our company has always been an innovator in marketing and promotions. We’re one of the most well-known hospitality brands across the world and that’s due to our well-oiled marketing machinery. We’ve been doing radio remotes for many years and we know the reach is significant. Now more than ever it is important that we harness the power of these activities and our radio remotes have proven instrumental in reaching our audience and letting them know that the Caribbean is open for business.”

Of the company’s decision to ramp up its influencer marketing campaigns, Stewart said, “The power of influencer marketing and online marketing is undeniable, especially now when our audience is spending most of their time online. We have been working strategically with a number of influencers with a combined global audience of several million in addition to top-tier publications with millions of readers around the globe. As a result, the Caribbean is trending. Millions of eyes are on the region and in many of our islands where tourism is the largest economic driver, this attention is well-needed and much-appreciated.” 

The power of the brand has also seen the company enjoy powerful organic publicity through a number of celebrities who have openly shared their positive Sandals and Beaches experiences through their social media platforms.

With vaccinations trending upwards in source markets and across the region, Stewart is confident that the region is poised for a record comeback.  He shared, “We are already seeing our bookings increase at a steady pace and we expect hotel occupancy of 65 to 80 per cent in June and July. I am very optimistic, not just for the recovery of our own brand, but for the recovery of the region’s tourism sector, all the industries that rely on tourism and of course for the thousands of Caribbean nationals who earn a living through tourism.”  

To date, Sandals has reopened 15 of its resorts across the region including those in Jamaica, Antigua, Saint Lucia, Grenada, The Turks and Caicos Islands and Sandals Emerald Bay in the Bahamas with its Barbados resorts set to reopen in a few weeks. Approximately 80 per cent of the company’s group-wide team is back at work with team members who were at reduced pay now returned to full salary and job opportunities across the region being offered to those whose resorts remain closed.

Bahamas News

Dredging Is Not Just About Size — It Is About What Is Being Destroyed, Warns Save Exuma Alliance Regarding Yntegra’s Proposed Rosewood Resort

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Save Exuma Alliance (SEA) — a coalition of Central Exuma business owners, tour operators and residents — has warned that the issue of dredging in the North Bay of Sampson Cay, Exuma, is not just about the number of acres being dredged – but what exists within the proposed dredge area. SEA describes the site as an ecological treasure trove filled with seagrass, coral, turtles and abundant marine life.

This comes after foreign developer Yntegra agreed to reduce the scope of its dredging following government warnings that it would impact The Bahamas carbon credit status, which shows the importance of the marine habitat.

“It is easy to point to other developments and say they are dredging more, but that is not comparing like with like,” SEA said in response to comparisons made by Yntegra. “If one area is largely sand with little marine life, that is very different from what we have in North Bay. Anyone who has spent time there can tell you it is filled with turtles, fish, and — critically — the seagrass and coral that provide essential habitat.”

Miami-based investment group Yntegra is seeking to construct a large-scale Rosewood-branded resort on Sampson Cay. Since its announcement, the project has generated environmental, social and economic concerns among residents and business operators in Central Exuma.

The proposed development includes dredging in North Bay, construction of a substantial seawall that would alter natural water flow, more than 100 structures, two mega yacht marinas, and an industrial dock serviced by fuel and supply ships in an area currently used by swimmers. Opponents argue that the scale and design of Yntegra’s Rosewood Exuma project are incompatible with the fragile ecosystem and cultural character of the Central Exumas.

SEA noted that the government’s Climate Change Unit has also raised concerns about the environmental cost of dredging associated with Yntegra’s Rosewood Exuma project.

“The government has acknowledged that this is an area of significant importance,” SEA said. “While the financial implications are serious, for us here in Exuma this is about more than money. It underscores how valuable this marine ecosystem is — the seagrass, coral and marine life that make Exuma exceptional. This is what attracts visitors from around the world. We should not minimize the concern by comparing this bay to areas that do not have the same remarkable underwater ecosystem. It is simply not the same.”

Experienced boat captain Tito Baldwin also questioned the feasibility of the marine infrastructure proposed as part of this plan. He warned that the dredging currently outlined would not be sufficient to accommodate the vessels required to service the project.

“It’s going to have to be at least four times larger than what has been proposed,” Baldwin said. “As designed, it is beyond possibility.”

He explained that vessels supplying fuel, construction materials and provisions for a projected 300-person workforce would require significantly greater depth and maneuvering space.

“For supply vessels delivering hundreds of thousands of gallons of diesel, you’re looking at ships with a 10-foot draft,” Baldwin said. “To operate safely, you would need at least 13 feet of depth. That means dredging far deeper than what has been proposed. With currents running east and west in that area, you would also need a much wider turning basin to maneuver safely. As it stands, it would be extremely difficult, if not impossible.”

SEA is urging individuals concerned about the environmental impact of dredging connected to Yntegra’s Rosewood Exuma project to visit www.saveexumaalliance.org for more information. A petition calling for a halt to approvals is also available on the site, with more than 7,100 signatures collected to date.

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Groundbreaking for Grand Bahama Aquatic Centre

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PM: Project delivers on promise and invests in youth, sports and national development

 

GRAND BAHAMA, The Bahamas — Calling it the fulfillment of a major commitment to the island, Prime Minister Philip Davis led the official groundbreaking for the Grand Bahama Aquatic Centre, a facility the government says will transform sports development and create new opportunities for young athletes.

Speaking at the Grand Bahama Sports Complex on February 12, the Prime Minister said the project represents more than bricks and mortar — it is an investment in people, national pride and long-term economic activity.                                                                                                                                                    The planned complex will feature a modern 50-metre competition pool, designed to meet international standards for training and regional and global swim meets. Davis said the facility will give Bahamian swimmers a home capable of producing world-class performance while also providing a space for community recreation, learn-to-swim programmes and water safety training.

He noted that Grand Bahama has long produced outstanding athletes despite limited infrastructure and said the new centre is intended to correct that imbalance, positioning the island as a hub for aquatic sports and sports tourism.

The Prime Minister also linked the development to the broader national recovery and revitalisation of Grand Bahama, describing the project as part of a strategy to expand opportunities for young people, create jobs during construction and stimulate activity for small businesses once operational.

The Aquatic Centre, he said, stands as proof that promises made to Grand Bahama are being delivered.

The project is expected to support athlete development, attract competitions, and provide a safe, modern environment for residents to access swimming and water-based programmes for generations to come.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.

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Bahamas News

Tens of Millions Announced – Where is the Development?

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The Bahamas, February 15, 2026 – For the better part of three years, Bahamians have been told that major Afreximbank financing would help transform access to capital, rebuild infrastructure and unlock economic growth across the islands. The headline figures are large. The signing ceremonies are high profile. The language is ambitious. What remains far harder to see is the measurable impact in the daily lives of the people those announcements are meant to serve.

The Government’s push to secure up to $100 million from Afreximbank for roughly 200 miles of Family Island roads dates back to 2025. In its February 11 disclosure, the bank outlined a receivables-discounting facility — a structure that allows a contractor to be paid early once work is completed, certified and invoiced, with the Government settling the bill later. It is not cash placed into the economy upfront. It does not, by itself, build a single mile of road. Every dollar depends on work first being delivered and approved.

The wider framework has been described as support for “climate-resilient and trade-enhancing infrastructure,” a phrase that, in practical terms, should mean projects that lower the cost of doing business, move people and goods faster, and keep the economy functioning. But for communities, that promise becomes real only when the projects are named, the standards are defined and a clear timeline is given for when work will begin — and when it will be finished.

Bahamians have seen this moment before.

In 2023, a $30 million Afreximbank facility for the Bahamas Development Bank was hailed as a breakthrough that would expand access to financing for local enterprise. It worked in one immediate and measurable way: it encouraged businesses to apply. Established, revenue-generating Bahamian companies responded to the call, prepared plans, and entered a process they believed had been capitalised to support growth. The unanswered question is how much of that capital has reached the private sector in a form that allowed those businesses to expand, hire and generate new economic activity.

Because development is not measured in the size of announcements.

It is measured in loans disbursed, projects completed and businesses expanded.

The pattern is becoming difficult to ignore. In June 2024, when Afreximbank held its inaugural Caribbean Annual Meetings in Nassau, Grand Bahama was presented as the future home of an Afro-Caribbean marketplace said to carry tens of millions of dollars in investment. What was confirmed at that stage was a $1.86 million project-preparation facility — funding for studies and planning to make the development bankable, not construction financing. The larger build-out remains dependent on additional approvals, land acquisition and further capital.

This distinction — between financing announced and financing that produces visible, measurable outcomes — is now at the centre of the national conversation.

Because while the numbers grow larger on paper, entrepreneurs still describe access to capital as out of reach, and communities across the Family Islands are still waiting to see where the work will start.

And in an economy where stalled growth translates into lost opportunity, rising frustration and real social consequences, the gap between promise and delivery is no longer a communications issue.

It is an inability to convert announcements into outcomes.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.  

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