THE HON. GORDON “BUTCH” STEWART O.J. 1941-2021: LEGENDARY JAMAICAN ENTREPRENEUR REDEFINED ‘ALL-INCLUSIVE’ AND CHANGED THE WAY THE WORLD WENT ON VACATION
~Master Marketer Made Sandals a Household Name, Brought Opportunity to the Caribbean~
January 5, 2021 –
PROVIDENCIALES, TURKS AND CAICOS ISLANDS – Legendary Jamaican entrepreneur Gordon “Butch” Stewart, one of the
hospitality industry’s most vibrant personalities and founder of Sandals
Resorts International, the world’s leading all-inclusive resort company, has
died at the age of 79. An unstoppable
force, who delighted in defying the odds by exceeding expectations, Stewart
single-handedly built the world’s most awarded vacation brand from one resort in
Jamaica to over two dozen distinct resorts and villas throughout the Caribbean.
A son of Jamaica, Butch Stewart was
born in Kingston on July 6, 1941 and grew up along the island country’s North
Coast, a tropical paradise that now boasts several of his Luxury Included®
Sandals and Beaches Resorts and where his love of the sea, dominoes and free
enterprise were sown. Certain from the
start that he wanted to run his own company, at the tender age of 12, Stewart
first stepped into the hospitality industry selling fresh-caught fish to local
hotels. His success got him ‘hooked’ and
his enthusiasm for entrepreneurship never waned.
After completing his
secondary education abroad, Stewart returned home to Jamaica where he
demonstrated his innate talent as master salesman at the renowned Dutch-owned
Curaçao Trading Company, quickly rising to the position of sales manager but
itching to start his own company. In
1968, Stewart took his chance. With no
collateral but recognizing the comfort that would make air conditioning an essential
service, Stewart convinced American manufacturer Fedders Corporation to allow
him to represent their brand in Jamaica.
With that, Stewart’s foundational business – Appliance Traders Limited
(ATL), was born and he was on his way.
At
ATL, Stewart developed a simple business philosophy he articulated many times: “Find
out what people want, give it to them and in doing so – exceed their expectations.” This
would become the standard for every Stewart enterprise and practiced by every
employee of the many companies Stewart would go on to found, including and
perhaps most importantly, Sandals Resorts International.
Stewart
Founds Sandals Resorts
In 1981,
with a gift for recognizing opportunity, Stewart found one in Bay Roc: a
rundown hotel on a magnificent beach in Montego Bay, Jamaica. Seven months and $4 million in renovations
later, Sandals Montego Bay would open as the flagship of what is today the most
popular award-winning, all-inclusiveresort chain in the world.
While
Stewart never laid claim to inventing the all-inclusive concept, he is
recognized worldwide for his tireless effort to elevate the experience,
delivering to his guests an unsurpassed level of luxury, and to share his certainty
that a Caribbean company could successfully compete with any organization in the
world. He accomplished both.
“I had heard of the concept, yet at the time, the
services and rooms were very basic. Contrary to that, I envisioned we could
bring forward a luxury resort to offer customers so much more. So, we perfected
it. Only the most comfortable king size four poster beds, fine manicured
gardens, cozy hammocks and the kind of warm, refined service the Caribbean has
become known for. Just as important was to be located on the absolute best
beach, because that’s what everyone dreams of.”
Where other
so-called “all-inclusives” offered meals and rooms at a set rate, Sandals
Resorts’ prices covered gourmet dining options, premium brand drinks,
gratuities, airport transfers, taxes and all land and watersport
activities. The competitors’ meals were
buffet-style, so Stewart created on-property specialty restaurants with high
culinary standards and white-glove service.
Sandals Resorts also was the first Caribbean hotel company to offer
whirlpools and satellite television service, the first with swim-up pool bars
and the first to guarantee that every room is fitted with a king-size bed and a
hair dryer. More recent innovations have
included a signature spa concept – Red Lane® Spa, signature luxury suites
designed for privacy and ultimate pampering, complimentary WiFi, and signature partnerships
with iconic organizations such as Microsoft Xbox® Play Lounge, Sesame Workshop,
PADI, Mondavi® Wines, Greg Norman Signature Golf courses and the London-based
Guild of Professional English Butlers. And in 2017, Stewart introduced the
Caribbean’s first over-the-water
accommodations, which were quickly expanded to include Over-the-Water
bars and Over-the-Water wedding chapels.
By steadfastly adhering to the “we can do it better”
principle of pleasing his guests, Stewart fostered a company free to imagine
and free to consistently raise the bar.
This ethos earned him the title of “King of All-Inclusives,” changing
the face of the all-inclusive format and establishing Sandals Resorts as the
most successful brand in the category – boasting year-round occupancy levels of
more than 85 percent, an unequaled returning guest factor of 40 percent and
demand that has led to unprecedented expansion including the creation of
additional concepts such as Beaches Resorts, now the industry standard for
excellence in family beach vacations.
Butch Stewart loved Sandals. At the time of his passing, he was hard at
work on plans for the recently announced expansions to the Dutch island of Curaçao
and St. Vincent.
Stewart As Statesman
Stewart’s leadership
helped resurrect Jamaica’s travel industry and earned him the respect of his
peers and the admiration of his countrymen.
He was elected President of the Private Sector Organization of Jamaica
in 1989 and was inducted into its “Hall of Fame” in 1995. He served
as a Director of the Jamaica Tourist Board for a decade and as President of the
Jamaica Hotel and Tourist Association in the mid-80s, ably balancing government
and private sector priorities, reconciling the concerns of large and small
Jamaican hotels, and raising public understanding of the tourism industry. In 1994, Stewart led a group of investors to take
leadership of Air Jamaica, the Caribbean’s largest regionally based
carrier. It was a daunting task – planes
were dirty, service was indifferent and on-time schedules were rarely met,
causing market share to plummet along with revenues.
When Stewart stepped in, he insisted on a passenger-friendly
approach: on-time service, reduced waiting lines, increased training for all
personnel, and signature free champagne on flights to accompany an emphasis on
better food. He also opened new routes
in the Caribbean, brought on new Airbus jets and established a Montego Bay hub
for flights coming from and returning to the United States. Just as with ATL
and Sandals Resorts, Stewart’s formula proved successful and in late 2004,
Stewart gave the airline back to the government with an increase in revenue of
over US$250 million.
It was not the first time Stewart would come to the aid of
his country. In 1992, he galvanized the
admiration of Jamaicans with the “Butch
Stewart Initiative,” pumping US$1 million a week into the official
foreign exchange market at below prevailing rates to help halt the slide of the
Jamaican dollar. Dr Henry Lowe, at the
time president and CEO of Blue Cross, wrote to Stewart saying: “I write to
offer sincere congratulations to you for the tremendous initiative which has
done so much, not only for the strengthening of our currency, but more so, for
the new feeling of hope and positive outlook which is now being experienced by
all of us as Jamaicans.”
Less well-known may be the extent of Stewart’s considerable
philanthropy, where for more than 40 years he has helped improve and shape the
lives of Caribbean people. His work,
formalized with the creation in 2009 of The Sandals Foundation, offers support
ranging from the building of schools and paying of teachers to bringing
healthcare to the doorsteps of those who cannot afford it. This in addition to
his tireless support of a wide range of environmental initiatives. Beyond the
work of the Foundation, Stewart has given millions to charitable causes such as
celebrating the bravery of veterans and first responders and helping those in
the wake of devastating hurricanes.
In
2012, Stewart founded the Sandals Corporate University, aimed at providing professional
development for employees through reputable education and training programs.
With access to more than 230 courses and external partnerships with 13
top-ranking local and international universities, every staff member can apply,
broaden their knowledge, and advance their career.
Stewart’s successes
in business and in life have earned him more than 50 well-deserved local, regional,
and international accolades and awards including Jamaica’s highest national distinctions:
The Order of Jamaica (O.J.), and Commander of the Order of Distinction (C.D.). In 2017, Stewart was honored with the
inaugural Lifetime Achievement Award at the annual Caribbean Hotel & Resort
Investment Summit (CHRIS), hosted by the Burba Hotel Network, marking his
significant contribution to the hospitality industry. “The success of Sandals has helped to power
the growth of the tourism industry and economies not only in Jamaica but
throughout the Caribbean,” said BHN president Jim Burba. “The word ‘icon’ certainly applies to Butch
Stewart.”
It delighted Stewart
whenever he was dining anywhere in the world and an excited staff member would
share with him, “Thank you. I got my
start at Sandals.”
Father & Son
Butch Stewart,
The Man
With his easy pace,
infectious warmth and trademark striped shirt, Stewart exuded an
approachability that belied the complexity of his character. While he was an acute businessperson, who at
the time of his death was responsible for a Jamaican-based empire that includes
two dozen diverse companies collectively representing Jamaica’s largest private
sector group, the country’s biggest foreign exchange earner and its largest
non-government employer, he was an extremely private man whose deepest devotion
was to his family.
His greatest test
came in 1989 when his beloved 24-year-old son Jonathan was killed in a car
accident in Miami. Stewart recalled the
incident in a 2008 interview, “For two months after he died, I was absolutely
useless, and after that I was sort of running on remote control. Things were a
blur. It’s every parent’s nightmare.
After a year or so, I started to see things in vivid detail. You have to
get busy, be close with your family. It did a lot in terms of me getting
closer. There’s a lot more satisfaction.”
Early days of building business for Caribbean tourism
Stewart was able to return
to his relentless pace, and the consensus among those who knew him best is that
he did it by leading by example. “If you are going to lead, you have to
participate,” Stewart was fond of saying.
He believed that if everyone in the organization recognized that the man
in charge was working as hard as they were, they’d have an infinite amount of
respect and motivation. “It’s about instilling a spirit of teamwork, defining a
purpose and then rolling up your sleeves to get the job done better than
anybody else,” Stewart said.
The
company Butch Stewart built remains wholly owned by the Stewart family, who, in honor of Mr.
Stewart’s long-term succession plans, has named Adam Stewart Chairman of Sandals
Resorts International, extending his formidable leadership of the brands he has
shepherded since he was appointed CEO in 2007.
Butch (Hon Gordon Stewart) and Branson (Sir Richard Branson) travel titans
Speaking on behalf
of his family, Adam Stewart said, “our father was a singular
personality; an unstoppable force who delighted in defying the odds by
exceeding expectations and whose passion for his family was matched only by the
people and possibility of the Caribbean, for whom he was a fierce champion. Nothing, except maybe a great fishing day,
could come before family to my dad.
And while the world understood him to be a phenomenal businessman –
which he was, his first and most important devotion was always to us. We will miss him terribly forever.”
Adam Stewart named Chairman of Sandals Resorts International
Gordon “Butch”
Stewart is survived by his wife, Cheryl, children Brian, Bobby, Adam, Jaime,
Sabrina, Gordon, and Kelly; grandchildren Aston, Sloane, Camden, Penelope-Sky,
Isla, Finley, Max, Ben, Zak, Sophie, Annie and Emma; and great grandchildren
Jackson, Riley, Emmy and Willow.
A private funeral
service will be held. Those wishing to share memories, condolences or personal
stories may do so at AllThatsGood@sandals.com
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Cheaper shipping. Lower energy costs. Better access to healthcare. Stronger consumer protections.
Those are among the measures CARICOM Heads of Government believe could finally begin reducing the stubbornly high cost of living for millions of people across the Caribbean.
Meeting in Saint Lucia, regional leaders agreed that making life more affordable must become one of the Community’s highest priorities. Their emerging strategy includes reducing freight costs through a regional ferry service, accelerating renewable energy projects to lessen dependence on imported fuel, expanding regional healthcare partnerships, strengthening consumer protection, and encouraging governments to adopt successful cost-of-living measures already being implemented across the Caribbean.
“Our discussions over the past four days were guided by one central objective – ensuring that CARICOM delivers results that people can see and feel in their everyday lives,” CARICOM Chairman and Saint Lucia Prime Minister Philip J. Pierre said.
Few places may welcome that relief more than The Bahamas and the Turks and Caicos Islands.
Although inflation has moderated in both countries from the sharp increases experienced following the pandemic, the cost of living remains stubbornly high. Families continue to complain about grocery bills that stretch household budgets, rising housing costs, expensive electricity, healthcare expenses and fuel prices that remain among the highest in the region.
Governments have responded.
In The Bahamas, successive reductions in Value Added Tax on selected goods and other targeted tax measures have sought to ease pressure on consumers. In the Turks and Caicos Islands, the Government this weekend opens applications for its $500 Cost of Living Relief Programme, acknowledging that many households continue to struggle despite the country’s economic success.
Yet affordability remains elusive.
The contradiction is difficult to ignore.
The Turks and Caicos Islands continues to post one of the region’s strongest tourism-driven economies, with robust investment, record visitor spending and sustained construction activity. The Bahamas has also strengthened its economic position, earning improved sovereign credit ratings as tourism, government revenues and fiscal performance continue to recover.
Yet those encouraging economic indicators have not translated into noticeably lower household expenses.
The reason is largely structural.
Both The Bahamas and the Turks and Caicos Islands produce relatively little of what they consume. Food, fuel, medicines, vehicles, building materials and countless household essentials are imported. Both countries also record significant trade deficits, illustrating their dependence on overseas suppliers. Every increase in global shipping costs, fuel prices or supply chain disruptions is eventually reflected in supermarket prices, utility bills and the cost of everyday living.
That is why CARICOM’s agenda matters.
If regional leaders succeed in lowering freight costs through an inter-island ferry network, expanding renewable energy, improving regional cargo movement, strengthening consumer protections and making healthcare more accessible through cooperation, the benefits could extend far beyond government balance sheets.
For Bahamians and Turks and Caicos Islanders, success will not be measured by another tourism record or another credit rating upgrade. It will be measured at the supermarket checkout, on the monthly electricity bill, at the gas pump and in the simple ability to afford a better quality of life.
The Caribbean’s food systems challenge is fast evolving into a broader development challenge.
Despite decades of policy attention and investment, the region remains one of the most food import-dependent in the world, spending over US$6 billion annually. At the same time, countries continue to grapple with food insecurity, high rates of diet-related non-communicable diseases, climate vulnerability, and exposure to external shocks that can disrupt supply chains and drive up food prices almost overnight.
For Small Island Developing States (SIDS), food security has shifted from an agriculture focus alone, it’s about economic resilience, health, climate resilience and sustainable growth.
Recognizing this reality, Caribbean governments have elevated food systems transformation as a regional priority through the CARICOM 25 x 25 Plus Five Agenda, which seeks to reduce food import dependence while strengthening domestic production, regional trade, and resilience. Across Barbados and the Eastern Caribbean, governments have also developed National Food Systems Pathways that identify the investments, partnerships, and policy reforms needed to transform food systems and accelerate progress toward the Sustainable Development Goals (SDGs).
Yet one challenge has remained persistent: financing.
In the face of high levels of public debt and limited fiscal space, while public investment remains critical, Caribbean governments simply cannot shoulder the financing burden alone. Transforming food systems at scale requires mobilizing far greater private capital, alongside development finance and public resources.
This was the rationale behind the recent convened in Barbados.
The Forum brought together governments, investors, international financial institutions, private sector leaders, regional organizations, and the United Nations around a simple proposition: food systems should be viewed not only as a development priority, but also as an investable asset class.
A distinguishing feature of the innovative gathering was its focus on attracting private investment—particularly private equity, impact investment, and blended finance solutions capable of supporting businesses and infrastructure across food value chains. By helping enterprises access growth capital and connecting investors with scalable opportunities, the initiative sought to unlock financing that complements public investment rather than adding to already constrained public balance sheets.
A key outcome was the launch of a regional Deal Book comprising approximately US$320 million in investment opportunities across seven countries, spanning agriculture, fisheries, agro-processing, logistics, and strategic food systems infrastructure. The Deal Book created a practical bridge between capital seeking opportunities and opportunities seeking capital, while enabling direct engagement between governments, enterprises, and investors.
The results were encouraging.
Across four sector-focused deal rooms, participants explored investment-ready and near-investment-ready opportunities and discussed blended finance private equity, risk-sharing, and partnerships to advance projects toward implementation.
The Forum highlighted a shift in perspective: food systems are now seen as strategic drivers of economic diversification, resilience, competitiveness, and growth. Investments across production, processing, logistics, and distribution can strengthen regional supply chains, create new businesses, generate jobs, and reduce vulnerability to external shocks.
For the United Nations, this experience reinforced an important lesson.
Transforming food systems requires more than the technical expertise of individual agencies. It requires integrated solutions that connect agriculture, nutrition, health, climate resilience, trade, private sector development, and financing.
This is where the Resident Coordinator System plays a critical role.
Across Barbados and the Eastern Caribbean, the Resident Coordinator Office has united UN system capabilities around a common food systems agenda. Working with FAO, WFP, the UN Food Systems Coordination Hub, and other partners, the RCO has helped align policy support, technical expertise, partnerships, and financing with nationally identified priorities.
The Forum demonstrated this integrated approach by convening governments, investors, development finance institutions, private sector actors, and UN agencies around a common objective. It showcased the UN’s comparative advantage as a trusted broker capable of connecting development priorities with investment opportunities.
The Forum’s success will be measured not by dialogue generated, but by investments mobilized, businesses expanded, and progress made toward resilient, competitive Caribbean food systems across the Caribbean.
Its most important outcome may therefore be what comes next.
The work starts now.
Kenroy Roach is Head of the UN Resident Coordinator Office for Barbados and the Eastern Caribbean
What if we rejected the notion that Haitians flourish best only when they are outside of Haiti? What if the next great Haitian success story is not another exodus, but a hearty homecoming? For years, the conversation has been steered toward ushering Haitians out of Haiti. Having witnessed the indomitability of the Haitian people, I feel compelled to point out that a U.S. Supreme Court decision may force us to see what has been staring us in the face all along: the solution may be hundreds of thousands of Haitians themselves.
As thousands of Haitians in the United States prepare for the end of Temporary Protected Status (TPS)—a humanitarian programme created under U.S. law as a temporary protection, not a permanent immigration pathway—the conversation should extend beyond American immigration policy. It should turn to Haiti’s future.
History offers perspective. An estimated 20,000 to 30,000 Haitian revolutionaries defeated Napoleon’s forces and secured independence in 1804, making Haiti the first Black republic and the second independent nation in the Western Hemisphere. Now imagine the force of more than 300,000 Haitians returning with skills, discipline and experience gained in the world’s largest economy.
Add to that, Haiti is itself sending a clear message: the country needs its people.
I found a report from the Armed Forces of Haiti (FAd’H) which recently announced that 17,722 applicants came forward in just 11 days during its latest recruitment campaign. A second recruitment phase is planned and will specifically target professionals in law, engineering, medicine and other technical fields, as the country works to strengthen institutions, restore security and prepare for the future.
Coincidentally—or perhaps providentially—many of the Haitians now facing the end of TPS are not returning empty-handed. They include thousands of nursing assistants, caregivers, mechanics, delivery drivers, warehouse workers, agricultural workers, hotel employees, cooks, retail workers, security officers, landscapers, school assistants and property managers. They are returning with years of experience gained inside the world’s largest economy. They have learned trades, embraced innovation, worked within structured systems, met professional standards and developed the practical skills every successful nation depends upon.
These are not simply returning migrants. They may be the human capital Haiti needs most.
For generations, Haitians have become experts at surviving and thriving in other lands. They have endured political upheaval, natural disasters, poverty, insecurity and displacement with extraordinary resilience. But survival and escape cannot build their nation. At some point, survival must give way to rebuilding. And hope for home must command action. It requires people willing to invest not only in their families, but in the future of the country itself.
For decades, the Haitian diaspora has faithfully sustained families through remittances. That generosity has been indispensable. But rebuilding Haiti will require something remittances alone cannot provide. It will require human capital—teachers in classrooms, nurses in clinics, engineers on construction sites, entrepreneurs creating jobs, police protecting communities, judges strengthening the rule of law, and citizens committed to rebuilding the institutions that hold a nation together.
Anyone who has spent time in Haiti knows it is far more than the headlines. It is a nation of breathtaking mountains, secret waterfalls, fertile valleys and rice paddies. It is a land of remarkable creativity, deep faith, natural entrepreneurs, rich culture and resilient people. It is the oldest republic in Latin America and the Caribbean and the first Black republic in the modern world. Above all, it is a country worth fighting for.
Perhaps the fight itself now needs to change.
For too long, the world has defined Haiti by its crises. Haitians know it by its promise. The next fight should not simply be to survive, but to rebuild—to inject a new generation of skilled workers, professionals and entrepreneurs into a nation that desperately needs their mental muscle, their experience and their vision.
Returning home will not be easy, but what if returning became rewarding and the contribution of these thousands of Haitians became the catalyst for transforming or reforming the nation they call home?
No country can export its builders forever and expect to become stronger. Haiti has spent decades sharing its greatest resource with the world—its people. Perhaps the next chapter in Haiti’s remarkable story is not another exodus, but this very homecoming.
The next chapter of Haiti’s story should not be written at an airport departure gate, nor should it be framed only as horror for those whose TPS protections are ending. The real test now is whether advocates, attorneys, governments and the wider Caribbean do more than wave goodbye. We must help more than 330,000 Haitians find their footing, settle back in, put their skills to work and build the Haiti that generations of Haitians have always deserved.