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THE HON. GORDON “BUTCH” STEWART O.J. 1941-2021: LEGENDARY JAMAICAN ENTREPRENEUR REDEFINED ‘ALL-INCLUSIVE’ AND CHANGED THE WAY THE WORLD WENT ON VACATION

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Hon. Gordon Butch Stewart, dubbed 'VACATION KING'

~Master Marketer Made Sandals a Household Name, Brought Opportunity to the Caribbean~

January 5, 2021 – PROVIDENCIALES, TURKS AND CAICOS ISLANDS – Legendary Jamaican entrepreneur Gordon “Butch” Stewart, one of the hospitality industry’s most vibrant personalities and founder of Sandals Resorts International, the world’s leading all-inclusive resort company, has died at the age of 79.  An unstoppable force, who delighted in defying the odds by exceeding expectations, Stewart single-handedly built the world’s most awarded vacation brand from one resort in Jamaica to over two dozen distinct resorts and villas throughout the Caribbean.

A son of Jamaica, Butch Stewart was born in Kingston on July 6, 1941 and grew up along the island country’s North Coast, a tropical paradise that now boasts several of his Luxury Included® Sandals and Beaches Resorts and where his love of the sea, dominoes and free enterprise were sown.  Certain from the start that he wanted to run his own company, at the tender age of 12, Stewart first stepped into the hospitality industry selling fresh-caught fish to local hotels.  His success got him ‘hooked’ and his enthusiasm for entrepreneurship never waned.

After completing his secondary education abroad, Stewart returned home to Jamaica where he demonstrated his innate talent as master salesman at the renowned Dutch-owned Curaçao Trading Company, quickly rising to the position of sales manager but itching to start his own company.  In 1968, Stewart took his chance.  With no collateral but recognizing the comfort that would make air conditioning an essential service, Stewart convinced American manufacturer Fedders Corporation to allow him to represent their brand in Jamaica.  With that, Stewart’s foundational business – Appliance Traders Limited (ATL), was born and he was on his way.

At ATL, Stewart developed a simple business philosophy he articulated many times: “Find out what people want, give it to them and in doing so – exceed their expectations.”  This would become the standard for every Stewart enterprise and practiced by every employee of the many companies Stewart would go on to found, including and perhaps most importantly, Sandals Resorts International.

Stewart Founds Sandals Resorts

In 1981, with a gift for recognizing opportunity, Stewart found one in Bay Roc: a rundown hotel on a magnificent beach in Montego Bay, Jamaica.  Seven months and $4 million in renovations later, Sandals Montego Bay would open as the flagship of what is today the most popular award-winning, all-inclusiveresort chain in the world. 

While Stewart never laid claim to inventing the all-inclusive concept, he is recognized worldwide for his tireless effort to elevate the experience, delivering to his guests an unsurpassed level of luxury, and to share his certainty that a Caribbean company could successfully compete with any organization in the world.  He accomplished both. 

“I had heard of the concept, yet at the time, the services and rooms were very basic. Contrary to that, I envisioned we could bring forward a luxury resort to offer customers so much more. So, we perfected it. Only the most comfortable king size four poster beds, fine manicured gardens, cozy hammocks and the kind of warm, refined service the Caribbean has become known for. Just as important was to be located on the absolute best beach, because that’s what everyone dreams of.” 

Where other so-called “all-inclusives” offered meals and rooms at a set rate, Sandals Resorts’ prices covered gourmet dining options, premium brand drinks, gratuities, airport transfers, taxes and all land and watersport activities.  The competitors’ meals were buffet-style, so Stewart created on-property specialty restaurants with high culinary standards and white-glove service.  Sandals Resorts also was the first Caribbean hotel company to offer whirlpools and satellite television service, the first with swim-up pool bars and the first to guarantee that every room is fitted with a king-size bed and a hair dryer.  More recent innovations have included a signature spa concept – Red Lane® Spa, signature luxury suites designed for privacy and ultimate pampering, complimentary WiFi, and signature partnerships with iconic organizations such as Microsoft Xbox® Play Lounge, Sesame Workshop, PADI, Mondavi® Wines, Greg Norman Signature Golf courses and the London-based Guild of Professional English Butlers. And in 2017, Stewart introduced the Caribbean’s first over-the-water accommodations, which were quickly expanded to include Over-the-Water bars and Over-the-Water wedding chapels.

By steadfastly adhering to the “we can do it better” principle of pleasing his guests, Stewart fostered a company free to imagine and free to consistently raise the bar.  This ethos earned him the title of “King of All-Inclusives,” changing the face of the all-inclusive format and establishing Sandals Resorts as the most successful brand in the category – boasting year-round occupancy levels of more than 85 percent, an unequaled returning guest factor of 40 percent and demand that has led to unprecedented expansion including the creation of additional concepts such as Beaches Resorts, now the industry standard for excellence in family beach vacations. 

Butch Stewart loved Sandals.  At the time of his passing, he was hard at work on plans for the recently announced expansions to the Dutch island of Curaçao and St. Vincent.  

Stewart As Statesman

Stewart’s leadership helped resurrect Jamaica’s travel industry and earned him the respect of his peers and the admiration of his countrymen.  He was elected President of the Private Sector Organization of Jamaica in 1989 and was inducted into its “Hall of Fame” in 1995. He served as a Director of the Jamaica Tourist Board for a decade and as President of the Jamaica Hotel and Tourist Association in the mid-80s, ably balancing government and private sector priorities, reconciling the concerns of large and small Jamaican hotels, and raising public understanding of the tourism industry. In 1994, Stewart led a group of investors to take leadership of Air Jamaica, the Caribbean’s largest regionally based carrier.  It was a daunting task – planes were dirty, service was indifferent and on-time schedules were rarely met, causing market share to plummet along with revenues.               

When Stewart stepped in, he insisted on a passenger-friendly approach: on-time service, reduced waiting lines, increased training for all personnel, and signature free champagne on flights to accompany an emphasis on better food.  He also opened new routes in the Caribbean, brought on new Airbus jets and established a Montego Bay hub for flights coming from and returning to the United States. Just as with ATL and Sandals Resorts, Stewart’s formula proved successful and in late 2004, Stewart gave the airline back to the government with an increase in revenue of over US$250 million.

It was not the first time Stewart would come to the aid of his country.  In 1992, he galvanized the admiration of Jamaicans  with the “Butch Stewart Initiative,” pumping US$1 million a week into the official foreign exchange market at below prevailing rates to help halt the slide of the Jamaican dollar.  Dr Henry Lowe, at the time president and CEO of Blue Cross, wrote to Stewart saying: “I write to offer sincere congratulations to you for the tremendous initiative which has done so much, not only for the strengthening of our currency, but more so, for the new feeling of hope and positive outlook which is now being experienced by all of us as Jamaicans.”

Less well-known may be the extent of Stewart’s considerable philanthropy, where for more than 40 years he has helped improve and shape the lives of Caribbean people.  His work, formalized with the creation in 2009 of The Sandals Foundation, offers support ranging from the building of schools and paying of teachers to bringing healthcare to the doorsteps of those who cannot afford it. This in addition to his tireless support of a wide range of environmental initiatives. Beyond the work of the Foundation, Stewart has given millions to charitable causes such as celebrating the bravery of veterans and first responders and helping those in the wake of devastating hurricanes.

In 2012, Stewart founded the Sandals Corporate University, aimed at providing professional development for employees through reputable education and training programs. With access to more than 230 courses and external partnerships with 13 top-ranking local and international universities, every staff member can apply, broaden their knowledge, and advance their career.

Stewart’s successes in business and in life have earned him more than 50 well-deserved local, regional, and international accolades and awards including Jamaica’s highest national distinctions: The Order of Jamaica (O.J.), and Commander of the Order of Distinction (C.D.).  In 2017, Stewart was honored with the inaugural Lifetime Achievement Award at the annual Caribbean Hotel & Resort Investment Summit (CHRIS), hosted by the Burba Hotel Network, marking his significant contribution to the hospitality industry.  “The success of Sandals has helped to power the growth of the tourism industry and economies not only in Jamaica but throughout the Caribbean,” said BHN president Jim Burba.  “The word ‘icon’ certainly applies to Butch Stewart.”

It delighted Stewart whenever he was dining anywhere in the world and an excited staff member would share with him, “Thank you.  I got my start at Sandals.”

Father & Son

Butch Stewart, The Man

With his easy pace, infectious warmth and trademark striped shirt, Stewart exuded an approachability that belied the complexity of his character.  While he was an acute businessperson, who at the time of his death was responsible for a Jamaican-based empire that includes two dozen diverse companies collectively representing Jamaica’s largest private sector group, the country’s biggest foreign exchange earner and its largest non-government employer, he was an extremely private man whose deepest devotion was to his family.

His greatest test came in 1989 when his beloved 24-year-old son Jonathan was killed in a car accident in Miami.  Stewart recalled the incident in a 2008 interview, “For two months after he died, I was absolutely useless, and after that I was sort of running on remote control. Things were a blur. It’s every parent’s nightmare.  After a year or so, I started to see things in vivid detail. You have to get busy, be close with your family. It did a lot in terms of me getting closer. There’s a lot more satisfaction.”

Early days of building business for Caribbean tourism

Stewart was able to return to his relentless pace, and the consensus among those who knew him best is that he did it by leading by example. “If you are going to lead, you have to participate,” Stewart was fond of saying.  He believed that if everyone in the organization recognized that the man in charge was working as hard as they were, they’d have an infinite amount of respect and motivation. “It’s about instilling a spirit of teamwork, defining a purpose and then rolling up your sleeves to get the job done better than anybody else,” Stewart said.

The company Butch Stewart built remains wholly owned by the Stewart family, who, in honor of Mr. Stewart’s long-term succession plans, has named Adam Stewart Chairman of Sandals Resorts International, extending his formidable leadership of the brands he has shepherded since he was appointed CEO in 2007.

Butch (Hon Gordon Stewart) and Branson (Sir Richard Branson) travel titans

Speaking on behalf of his family, Adam Stewart said, “our father was a singular personality; an unstoppable force who delighted in defying the odds by exceeding expectations and whose passion for his family was matched only by the people and possibility of the Caribbean, for whom he was a fierce champion.  Nothing, except maybe a great fishing day, could come before family to my dad.  And while the world understood him to be a phenomenal businessman – which he was, his first and most important devotion was always to us.  We will miss him terribly forever.”

Adam Stewart named Chairman of Sandals Resorts International

Gordon “Butch” Stewart is survived by his wife, Cheryl, children Brian, Bobby, Adam, Jaime, Sabrina, Gordon, and Kelly; grandchildren Aston, Sloane, Camden, Penelope-Sky, Isla, Finley, Max, Ben, Zak, Sophie, Annie and Emma; and great grandchildren Jackson, Riley, Emmy and Willow.

A private funeral service will be held. Those wishing to share memories, condolences or personal stories may do so at AllThatsGood@sandals.com

Magnetic Media is a Telly Award winning multi-media company specializing in creating compelling and socially uplifting TV and Radio broadcast programming as a means for advertising and public relations exposure for its clients.

Caribbean News

Sandals Resorts and Beaches Resorts celebrate a night of wins, and take home a total of 16 titles at the 32nd Annual World Travel Awards

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~Sandals Resorts hosts the 32nd Annual World Travel Awards Caribbean and The Americas Gala & celebrates its 32nd consecutive win as The Caribbean’s Leading Hotel Brand~

 

MONTEGO BAY, JAMAICA, October 8, 2025 – Sandals Resorts and Beaches Resorts have been honoured with 16 awards at the 2025 World Travel Awards Caribbean and The Americas, underscoring their continued leadership across the hospitality landscape.

The Gala Ceremony held at Sandals Grande St. Lucian honoured the visionaries and trailblazers shaping the travel and tourism industry. The evening united government leaders and hospitality professionals for a night of celebration, recognition and inspiration.

Among celebratory toasts, Sandals Resorts International was named the Caribbean’s Leading Hotel Brand for the 32nd year in a row. Beaches Turks and Caicos also celebrated its 18th win as the Caribbean’s Leading All-Inclusive Family Resort, a recognition that comes ahead of the debut of its Treasure Beach Village, the resort’s $150 million expansion set to open spring 2026.

Other key wins include Sandals Dunn’s River, recognized as the Caribbean’s Leading Luxury All-Inclusive Resort for the third year in a row after opening its doors in 2023 and Sandals South Coast, awarded the Caribbean’s Most Romantic Resort.

The 16 awards won under Sandals’ portfolio are:

  • Caribbean’s Leading Hotel Brand 2025: Sandals Resorts International
  • Caribbean’s Leading All-Inclusive Family Resort 2025: Beaches Turks & Caicos
  • Caribbean’s Leading All-Inclusive Resort 2025: Sandals Montego Bay, Jamaica
  • Caribbean’s Leading Dive Resort 2025: Sandals Royal Curaçao
  • Caribbean’s Leading Honeymoon Resort 2025: Sandals Grande St. Lucian
  • Caribbean’s Leading Luxury All-Inclusive Resort 2025: Sandals Dunn’s River, Jamaica
  • Caribbean’s Most Romantic Resort 2025: Sandals South Coast, Jamaica
  • Bahamas’ Leading All-Inclusive Resort 2025: Sandals Royal Bahamian
  • Curaçao’s Leading All-Inclusive Resort 2025: Sandals Royal Curaçao
  • Grenada’s Leading All-Inclusive Resort 2025: Sandals Grenada
  • Jamaica’s Leading Adult-Only All-Inclusive Resort 2025: Sandals Negril
  • Jamaica’s Leading All-Inclusive Family Resort 2025: Beaches Negril
  • Jamaica’s Leading All-Inclusive Resort 2025: Sandals Montego Bay
  • Jamaica’s Leading Resort 2025: Sandals Royal Caribbean
  • Saint Lucia’s Leading All-Inclusive Resort 2025: Sandals Grande St. Lucian
  • Saint Vincent & The Grenadines’ Leading All-Inclusive Resort 2025: Sandals Saint Vincent and the Grenadines

Surrounded by the beauty of Gros-Islet, St. Lucia, the peninsula location of Sandals Grande St. Lucian created the perfect backdrop for World Travel Awards’™ guests to enjoy an unforgettable dining experience and breathtaking island views.

“At the heart of every Sandals and Beaches vacation is pure, inviting Caribbean soul, paired with world-class hospitality experiences for all our guests. The recognitions bestowed to our brands tonight are truly meaningful. They serve as a testament to the incredible passion and dedication of our talented team members,” said Adam Stewart, Executive Chairman of Sandals Resorts. “It is yet another reminder of why we will never stop evolving, listening to our customers and refining our experiences year after year.”

For more information about these award-winning resorts, please visit www.sandals.com and www.beaches.com. For more information on the World Travel Awards™, please visit https://www.worldtravelawards.com/.

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Caribbean News

Caribbean Powerhouses to Inspire at CaribCon in the Turks and Caicos Islands  

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Dr. Terri-Karelle Johnson is the keynote speaker at CaribCon

 

Providenciales, Turks and Caicos Islands (October 6th, 2025) – CaribCon, the Caribbean conference celebrating culture, innovation, and creativity, will welcome some of the region’s most influential voices to its inaugural edition in the Turks and Caicos Islands. The event, set to be a dynamic gathering of thought leaders and cultural icons, will feature impactful panel discussions, inspiring and intimate fireside chats and a flow of knowledge from some of the Caribbean’s brightest and best in the creative sector.

Elizabeth “Lady” Montano

Jamaica’s own Dr. Terri-Karelle Johnson, celebrated communications specialist, media personality, and global keynote speaker, will headline CaribCon as the official keynote speaker. Known for her ability to connect authentically and inspire audiences worldwide, Dr. Reid will share her insights on Caribbean identity, storytelling, and the power of representation in shaping global narratives.                                                                                                                                                                                      Another highlight of CaribCon will be the presence of Elizabeth “Lady” Montano, mother and former manager of soca superstar Machel Montano. Lady will launch her award-winning book, King of Soca, in which she is positioned as the ultimate insider, chronicling the evolution of one of the Caribbean’s most iconic entertainers. She will also share her invaluable experiences on nurturing talent, building a brand, and sustaining longevity in the competitive music industry in an intimate fireside chat.                                                                                                                                   Adding further star power to the event is Simon Baptiste, CEO of Question Mark Entertainment, co-founder of ODOS, a global collective network spanning over 1000 professionals in 35 countries, film director, talent manager and creative strategist. Baptiste will bring his expertise to conversations on shaping the region’s creative sector and talent.

Simon Baptiste

“CaribCon is where the Caribbean’s voices, ideas, and creativity converge,” says Omega Simmons, founder of CaribCon and CEO of SOS Media. “Having leaders like Terri Karelle, Lady Montano, and Simon Baptiste share their stories and expertise truly embodies the spirit of this event. Their presence reinforces the power of Caribbean culture to inspire and influence on the world stage.”                                                                                                                                                               CaribCon will take place at the Shore Club in Providenciales, the Turks and Caicos Islands, from October 23rd to 26th. Attendees can look forward to networking opportunities, panel discussions, and meaningful dialogue to foster an ecosystem that develops the region’s creative sector and propels it onto the global stage.

Sponsors are:

Signature Experience Partners: Ministry of Tourism, Experience Turks and Caicos, and The Shore Club.

Other sponsors: PPID, Invest TCI, InterCaribbean Airways, Subtronic Sounds, Spotlight Communications.

Hotel partners: Ocean Club Resorts, Waterloo Hotel Management, The Somerset on Grace Bay and Ports of Call Resort.

For more information, tickets, and updates, visit www.caribcon.co or follow @caribconhq on all social media platforms.

For more information please email: contact@caribcon.co

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Guyanese Scholar and Olympian Arrested in Iowa ICE Crackdown

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Deandrea Hamilton | Editor

 

September 27, 2025 – In a shocking breach of public trust and institutional oversight, Ian Andre Roberts, superintendent of Des Moines Public Schools, who is a citizen of Guyana, was arrested on September 26 by U.S. Immigration and Customs Enforcement (ICE) under a string of serious offenses that raise troubling questions about hiring practices, accountability, and public safety.

Roberts, born in Georgetown, Guyana, is a former Olympian and accomplished scholar.  According to online reports, he earned a bachelor’s degree from Coppin State University after transferring from St. Francis College in Brooklyn, where he played soccer.  He holds two master’s degrees—from St. John’s University and Georgetown University’s McDonough School of Business—attended an Executive MBA program at MIT Sloan School of Management and earned a doctorate in education with a focus on urban educational leadership from Trident University.

Despite these accomplishments, Roberts was living and working without legal authorization.  ICE reported that he fled a traffic stop and abandoned his school-issued vehicle.  At the time of his arrest, he was reportedly in possession of a loaded handgun, a fixed-blade hunting knife, and $3,000 in cash.  He also has a prior weapons-related charge.

ICE officials questioned how Roberts could hold such a prominent role while subject to a final deportation order issued in May 2024.  The school district said they were unaware of his immigration status, noting that he had undergone background checks and completed an I-9 form confirming work authorization.  Roberts was placed on administrative leave pending further investigation.

This case highlights vulnerabilities in systems meant to safeguard public institutions and underscores the challenges ICE faces in identifying individuals operating outside U.S. immigration laws while in positions of authority.

For many, Roberts has become a near-literal poster child for these enforcement gaps.

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