#Providenciales, 4 January, 2020 – Turks and Caicos – The Turks & Caicos Hotel and Tourism Association (TCHTA) recently unveiled the cover of its highly anticipated 15th edition of Destination Turks & Caicos, which features an exciting new contemporary look while delivering the important message of tourism sustainability.
This year, the premier go-to tourist guide took an exciting leap, transforming from a traditional coffee-table design to a luxury publication for 2020. In addition to the change in style, the message has been updated to reflect issues such as sustainable tourism practices while showcasing stories and efforts taken by TCHTA Members to benefit their local communities and the tourism industry in the Turks and Caicos Islands, all set to the backdrop of stunning Turks and Caicos imagery.
Officials at the TCHTA said that they are committed to the advancement and sustainability of the tourism product and hoped to awaken the sensibilities of the general audience by sharing the work the organization has been doing in this edition of the magazine.
“We are so excited about the new contemporary look that Destination Turks & Caicos now has. It has always been the goal of the organization to not only produce a publication that represents the luxury of our destination, but we also wanted to create a keepsake piece with rich imagery of the islands and the wonderful stories that accompany them.” said Karen Whitt, Director of Marketing for the TCHTA, who played a key role in the decision to take a new approach to the annual publication. “While we are excited about the new look, we are equally excited about sharing how TCHTA members are promoting environmentally friendly practices.”
Since 2005 this publication has been outsourced, and this year the TCHTA is excited to take the creative lead on this milestone issue, managing the magazine in-house. The organization partnered with locals Erin Patrick of EP Designs and Dominique Rolle of Caya Hico Media who served as Creative Directors for the publication to deliver a fresh approach to this time-honoured book.
Stacy Cox, TCHTA CEO added, “This was truly a labour of love for us. From the pictures to the stories and the messages, every part of this publication was designed to pique your interest while deepening your connection with our ‘Beautiful by Nature’ islands”.
Erin Patrick also shared her excitement on being chosen to be a part of the creative team for the magazine and how she hopes the publication will inspire its readers. “I am honoured to have been asked to work with the TCHTA on the 15th edition of Destination Turks & Caicos Islands.” She said, “My aim is to allow the essence of these islands to radiate from each page. This publication encompasses everything we cherish in this paradise we call home.”
Dominique Rolle says ‘Destination’ is iconic to Turks and Caicos and has for many years provided a platform for the best in Turks and Caicos photography to display their craft and appreciation for these islands. “I’m honored to see it continue in its 15th year and evolve into a premier luxury magazine with content dedicated to the country I love and the people working to preserve its future.”
The new Destination TCI cover features a modern and stylish, clean look with a classic gold bold typeface and a single image (an installment in Dominique Rolle’s “Flora” collection) showcasing the lush vegetation and plant life of the Turks & Caicos Islands thus transforming this once hardbound publication and giving it a modern, stylish, luxurious feel.
“We are thoroughly impressed with the outcome, and all of this would not have been possible without the contribution of writing content from Dominique Rolle and Sonia Simmons, the impeccable job done by Editors Nicholette Thomas and Sonia Simmons, the vibrant imagery provided by our Member Photographers, Brilliant Studios, Caya Hico Media, Philip Shearer of Big Blue Collective, Paradise Photography and Visit Turks & Caicos, and the unwavering support of our Executive Board and Members.” Cox said, “And for this, we say thank you. Thank you for helping the TCHTA transform Destination Turks and Caicos Islands.”