Connect with us

Bahamas News

Ministry of Tourism Reviews Freeport, Grand Bahama Initiatives

Published

on

#Nassau, October 2, 2018 – Bahamas – The purchase of the Grand Lucayan Resort in Freeport is big news, but the acquisition of this prime resort property is only one part of the overall, large scale mission being undertaken to support the rebound of tourism on the island of Grand Bahama.

The Bahamas Ministry of Tourism and Aviation has been working closely with Minister of State for Grand Bahama, Senator, The Hon. Kwasi Thompson, to promote the island, with efforts targeting media, influencers, key travel industry contacts and consumers.  This multi-faceted work has targeted different steps in the consumer’s journey from inspiration to purchase, and has been deployed across varied channels – from social media to digital publishers to travel agents – that are critical in driving demand for the destination and converting to bookings.

“The Ministry has been working diligently on a robust marketing plan on behalf of The Bahamas, and we are encouraged by the turnaround we are seeing in business,” said Minister of Tourism, Dionisio D’Aguilar.  “That plan includes new creative and advertising for Freeport, media outreach to raise awareness of new hotel offers and transportation links to the island and special events.  Our efforts on island and off are building momentum and we believe will assist in a new tourism era for the island and The Bahamas.”

 

Advertising, Public Relations, Marketing

 

 The Ministry’s marketing and communications program comprises many specific initiatives, which are currently been undertaken, including:

  • Advertising: New creative assets for Freeport deployed in TV ads and digital ads targeting consumers in prime regional markets like South Florida
  • Search Engine Marketing (SEM): Distribution of ads driven by an always-on SEM program built on Freeport specific keywords
  • Programmatic advertising: Digitally optimized targeting of ads to audiences based on interests in vertical markets including diving, fishing, boating, sailing and aviation

 

    • The effectiveness of these tools will be enhanced by the recent decision taken to rebrand the island as Freeport to align with key transportation links like the airport (FPO) and ferries, and the well-documented consumer behavior of searching out Freeport options
    • As programs move forward, they will eliminate the disconnect between searching for air and hotels by two different names

 

  • Content marketing: Grand Bahama, now Freeport, is featured in a content marketing program that tells a larger story about the island and shows off the blend of resorts and ecotourism offerings at the heart of the experience
    • Microsite: The content marketing extends across multiple digital and social channels, and includes a Freeport microsite to help build a dedicated Freeport database
    • Bahamas.com: Website content has been refreshed and all assets are accompanied by complementary elements
    • Online Travel Agencies (OTA): There is a dedicated Freeport page already in place on OTAs such as Expedia.com with distribution to the U.S., Canada, U.K. and Latin America
    • Media integrations: A dedicated Freeport fishing campaign included features in Saltwater Sportsman, Sport Fishing and Marlin publications; online videos showcasing the fishing experience in West End and East End; and a Shark Tank Shark Week program on island

 

  • Public Relations: The Ministry is executing a schedule of trips for magazine and newspaper writers, and select social media influencers
    • Media and influencer visits: A contributor to USA Today is set to visit Freeport this fall. In August, five engaging social media influencers from the U.S. explored the island, experiencing the local beauty under and above the water, and producing content that has already reached 3 million consumer impressions. In addition to organic posts on influencers’ Instagram and other channels, the Ministry has published an ongoing stream of Freeport branded social media posts and digital ads
    • Media relations: Freeport media outreach has been ongoing highlighting new service, new developments, special offers and events
    • Media missions: The Ministry briefed editors and writers individually on the destination, including specific Freeport messages, in New York City, Houston, Washington, D.C. and South Florida

 

Industry Partnerships

 

The Ministry has worked in collaboration with key industry partners to help bring awareness and visitors to the island. Those initiatives include:

  • Co-op marketing subsidies for Freeport cruise lines
  • Co-op marketing subsidy with FRS Caribbean ferry for Freeport service

 

Travel Agents and Tour Operators

 

Travel agents and tour operators remain an important part of the marketing process for Freeport, especially in Canada where most consumers continue to use them to book travel.

  • Webinars: Ongoing Freeport webinars update travel agents on the product and how to get there
  • Media and trade events: Major briefings for trade media and travel agents were conducted in South Florida and Toronto
  • Sales calls: hundreds of sales calls accompany these efforts annually

 

The purchase of the Grand Lucayan is only one important transition taking place on the island. Building on the marketing that is already underway, the rebranding of the destination from Grand Bahama Island to Freeport will align the destination messages of our product with the transportation links that ultimately deliver our visitors. This realignment will only strengthen the effectiveness of our highly targeted digital marketing tools. The Ministry is looking forward to a new era for tourism on the island.

 

Release: Ministry of Tourism

Photo Caption: Crystal Travel & Tours

 

Continue Reading

Bahamas News

Caribbean Bottling Supports the 27th Basketball Smiles Week  

Published

on

NASSAU, Bahamas — Caribbean Bottling Company (CBC), local producers of Coca-Cola and Dasani products, is proud to once again support Basketball Smiles for their 27th year.

Upholding its corporate pillar of community outreach, CBC proudly donated $2,000, over 75 cases of Dasani, Powerade and Sprite, reusable Powerade water bottles and numerous marketing materials.

The annual sporting summer camp offers free basketball and life skills training to Junior and High School students.

Basketball Smiles’ mission of developing leadership qualities while fostering children’s academic achievement and self-esteem aligns perfectly with CBC’s commitment to supporting and empowering youth.

Jazmin Darling, Assistant Marketing Manager for Caribbean Bottling Company shared why the company continues to support this program each year.

“At CBC, we believe investing in our youth is one of the greatest ways to strengthen our communities. We’re proud to support Basketball Smiles each year because it goes beyond the game. This program champions healthy lifestyles, positive values and brighter futures. It’s a privilege to play a role in helping these young athletes reach their full potential each year,” she shared.

Sam Nicholls, Basketball Smiles Camp President and Founder expressed.

“Caribbean Bottling Company is an incredible partner. We are truly grateful for their generous support, which will go a long way in making a positive impact on the lives of our campers,” Nicholls expressed.

CBC is always ready to lend its support toward initiatives and programs that uplift young Bahamians. The impact Basketball Smiles makes on the community is undeniable and is why CBC remains a historic sponsor.

For more information on sponsorship, events and new products, visit www.cbcbahamas.com today.

Continue Reading

Bahamas News

CWS Supports Transforming Spaces with Premium Products and Unique Cocktails

Published

on

CWS brand representative for Bottega and Excellsior wines posing with attendees enjoying glasses of Bottega Gold Prosecco at the National Art Gallery of The Bahamas.

NASSAU, Bahamas — Caribbean Wines and Spirits (CWS), The Bahamas’ premier wine and spirits distributor is thrilled to once again lend its support to Transforming Spaces (TS).

CWS is a proud historical partner of the annual art week which highlights Bahamian art and art spaces. Under this year’s theme, “Chasing Light” Transforming Spaces and Caribbean Wines & Spirits created a memorable art experience.

To mark 21 years of the upliftment and exposure of culture and Bahamian art, CWS offered award winning wines St. Francis, Rebellious, Bottega and Excellsior; premium spirits, Cross Keys Gin, El Tequileno Tequila, Angostura Rum and Nemiroff Vodka, along with the newly added Coors Light Beer from its portfolio.

To kickstart the annual art week, CWS delighted attendees with a tasting of globally renowned Bottega Wines at TS’ Poetry Jam, held at ICE Bahamas. Throughout the event, Bottega brand representatives shared tasting notes, ideal pairings, and insights into the brand’s portfolio.

During the highly anticipated Saturday and Sunday tours, CWS showcased its premium products at select art galleries.

Attendees enjoyed Rebellious and St. Francis wines at The Current: Baha Mar Art Gallery and Museum, Bottega and Excellsior wines at the National Art Gallery of The Bahamas, Coors Light beer at the University of The Bahamas Pro Gallery and hand-crafted Schweppes mixes featuring Cross Keys Gin, El Tequileno Tequila, Angostura Rum and Nemiroff Vodka at CAB Gallery & Studio.

Throughout the two-day tour, CWS product specialists enriched the experience by providing a deeper appreciation for their exceptional beverage portfolio.

Members of the Transforming Spaces Committee expressed their appreciation towards CWS’ support after another successful art week.

“Transforming Spaces is deeply grateful for the continued support of Caribbean Wines & Spirits over the years. Their partnership has become such an important part of the TS experience, helping us create welcoming and vibrant moments for our audiences across the tour weekend. From signature wines and cocktail bars to refreshments at gallery stops and pop-up events, their contribution brings an added sense of hospitality, celebration, and connection to the journey through Bahamian contemporary art.” — TS2026 Committee.

Caribbean Wines & Spirits is proud to partner with Transforming Spaces in supporting and elevating the voices and works of Bahamian artists and looks forward to strengthening this partnership for years to come.

To learn more about CWS’ involvement in the community, follow on social media @caribbeanwinesandspirits or visit the website at www.cwsbahamas.com today.

Continue Reading

Bahamas News

Caught in the Net, Not Accused of Wrongdoing

Published

on

What the Attorney General must do now to protect Bahamian exports

Deandrea Hamilton | Editor

NASSAU, Bahamas — The United States’ decision to impose a 12.5 percent tariff on Bahamian exports is about more than higher costs for seafood, rum and other goods entering the American market. It is a warning that The Bahamas must move quickly to strengthen or clarify its legal framework governing forced labour and supply-chain enforcement.

The tariff, which takes effect July 24, is part of a sweeping U.S. trade action affecting 60 economies following a review by the Office of the U.S. Trade Representative (USTR). The review concluded that the listed countries have not adequately prohibited or enforced measures against goods linked to forced labour in global supply chains.

The action follows a recent U.S. Supreme Court ruling that invalidated an earlier series of Trump-era tariffs imposed under emergency powers. In response, the Trump administration shifted to a different legal authority—Section 301 of the Trade Act of 1974—using findings from a U.S. Trade Representative investigation into forced-labour compliance to support a new round of tariffs affecting 60 economies, including The Bahamas.

Importantly, the action does not accuse Bahamian businesses of using forced labour. Instead, it reflects the U.S. view that The Bahamas’ legal or enforcement framework does not yet meet the standard Washington expects.

That distinction matters.

The Attorney General’s Office now has the responsibility to lead the country’s legal response. That begins with determining precisely what concerns the U.S. Trade Representative identified, reviewing whether Bahamian law adequately addresses those concerns and, where necessary, recommending legislative or regulatory changes. If deficiencies exist, legal amendments and stronger enforcement could help position The Bahamas for removal from the tariff list.

The government may also seek formal discussions with U.S. officials while those reforms are undertaken, outlining a clear timetable for compliance and demonstrating that the country is committed to meeting international labour standards.

A Nassau Guardian front-page report on July 24 drew attention to the tariff action, prompting broader questions about why The Bahamas was included among the 60 economies affected by the U.S. trade measure and what steps are now needed to restore full confidence in the country’s trade framework.

For many Bahamians, the immediate concern will be the fisheries sector, one of the country’s largest export industries. Commercial shipments of lobster, conch, fish, crawfish and other products entering the United States could become more expensive because of the additional tariff, potentially affecting exporters’ competitiveness.

The broader lesson is that international trade increasingly depends not only on quality products, but also on strong business relationships and confidence in the legal systems that govern them.

For The Bahamas, this is less a finding of wrongdoing than a reminder that international credibility is earned through modern laws, effective enforcement and trusted partnerships. The challenge now is for the Attorney General’s Office to lead a swift legal review, identify any deficiencies and chart a clear path toward compliance so Bahamian exporters are not burdened any longer than necessary.

Continue Reading

FIND US ON FACEBOOK

TRENDING