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Ministry of Tourism Reviews Freeport, Grand Bahama Initiatives

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#Nassau, October 2, 2018 – Bahamas – The purchase of the Grand Lucayan Resort in Freeport is big news, but the acquisition of this prime resort property is only one part of the overall, large scale mission being undertaken to support the rebound of tourism on the island of Grand Bahama.

The Bahamas Ministry of Tourism and Aviation has been working closely with Minister of State for Grand Bahama, Senator, The Hon. Kwasi Thompson, to promote the island, with efforts targeting media, influencers, key travel industry contacts and consumers.  This multi-faceted work has targeted different steps in the consumer’s journey from inspiration to purchase, and has been deployed across varied channels – from social media to digital publishers to travel agents – that are critical in driving demand for the destination and converting to bookings.

“The Ministry has been working diligently on a robust marketing plan on behalf of The Bahamas, and we are encouraged by the turnaround we are seeing in business,” said Minister of Tourism, Dionisio D’Aguilar.  “That plan includes new creative and advertising for Freeport, media outreach to raise awareness of new hotel offers and transportation links to the island and special events.  Our efforts on island and off are building momentum and we believe will assist in a new tourism era for the island and The Bahamas.”

 

Advertising, Public Relations, Marketing

 

 The Ministry’s marketing and communications program comprises many specific initiatives, which are currently been undertaken, including:

  • Advertising: New creative assets for Freeport deployed in TV ads and digital ads targeting consumers in prime regional markets like South Florida
  • Search Engine Marketing (SEM): Distribution of ads driven by an always-on SEM program built on Freeport specific keywords
  • Programmatic advertising: Digitally optimized targeting of ads to audiences based on interests in vertical markets including diving, fishing, boating, sailing and aviation

 

    • The effectiveness of these tools will be enhanced by the recent decision taken to rebrand the island as Freeport to align with key transportation links like the airport (FPO) and ferries, and the well-documented consumer behavior of searching out Freeport options
    • As programs move forward, they will eliminate the disconnect between searching for air and hotels by two different names

 

  • Content marketing: Grand Bahama, now Freeport, is featured in a content marketing program that tells a larger story about the island and shows off the blend of resorts and ecotourism offerings at the heart of the experience
    • Microsite: The content marketing extends across multiple digital and social channels, and includes a Freeport microsite to help build a dedicated Freeport database
    • Bahamas.com: Website content has been refreshed and all assets are accompanied by complementary elements
    • Online Travel Agencies (OTA): There is a dedicated Freeport page already in place on OTAs such as Expedia.com with distribution to the U.S., Canada, U.K. and Latin America
    • Media integrations: A dedicated Freeport fishing campaign included features in Saltwater Sportsman, Sport Fishing and Marlin publications; online videos showcasing the fishing experience in West End and East End; and a Shark Tank Shark Week program on island

 

  • Public Relations: The Ministry is executing a schedule of trips for magazine and newspaper writers, and select social media influencers
    • Media and influencer visits: A contributor to USA Today is set to visit Freeport this fall. In August, five engaging social media influencers from the U.S. explored the island, experiencing the local beauty under and above the water, and producing content that has already reached 3 million consumer impressions. In addition to organic posts on influencers’ Instagram and other channels, the Ministry has published an ongoing stream of Freeport branded social media posts and digital ads
    • Media relations: Freeport media outreach has been ongoing highlighting new service, new developments, special offers and events
    • Media missions: The Ministry briefed editors and writers individually on the destination, including specific Freeport messages, in New York City, Houston, Washington, D.C. and South Florida

 

Industry Partnerships

 

The Ministry has worked in collaboration with key industry partners to help bring awareness and visitors to the island. Those initiatives include:

  • Co-op marketing subsidies for Freeport cruise lines
  • Co-op marketing subsidy with FRS Caribbean ferry for Freeport service

 

Travel Agents and Tour Operators

 

Travel agents and tour operators remain an important part of the marketing process for Freeport, especially in Canada where most consumers continue to use them to book travel.

  • Webinars: Ongoing Freeport webinars update travel agents on the product and how to get there
  • Media and trade events: Major briefings for trade media and travel agents were conducted in South Florida and Toronto
  • Sales calls: hundreds of sales calls accompany these efforts annually

 

The purchase of the Grand Lucayan is only one important transition taking place on the island. Building on the marketing that is already underway, the rebranding of the destination from Grand Bahama Island to Freeport will align the destination messages of our product with the transportation links that ultimately deliver our visitors. This realignment will only strengthen the effectiveness of our highly targeted digital marketing tools. The Ministry is looking forward to a new era for tourism on the island.

 

Release: Ministry of Tourism

Photo Caption: Crystal Travel & Tours

 

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Public Hospitals Authority Foundation Donates Dialysis Machines to Princess Margaret Hospital (PMH)

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The Bahamas, September 21, 2026 – The Public Hospitals Authority (PHA) Foundation, a philanthropic organization launched in January 2024 to support public hospitals and healthcare clinics, donated eight additional dialysis machines for the PMH Renal Services unit.

Director of Foundations, Corporate and Community Relations for the Public Hospitals Authority and Executive Director of the foundation, Alana Major, said this initiative is a part of the foundation’s “Sun, Sea and Second Chances” campaign.  PHA Foundation aims to secure 30 machines for Princess Margaret Hospital.

“As of today, with this donation, we are now up to 15 machines, so we are very excited about that,” Ms. Major said.

Other members of the foundation were present, including PHA Foundation Chairman Mr. Selvin Basden, who said the foundation is committed to doing its part in fulfilling the mandate of the Government of the Bahamas.

“One of the tenets of the Government is to ensure that access to healthcare is a human right. We are committed to ensuring that, at least from our part, we can deliver on that principle,” Mr. Basden said.

The PMH Renal Services Unit dialyzes about 150 to 170 patients annually. The unit provides care for patients who have been diagnosed with end-stage kidney disease and now need renal support. Patients who receive dialysis typically come to the unit three times a week, either on a Monday-Wednesday-Friday schedule or a Tuesday-Thursday-Saturday schedule.

Head of Department for Renal Services, Dr. Thurston Carroll, said she and the unit are excited to receive the donation, as it will replace machines that are not operating optimally.

“We are particularly excited about today’s donation because, although we have 20 stations within the dialysis unit, we have an aging fleet. These new machines and new water-treatment equipment will allow us to replace some of our aging equipment so that we can continue providing services to our patients.”

Foundation representatives noted that one or two organizations are already considering making bulk donations and if it happens, the foundation may be able to secure another 10 machines or another five machines in the very near future.

PMH Deputy Hospital Administrator Angelica Lockhart-Bastian and Hospital Administrator Mr. Tevard Bastian thanked the PHA Foundation for its donation to Princess Margaret Hospital.

Also in attendance were PHA Foundation Deputy Chairman Dr. Erecia Hepburn; Foundation guest Dr. Maria Oriakhi; Chief Biomedical Engineer Mr. Theodore Nottage; Administrative Officer Ms. Appapisa Neely; and Senior Assistant Hospital Administrator Mr. Valdez Bowe.

 

By Christina Williams 
Bahamas Information Services

BIS Photos/Mark Ford

PHOTO CAPTION:

Group Photo, from left:
– Dr. Rhea Thurston Carroll, Director, Renal Services, PMH
– Nurse Kim Harris, Dialysis Nurse, Dialysis Unit, PMH
– ⁠Sister Darnell Roker, Nurse Manager, Dialysis Unit, PMH
– Mrs. Angelica Lockhart-Bastian, Deputy Hospital Administrator PMH
– Mr. Tevard Bastian, Hospital Administrator PMH
– Mrs. Alana Major, Director, Foundations, Community and Corporate Relations, PHA
– ⁠Mr. Selvin Basden, Chairman, PHA Foundation
– ⁠Dr. Erecia Hepburn, PHA Foundation Board
– ⁠Ms. Donette Danvers, Executive Assistant, Foundations, Community and Corporate Relations, PHA

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Romer Receives Regional Leadership Award

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Miami, Florida – Director of Aviation and Deputy Director General of Tourism, Dr. Kenneth Romer was presented with The 2025-2026 Infrastructure Leadership MVP Award, during the 10th Annual Caribbean Infrastructure Forum (CARIF) held in Miami September 15-16, 2026.

According to event organizers, New Energy Events, the MVP Leadership Award is the highest individual honor in the industry and is presented to an individual who has demonstrated exceptional, strategic and visionary leadership in advancing infrastructure in the Caribbean. Chosen by an independent jury of regional industry leaders, “The recipient is recognized for their sustained impact, influence across sectors, and dedication to driving meaningful progress in policy, investment, or project delivery”, said Event Organizers.

Romer becomes only the third person from the Region, and the first from The Bahamas to receive the Leadership MVP Award, joining last year’s winner The Honourable Mia Mottley, Prime Minister of Barbados.

Represented among the Conference Speakers and present at the Award Ceremony was Minister of Energy, Utilities and Aviation, The Honourable JoBeth Coleby-Davis, who said that, “This award amplifies The Bahamas Government’s commitment to executing a vision that sets the benchmark for infrastructural investments opportunities across our archipelago while supporting exemplary Bahamian leaders like Dr. Romer, who are steering the Caribbean toward more resilient, investable, and innovative infrastructure”.

“While this award is deemed an individual honor, it is a recognition of the Bahamas’ position as a respected regional leader and more so, a reflection of the incredible talent that resides within our small, but indomitable nation that continues to punch above its weight class as the world marks the manner of our bearing”, said Dr. Romer.

Dr. Romer has been instrumental in driving post-pandemic tourism recovery alongside the transformation of airports across the Family Islands through the Government’s landmark Family Islands Renaissance initiative. Under his leadership as Director of Aviation and Deputy Director General of Tourism, the sector has embraced a strategic, forward-looking approach focused on modernizing over 19 runways and terminals, strengthening safety and resilience, expanding international and regional connectivity, and leveraging public-private partnerships to deliver world-class facilities.

Dr. Romer’s work has helped translate the National Aviation Strategic Plan into tangible infrastructure projects that are creating new opportunities for tourism, investment, entrepreneurship and economic growth across the archipelago.

In 2025, he became the first person from the Caribbean and LATAM Region to be appointed to the Board of the International Association of Airports Executives.

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Lunch Bag Wins this Back-to-School

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NASSAU, Bahamas –— This back-to-school season Caribbean Bottling Company (CBC), the local producers of Coca-Cola and Dasani products, is offering huge wins for parents and guardians in their Level Up and Win Lunchtime giveaway.

The promotion encourages consumers to share their best lunch bag creations featuring the following products, Honest Kids juice box, Minute Maid 12oz Fruit Cooler and Dasani 12oz. water. Now until September 30th, the public can post or privately share a photo or video of one of the listed products in their lunch bag.

At the end of the promotion, the top five lunch bags will be shared on social media, and consumers will have the opportunity to vote on their favorite lunchtime creations. Prizes include a $200 Kelly’s gift card, $150 John Bull gift card and six-months’ worth of each product.

Lauryn Clarke, Marketing Coordinator of Caribbean Bottling Company, shared what inspired this promotion.

” The back-to-school season is all about getting kids excited for the year ahead, and lunch boxes are a big part of that fun. We wanted to remind parents and guardians that hydration should be just as important as what is being learned in the classroom. This promotion is about encouraging families to pack a refreshing beverage their kids will enjoy and make hydration part of their everyday school routine,” Clarke said.

With a variety of brands and new flavors featured in this promotion, particularly Honest Kids’ newest flavor, Strawberry Peach Keen, and the new 12 oz. Minute Maid Fruit Coolers, CBC hopes this lunchtime giveaway will appeal to new consumers.

For more details on the Level Up and Win Lunchtime promotion, new products and events visit caribbean_bottling on social media.

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