Caribbean News

JAMPRO Takes Brand Jamaica to The Bahamas

Jamaica, May 31, 2017 – Kingston – As part of the Agency’s strategy to develop Jamaican exporters and increase export to regional markets, JAMPRO, Jamaica’s trade and investment promotions agency, will lead 18 companies on export promotion missions to Barbados, Trinidad and Tobago and The Bahamas. The Caribbean Market Mission, a part of JAMPRO’s export development programme Export Max, will commence on June 18, 2017 in Barbados and end on June 30, 2017 in The Bahamas.

The Mission will give companies the opportunity to promote Brand Jamaica in the region and increase the export of Jamaican products to regional markets. The companies will have scheduled business meetings with buyers to promote their products, execute trade visits to key retail outlets, and have key discussions with private and public sector partners to garner market intelligence. The Caribbean Market Mission will support Export Max’s goal of increasing overall exports for the participating companies by 50%.

Export Max II is a three-year initiative geared towards providing focused capacity building and market penetration support for exporting and export-ready firms. Vice President of Export and Market Development at JAMPRO, Robert Scott, said the programme has already provided development services for the enrolled companies to improve their strategic planning, marketing, labelling and productivity.

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