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‘Every Little Thing Gonna Be Alright’: Sandals Resorts Launches New Ad Campaign

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MONTEGO BAY, Jamaica (January 8, 2016) – Sandals Resorts has launched a new advertising campaign for 2016 with a no-worry theme. The campaign, which was created by Miami-based Hunter Hamersmith Advertising, encourages audiences to “Join the No Worry Movement” and is set against ‘Three Little Birds,’ the classic Bob Marley song. It is the first time Jamaican-owned Sandals Resorts has sought marketing inspiration from and aligned its advertising with a Caribbean entity.

According to Sandals Resorts International chairman and founder, Gordon “Butch” Stewart, the current effort is an evolution of the previous “Closer You Look” campaign which was introduced in 2014 and that focused on the quality inclusions that differentiate the Sandals experience, to bring it to its natural conclusion: because everything is taken care of, vacationers don’t have to worry.

“Since the very beginning, our brand has been focused on making it easy for couples to enjoy a romantic, luxury Caribbean beach vacation. Our new campaign brings this very simple idea to life. In words, images and great music by Jamaica’s own Bob Marley, we’re saying don’t worry about a thing – come, relish the time you have together. We’ve made sure that all that you could desire is provided; amazing accommodations, great food, wine, drinks, watersports and so much more. At Sandals Resorts, guests don’t have to worry about a thing,” said Stewart.

The association of Sandals Resorts with another internationally-recognized Jamaican brand was important to Stewart and his creative team. “Our advertising agency had been working on the ‘No Worry’ concept for months and felt its success would be predicated on the rarely-granted use of Marley’s ‘Three Little Birds.’ We were thrilled when word came from the Marley Estate granting permission,” said Stewart. In fact, not only did the Marley Estate allow use of the song, but Skip Marley, grandson of the late reggae icon/son of Cedella Marley and a rising entertainer in his own right, cut a refreshed modern version of the song which is at the forefront of the new campaign.

The campaign launched to a diverse North American consumer audience on January 1, 2016 across various mediums including print, online and television and will feature programming and messaging that encourages consumers to “join the No Worry Movement” by sharing their #noworrymoment over social channels. Images of white sand beaches, crystal blue water and happy couples will feel familiar, but presented in a hip, modern way that enhances Marley’s relaxed music and message. More details of the No Worry Movement and consumer opportunities tied to the campaign, will be revealed as the campaign unfolds in the first and second quarters. According to Gary Sadler, Senior Vice President of Sales for Unique Vacations, an affiliate of Unique Travel Corp., worldwide representatives for Sandals Resorts, a complementary business-to-business campaign for the influential trade also debuts this month.

“We are creating a movement, a No Worry Movement. So don’t worry about a thing, it’s all good and it’s all at Sandals,” says Stewart.

Magnetic Media is a Telly Award winning multi-media company specializing in creating compelling and socially uplifting TV and Radio broadcast programming as a means for advertising and public relations exposure for its clients.

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Agriculture Ministry Providing Two Water Trucks to Serve St. Elizabeth and St. Catherine

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#Kingston, Jamaica, April 24, 2024 – The Ministry of Agriculture, Fisheries and Mining is to unveil two more water trucks this week, which will be used to service communities in St. Elizabeth and St. Catherine.

Portfolio Minister, Hon. Floyd Green, made the disclosure during Wednesday’s (April 24) post-Cabinet press briefing at Jamaica House.

He also informed that of the $90 million earmarked to support farmers being impacted by the current drought, the Ministry will be providing additional support for storage and drip-irrigation systems.

“So, we have targeted about 600 water tanks and about 400 12-millimetre drip irrigation hoses, and that distribution has already started. Additionally, we have earmarked about $8 million to really help with our livestock farmers,” Mr. Green said.

“We know the difficulty that you’re facing now in this time; [it’s] very hard to get the right nutritional support for your animals. As such, we will be providing some hay, and we will [also] provide some trucking of water to you. Again, our livestock farmers, if you are in need, please contact the Rural Agricultural Development Authority (RADA) and let us see how we can help in these times,” he further stated.

Mr. Green also encouraged farmers to download the RADA App, so that the Agency can “help guide you, not only in relation to what is happening on the rainfall side, but also in relation to your integrated pest management”.

“We do see some increases of certain types of pests during this time, and it’s important that our farmers are paying attention to that. It’s also important that you’re taking drought management seriously [by undertaking] soil mulching, looking at planting drought-tolerant crops, timely harvesting, implementing land husbandry treatments and contour ditches,” he stated.

Contact: Latonya Linton

Release: JIS

 

Photo Caption: Minister of Agriculture, Fisheries and Mining, Hon. Floyd Green, speaking during Wednesday’s (April 24) post-Cabinet press briefing at Jamaica House.

 

Donald De La Haye Photo

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“Mad Max” Convicted of Murder

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MEDIA RELEASE

 

#TurksandCaicos, April 23, 2024 – Blue Hills resident KENDALL RONDRE DEAN has been convicted of murdering JOSHUA SWANN.

Mr. Dean, also called “Maddie”, “Mad Max”, and “Dre”, was found guilty by a nine-member jury yesterday (April 22nd) in the Grand Turk Supreme Court.

Following the verdict, Mr. Dean was remanded to Her Majesty’s Prison, pending sentencing on 10th June 2024.

Based on the evidence presented, Mr. SWANN of Five Cays was shot multiple times about the body on Sunday, August 8th, 2021, while at North West Point, Providenciales.

Mr. Swann was transported to the Cheshire Hall Medical Center, where he succumbed to his injuries.

Detectives of the Serious Crimes Unit received a report, and following intensive investigations and interviews, Mr. Dean was arrested and subsequently charged.

Shortly after the verdict, Deputy Commissioner of Police Rodney Adams said, “This conviction demonstrates the RTCIPF’s commitment to bringing to justice those who cause the most harm throughout our communities using illegal firearms.

“This is an example of the effective coordination of the various units across the Force in supporting the lead detective in bringing about this conviction. The RTCIPF is grateful for the information provided by witnesses who came forward.

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Airports Authority aims for 24-hour airport and announces Scholarship programme

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Dana Malcolm 

Staff Writer

 

 

#TurksandCaicos, April 19, 2024 – In an attempt to move to 24-hour-a-day operations Turks and Caicos Islands Airports Authority (TCIAA) is steadily recruiting Air Traffic Controllers to work at the Providenciales/Howard Hamilton International Airport, according to Godfrey Smith, TCIAA CEO, reporting to the Appropriations Committee.

Speaking on April 8th Smith said a cabinet paper would be sent soon requesting six more Air Traffic Controllers to make round the clock operation at the Provo International possible and to open the airport in Grand Turk till 12 a.m.

Currently, 17 posts are filled and seven are vacant.

Smith was candid with his responses to recent industrial action from ATCs which led to resignations and firings.

“What we have to do is find systems to mitigate such actions and that has to start with filling these jobs, putting people in that want to work and doing right by people – and we always try to do right by our staff. Persons may not think that we are but we always do – we ain’t pick no fight,” he said in the meetings held at the NJS Francis building ahead of the National Budget Communication.

Smith indicated that recruitment was an issue across the board, ‘we need to find ways to recruit a little bit better’ he told the committee. Also in need of a push was capital spending or projects according to the CEO, who said the agency had ‘not been very good’ at meeting that mark but insisted they had recognized the issue and could do better.

A very important key performance indicator drawn up by the TCIAA is increasing passenger satisfaction at the Howard Hamilton International Airport. For the TCIAA part of this means a 30 percent increase in seating by Q2 of this year.

When queried on if they could even handle this increase the CEO said,

“The fact of the matter is we already have the capacity there. What we need is to make the service a bit better.”

Staff shortages have become such a frustrating issue that the TCIAA is instituting a scholarship program created by Authority Chairman, Selvyn Hawkins

“What the board wants to do is basically allocate $25,000 annually for a scholarship and they’ve approved it already.”

This process would cover tuition and all other costs for one student.

The student would return as a summer intern and other breaks to work at the TCIAA and upon graduation, assume a role at the company.

“We identify a particular skill we need, we go after it and we build capacity that is in a nutshell the nexus of the program,” Smith said.

The Turks and Caicos Islands Airports Authority (TCIAA) is allocated $49 million this financial year; over $20 million goes to salaries.

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