#TurksandCaicos, March 19, 2021 – After almost a year of intermittent travel restrictions, Airbnb, the Caribbean Tourism Organization (CTO), and Turks and Caicos are collaborating to amplify the country’s recovery from the impacts of Covid-19 by promoting responsible travel to the destination across Airbnb’s vast global community.
As part of this alliance, Airbnb and the
CTO are launching a campaign leveraging Airbnb’s robust media platforms to
market Turks and Caicos and other CTO member countries to millions of engaged
Airbnb users.
The campaign rollout includes a series of
email newsletters, a landing page, and ads on social media showcasing Airbnb
listings in Turks and Caicos, as well as the existing protocols for safe travel
during this time. The promotional landing page for this partnership will be
unique to others worldwide. It will integrate multiple CTO member countries,
promote homes in each destination, and links to each country’s website.
Airbnb has also pledged to share data with
the CTO, including travel trends, to facilitate informed marketing decisions
during this recovery period.
“The Turks and Caicos Islands Tourist Board
is excited to partner once again with Airbnb, through the Caribbean Tourism
Organization, to feature the best that the destination has to offer. The vacation
rental market has grown significantly over the past few years and this campaign
affords us the opportunity to promote our ‘Beautiful by Nature’ islands in a
key source market – the north-east of the United States. We look forward to
welcoming travelers to the Turks and Caicos Islands and feel confident that our
protocols under the TCI Assured program allow us to safely host visitors. These
measures are proving successful at not only protecting our visitors but also
our residents. This allows guests to focus on enjoying the exceptional vacation
experience afforded by the destination, our picturesque beaches, and our
world-class hospitality partners.” said Pamela Ewing, Director of Tourism.
This joint undertaking with the CTO builds
on Airbnb’s commitment to help strengthen communities in the Caribbean in tough
times.
“With the Caribbean continuing to
re-open, we’re helping to usher in the safe return of travel to this wonderful
region by shining a light on the many places to see and things to do,”
stated Carlos Munoz, Airbnb Policy Manager for Central America and the
Caribbean.
“We’re also excited to promote the
important economic impact driven by hosting on Airbnb.”
This partnership is one of the many
initiatives in the CTO’s ongoing programme to help its members rebuild tourism
in their destinations.
“The partnership with Airbnb will help
us to promote the region responsibly by providing our members with a platform
to showcase their destinations while at the same time highlighting the health
safety measures that each has implemented to ensure that visitors can enjoy a
safe Caribbean experience during this time,” shared Neil Walters, Acting
SecretaryGeneral of the CTO. This partnership joins previously announced
collaborations with organizations, including the Tourism KwaZulu-Natal (South
Africa), the National Parks Foundation, and Bermuda Tourism Authority.
Jamaica got a 3 million US dollar grant from humanitarian charity organisation Direct Relief, as part of its mission to strengthen resilience in the Caribbean region. This is also an effort to enhance Healthcare systems and infrastructure throughout Jamaica in preparation for natural disasters as the organization renews its ongoing partnership with the island. This was announced by Direct Relief in an article on May 1.
To enhance and strengthen security in the Guiana Shield, Guyana, Suriname and French Guiana on Monday April 29, signed a security common master plan following a meeting in George Town, as announced By President of Guyana Irfaan Ali on Facebook. Ali expressed that the agreement will hopefully enhance collaborations and relations between Suriname and French Guiana.
The Prime Minister of Grenada, Dickon Mitchell, at the 2024 Sustainable Tourism Conference on April 22, expressed that Caribbean universities should be leading researchers for coral restoration as he addressed the importance of corals to the region’s capacity for tourism sustainability amid climate change
Regarding this, he called for more funding to encourage universities to create more marine experts, given the region’s vulnerability to climate change effects.