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Newly opened Xtreme Fitness says TCI in health crisis; the plan is to help the nation get fit

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#Providenciales, Turks and Caicos Island s- Thursday April 12, 2018 – Offering modern equipment and determined to deliver education and training are to be hallmarks of the newest fitness facility in Providenciales: Xtreme Fitness, which opened on Saturday, April 7 at the Centre Mews on Leeward Highway.     

Owners and operators of the gym, Bruce and Barbara Whatley, put on quite an opening show with ribbon cutting and invited guests having a chance to tour the site – located at the former RBC – and to sign up with a gift given to those coming on board on day one.

“We are limited to what we know and unless we educate the population generally, then how do we make a change in terms of a healthier lifestyle.  We have provided a variety of equipment, really modern and upgraded but it is more than just that, and we are going to do lots education and training,” said Bruce Whatley, fitness coach and owner.

The plans are ambitious and a hand will be extended even to government, explained the couple, to become more involved in the lives of people who are battling chronic diseases.

“When seven per cent of the people of this country die of lifestyle diseases that’s a crisis and we need to recognize it for what it is and we are going to seek to help, work as hard as we know how to work to address that.”  

Selvon ‘Bruce’ Whatley said Xtreme Fitness is now opened to help to alleviate some of the burden of the government, when it comes to getting the population more healthy.

“If someone goes to the doctor and the doctor says you need to lose some weight, more often than not, that person is not going to walk out of the doctor’s office and into a fitness facility.  We are going to establish a network and relationship by which somebody from the hospital picks up the phone and calls us, and we can spend 10-minutes (talking to that patient) and we believe it can make the world of difference.”

Bruce, a professional, champion body-builder and Mr. Guyana 2017 explained that his program will help you to lose the weight, get healthy and it will not require people to change who they are as Caribbean citizens.

“As a person, as a native Turks and Caicos Islander for example, you don’t have to give up your identity but making that necessary adjustment can happen to make sure that we lead, collectively a healthier lifestyle.”

Barbara, who is no stranger on the fitness scene, said that is how she and Bruce connected.  It was shared that Bruce is deep into fitness and health, that he continues to guide even his wife, now of six years, and they are true partners in the effort at Xtreme Fitness.

“I will continue to educate people along with my husband and there are still some lifestyle changes that I also have to make and we are going to work together to make this nation better as it relates to fitness.”

There are over 100 pieces of equipment at Xtreme Fitness explained Bruce, who said the offering at the new center, takes into consideration from the novice to the professional member; what they would need to use in order to get to the level of fitness that makes them feel better about themselves.

“We have a variety of cardio machines including one of the most upgraded Stair Masters, we have a variety of bikes, treadmills and for example if someone wants to work his or her chest, we have eight different options and the same is true for your legs, your back – every muscle group that you want to work, we have a variety, multiple machines to get them from different angles.  That’s how you get the results.”

About the name, Xtreme Fitness, it was said  “we plan to take fitness to another level… and our motto is where fitness is not a goal, but a lifestyle.”

Magnetic Media is a Telly Award winning multi-media company specializing in creating compelling and socially uplifting TV and Radio broadcast programming as a means for advertising and public relations exposure for its clients.

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Bahamas News

CBC Supports Opportunities for Young Bahamian Basketball Players

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NASSAU, Bahamas — Caribbean Bottling Company (CBC), local producers of Dasani products, proudly sponsored the fifth annual, Caribbean Hoopfest.

The tournament brings together Bahamian high school basketball teams and visiting teams from the United States for a competitive showcase at the Kendal G. L. Isaacs Gymnasium.  Following its inaugural year at the Kendal G. L. Isaacs gym and last year’s event at Loyola Hall, the tournament returned to the Kendal G. L. Isaacs gym this year.

During the weekend tournament, CBC kept athletes well hydrated with in-kind donations of Dasani Water, Powerade and Minute Maid Juices.

During the tournament’s final day, CBC provided additional support by offering Sprite No Sugar samples and inviting attendees to participate in its Spin the Wheel for a chance to win exciting prizes.

CBC was proud to support this incredible event, which provides young Bahamian athletes with valuable exposure to U.S. basketball scouts and coaches. This opportunity gives them the chance to earn scholarships, continue their education, and pursue their basketball careers in the United States.

Event organizer, Donald Francois shared his appreciation for CBC’s support.

“I want to express our sincere appreciation for Caribbean Bottling Company, who has been a tremendous supporter and an important part of the success of our program. Without CBC’s support, Caribbean Hoop Fest would not be able to function at the level it does today. And without Caribbean Hoop Fest, we would not have been able to provide the opportunities that have helped young Bahamian athletes gain exposure and pursue educational opportunities in the United States,” he expressed.

Since the program’s inception, several Bahamian student-athletes have been selected for scholarship opportunities, highlighting the tournament’s growing impact on the development and advancement of young basketball talent in The Bahamas.

They are: Kelvin McDowells – Guard, Wodson Antoine – Power Forward, Justin Lafleur – Guard and Sean John – Guard.

After another successful edition of the tournament, Francois shared what he hopes he and Caribbean Bottling Company can achieve in the future.

“Our vision is bigger than basketball. We want to use the platform of Caribbean Hoop Fest to educate, develop, and create opportunities for young people and their families throughout the Bahamas. With individuals and organizations committed to our mission, we believe we can continue to grow the program and make an even greater impact,” Francois said.

For more details on community support, events and new products visit Caribbean Bottling Company at www.cbcbahamas.com today.

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Bahamas News

Lady Kayla Crowned Goombay Punch Cup Sailing Champion of 2025/2026

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L–R: Joss Knowles, Kianno Hutchinson, Jazmin Darling, Assistant Marketing Manager at Caribbean Bottling Company and Dallas Knowles receiving a donation on behalf of the Exuma Sailing Club at the Long Island Regatta awards ceremony.

NASSAU, Bahamas —– Caribbean Bottling Company (CBC), local producers of Coca-Cola and Dasani products, is proud to crown Lady Kayla of Exuma as this year’s annual Bahamas Goombay Punch Cup winner.

CBC created the Bahamas Goombay Punch Cup to further the advancement of sailing and Bahamian culture through monetary and social support. The competition judges the skipper’s performance across three regattas, The Best of the Best, the National Family Island and Long Island Regattas.

The winning sloop led by Kianno Hutchinson and Joss Knowles showcased their skillmanship in the E-Class category across each round of competition. In addition to winning the trophy, the skippers were awarded a $5,000 donation, an $8,000 stipend to the junior sailing club of their island and a limited-edition Lady Kayla Bahamas Goombay Punch commemorative can, which will be released soon.

Jonathan Thronebury, Marketing Director of CBC shared the significance behind The Bahamas Goombay Punch Cup.

“The Bahamas Goombay Punch is more than a beloved local brand; it’s a vibrant part of our cultural fabric. Just like sailing, our national sport, it carries a rich legacy that spans generations. Recognizing this shared history, we’re proud to support initiatives that celebrate and advance Bahamian culture,” he said.

Hutchinson and Knowles shared what this win meant for them.

“I felt super proud when I realized we won. I am grateful and thankful to God, for good coaches and Joss. It was really an honor winning the Bahamas Goombay Punch Cup,” Hutchinson expressed.

“I am very honored to have been able to compete in the Bahamas Goombay Punch Cup, I think it is a great concept and idea for a competition and really adds a new motive throughout the regattas. The whole championship was super competitive, and every single race was a fight. Alvington McKenzie was extremely competitive and had us until the Long Island regatta, which made it a very fun and tough competition. Very excited to have been the winner of a super close championship,” Knowles revealed.

Lady Kayla’s owner, Dallas Knowles, shared the team’s winning strategy.

“In sailing consistency is key and our guys in Lady Kayla are some of the best in the business at staying near the top.  In the end, that was enough to secure their first Bahamas Goombay Punch Cup win. We are so proud of Joss and Kianno for what they have done in Lady Kayla.  Thank you to Caribbean Bottling Company for such an amazing and forward-thinking initiative,” Knowles shared.

The Bahamas Goombay Punch Cup is proud to continue its impact on sailing and community building through clean and fair competition.

For more updates on the Bahamas Goombay Punch Cup and Caribbean Bottling Company visit the website www.cbcbahamas.com today.

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Bahamas News

Caribbean Bottling Supports the 27th Basketball Smiles Week  

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NASSAU, Bahamas — Caribbean Bottling Company (CBC), local producers of Coca-Cola and Dasani products, is proud to once again support Basketball Smiles for their 27th year.

Upholding its corporate pillar of community outreach, CBC proudly donated $2,000, over 75 cases of Dasani, Powerade and Sprite, reusable Powerade water bottles and numerous marketing materials.

The annual sporting summer camp offers free basketball and life skills training to Junior and High School students.

Basketball Smiles’ mission of developing leadership qualities while fostering children’s academic achievement and self-esteem aligns perfectly with CBC’s commitment to supporting and empowering youth.

Jazmin Darling, Assistant Marketing Manager for Caribbean Bottling Company shared why the company continues to support this program each year.

“At CBC, we believe investing in our youth is one of the greatest ways to strengthen our communities. We’re proud to support Basketball Smiles each year because it goes beyond the game. This program champions healthy lifestyles, positive values and brighter futures. It’s a privilege to play a role in helping these young athletes reach their full potential each year,” she shared.

Sam Nicholls, Basketball Smiles Camp President and Founder expressed.

“Caribbean Bottling Company is an incredible partner. We are truly grateful for their generous support, which will go a long way in making a positive impact on the lives of our campers,” Nicholls expressed.

CBC is always ready to lend its support toward initiatives and programs that uplift young Bahamians. The impact Basketball Smiles makes on the community is undeniable and is why CBC remains a historic sponsor.

For more information on sponsorship, events and new products, visit www.cbcbahamas.com today.

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