Bahamas News
HAITI: Henfield says competitive forces, natural disasters, are among factors impacting Caribbean Tourism
#Haiti, March 4, 2018 – Port-Au-Prince – Competitive forces, under-funding, along with the ravages of destructive natural disasters such as hurricanes are two of the key factors impacting Caribbean Tourism, Minister of Foreign Affairs, the Hon. Darren Henfield told a Caribbean Community Plenary Session Tuesday.
Delivering the Opening Statement for The Bahamas during the Session on Tourism after which he introduced Bahamian Minister of Tourism and Aviation, the Hon. Dionisio D’Aguilar (Mr. D’Aguilar made a PowerPoint Presentation to the Plenary Session on Tourism) — Mr. Henfield said, in 2017, the region’s share of global arrivals contracted and stood at 2.3% at the end of the year, compared to 2.4% in 2016.
Prime Minister, Dr. the Hon. Hubert A. Minnis serves as Head of Government of the Caribbean Community responsible for Tourism. Mr. Henfield assumed the Chair as Head of Delegation for The Bahamas following Prime Minister Minnis’ departure Monday evening. Mr. Henfield said Caribbean Tourism “is under-funded and losing ground.”
“Under the present circumstances the tourism sector will languish at levels below its potential productivity; and in the absence of a reliable funding source, the Caribbean will continue to lurch from one crisis to the next in a hapless quest for ways to buffer the region’s image against the ravages of competitive forces and natural disasters.”
Mr. Henfield said fortunately, “the solution is within our grasp.”
“What is needed is a sustained, effective effort to generate consumer demand, excite travelers and the travel industry, and stave off the region’s rapidly growing competition. To do this will require a reliable, consumer-generated funding source to create and maintain the kind of marketing presence recommended here.”
Mr. Henfield said the Caribbean Tourism Organization (CTO) and the Caribbean Hotel and Tourism Association (CHTA) have recommended that the Caribbean develop the means to implement (in 2018), a consumer-generated funding mechanism that would collectively raise the money for an ongoing marketing initiative.
The primary source for this funding would be a small levy on air transportation of between US$1 to US$2 per passenger traveling to the Caribbean from outside the region. It is proposed that intra-Caribbean travel would be exempt from the levy.
“The goal is to generate a sum of US$20 million annually to implement a sustained effort,” Mr. Henfield said. “A $20 million investment, in relation to the number of visitors the region hosts annually, (30.1 million stay-overs in 2017), would allow the region to begin to proactively build the Caribbean brand and to be ready to protect the brand in times of crisis, through a prepared plan.”
Funds collected will be deposited into a specially designated marketing fund account, administered by the Caribbean Coalition for Tourism.
“One-to-two U.S. dollars per passenger is an equitable amount across Caribbean destinations and will not erode the competitive position of any participating country,” Mr. Henfield said. “Most importantly, that small amount will not dissuade any consumer from taking a Caribbean vacation, but cumulatively will provide measurable benefits to every participating country.
“This does not preclude support as well, from the private sector through sponsorships, specific promotional initiatives and active engagement. A separate and related dialogue is also being advanced to the cruise sector. The Caribbean receives an estimated 30% to 35% of all cruise ship deployments worldwide.”
Mr. Henfield said the understanding is that a critical mass of countries is the goal for proceeding with a campaign, accepting that countries “which are slower to participate should not retard the progress of those that are ready to get started.”
By: Matt Maura (BIS)
RBC Royal Bank (Bahamas) Limited (“RBC”) is pleased to announce the recent appointment of Kerryl-Lyn King-Henry as Country Manager and Area Vice President (“AVP”), Personal and Commercial Banking, Turks & Caicos Islands (TCI).
In her new role as Country Manager and AVP, King-Henry will take on full responsibility for the bank’s operations, strategy, and development in the TCI market, with a strong focus on solidifying partnerships with the Government, regulatory bodies, and the local community.
King-Henry brings to the role a dynamism influenced by nearly 25 years of industry experience. Prior to her new appointment, she served as AVP of Business Banking in Trinidad and Tobago. She has held progressively senior roles within both personal and commercial banking, as well as various functional units.
King-Henry holds a Master of Business Administration (MBA) degree, with a specialization in Leadership, FinTech and Big Data Analysis, in addition to a Bachelor’s Degree in Business Administration. Further enriching her professional profile, Kerryl-Lyn is a certified John C. Maxwell Coach, Trainer, Teacher, and Speaker. Her passion for leadership and development is matched by her commitment to community service, as she actively volunteers her time and leverages her professional expertise to mentor and support others. “
Kerryl-Lyn’s extensive experience and proven leadership capabilities make her the perfect choice to lead our operations in the Turks & Caicos Islands,” said Ericka Rolle, RBC’s Managing Director and Vice President, Personal Banking, The Bahamas and TCI.
“Her commitment to excellence, combined with a genuine passion for community engagement, aligns perfectly with our Bank’s purpose of helping clients thrive and communities prosper. We are excited to see the positive impact she will undoubtedly bring to her new role,” she added.
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