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Bahamas Sees Benefits from Tourism Events

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#Bahamas, March 4, 2018 – Nassau – Millions of households around the world tuned into spectacular images of The Islands of The Bahamas during four major international golf tournaments that showcased the archipelago as a premier golf destination.

 The reach and marketing value of Pure Silk Bahamas LPGA Classic, PGA’s Web.com Tour and Tiger Woods’ Hero World Challenge have skyrocketed, proving to millions that golf is indeed better in The Bahamas.

“Our support for these major golf tournaments is an investment in our tourism industry that will pay dividends for years to come,” Minister of Tourism and Aviation Dionisio D’Aguilar said.  “The benefits include priceless TV exposure, visitors from all over the world and significant contribution to our economy.”

Recently released statistics from the Pure Silk Bahamas LPGA Classic show that The Islands of The Bahamas received more than $4 million in marketing value after the event aired on the Golf Channel from January 22-28.  The tournament, held at the Ocean Club Golf Course, was seen in more than 150 countries.

Marketing experts said the Golf Channel’s distribution, which included leadership graphics, audio mentions and signage, pegged marketing dollars at $1.4 million. Press and media coverage amounted to $2.2 million and digital coverage was priced at $418,153.

Live streaming of the Pure Silk Bahamas LPGA Classic delivered 21,000 unique devices and 762,000 live minutes streamed.  Round 1 of the tournament was the most watched LPGA opening in nine years and Rounds 3 and 4 were at their highest viewership since 2014.

Along with positive exposure, the destination also benefited from extra tourism dollars.  The tournament resulted in more than 3,500 room nights that consisted of 108 players, caddies, tournament staff, international sponsors and volunteers.

“That’s not even including the spectators who would’ve traveled to The Bahamas just to enjoy the tournament,” said Minister D’Aguilar.

Simultaneously, the PGA’s Web.com tour in Great Exuma and Abaco also brought in large numbers.  Officials estimated that the two events resulted in a marketing value of over $3 million.

 Meanwhile, the Hero World Challenge held at Albany from November 27 to December 3 also stroked up high numbers.  According to officials, the event hosted by golf pro Tiger Woods, caused 18.5 million viewers to tune in at an average of 71 minutes per day.  The tournament, which was broadcasted on the Golf Channel and NBC, earned 0.9 cable rating and a national rating of 1.2 up 20 per cent over 2016 and the highest rated final round for the event since 2013.

Social media was also buzzing with just under 4 million impressions.  The event also brought in 2,000 room nights collectively at Baha Mar, Albany and The Island House.

“What we are trying to do is tap into the world of golf.  Those that play golf come from an important demographic of high net worth individuals.  We need to attract those persons to our islands, and what is better than coming to The Bahamas, staying in a lovely resort and playing golf on an exceptional golf course with this wonderful setting,” Minister D’Aguilar said.

“It’s just a win-win for all.”

Release: Ministry of Tourism

 

 

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Ayla Isaacs Unveils Transformative Guide Amidst Challenging Times

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Bahamian author Ayla Isaacs is making an impactful debut in the literary world with her book, “Achieving Optimum Spiritual Health—Transforming Your Wellbeing With Diet, Exercise, and Rest.” As crime rates surge and the aftermath of the pandemic leaving many grappling with hopelessness and a sense of abandonment, Isaacs’ guide offers a beacon of hope and a roadmap for personal transformation, emphasizing the importance of prioritizing spiritual resilience in navigating adversity.

Long-time Bahamian physician Dr. Horizal Simmons says, “Ms. Isaacs not only states the spiritual ingredient that we should use for our therapy, but she also explains how it works in our spiritual system and the beneficial changes that will bring the desired transformation or spiritual health benefits.” Applauding the soundness of the book and paralleling it to physical wellness, Dr. Simmons said he highly recommends it to anyone serious about their spiritual well-being and health.

Isaacs is a highly experienced Project Manager who draws from her background in Civil and Environmental Engineering, International Business, and Christian ministry, whether a physical structure or the wellbeing of an individual’s life. Her published work shows that she strongly believes in building with structural integrity. Isaacs provides readers with a holistic approach to welfare beyond traditional self-help. She explores the transformative power of simple spiritual practices integrated into daily life. Isaacs believes that prioritizing spiritual health can help individuals find inner fulfillment and a sense of purpose, which she believes are essential in combating the prevailing hopelessness.

Coach Gregory Cash, who has spent decades helping to develop great athletes and leaders in the country, believes the unique perspective shared, especially relating to spiritual exercise, can touch the hearts of so many. Wendy Fernander, PhD., a licensed clinical psychologist and president of the Bahamas Psychological Association, noted that too few of us think about our spiritual diet, which results in our spiritual wellbeing. When asked about the book, Dr. Fernander said, “This book will provoke you to do serious soul searching.”

Amid the challenges communities face, Isaacs encourages readers to initiate a positive “me” movement—a focus on self-improvement that, when embraced collectively, can lead to stronger families, churches, and nations. According to Isaacs, strengthened individuals become catalysts for positive change within their immediate circles, creating a ripple effect that extends to broader communities.

Ayla Isaacs, whose roots go back to South Eleuthera, is a founding member of the Smart and Strong Sisterhood (SASS) and the creative mind behind A.I. Paper, a gift-wrapping paper and bag company that celebrates the islands of The Bahamas. Isaacs believes that investing in spiritual wellbeing is pivotal for personal growth and resilience. A conference speaker who is actively involved in church ministries and affiliated with several civic organizations, Isaacs firmly believes in the balance between personal and community wellbeing.

“Achieving Optimum Spiritual Health” is now available on Amazon.com and BarnesandNoble.com in paperback and eBook form and locally at Oasis Bookstore in Nassau. Isaacs encourages readers to embark on a transformative journey and be architects of their spiritual wellbeing. In times of uncertainty, “Achieving Optimum Spiritual Health” offers a guide and a message of hope and empowerment for individuals seeking personal and communal transformation.

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Tired of Taking Notes? The new Samsung Galaxy S24 Will Transcribe and Summarize Your Voice Notes In A Snap! 

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NASSAU, Bahamas – Faster, smarter and more convenient than ever before, the new Samsung Galaxy S24 will revolutionize your productivity with its new Transcript Assist and Browsing Assist features. In the continuous pursuit of delivering innovative solutions that enhance productivity and user experience, Samsung Electronics is proud to introduce two groundbreaking features: Transcript Assist and Browsing Assist.

The Transcript Assist feature, powered by Galaxy’s advanced artificial intelligence, takes note-taking to a whole new level by enabling users to easily convert voice notes and conversations into useful and accessible notes. Whether in a business meeting, conference, or casual conversation, the Galaxy S24’s Transcript Assist makes capturing information easier than ever.

By utilizing Transcript Assist, users can effortlessly record any conversation with multiple speakers and transform it into a clear and concise transcript with just a few taps. This feature is particularly useful for those who need to keep a detailed record of discussions and decisions made during important meetings or collaborative work sessions.

“With Transcript Assist, we’re redefining the way people take notes and record information,” said Gianmarco Leri, Product Manager at Samsung Electronics. “No longer do you have to worry about missing important details during a conversation. With the Galaxy S24, you can capture every word and turn it into a useful reference that you can easily review and share.”

In addition to generating accurate transcripts, the Transcript Assist feature also offers the ability to generate quick summaries of conversations, as well as the option to translate the entire transcript into different languages, facilitating communication and collaboration among people from different regions and cultures.

On the other hand, the Browsing Assist feature allows users to navigate more efficiently and conveniently on their Galaxy S24 devices by providing intelligent and contextual suggestions during web browsing and online content exploration.

The Galaxy S24, equipped with Transcript Assist and Browsing Assist, marks the beginning of a new era of productivity and convenience in mobile devices. These innovative features demonstrate Samsung Electronics’ continued commitment to providing advanced tools that help people achieve their goals more effectively and efficiently in everyday life.

So, get ready! The new Samsung Galaxy S24 will be coming soon to tech stores in The Bahamas soon.

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Weather Systems Affect Cuba and The Bahamas

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Rashaed Esson

Staff Writer

#Weather#Cuba#TheBahamas, March 25th, 2024 – Serious weather struck The Bahamas and Cuba over the weekend, both nations receiving warnings from their meteorological entities. The Bahamas was affected by severe thunderstorms.  In fact, an area of the Carnival Freedom Cruise Ship, which was 20 miles off Eleuthera, Bahamas, caught fire and reports say it was possibly due to a lightning strike.  Fortunately no lives were reported lost.

Meanwhile, Cuba had intense rainfall and hailstorms, resulting in damage to surrounding areas, thousands left without electricity amid fallen trees and Flash Floods.

 

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