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TCHTA Offers Industry Insight Amid Economic Fluctuations and Shifting Travel Patterns

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Providenciales, Turks and Caicos Islands – April 20, 2025 – Following a successful first quarter marked by strong occupancy and buoyant demand, the Turks & Caicos Hotel and Tourism Association (TCHTA) is taking a forward-looking stance on the months ahead. While accommodations providers are reporting occupancy projections in the 70-80% range for the second quarter, the association remains focused on driving market confidence and strategically leveraging emerging opportunities.

The global economic climate continues to evolve, particularly in the United States – our primary source market – where political volatility and financial market disruptions have altered consumer behavior in recent months. These shifts are impacting how and when travellers make decisions. While discretionary spending remains strong among many U.S. households, data shows that the perception of financial instability is causing a degree of booking hesitancy, especially for long-haul and premium travel.

“As an industry, we are seeing that the decision-making window has shortened, not as a reflection of weakened demand, but as a result of shifting consumer confidence,” said TCHTA President, James McAnally. “Our members are seeing that while travellers are still willing to spend, they’re booking closer to travel dates, waiting until they feel certain that the conditions are right. This is especially evident in U.S. markets, where socio-political narratives are influencing consumer sentiment in real time.”

Despite this trend, says the TCHTA, Turks and Caicos has several advantages that position it favourably.

TCI’s luxury accommodations continue to benefit from a resilient high-spend traveller demographic. This segment, less impacted by economic contractions, remains committed to quality experiences and has consistently favoured Turks and Caicos for its exclusivity, safety, and service. Additionally, group travel, particularly within the corporate, celebratory, and wedding segments, has shown notable strength with outlook heading into the summer particularly promising. Of special note, all-inclusive properties are reporting a stronger outlook than traditional resort models heading into the summer.

Still, opportunity lies within the data. With Canadian travel to the U.S. slowing significantly in recent months fueled by a combination of geopolitical tensions, visa entry concerns, and evolving traveller preferences, Turks and Caicos is well-positioned to step forward as a compelling alternative. Direct airlift from major Canadian cities, along with the destination’s longstanding appeal and a bilingual-friendly environment, provides a strategic advantage in courting this market further. The destination’s proximity and premium positioning align well with the travel desires of Canadians seeking leisure without the stress of navigating contentious or restrictive border experiences.

McAnally stated, “In the face of a shifting global travel landscape, Turks and Caicos remains steadfast in its value proposition: a high-quality, world-class destination with consistent service standards and an unmatched natural environment. As travellers grow increasingly discerning, both in terms of how they spend and where they choose to go, our industry’s ability to clearly communicate our strengths is critical.”

To that end, the TCHTA says it is proud to support the relaunch and expansion of the #WhyILoveTCI campaign, spearheaded by Experience Turks and Caicos. Originally birthed by the TCHTA in the aftermath of Hurricanes Irma and Maria, the hashtag has remained active and resonant across platforms, garnering tens of thousands of impressions across Instagram and Facebook over the years. Its organic origin and authentic tone have kept it alive in the hearts of visitors and locals alike. Now, as Experience TCI breathes new life into the campaign, TCHTA members are leaning in with renewed commitment.

“We recognize the importance of not just reacting to market shifts, but leading through them with creativity and purpose,” said Karen Whitt, TCHTA Marketing Chair. “Our partnership with Experience TCI is a reflection of that leadership, and the #WhyILoveTCI campaign is a natural evolution of a story the destination began telling years ago. It’s personal, it’s proven, and it’s perfectly timed.”

The TCHTA says it will continue to engage members and regional partners in shared learning and strategy, recognizing that the factors influencing global travel today are nuanced, interconnected, and fluid. As part of this effort, the Association is strengthening its data collection and forecasting capabilities to support members with more dynamic tools to navigate the months ahead.

Confidently, the organization’s CEO, Stacy Cox said, “As an association, we believe that transparency, data-led insights, and forward momentum are key. This is not a moment to be reactive; it is a time to be visible, proactive, and in control of our narrative. Turks and Caicos is not waiting to see how the market plays out. We are analyzing, adjusting, and advancing.”

Bahamas News

Bahama Brass Band Invitation Sparks Heritage Debate Ahead of TCI Constitutional Holiday

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Turks and Caicos, August 20, 2026 – The planned participation of the Bahama Brass Band in the Turks and Caicos Islands’ inaugural Constitutional Holiday celebrations on August 30 has sparked public debate over culture, heritage and the historical contributions of Turks and Caicos Islanders abroad.

Organizers defended the invitation, saying the band’s inclusion is intended to highlight the deep historical ties between the two countries and honor Turks and Caicos men who helped establish and develop the institution in Grand Bahama.

According to the organizers, the Bahama Brass Band began in 1955 in Pine Ridge, Freeport, with Turks and Caicos Islanders, including the late Deacon Reuben Hall Sr. of Middle Caicos and Jenkins Williams and Mervin Hendfield of North Caicos, among those who helped build its foundation. The band eventually grew to more than 50 men.

The organizers also pointed to the participation of Turks and Caicos men in The Bahamas’ Independence celebrations on July 10, 1973, arguing that their contributions became part of Bahamian history while maintaining strong connections to their homeland.

Supporters say bringing the band home represents an opportunity to honor those pioneers, showcase their regional influence and expose younger generations to an important part of Turks and Caicos history.

However, concerns raised publicly described the invitation as potentially disrespectful to local culture and heritage. Organizers acknowledged those concerns, apologizing to anyone who felt overlooked or offended, while maintaining that no disrespect was intended.

The committee said the event should ultimately unite rather than divide, presenting the band’s history as evidence of the reach and resilience of Turks and Caicos heritage.

PHOTO CREDIT: Bahamas Brass Band

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BermudAir Launches New York Area’s First Nonstop Service to South Caicos, Now Just a 3.5 Hour Flight from Newark

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Twice-Weekly Nonstop Flights Begin December 20 with Fares from $347 One Way, Creating Direct Access to Salterra Resort & Spa

– New Route Expands BermudAir’s Winter Turks & Caicos Network –

 

[New York, NY – August 20, 2026]BermudAir, the leading premium leisure carrier to Bermuda and the Caribbean, today announced it will introduce nonstop flights to South Caicos from Newark this winter.  The route places one of the Caribbean’s most secluded island destinations just 3.5 hours from the New York area for the first time.

The new service starts on December 20, 2026, operating on Sundays and Thursdays, and will be the only nonstop service to the destination from the New York area.  This seasonal service will operate through April 25, 2027.  Fares start at $347 one way ($773 roundtrip) and go on sale today.

The new South Caicos route creates gives travelers two distinct luxury resort options, with direct access to Salterra, A Luxury Collection Resort & Spa, recently named the No. 1 resort in Turks and Caicos by Condé Nast Traveler.

Set across 85 beachfront acres with a 3,000-foot private white-sand beach, Salterra brings a full luxury resort experience to an island still defined by its historic salinas, pristine waters, bonefishing flats and uninhabited cays. Upon landing at South Caicos International Airport (XSC), guests are approximately 10 minutes from the resort.

While flights go on sale today, the airline’s BermudAir Holidays vacation-packaging division will offer curated travel to South Caicos from next month, featuring flights, hotels and authentic island experiences, with bundled discounts and value-added perks, making it even easier to explore the destination.

Previously BermudAir announced seven new routes to Providenciales in Turks and Caicos, from Newark (EWR), Boston (BOS), Baltimore-Washington (BWI), Raleigh-Durham (RDU), Fort Lauderdale (FLL), St Petersburg/Tampa (PIE) and Toronto (YYZ) which will all start in December except for Fort Lauderdale which begins October 26.

Expanded Winter Season

  • To South Caicos:
  • Twice-weekly nonstop from Newark (Sundays and Thursdays) from December 20 through April 25, 2027.
  • To Turks and Caicos:
  • Weekly nonstop from Newark (Saturdays) and one weekly direct service (Thursdays) from December 19 through April 29, 2027;
  • Weekly nonstop service from Boston (Saturdays), from December 19 through May 1, 2027;
  • Weekly nonstop service from Baltimore-Washington (Thursdays), from December 24 through April 29, 2027;
  • Twice-weekly nonstop service from Raleigh-Durham (Thursdays and Sundays), from December 20 through May 2, 2027;
  • Thrice-weekly service from Fort Lauderdale (Mondays, Wednesdays and Fridays), from October 26 through May 3, 2027;
  • Twice-weekly nonstop service from St Petersburg/Tampa (Mondays and Thursdays), from December 21 through May 3, 2027; and
  • Weekly nonstop service from Toronto (Saturdays), from December 19 through May 1, 2027.

“We’re thrilled to continue expanding our Caribbean network as the premium leisure carrier from North America,” said Adam Scott, Founder and CEO of BermudAir. “Now New Yorkers can fly nonstop to two distinct sides of the Turks and Caicos Islands — Providenciales and the secluded island of South Caicos, home to the exquisite Salterra and Sailrock South Caicos resorts.”

The airline consistently earns Net Promoter Scores of 70+, one of the highest ratings in the airline industry.  All flights will be operated on comfortable Embraer E190 aircraft, offering passengers the airline’s signature warm service and authentic island hospitality.

“South Caicos has always felt worlds away, and that is part of its magic,” said Michael Tibbetts, Founder and CEO of Salterra. “Beginning this winter, guests can fly nonstop from Newark in 3.5 hours, land at one of the newest international airports in the region and be at Salterra minutes later. This route makes a long weekend escape and an extended stay to one of the Caribbean’s most unspoiled islands remarkably easy, without changing the sense of discovery that makes South Caicos so special.”

For more information or to book flights, visit www.flybermudair.com. Salterra will offer dedicated stay packages timed to BermudAir’s Thursday and Sunday nonstop service. To book a stay at Salterra, A Luxury Collection Resort & Spa, visit www.salterra.com

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Bahamas News

CBC Supports Opportunities for Young Bahamian Basketball Players

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NASSAU, Bahamas — Caribbean Bottling Company (CBC), local producers of Dasani products, proudly sponsored the fifth annual, Caribbean Hoopfest.

The tournament brings together Bahamian high school basketball teams and visiting teams from the United States for a competitive showcase at the Kendal G. L. Isaacs Gymnasium.  Following its inaugural year at the Kendal G. L. Isaacs gym and last year’s event at Loyola Hall, the tournament returned to the Kendal G. L. Isaacs gym this year.

During the weekend tournament, CBC kept athletes well hydrated with in-kind donations of Dasani Water, Powerade and Minute Maid Juices.

During the tournament’s final day, CBC provided additional support by offering Sprite No Sugar samples and inviting attendees to participate in its Spin the Wheel for a chance to win exciting prizes.

CBC was proud to support this incredible event, which provides young Bahamian athletes with valuable exposure to U.S. basketball scouts and coaches. This opportunity gives them the chance to earn scholarships, continue their education, and pursue their basketball careers in the United States.

Event organizer, Donald Francois shared his appreciation for CBC’s support.

“I want to express our sincere appreciation for Caribbean Bottling Company, who has been a tremendous supporter and an important part of the success of our program. Without CBC’s support, Caribbean Hoop Fest would not be able to function at the level it does today. And without Caribbean Hoop Fest, we would not have been able to provide the opportunities that have helped young Bahamian athletes gain exposure and pursue educational opportunities in the United States,” he expressed.

Since the program’s inception, several Bahamian student-athletes have been selected for scholarship opportunities, highlighting the tournament’s growing impact on the development and advancement of young basketball talent in The Bahamas.

They are: Kelvin McDowells – Guard, Wodson Antoine – Power Forward, Justin Lafleur – Guard and Sean John – Guard.

After another successful edition of the tournament, Francois shared what he hopes he and Caribbean Bottling Company can achieve in the future.

“Our vision is bigger than basketball. We want to use the platform of Caribbean Hoop Fest to educate, develop, and create opportunities for young people and their families throughout the Bahamas. With individuals and organizations committed to our mission, we believe we can continue to grow the program and make an even greater impact,” Francois said.

For more details on community support, events and new products visit Caribbean Bottling Company at www.cbcbahamas.com today.

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