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Coca-Cola Marvels Guests at Exclusive Early Movie Premiere

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NASSAU, BAHAMAS — Coca-Cola in partnership with Heineken rolled out the red carpet for nearly 200 invited guests for an early screening of Marvel’s newest blockbuster Deadpool and Wolverine.

Beverage branding

This summer, Coca-Cola and Disney joined forces again in a global partnership. The Hero’s Collaboration, which focuses on celebrating the consumer, who are the superheroes of real-life. One of partnership’s main highlights is the inclusion of over 30 iconic Marvel superhero characters on Coca-Cola and Coca-Cola No Sugar cans and bottles for a limited time only.

To commemorate this momentous occasion, Coca-Cola was inspired to host a movie premiere with partner, Fusion Superplex to celebrate the consumer and Marvel’s latest film. Heineken/Commonwealth Brewery Limited (CBL) jumped at the idea of hosting a joint movie premiere; an excellent opportunity for two giants in the beverage industry to collaborate.

Beverage branding

“The event underscored the message that even the most unpredictable partnerships can work together to create real magic. Both brands aimed to spotlight their global partnership with Marvel while also celebrating their consumers and we all nailed it perfectly.” Jonathan Thronebury, Marketing Director of Caribbean Bottling Company (CBC), local producers of Coca-Cola and Dasani products, said.

Echoing similar sentiments as Thronebury, Martysta Turnquest-Bastian, Commonwealth Brewery Limited CMI & Media Coordinator spoke on the reasoning for this premiere.

“…This premiere would be an opportunity to create unique brand experiences whilst mirroring the Deadpool and Wolverine story with our unlikely partnership.” Turnquest-Bastian said.

All VIP seats at Fusion were reserved for this event. Guests included clients, lucky winners, influencers, and local media partners.

Deadpool – Wolverine decor

Both brands succeeded in transforming Fusion into a Coca-Cola, Heineken and Marvel utopia. No expense was spared in creating the ambiance for the evening. From intentionally curated branding to the décor, delicious hors d’oeuvres, superhero models, and swag bags it was a Coca-Cola and Heineken extravaganza, with Marvel at the center.

“The exclusivity and synchronized branding made it distinctly feel like a Coca-Cola and Heineken event. Which brought the glamour of a Hollywood movie premiere to The Bahamas.” Thronebury expressed.

“We wanted to immerse our audience in the world of Heineken and Coca-Cola whilst really paying homage to the movie’s main characters. Our hope was to create an experience that was refreshing on all fronts, with amazing beverages but also quirky and unique touches.” Turnquest Bastian said.

While attendees would agree that the main attraction of the night was submerging themselves in the Deadpool and Wolverine universe.

When asked what they are most proud of Thronebury and Turnquest-Bastian revealed what their highlight was.

Deadpool – Wolverine decor

“Showcasing the strengths of both brands and celebrating our consumers, who are our everyday superheroes. For us, that was the true highlight.” Thronebury said.

” Being able to work alongside Coca-Cola to create an amazing consumer experience. The comradery that was showcased as well as the attention to detail that went into this event was phenomenal.” Turnquest-Bastian concluded.

This Summer Coca-Cola is not turning off the heat. With lots of exciting promotions and prizes for consumers to win, there is something for everyone. Enter-To-Win a trip for four to New York or upgrade your life with Coca-Cola at Wendy’s to name a few. To stay up to date with all things Coca-Cola, visit the website at www.cbcbahamas today.

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Twist To Win Ends in a Grand Style with Four $5,000 Mall at Marathon Shopping Sprees  

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Twist To Win grand finale winners (l-r) Brian Bethel, Taraceta Neely, Ashia Demeritte and Merlin Adams posing along with their winnings from the shopping spree.

NASSAU, Bahamas — Caribbean Bottling Company (CBC), local producers and distributors of Coca-Cola and Dasani products concluded their 10 weeklong Twist To Win campaign with four $5,000 Mall at Marathon shopping sprees.

The campaign which was available throughout the entire Bahamas allowed consumers to enter by purchasing a 20oz bottle with a yellow cap from the following brands: Coca-Cola, Coca-Cola No Sugar, Sprite, Fanta Orange, or Fanta Grape. Each yellow-cap had a unique alpha numeric code underneath which they submitted to the Twist To Win WhatsApp number.

With each qualifying purchase, participants residing in The Bahamas were entered to win instant prizes and into a grand prize draw to win one of four $5,000 shopping sprees at the Mall at Marathon.

Participants also enjoyed exciting instant prizes such as: Airpods, JBL Speakers, premium Coca-Cola merchandise, $500 Visa gift cards and Amazon, Spotify and Apple Music digital gift cards.

Out of 76,000 plus submissions, Brian Bethel, Ashia Demeritte, Merlin Adams, and Taraceta Neely won the coveted Mall at Marathon shopping sprees at the following select stores, Kelly’s House & Home, The Sports Center, John Bull, Brass & Leather, and BTC.

Leading up to the grand finale shopping spree, Coca-Cola hosted a Trivia Showdown with the eight finalists to determine the four winners. Finalists were tested on their knowledge of World History, Pop Culture, Caribbean Bottling Company and Coca-Cola Facts!

After a few rousing rounds of trivia, the four winners were declared after each winning their spot in the shopping spree by answering their questions correctly and choosing the “Grand Prize” Coca-Cola labeled bottles at random.

The morning of the shopping spree Coca-Cola gave the winners exclusive access to the Mall at Marathon and its participating stores before their usual operating hours. Grand prize winners were greeted with wide smiles from Coca-Cola brand representatives and morning bites before the big event.

At the start of the thirty-minute clock the grand prize winners along with each of their Coca-Cola shopping assistants ran to the various stores collecting items in their arms and carts.

Merlin Adams, a husband and father of four was proud to have executed his game-plan at the end of the shopping spree. With toys, a new phone and materials for his home from Kelly’s, Adams felt accomplished in what he gathered.

Taraceta Neely, a winner from Eleuthera collected beautiful bags for herself and relatives from Brass and Leather and Brian Bethel bought matching athletic and outdoor wear from The Sports Center for his family.

The final winner Ashia Demeritte bought linens and household items in addition to a new phone from BTC right in time for Christmas.

Caribbean Bottling Company is proud to share the real magic of Coca-Cola with the grand prize winners and the may instant prize winners across the Twist To Win campaign. For more updates on new products, promotions, and events follow www.cbcbahamas.com.

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 The Coca-Cola Art Project Astonishes Art Lovers at The Bahamas Culinary & Arts Festival  

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NASSAU, Bahamas — Caribbean Bottling Company (CBC), local producers and distributors of Coca-Cola and Dasani products displayed their astonishing Coca-Cola Art Project (CCAP), during Baha Mar’s five-day Culinary & Arts Festival.                                                                                                                                                                              Earlier this year, Coca-Cola partnered with The University of The Bahamas’ Visual Art and Design Department for a culturally rich art competition. UB’s art students were challenged to create pieces surrounding the theme, Bahamian music.

As a result, 20 student works of art were made, with four students declared as winners at the CCAP exhibit opening in Baha Mar’s ECCHO: Art Gallery in August. To recreate the culturally stimulating magic felt at the exhibit’s premiere, the CCAP was featured at the FUZE Art Tent during The Bahamas Culinary & Arts Festival.

Nine incredible pieces of art lined the walls of the Coca-Cola Art Project, four of which included the winning pieces from Jhanaisia Cole, with ‘Gaulin Bride’; Alyssa Pinder, with ‘Shotgun Wedding’; Nelson Gray, with ‘Untitled’; and Jaela Bowe, with the piece ‘Whims of Obeah, a Folktail’.                                                                                                                                                                                                                     Additionally, an intimate listening room was built. It displayed students’ artistic processes, UB Visual Art and Design representatives, and a recap of the exhibit opening for audiences.

Art enthusiasts also enjoyed premium limited-edition CCAP keepsakes at the booth. Journals which featured a collage of all 20 student submissions on the front and back cover, postcards with an art piece on the cover along with the student’s name, title, dimension and materials on the back and pens designed with the CCAP’s dynamic logo.

Throughout the art festival diverse groups of people visited the art tent taking in the displays while enjoying the artistic insights from the listening booth.

Community and culture are always at the forefront of Caribbean Bottling Community, and it was boldly showcased during The Bahamas Culinary & Arts Festival for the third consecutive year.

For more details on the Coca-Cola Art Project, events and new products visit www.cbcbahamas.com today!

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CWS Brings a Galore of Bubbles at Annual Jollification Festival  

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Caribbean Wines & Spirits team members smiling behind one of the company’s two bars at Jollification

NASSAU, Bahamas — Caribbean Wines & Spirits (CWS), The Bahamas’ premier wines and spirits distributor delighted Jollification attendees with bubbles from their Bottega and Bouvet Ladubay sparkling wines and Besserat de Bellefon champagne lines.

Located in the Monument Circle on The Retreat grounds, CWS transformed The Retreat Garden into a lush lounge with Besserat, Bouvet and their latest product addition, Bottega, during the two-day affair.

The festivities kicked off Friday during BNT Member’s Night. Guests enjoyed exclusive offerings from CWS’s catalogue, offered exclusively to members.  Complimentary mixes or glasses on the rocks included El Tequileno tequila, Hard Truth whiskey, House of Angostura rum, Cross Keys gin, Nemiroff vodka and a slew of wines such as Fonesca Bin, Bottega and Besserat.

Guests also savored the ‘Jolly Paloma’ cocktail, an instant favorite made with El Tequileno tequila, Schweppes Grapefruit and Domaine de Paris rose wine.  To end the night, guests were treated to branded limited-edition wine tumblers as keepsakes.

On Saturday and Sunday, Jollification attendees delighted in glasses or bottles of champagne and sparkling brut or rosé wines while taking in the comfort of the chic lounge.  In addition to purchasing bottles for onsite consumption, consumers were also able to purchase bottles as gifts whether for themselves or someone special.

The sophisticated “bubble lounge” lounge was decked with velvet couches, gold rimmed cocktail tables, blue and pink pillows, and a white floral branded backdrop created for capturing the perfect picture.

Caribbean Wines & Spirits, a historic partner of the Bahamas National Trust was pleased to support Jollification 2025 to kick off the festive season and share their expansive range of spirits.

To keep up to date with all CWS products and events, visit their website at www.cwsbahamas.com today.

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