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Caribbean steps it up at ITB Berlin

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Team CTO meets with Team Antigua at ITB Berlin last week

The Caribbean made waves on the international stage with a strong presence last week at ITB Berlin in Germany, one of the world’s largest travel trade shows. Numerous Caribbean destinations showcased their latest offerings, explored partnerships, and worked to expand air access and tourism markets.

Dona Regis-Prosper, Secretary-General & CEO of the Caribbean Tourism Organization (CTO), along with Florian Valmy-Devillers, Business Development Director of the CTO Chapter – UK & Europe, and Narendra Ramgulam, CTO Sustainable Tourism Consultant, kept up the pace – both figuratively and literally – as they navigated back-to-back meetings and conversations across the sprawling Messe Berlin exhibition grounds.

Regis-Prosper emphasized the importance of active engagement, stating, “Tourism is not a spectator sport. To win in this highly competitive industry, we must be in the game – actively marketing our destinations and forging strategic connections. While virtual engagement and remote work became indispensable during the pandemic – and remain helpful tools for accomplishing our goals – nothing replaces the power of being present, having in-person conversations, shaking hands, and building relationships.”

Beyond networking, ITB Berlin was also a moment of celebration for the Caribbean, as CTO, Regis-Prosper, and several of her regional colleagues took top honors at the 25th Pacific Area Travel Writers Association (PATWA) World Tourism & Aviation Leaders’ Summit and the PATWA International Travel Awards. These recognitions underscore the Caribbean’s leadership and commitment to shaping the future of global tourism.

See the full list of winners here: https://patwainternational.com/patwa-international-travel-awards-winners/patwa-international-travel-awards-winners-2025

Team Bahamas was among the standout Caribbean delegations that made a powerful impact at ITB Berlin. With a dynamic booth, numerous high-level meetings, and a well-attended reception, The Bahamas showcased its tourism excellence on the global stage.

A highlight of the event was the celebration of 50 years of the beloved People-to-People program, reinforcing The Bahamas’ commitment to authentic cultural exchanges and hospitality.

Pictured (L-R): Florian Valmy-Devillers (CTO Chapter – UK & Europe); Bernadette Bastian, General Manager, Family Island Development, Bahamas Ministry of Tourism, Investments & Aviation; Dona Regis-Prosper, CTO Secretary-General & CEO; Latia Duncombe, Bahamas Director General of Tourism; Joy Jibrilu, CEO, Nassau & Paradise Island Promotion Board; Narendra Ramgulam, CTO Sustainable Tourism Consultant; Valery Brown-Alce, Deputy Director General of Tourism; and Paul Strachan, Executive Director of Global Communications.

“Sustainability is our currency – eight out of 10 of the world’s most tourism-dependent nations are in the Caribbean, and in some destinations, tourism accounts for up to 80% of GDP.” – Dona Regis-Prosper, Secretary-General & CEO, Caribbean Tourism Organization, speaking during a panel discussion on the Orange Stage at ITB Berlin titled “From Promise to Progress: Steering Tourism in Challenging Times”. Pictured at left is Professor Dr. Willy Legrand, and at right is Virginia Messina of the World Travel & Tourism Council.

Caribbean News

Royal Caribbean Group and Sandals Resorts Announce Landmark Partnership to Accelerate Their Leading Vacation Experiences

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Royal Caribbean Group Investment to Advance Sandals and Beaches’ Growth and Broaden the Group’s Vacation Portfolio

Montego Bay, Jamaica and Miami, September 24, 2026 – Royal Caribbean Group (NYSE: RCL) and Sandals Resorts today announced the signing of an agreement to form a partnership in the all-inclusive resort space with a 50% investment from Royal Caribbean Group.  Building on Sandals and Beaches Resorts’ more than four decades of leadership in Caribbean hospitality, the joint venture will create new opportunities for continued resort growth while broadening the experiences across Royal Caribbean Group’s vacation platform.

The partnership brings together two of the travel industry’s most celebrated vacation companies, pairing Sandals and Beaches’ all-inclusive resort expertise with Royal Caribbean Group’s vacation platform, including industry-leading brands – Royal Caribbean, Celebrity Cruises and Silversea – a portfolio of private destinations, new river cruising offering, and an industry-first loyalty program. United in a shared history in the Caribbean and connected by a love for their communities, the companies will offer travelers an unparalleled collection of cruise, private destination and resort experiences, serving guests across more vacation occasions and establishing their undisputed leadership in Caribbean vacations.

The joint venture expands Royal Caribbean Group into an adjacent vacation category, growing its participation in the approximately $2 trillion global vacation market, and meets the growing global demand for Sandals and Beaches Resorts by accelerating their expansion. The partnership will include Sandals and Beaches’ collection of premier all-inclusive properties across the Caribbean, and the companies will explore opportunities to broaden distribution, deepen guest engagement, and make it easier for travelers to discover vacation experiences offered across both portfolios.

“For nearly 60 years, we’ve reimagined what a vacation can be, constantly expanding the ways we inspire our guests to explore, connect and create lifelong memories,” said Jason Liberty, Chairman and CEO, Royal Caribbean Group. “We have been building a vacation platform that brings joy to millions of people around the world and creates meaningful relationships that last with our guests. Our partnership with Sandals and Beaches Resorts is an important next step on that journey – bringing together two iconic leading vacation companies to further strengthen and grow one of the most admired resort portfolios in the world. The Stewart family has created powerful and beloved brands, and we are honored to build on that legacy. Together, we see tremendous opportunity to expand the reach of Sandals and Beaches Resorts and continue turning the vacation of a lifetime into a lifetime of vacations.”

“My father, Gordon ‘Butch’ Stewart, founded Sandals Resorts with the belief that a company built in the Caribbean could stand on the world stage alongside the most respected names in hospitality. Today is proof of how far that vision can go,” said Adam Stewart, Executive Chairman of Sandals Resorts and Beaches Resorts. “This partnership is the natural next step in building on that conviction. It gives us the ability to grow faster with a partner that shares our values of exceptional hospitality, long-term investment, and the power of enduring brands. Together, we will introduce more guests to Sandals and Beaches Resorts while creating even more extraordinary experiences for those who have made our resorts part of their lives for decades.” Stewart added, “As we continue to grow, we will remain true to what has always defined us: delivering authentic vacations that exceed expectations while creating opportunities for our team members, travel advisor partners and the communities we call home. The future has never been brighter, and I know this moment would make my father incredibly proud.”

The joint venture will be governed by a board under the shared leadership of Stewart and Liberty. Stewart will maintain a leadership role in guiding the company’s long-term strategic growth as Executive Chairman of Sandals and Beaches Resorts. Existing reservations, loyalty programs, resort operations and cruise operations will continue as usual, with the partnership bringing additional resources to support future opportunities.

Under the terms of the agreement, Royal Caribbean Group will acquire a 50% equity interest in Sandals and Beaches Resorts for approximately $3 billion, representing a forward EBITDA multiple of approximately 10x.  Royal Caribbean Group has secured committed debt financing from Morgan Stanley to fund the investment.  The transaction is expected to close in early 2027, subject to customary approvals and closing conditions, and is expected to be accretive to earnings next year.

BofA Securities and PJT Partners acted as financial advisors, and Latham & Watkins and Jones Day acted as legal advisors to the Sandals Group. Perella Weinberg Partners and Morgan Stanley acted as financial advisors and Kirkland & Ellis LLP acted as legal advisor to Royal Caribbean Group.

PHOTO CAPTION: Jason Liberty, Chairman and CEO of Royal Caribbean Group, and Adam Stewart, Executive Chairman of Sandals Resorts, mark the signing of an agreement to form a landmark partnership that expands Royal Caribbean Group into the all-inclusive resort space and supports the future growth of Sandals and Beaches Resorts. The signing took place at Royal Caribbean Group’s new headquarters in Miami, with the city’s skyline in the background.

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Royal Caribbean Signs US$3-Billion Deal for Half of Sandals and Beaches

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The Caribbean tourism deal first reported as a possibility on Tuesday is now a signed agreement. Royal Caribbean Group plans to pay approximately US$3 billion for a 50% stake in Sandals and Beaches Resorts, putting the value of the business at about US$6 billion. The purchase is expected to close in early 2027, subject to approvals.

Founded in Jamaica by the late Gordon “Butch” Stewart in 1981, the resort business has a presence across nine Caribbean destinations, including Jamaica, The Bahamas and Turks and Caicos. Sandals has described its workforce as nearly 20,000 people, most of them Caribbean nationals.

“My father, Gordon ‘Butch’ Stewart, founded Sandals Resorts with the belief that a company built in the Caribbean could stand on the world stage alongside the most respected names in hospitality,” said Adam Stewart in the announcement carried by PR Newswire. He will remain executive chairman, while the Stewart family retains a stake. The companies say existing reservations and resort operations will continue as usual.

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Pres Ali declares three days of national mourning following MV Barima tragedy July 21, 2026

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His Excellency Dr Mohamed Irfaan Ali has declared three days of national mourning following the tragic loss of lives in the M.V. Barima incident, as the nation continues to grieve alongside the families and communities affected.

The period of national mourning will be observed from Wednesday, July 22, through Friday, July 24, 2026, in honour of the victims of the tragedy. During this time, the National Flag will be flown at half-mast on all Government buildings and other appropriate locations across the country.

As part of the observances, Wednesday, July 22, has been designated a National Day of Prayer. A National Day of Prayer and Remembrance will be held at the Kingston Seawall in Georgetown, bringing together citizens in solidarity to honour the lives lost and offer support to grieving families.

The programme of remembrance will continue with a Night of Reflection and Prayer in Port Kaituma on Thursday, July 23, followed by another observance in Mabaruma on Friday, July 24.

The government is also encouraging religious organisations, civic groups and citizens throughout Guyana to organise candlelight vigils and moments of prayer during the three days as the nation collectively reflects on the tragedy and pays tribute to the victims. The declaration of national mourning underscores the government’s commitment to standing with the bereaved families and affected communities as Guyana mourns one of the country’s most heartbreaking maritime tragedies.

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