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MMGY Report: US travel demand reaches four-year high as Americans plan to travel more and spend bigger in 2025

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By Travel Daily News

 

KANSAS CITY, MO – Accentuated by upticks in brand loyalty and outbound tourism, Americans expressed their strong appetite for travel in the “Winter Edition” of MMGY’s Portrait of American Travelers study. A quarterly examination of the evolving habits, preferences and behaviors of today’s U.S. travel consumers, the MMGY survey found that nearly 8 in 10 U.S. adults plan to take a vacation in the next 12 months, a 7% increase since winter 2023.

Americans are eager to explore in 2025, with plans to spend significantly more and take more trips in the year ahead as the average vacation budget climbs to $5,051 and travel frequency rises to 4.1 trips per person.

“Americans’ intent to travel is reaching its highest level in almost four years, eclipsing even the spikes we saw in the immediate post-pandemic surge,” said Simon  Moriarty, MMGY Travel Intelligence’s Vice President of Research and Analytics. “Our survey found that Americans are increasingly devoting larger portions of their disposable incomes to vacations, signaling a conscious choice to prioritize experiences and a robust commitment to travel in 2025.”

Additional highlights from the report follow.

  • Brand Loyalty: Signaling the rising importance of driving repeat business, the survey identified a significant increase in brand loyalty across all sectors – with airlines and hotels witnessing extensive growth in their loyalty program memberships. Hotel loyalty program members grew 6% since 2023, while airlines observed an even larger growth of 8%.
  • Shifting Influences: Though their perceived authenticity may be waning over time, social media content creators and influencers were found to be more influential than celebrities when it comes to travel decisions. More than half (51%) of respondents said that they had been influenced “somewhat” or “a great deal” by influencers, compared to 41% by celebrities.
  • Traveling Abroad: Interest in international travel over the next six months is at its highest level since 2020, with far more travelers than in previous years planning trips between November and April. The low-cost and less-crowded nature of off-peak vacations continues to be alluring to American travelers.

MMGY’s Portrait of American Travelers study provides an in-depth examination of the impact of the current economic environment, prevailing social values and emerging travel habits, preferences and intentions of Americans. Now in its 34th year, it is widely regarded as a leading barometer of travel trends and an essential tool for developing and evolving brand and marketing strategies. The travel trend information presented in this “Winter Edition” report was obtained from interviews with 4,500 U.S. adults in October–November 2024 and features data from four generations: Gen Zers (18–25), Millennials (26–41), Gen Xers (42–57) and Boomers (58–76). The Silent/GI generation (77+) was also surveyed, but results are not broken out for this specific generation due to a small respondent sample size. This is the final of four quarterly reports to be released this year.

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Government

Why the Premier doesn’t need to be the Most Popular

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Deandrea Hamilton
Editor

 

Turks and Caicos, February 9, 2025 – It took some diligence and re-learning of the electoral process back in 2012 to understand the unique practice of voting for candidates in the Turks and Caicos Islands.

No longer were voters only choosing one constituency representative, but also five all island representatives. That has since ballooned to nine due to a constitutional change which eliminated appointed seats. Now, all seats in the TCI’s parliament are held by an individual who has been duly elected by the people.

Curiosity emerged in this 2025 national poll when E Jay Saunders, a PNP backbencher won the most votes in the all island category. He finished with 4,614 and topped Washington Misick, his party’s leader and the re-elected premier, who got 4,208 votes.

They were first and second, though the difference between them was 406 votes.

It’s not the first time the most popular finisher in the all island vote hasn’t also been premier. In fact, the first time this happened the person who got the most votes – Sharlene Cartwright-Robinson – had to be contented with serving as Opposition Leader because her party was not the one with the most elected candidates. That was in 2012.

In these islands, the premiership is won when two simple requirements are met.

One, when a political party elects its leader it is constitutionally entrenched within that document that the leader, if he or she wins their seat, will ascend to premier.

Leader of party equals leader of country if that party wins the most seats to form government and if that person is a holder of one of those seats.

Two, in order to satisfy the country’s constitutional requirement, you have to be elected to parliament and deemed the leader of the party with the most seats.

In TCIs case, we have 9 seats for the all island candidates.

Any individual who ended the day as among the nine people with the most votes, they would have satisfied that requirement because they would be among the nine elected in that category.

First or fifth, you’re in the nine and you’re the party leader, then you’re the premier.

If you’re a party leader and ended up the candidate with even the ninth highest amount of votes, you would still be qualified to be country leader.

Place in this category of the race does not matter. It’s why the fight for leadership is often so fierce within political parties, why a party has to be governed by a constitution so that clear rules are established and accepted and why the organisation has to be government approved or registered.

The governor then complies with the party’s written constitution about who he or she must swear in as premier if the said party racks up the most seats.

The PNP won the most seats; 16 of 19.

The PNP chose Washington Misick as its leader, therefore Washington Misick becomes the premier.

Popularity in the all island category in TCI gives one bragging rights (if they feel like it) and insight into how the public sees or accepts them. But, that’s all.

The voters in this 2025 runoff have demonstrated that of all the 20+ candidates that ran all island or at large, EJ Saunders was or is the most popular because he got the most votes in this category. He’s got to feel good about that fact and he should. That’s some seriously bankable political capital which he can spend in a bid to become the next leader of the PNP first, then the Turks and Caicos Islands if his party is able to repeat a victory in 2030, which is when elections are constitutionally due.

Popularity is super but in the Turks and Caicos’ system it does not automatically mean, premier.

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News

Governor’s Statement Following Results of TCI 2025 General Election

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Turks and Caicos, February 8, 2025 – This morning, I received confirmation from the Supervisor of Elections of the official results of the 7 February 2025 General Election of the Turks and Caicos Islands.

Hon. Charles Washington Misick OBE JP, leader of the Progressive National Party, has written to me in line with section 31(2) of the Turks and Caicos Islands Constitution Order 2011, to demonstrate he commands the support of a majority of the elected members of the Parliament.

Accordingly, at a ceremony at the Governor’s Office this afternoon, I appointed Hon. Misick as the Premier of the Turks and Caicos Islands. On his advice and in line with section 31(1)(c) of the Constitution, I appointed Hon. Jamell Rayan Robinson as Deputy Premier of the Turks and Caicos Islands.

Following the ceremony, the Hon. Premier, Deputy Governor, Hon. Deputy Premier and I received a national security briefing from the Commissioner of Police.

May I take this opportunity to thank sincerely the Supervisor of Elections, the Deputy Supervisor of Elections, all election officials and the independent observers for their committed efforts in managing the electoral process.

Instruments of appointment will be published in the Official Gazette.

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Crime

TCI Police Report a Rape Conviction, Handfield registered as SEX OFFENDER

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Turks and Caicos, February 8, 2025 – The Royal Turks and Caicos Islands Police Force acknowledges the sentencing of convicted rapist ELVETHAN “ALVIN” HANDFIELD to life imprisonment following his guilty plea. Handfield was charged with the following offences: Two Counts of RAPE and Two Counts of USING AN OFFENSIVE WEAPON TO CAUSE FEAR.

The Supreme Court delivered the ruling yesterday (February 6), with Handfield, 47, of Glass Shack, Providenciales, being ineligible for parole until he has served 16 years. Should parole be granted, he will be registered as a sex offender for life.

Acting Superintendent Grantley Williams, Head of Serious Crime, Safeguarding, and Public Protection, stated: “Following an extensive investigation by our Safeguarding and Public Protection Unit, Handfield was charged after a report made by a female victim on April 20, 2024. The victim, after entering a jitney driven by Handfield on April 19, 2024, was taken to his residence in Glass Shack, where she was subjected to sexual assault before being released the following day.

“This heinous act of violence, where Handfield posed as a jitney driver, lured, and assaulted the victim while threatening harm, is despicable. The Royal Turks and Caicos Islands Police Force commend the victim’s bravery in coming forward, demonstrating immense courage in ensuring that this predator is brought to justice.

We recognize this is a difficult journey, and our Safeguarding and Public Protection Unit officers remain available to support the healing process.

We take this opportunity to urge any victims of sexual violence to come forward. Your reports are vital in removing dangerous offenders from our streets and ensuring the safety of our communities. Our commitment to justice remains unwavering, and we will continue to work tirelessly to protect and safeguard the communities.”

If you have been a victim or know anyone who has been a victim of sexual assault, please get in touch with the police without delay at the Safeguarding and Public Protection Unit at 232- 6696 or the Multi-Agency Safeguarding Hub (MASH) at -338-4013.

All calls will be treated with sensitivity and confidentiality.

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