Providenciales, Turks and Caicos Islands, 1st May 2024 – The introduction of ambassador cards is a concept that is unfamiliar to many residents of the Turks and Caicos Islands. T.I.D.E.S Ambassador Cards are now awarded to individuals who’ve completed the T.I.D.E.S certification or training program, which was previously primarily for taxis and VIPs but has now been expanded across the hospitality sector. This initiative, spearheaded by the department and ministry, aims to instil a sense of pride in recipients, signifying their role as ambassadors of the country. This was emphasised in the latest press conference hosted by the Ministry of Tourism at the Office of the Premier on February 26th that as representatives of a thriving nation, those on the frontline of the tourism industry, including taxi drivers and hospitality staff, should take pride in promoting the country’s heritage and culture. The T.I.D.E.S Ambassador Card embodies what makes Turks and Caicos great and conveys this pride to all who interact with visitors and locals alike.
T.I.D.E.S Ambassador Card: A Badge of Cultural Proficiency
The T.I.D.E.S Ambassador Card is not just a card; it’s a symbol of excellence in service and a commitment to providing an incomparable experience for tourists. The T.I.D.E.S Ambassador Card has been designed to embody the best that the Turks and Caicos have to offer: a tangible expression of cultural proficiency and local knowledge. As the tourism industry embraces the Ambassador Card, we hope to see the transformation of cardholders who are truly not merely employees; they are ambassadors of the Turks and Caicos Islands, well-versed in historical landmarks, local dishes, and cultural activities. This proficiency ensures that visitors receive an authentic and enriching experience during their stay.
Streamlined Certification Process
Obtaining the T.I.D.E.S Ambassador Card is a process that reflects the commitment to the highest standards of service. Cardholders undergo a comprehensive three-hour training programme, covering topics on TCI History and Culture, Customer Services and Tourism Safety and Sustainability. On successful completion of the programme, participants are awarded the T.I.D.E.S Ambassador ID card and certificate which is valid for two years.
Government and Stakeholder Collaboration
The launch of the T.I.D.E.S Ambassador Card is a collaborative effort between the government and stakeholders. The initiative will continue to be refined through ongoing stakeholder engagement, ensuring that the cards meet the evolving needs of our ambassadors and the tourism industry. There is currently a backlog of cards that are ready for collection.
“The TIDES Ambassador card is not just a symbol of excellence; it signifies a deep commitment to our country’s heritage and culture. We urge those working in the tourism sector to register for TIDES to not only gain valuable training but also to embrace the role of ambassadors for the Turks and Caicos Islands. Collecting your card and certificate is crucial; it opens doors to a world of opportunities and sets you apart as a standard-bearer of quality in our thriving tourism industry,” said Talia Thomas, Deputy Director, of the Department of Tourism Regulations.”
QR Code Integration
The security of the T.I.D.E.S Ambassador Card is of utmost importance. The card’s most important feature is the inclusion of a QR code that establishes a direct link between tourists utilising the tourism product and the Department of Tourism Regulations. This innovative feature facilitates a quick and convenient verification method and safeguards against any potential misuse or fraudulent activities. The QR code, when scanned, leads visitors to a dedicated section of the government website, providing real-time validation of the card’s authenticity and the ambassador’s certification status. This advanced security feature not only instils confidence in tourists but also underscores the commitment of the Turks and Caicos Islands government to ensuring a safe and secure environment for all visitors.
Conclusion
Stakeholders can visit our office on the third floor of Regent Village in Grace Bay, Providenciales, to collect their cards.