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CLEARING THE AIR ON T.I.D.E.S AND AMBASSADORSHIP: ELEVATING THE TOURISM EXPERIENCE THROUGH KNOWLEDGE

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Providenciales, Turks and Caicos Islands, 1st May 2024 – The introduction of ambassador cards is a concept that is unfamiliar to many residents of the Turks and Caicos Islands. T.I.D.E.S Ambassador Cards are now awarded to individuals who’ve completed the T.I.D.E.S certification or training program, which was previously primarily for taxis and VIPs but has now been expanded across the hospitality sector. This initiative, spearheaded by the department and ministry, aims to instil a sense of pride in recipients, signifying their role as ambassadors of the country. This was emphasised in the latest press conference hosted by the Ministry of Tourism at the Office of the Premier on February 26th that as representatives of a thriving nation, those on the frontline of the tourism industry, including taxi drivers and hospitality staff, should take pride in promoting the country’s heritage and culture. The T.I.D.E.S Ambassador Card embodies what makes Turks and Caicos great and conveys this pride to all who interact with visitors and locals alike.

T.I.D.E.S Ambassador Card: A Badge of Cultural Proficiency

The T.I.D.E.S Ambassador Card is not just a card; it’s a symbol of excellence in service and a commitment to providing an incomparable experience for tourists. The T.I.D.E.S Ambassador Card has been designed to embody the best that the Turks and Caicos have to offer: a tangible expression of cultural proficiency and local knowledge. As the tourism industry embraces the Ambassador Card, we hope to see the transformation of cardholders who are truly not merely employees; they are ambassadors of the Turks and Caicos Islands, well-versed in historical landmarks, local dishes, and cultural activities. This proficiency ensures that visitors receive an authentic and enriching experience during their stay.

Streamlined Certification Process

Obtaining the T.I.D.E.S Ambassador Card is a process that reflects the commitment to the highest standards of service. Cardholders undergo a comprehensive three-hour training programme, covering topics on TCI History and Culture, Customer Services and Tourism Safety and Sustainability. On successful completion of the programme, participants are awarded the T.I.D.E.S Ambassador ID card and certificate which is valid for two years.

 

Government and Stakeholder Collaboration

The launch of the T.I.D.E.S Ambassador Card is a collaborative effort between the government and stakeholders. The initiative will continue to be refined through ongoing stakeholder engagement, ensuring that the cards meet the evolving needs of our ambassadors and the tourism industry. There is currently a backlog of cards that are ready for collection.

“The TIDES Ambassador card is not just a symbol of excellence; it signifies a deep commitment to our country’s heritage and culture. We urge those working in the tourism sector to register for TIDES to not only gain valuable training but also to embrace the role of ambassadors for the Turks and Caicos Islands. Collecting your card and certificate is crucial; it opens doors to a world of opportunities and sets you apart as a standard-bearer of quality in our thriving tourism industry,” said Talia Thomas, Deputy Director, of the Department of Tourism Regulations.”

QR Code Integration

The security of the T.I.D.E.S Ambassador Card is of utmost importance. The card’s most important feature is the inclusion of a QR code that establishes a direct link between tourists utilising the tourism product and the Department of Tourism Regulations. This innovative feature facilitates a quick and convenient verification method and safeguards against any potential misuse or fraudulent activities. The QR code, when scanned, leads visitors to a dedicated section of the government website, providing real-time validation of the card’s authenticity and the ambassador’s certification status. This advanced security feature not only instils confidence in tourists but also underscores the commitment of the Turks and Caicos Islands government to ensuring a safe and secure environment for all visitors.

Conclusion

Stakeholders can visit our office on the third floor of Regent Village in Grace Bay, Providenciales, to collect their cards.

 

 

 

Bahamas News

Bahama Brass Band Invitation Sparks Heritage Debate Ahead of TCI Constitutional Holiday

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Turks and Caicos, August 20, 2026 – The planned participation of the Bahama Brass Band in the Turks and Caicos Islands’ inaugural Constitutional Holiday celebrations on August 30 has sparked public debate over culture, heritage and the historical contributions of Turks and Caicos Islanders abroad.

Organizers defended the invitation, saying the band’s inclusion is intended to highlight the deep historical ties between the two countries and honor Turks and Caicos men who helped establish and develop the institution in Grand Bahama.

According to the organizers, the Bahama Brass Band began in 1955 in Pine Ridge, Freeport, with Turks and Caicos Islanders, including the late Deacon Reuben Hall Sr. of Middle Caicos and Jenkins Williams and Mervin Hendfield of North Caicos, among those who helped build its foundation. The band eventually grew to more than 50 men.

The organizers also pointed to the participation of Turks and Caicos men in The Bahamas’ Independence celebrations on July 10, 1973, arguing that their contributions became part of Bahamian history while maintaining strong connections to their homeland.

Supporters say bringing the band home represents an opportunity to honor those pioneers, showcase their regional influence and expose younger generations to an important part of Turks and Caicos history.

However, concerns raised publicly described the invitation as potentially disrespectful to local culture and heritage. Organizers acknowledged those concerns, apologizing to anyone who felt overlooked or offended, while maintaining that no disrespect was intended.

The committee said the event should ultimately unite rather than divide, presenting the band’s history as evidence of the reach and resilience of Turks and Caicos heritage.

PHOTO CREDIT: Bahamas Brass Band

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BermudAir Launches New York Area’s First Nonstop Service to South Caicos, Now Just a 3.5 Hour Flight from Newark

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Twice-Weekly Nonstop Flights Begin December 20 with Fares from $347 One Way, Creating Direct Access to Salterra Resort & Spa

– New Route Expands BermudAir’s Winter Turks & Caicos Network –

 

[New York, NY – August 20, 2026]BermudAir, the leading premium leisure carrier to Bermuda and the Caribbean, today announced it will introduce nonstop flights to South Caicos from Newark this winter.  The route places one of the Caribbean’s most secluded island destinations just 3.5 hours from the New York area for the first time.

The new service starts on December 20, 2026, operating on Sundays and Thursdays, and will be the only nonstop service to the destination from the New York area.  This seasonal service will operate through April 25, 2027.  Fares start at $347 one way ($773 roundtrip) and go on sale today.

The new South Caicos route creates gives travelers two distinct luxury resort options, with direct access to Salterra, A Luxury Collection Resort & Spa, recently named the No. 1 resort in Turks and Caicos by Condé Nast Traveler.

Set across 85 beachfront acres with a 3,000-foot private white-sand beach, Salterra brings a full luxury resort experience to an island still defined by its historic salinas, pristine waters, bonefishing flats and uninhabited cays. Upon landing at South Caicos International Airport (XSC), guests are approximately 10 minutes from the resort.

While flights go on sale today, the airline’s BermudAir Holidays vacation-packaging division will offer curated travel to South Caicos from next month, featuring flights, hotels and authentic island experiences, with bundled discounts and value-added perks, making it even easier to explore the destination.

Previously BermudAir announced seven new routes to Providenciales in Turks and Caicos, from Newark (EWR), Boston (BOS), Baltimore-Washington (BWI), Raleigh-Durham (RDU), Fort Lauderdale (FLL), St Petersburg/Tampa (PIE) and Toronto (YYZ) which will all start in December except for Fort Lauderdale which begins October 26.

Expanded Winter Season

  • To South Caicos:
  • Twice-weekly nonstop from Newark (Sundays and Thursdays) from December 20 through April 25, 2027.
  • To Turks and Caicos:
  • Weekly nonstop from Newark (Saturdays) and one weekly direct service (Thursdays) from December 19 through April 29, 2027;
  • Weekly nonstop service from Boston (Saturdays), from December 19 through May 1, 2027;
  • Weekly nonstop service from Baltimore-Washington (Thursdays), from December 24 through April 29, 2027;
  • Twice-weekly nonstop service from Raleigh-Durham (Thursdays and Sundays), from December 20 through May 2, 2027;
  • Thrice-weekly service from Fort Lauderdale (Mondays, Wednesdays and Fridays), from October 26 through May 3, 2027;
  • Twice-weekly nonstop service from St Petersburg/Tampa (Mondays and Thursdays), from December 21 through May 3, 2027; and
  • Weekly nonstop service from Toronto (Saturdays), from December 19 through May 1, 2027.

“We’re thrilled to continue expanding our Caribbean network as the premium leisure carrier from North America,” said Adam Scott, Founder and CEO of BermudAir. “Now New Yorkers can fly nonstop to two distinct sides of the Turks and Caicos Islands — Providenciales and the secluded island of South Caicos, home to the exquisite Salterra and Sailrock South Caicos resorts.”

The airline consistently earns Net Promoter Scores of 70+, one of the highest ratings in the airline industry.  All flights will be operated on comfortable Embraer E190 aircraft, offering passengers the airline’s signature warm service and authentic island hospitality.

“South Caicos has always felt worlds away, and that is part of its magic,” said Michael Tibbetts, Founder and CEO of Salterra. “Beginning this winter, guests can fly nonstop from Newark in 3.5 hours, land at one of the newest international airports in the region and be at Salterra minutes later. This route makes a long weekend escape and an extended stay to one of the Caribbean’s most unspoiled islands remarkably easy, without changing the sense of discovery that makes South Caicos so special.”

For more information or to book flights, visit www.flybermudair.com. Salterra will offer dedicated stay packages timed to BermudAir’s Thursday and Sunday nonstop service. To book a stay at Salterra, A Luxury Collection Resort & Spa, visit www.salterra.com

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Salt Cay Water Shortage Unresolved as Residents Question Promised Relief

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SALT CAY — Residents say Salt Cay’s prolonged water shortage remains unresolved, with no visible activity or relief from the measures Government said would be advanced last week.

The crisis began in June after a critical filter failed at the island’s reverse osmosis plant, severely disrupting local water production. Residents told Magnetic Media Tuesday morning that neither the replacement filter nor the promised bulk shipment of emergency water appeared to have arrived.

Minister of Innovation, Technology and Energy E. Jay Saunders, however, said the filter is already on Salt Cay.

“The RO filter is on Salt Cay and it’s being installed,” Saunders told Magnetic Media.

The large emergency water shipment has not materialised. Saunders said transporting more than 1,000 gallons in a single container requires a barge, and officials are still attempting to source one.

Government had previously indicated that it would try to deliver up to 2,500 gallons to partially replenish Salt Cay’s depleted storage tanks while repairs continued.

Saunders had initially projected that the RO plant would be fully operational by August 19. He now says the system is expected to return to full operation “in a few days.”

For residents, however, the immediate reality remains unchanged: the shortage continues, the bulk water has not arrived and the promised relief is not yet flowing.

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