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CHTA Praises Grenada’s Hospitality Industry for Record Growth and Sector-Wide Collaboration

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For Immediate Release

Source: Caribbean Hotel and Tourism Association

Contact: 

Natalia Lopez, Marketplace Excellence +1 201 861-2056

natalia@marketplaceexcellence.com

ST. GEORGE’S, Grenada (April 9, 2024) – The Caribbean Hotel and Tourism Association (CHTA) praised tourism stakeholders in Grenada for their dedication to fostering collaboration between the public and private sectors, a partnership that has resulted in sustainable growth within the destination’s tourism industry.

 

During her inaugural visit to The Spice Island last month, Vanessa Ledesma, Acting CEO of CHTA, spoke at a Grenada Hotel and Tourism Association (GHTA) Members Meeting. The event was attended by government officials and members of the business community, highlighting the strong collaborative efforts that have been instrumental in driving the sector’s progress.

 

“Grenada is an outstanding Caribbean tourism destination, and I am inspired by the passion and dedication of its hospitality industry stakeholders. Through collaboration and a strong public-private partnership, I am confident that the GHTA and its members will continue to thrive,” said Ledesma.

 

Sharing insights from CHTA’s data partner ForwardKeys, Ledesma provided valuable information on Grenada’s tourism outlook. She highlighted first-quarter arrivals that are on track to surpass 2023’s figures, positioning Grenada as a leader in regional tourism growth.

 

In 2023, Grenada achieved a milestone by welcoming 178,020 stayover visitors, marking a 33.7% increase from 2022. This impressive growth placed Grenada among a select group of regional destinations that surpassed their 2019 arrival figures, delivering an increase of close to 10 percent.

 

Data from STR and CoStar highlighted a positive trend in the hospitality sector, with hotel occupancy climbing from 61% to 65.6% year-over-year. Additionally, there was an increase in both Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR).

 

Ledesma also pointed to the Caribbean’s strong performance in the global travel recovery of 2023, noting a three percent increase in international arrivals compared to 2019. This contrasted with a 25% decline in total international inbound travel elsewhere in the world. “The Caribbean has truly set a benchmark in the global tourism landscape, underscoring its significant outperformance in attracting visitors last year,” Ledesma remarked, emphasizing the region’s successful rebound and resilience in the face of global challenges.

 

The association executive highlighted the comprehensive benefits of CHTA membership, including the critical advocacy work on travel and tourism issues to ensure that members’ voices are heard in policy-making circles. She also underscored the importance of marketing opportunities provided through access to Caribbean Travel Marketplace, the premier annual buyer-supplier event in the region, to be held in Jamaica in May.

CHTA Acting CEO and Director General Vanessa Ledesma in Grenada last month

 

Ledesma spoke about the value of market intelligence through access to regional performance data and resources in the CHTA Data Center, educational webinars and masterclasses; opportunities for leadership and engagement in CHTA councils and committees; sharing of best practices in various aspects of business beyond the borders of individual destinations; and the availability of timely, curated news and information.

 

As part of her visit, Ledesma engaged in site visits to member hotels, learning about the hospitality sector’s needs and offering practical solutions to address them. She also explored Grenada’s scenic beauty and charm to deepen her understanding of the destination.

 

Warm Grenadian hospitality was extended to Ledesma through a reception held in her honor at Calabash Grenada, providing an intimate setting for networking and dialogue among guests, including Senator Adrian Thomas, Minister of Tourism; Senator Salim Rahaman; Nikoyan Roberts, Head of Sales and Marketing at the Grenada Tourism Authority; and other government officials and tourism leaders.

 

“Vanessa’s visit symbolizes a significant step forward in strengthening the relationship and fostering growth of the Grenadian hospitality sector. The GHTA looks forward to leveraging her expertise and insights to further elevate our industry,” remarked Arlene Friday, CEO of GHTA.

About the Caribbean Hotel and Tourism Association (CHTA)

The Caribbean Hotel and Tourism Association (CHTA) is the Caribbean’s leading association representing the interests of national hotel and tourism associations. For more than 60 years, CHTA has been the backbone of the Caribbean hospitality industry. Working with some 1,000 hotel and allied members, and 32 National Hotel Associations, CHTA is shaping the Caribbean’s future and helping members to grow their businesses. Whether helping to navigate critical issues in sales and marketing, sustainability, legislative issues, emerging technologies, climate change, data and intelligence or, looking for avenues and ideas to better market and manage businesses, CHTA is helping members on issues which matter most.

 

For further information, visit www.caribbeanhotelandtourism.com.

Caribbean News

Fighting the fungus foe of the beloved banana

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How Venezuelan farmers are learning to grow and live with a devastating plant disease

 

In the fields of Venezuela, where the banana has been for generations a symbol of sustenance and tradition, a shadow fell across the land. In 2023, Venezuela’s National Institute of Integral Agricultural Health (INSAI) declared a phytosanitary emergency: the fungus Fusarium Tropical Race 4 (TR4) (Fusarium oxysporum f. sp. cubense tropical race 4; syn. Fusarium odoratissimum) had arrived in producing areas in the states of Aragua, Carabobo and Cojedes.

This fungus, considered a devastating disease of banana and plantain (Musaceae) trees, can remain in the soil for more than two decades, threatening production and the lives of those who depend on it.

In the state of Aragua in the north of the country, the Renacer community had been growing bananas and plantains on 20 hectares since 2018. Then Fusarium arrived.

“When the disease hit, the entire plantation began to deteriorate. We refused to ‘die’ with the trees because that was our livelihood. The visits of INSAI confirmed that we had to chop down the banana trees. I cried a lot because I had worked with my banana trees for years,” recalls woman farmer, Lesbia Margarita García, with a broken voice.

In response, INSAI implemented measures to eliminate the affected plantations and improve the soil health by changing to other crops that allow agricultural production to recover. The Food and Agriculture Organization of the United Nations (FAO) offered assistance by providing corn seeds, tools, biosecurity inputs and training, with teams of experts helping farmers to start again.

“Planting corn, thanks to the INSAI-FAO programme, gave us a harvest that benefited everyone. We have been improving the soil,” says Lesbia Margarita with a smile. “Now we rotate crops, observe soil health and have learned how to use natural fertilizers. Expert assistance has been key.”

The pilot project works directly with affected producers in high-risk areas, promoting alternative crops such as cereals and vegetables, delivering inputs and tools to mitigate damage and applying biosecurity measures for safe and effective containment.

“Beyond the corn received, we have already planted cassava, chili peppers, beans and pumpkin. We hope that by the end of the year [2025] we will be diversified and that each season we will have something to sell. These lands do not give up,” says Lesbia Margarita with conviction.

The Renacer community is beginning to see fruits. Their products are reaching local markets, generating income and rebuilding their livelihoods.

Key actions to manage Fusarium TR4 are ongoing, including regular monitoring, continuous training, inter‑institutional coordination, updates to the national plan, information campaigns and producer impact assessments. INSAI is sustaining regulatory, surveillance measures and training —with FAO support—as part of a comprehensive long‑term strategy.

At the global level, FAO supports awareness raising, capacity building and international collaboration in the fight against Fusarium TR4 by facilitating the World Banana Forum and its Global Network on TR4.

“The objective is for countries to strengthen their operational and technical capacity, articulating actions between the public sector, the private sector and family farmers,” says Raixa Llauger, FAO Agriculture Officer in Mesoamerica. “FAO and local partners have promoted this approach in Venezuela.”

As an essential part of the activities, a comprehensive training programme was developed with activities that taught farmers how to identify the disease contain it and protect crops. In addition, FAO has distributed laboratory equipment, biosecurity tools and a multispectral drone to INSAI. Drones are an efficient and cost‑effective tool for phytosanitary surveillance, offering rapid, high‑resolution monitoring and early detection of plant pests and diseases.

Overall, the project strengthened biosecurity measures against the Fusarium fungus through the adoption of the National Action Plan and the establishment of partnerships with national and international institutions. In addition, the pilot initiative supporting smallholder farmers in key production areas and a nationwide awareness campaign with broad outreach improved surveillance, diagnosis and phytosanitary response capacities across the country.

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Caribbean News

Widow’s Testimony Recounts Night Haiti President Was Killed

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MIAMI, Florida — Emotional testimony from Martine Moïse, the widow of assassinated Haitian President Jovenel Moïse, has given jurors in a U.S. federal courtroom a chilling account of the night gunmen stormed the presidential residence and killed the country’s leader.

Martine Moïse took the stand this week in Miami as part of the ongoing trial of several men accused of helping plan and finance the July 7, 2021 assassination, a crime that plunged Haiti into political crisis and remains only partially solved.

She told the court that armed men forced their way into the president’s private home in the hills above Port-au-Prince during the early morning hours, firing multiple shots at her husband while she lay beside him. She testified that she was also wounded in the attack and survived by pretending to be dead until the gunmen left the room.

According to prosecutors, the plot involved a group of foreign mercenaries, including former Colombian soldiers, along with Haitian and Haitian-American suspects. Investigators say some of the men believed the mission was to detain the president, but the operation turned into an assassination.

The Miami trial is focusing on the alleged role of South Florida businessmen and others accused of organizing or financing the plan, part of a wider international investigation that has stretched across several countries.

More than four years after the killing, the question of who ultimately ordered the assassination remains unanswered, with suspects still in custody in both Haiti and the United States as the case continues to unfold.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.

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Caribbean News

Jamaica Joins Afreximbank Agreement, Strengthening Africa–Caribbean Partnership

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CARIBBEAN — Jamaica has become the 13th CARICOM member state to accede to the African Export-Import Bank Establishment Agreement, further strengthening economic ties between Africa and the Caribbean.

The development was confirmed during the 50th CARICOM Heads of Government Meeting, where an Afreximbank delegation led by George Elombi and Kanayo Awani met with Jamaica’s Prime Minister Andrew Holness to advance cooperation.

Prime Minister Holness thanked the bank for its support following Jamaica’s recent hurricane, noting that Afreximbank financing helped restore critical infrastructure including water, electricity, sewage systems and roads, while also assisting reconstruction efforts aimed at building stronger resilience to future disasters.

The meeting also focused on broader development opportunities tied to Jamaica’s membership in the agreement. Discussions included rebuilding and modernising infrastructure such as railways, hospitals and other public facilities, while strengthening regional transportation and trade networks to improve the movement of people and goods across the Caribbean.

Afreximbank has been expanding its presence in the Caribbean as part of its strategy to connect Africa with the region often referred to as “Global Africa.” The bank has already committed billions of dollars in financing and trade support to Caribbean economies in recent years, including funding for infrastructure, trade facilitation and private sector investment.

By joining the agreement, Jamaica gains expanded access to Afreximbank’s financial instruments, technical support and trade networks designed to promote commerce between Africa and CARICOM states.

Regional leaders say the growing partnership could unlock new opportunities in areas such as trade, logistics, tourism, manufacturing and cultural exchange, strengthening economic cooperation between the two regions with deep historical and diaspora ties.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.

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