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“Tourism is Everybody’s Business”: MOTIA engages the domestic audience



February 27, 2024
Bahamas Information Services 


NASSAU, The Bahamas — In a move to have Bahamians buy into the importance of tourism to the economy, the Ministry of Tourism, Investments and Aviation (MOTIA) officially launched its “Tourism is Everybody’s Business” domestic campaign.

With statistics of historic tourism arrivals, a video of local faces, and beautiful scenery, Deputy Prime Minister and Minister of Tourism, Investments and Aviation the Hon. Chester Cooper officially launched the campaign during a press conference on Monday, February 26, 2024 at the ministry’s offices.

He noted that on the tourism front, Bahamians have much to be proud of.

Over the last six decades, The Bahamas has developed its tourism reputation as a leading global destination. Moreover, tourism employs 60 percent and accounts for 50 percent of the country’s Gross Domestic Product (GDP)

“It has significantly contributed to raising the standards of living of generations of Bahamians and continues to provide opportunities for thousands of Bahamians,” DPM Cooper said.

In 2023, the country made history in tourism, closing out the year with a record-breaking 9.65 million visitors.  And, prospects for 2024 indicate that the momentum will continue.

He also revealed that in January, occupancy at the major large hotels in New Providence and Paradise Island showed great performance, with a hotel occupancy rate of 76.8 percent in the first month of 2024, up from January 2023.

For January 2024, the momentum for arrivals has continued with arrivals for the month up by 13.3%, overall. Additionally, air arrivals to Nassau/Paradise Island were up by 8.1 percent in January 2024 with overall Air Arrivals up 6.4% compared to 2023, and overall seat capacity is up with several new additional airlift expansions in the pipeline.

“So, you can see we have much to protect.  Tourism positively impacts every single person in The Bahamas.  And Tourism is indeed Everybody’s Business,” the minister said.

He then added, “And the time has come for a re-awakening of national pride in our number one industry, an enterprise which we as a nation have built with our very own hands.”

Also, involved in this campaign are local media personalities and influencers who will take the message beyond these shores.

The message that will be conveyed to the nation over the next year is straightforward:

•Tourism is of paramount importance to the economy.

• We are the custodians of a beautiful country that is annually sought after by millions, a country that we must grow in appreciation for and be proud of.

• Tourism is Everybody’s Business.

• In alignment with our country’s logo, “It’s Better in The Bahamas”, we must each commit to doing our part to make our country a better place.

Over the next few weeks, the Ministry of Tourism Officials will be featured guests on all the major radio shows and will make special appearances on local television.  There will also be TV and newspaper ads with tourism messages on social media, and additional billboards advertising the campaign.

“We’ll also be having a stakeholders meeting for taxi drivers and vendors on New Providence and then throughout the various islands,” DPM Cooper said.

He noted that one of the strongest selling points of this destination is the multiplicity of islands.

Tourism officials market The Bahamas as a 16-island destination, under the signature brand ‘The Islands of The Bahamas’ through which the distinctiveness of each island, and what it has to offer is promoted.  The campaign will also focus on this.

Influencers will make appearances on radio shows to engage the public to travel to upcoming events on Exuma for the Bahamian Music & Heritage Festival set for 15-16 March, and to Long Island, for the Mutton Festival, 21–24 March.

The ministry will also be taking the tourism message to students as well; the Industry Training Department will be launching a program to re-educate students on the importance of tourism.

“A key priority of this government is to increase Bahamian ownership of the tourism economy.  The Tourism Development Corporation is dedicated to this mandate,” he said.

Tourism will also engage stakeholders from across the industry including Taxi Drivers, Tour Operators, Straw Vendors, Hair Braiders and Retailers to hear their concerns and their suggestions for the way forward.



The Ministry of Tourism, Investments and Aviation officially launched its “Tourism is Everybody’s Business” domestic campaign, during a press conference on Monday, February 26, 2024 at its offices.  Pictured are Deputy Prime Minister and Minister of Tourism, Investments and Aviation the Hon. Chester Cooper and Director General of Tourism Latia Duncombe, as well as other tourism officials.   (BIS Photos/Kemuel Stubbs)

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Get your laugh on, March On, family drama by Gea Pierre, debut this weekend in Turks and Caicos 



Dana Malcolm 

Staff Writer

After resounding success in the Bahamas, hit play ‘March On, The Story of Us’ has been inundated with requests to take their show on the road, and the first location they’ll be hitting is Providenciales Turks and Caicos with tickets on sale again this weekend, the show debuts Friday night.

Magnetic Media spoke to Gea Pierre, playwright, who told us the TCI was a natural first choice for the cast and crew where shows are set for Brayton Hall, for Friday May 10 at 8pm and Saturday has two showings; matinee at 4pm and evening, 8pm.

Tickets are $75 VIP. General admission is $60.

“We started ‘March On’ in November 2023 and it was really an opportunity for us to tell a story, the story of the Bahamas and to encompass the nations that we have an amazing relationship with like the Turks and Caicos,” she continued “We really got a lot of people calling [for the play] from [the TCI], so much so we really had to pay attentattention.

The response to ‘March On’ at home and abroad was overwhelming.

“To say it went well is an understatement, even before we opened we got calls from Canada, from all over the US with people wanting us to come and perform.”

And take the show on the road they did! Gea and her team have launched “March On: The Tour” and will be in Providenciales to perform on May 10th and 11th. It’s the first of a number of stops which include Nassau and several US locations.

Online tickets are available for purchase with credit cards. The full team returns on Friday, May 10 with the comedy production being held under the patronage of Washington Misick, TCI Premier and First Lady Delthia Misick.

Describing the close familial relationships between the TCI and the Bahamas, for many on the crew it will be like coming home Gea told us, for others it will be a treat to visit for the first time, the places that their grandparents described.

Gea maintained that the team wanted to keep the show as accessible to residents as possible.

As for why you should come out and see the play, other than the great price point:

“The way that people have responded to it is non stop laughter, people have been moved to tears because there’s some emotion. It does not only lend to Bahamians. It’s a family drama, and anyone who’s ever been a part of a family is going to get something out of it, and something moving.”



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The Bahamas Successfully Hosts Its Fourth World Athletics Relays



NASSAU, Bahamas – Hundreds of people from around the world turned out in full force for the BTC World Athletics Relays Bahamas 24 that took place at the Thomas A. Robinson National Stadium, May 4 -5, 2024.

This is the sixth edition of the relays and the fourth time that The Bahamas has hosted the event, which actually made its debut in The Bahamas in 2014.

President, World Athletics, Sabastian Coe said after three very successful editions from 2014 to 2017, the World Athletics Relays has quickly become one of the World Athletics vibrant competitions, developing a culture of fun and innovation that gives it a unique flavour.


He thanked the Bahamas Government, the local World Athletics Relays Bahamas 24 committee and the Bahamian people for agreeing to host the relays.  However, his main thanks were to the “world’s best sprinters” travelling from all the continents to compete in preparation for the road to Paris, France, in two months’ time.

During the opening ceremony, the athletes were given words of advice from Carl Lewis, one of only four Olympic athletes to have won nine Olympic gold medals, who is widely recognized as one of the greatest athletes of all time.


He said, “Keep it simple, do not try to do anything extra.  Do what your coaches said.  Leave on time, leave on time, leave on time.”

The athletes and crowds were treated to the sounds and sights of Junkanoo at the end of the opening ceremony.  The Junkanoo performers stuck around for the two days of competitions, playing for the sprinters as they competed on the track.

Teams competed in the Women’s and men’s 4x100m, and the women’s men’s and mixed 4x400m.  A total of 14 teams at the World Athletics Relays Bahamas 24 automatically qualified  for places at the Paris 2024 Olympic Games.   Both days of competition were important, as day two offered another chance for qualifications for those teams unsuccessful on day one.

In fact, The Bahamas was able to take advantage of the second day of competition.

Bahamians were made proud as the country set a new national record during the mixed 4x400m relays thanks to the efforts of 16-year-old Shania Adderley, a student of Tabernacle Baptist Academy.

The team came first in their heat on Sunday evening after not being able to gain a spot for the Paris Olympics on the first day of competition.

Other sprinters on the team included Alonzo Russell, as well as Olympic champions Steven Gardiner and Shaunae Miller-Uibo.

(BIS Photos/Kemuel Stubbs)

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PM at World Relays 2024 Opening: ‘Tonight, the eyes are on The Bahamas’



NASSAU, The Bahamas – During his remarks at the Opening Ceremony for the World Athletics Relays 2024, on May 4, Prime Minister and Minister of Finance the Hon. Philip Davis welcomed the special guests, athletes,  officials, and “all lovers of athletics from around the world” to the Thomas A. Robinson National Stadium here in the “vibrant heart” of Nassau, Bahamas.

“This weekend, the world’s finest athletes gather on our shores to embark on a journey that is not only about speed and strength but also about dreams and determination,” Prime Minister Davis said.  “From the serene beauty of our islands to the historic grandeur of Paris, this event marks a crucial path to the Olympic Games in Paris 2024.”

He added: “Here in The Bahamas, we are no strangers to world-class athletics or the warmth and exuberance that such international gatherings bring. It is a distinct honor to once again welcome the World Athletics Relays back to our islands. This event holds a special place in our hearts, symbolizing a bridge between nations brought together by the universal language of sport.”

Prime Minister Davis noted that that year’s theme, “Paradise to Paris,” captured the essence of that journey.

“It is here, amidst the splendor of our sun-kissed beaches and the rhythmic sway of our palms that the chase towards Olympic glory begins anew,” he stated.  “We are thrilled to offer a backdrop of unparalleled beauty, where every sprint, every baton pass, and every victory lap is set against the picture-perfect canvas of our islands.”


He added: “To our athletes, I say this: as you stand on the precipice of your dreams, ready to catapult yourself into the annals of history, know that you are part of a legacy of excellence and determination. This weekend, you are not only competitors but also ambassadors of your countries and the spirit of sport. We are especially proud of Team Bahamas, who carry the weight of their performance and the hopes and pride of our nation. You embody the spirit of The Bahamian people, and we are behind you every step of the way.”

Prime Minister said that to the international visitors, he extended “the warmest Bahamian welcome”.


“Over the next few days, as you revel in the thrill of competition, take a moment to bask in the beauty of our island,” he stated.  “Discover why we proudly say, “It’s Better in The Bahamas.” Whether it’s the hospitality of our people, the tranquility of our waters, or the rhythm of our culture, you are in for an experience that captures the heart and rejuvenates the soul.”

“Let us celebrate the unity and friendship that sports foster, cheering every athlete and savoring the spectacle of human potential at its best,” Prime Minister Davis added.  “I hope the races are swift, the results are inspiring, and the memories are lasting.

“Welcome to The Bahamas, the paradise where champions chase their dreams to Paris.  As your host, it is my immense pleasure to declare the World Athletics Relays Bahamas 2024 officially open.  Let the games begin.”

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