Deal kicks off with CPL opener, Canada Soccer Women’s National Team Celebration Tour matches in April
April 12, 2022 – MEDIAPRO Canada has sealed a media rights agreement with Flow Sports, the Caribbean sports broadcaster owned by British telecoms firm CWI Group, that will bring live coverage of Canadian soccer to households across 22 Caribbean territories.
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Michael Look Tong, Director, Entertainment Networks & Media Ops. Cable & Wireless
The deal means that close to 500,000 households across the region will have access to live coverage of the Canadian Premier League (CPL), Canada’s first division men’s profesional league; the Canadian Championship, the tournament for all Canadian profesional men’s soccer clubs, including the three teams that play in Major League Soccer (Toronto FC, CF Montréal and Vancouver Whitecaps); and the home friendlies of Canada Soccer’s Men’s and Women’s national teams. The deal covers the 2022 season with an option to renew.
Matches will be shown on the Group’s main Flow Sports channel, which is carried on all Flow cable systems as well as competitor platforms throughout the Caribbean. All matches will also be available live and on VOD through the Flow Sports App.
“Flow Sports is very excited to broadcast the fast-rising Canadian Premier League. In the past three years we have seen top Caribbean players and coaches join the league and we are thrilled to provide our audience with an opportunity to watch them live. Football fans will be able to watch these exciting matches on the Flow Sports App and TV channel available in 22 countries. We hope this partnership unlocks more talent from our region, and we look forward to a fantastic competition,” stated Michael Look Tong, Director, Entertainment Networks & Media Ops. Cable & Wireless
“We’re delighted to partner with Flow Sports to bring the Canadian game to Caribbean viewers – we’re confident that the CPL will impress with its high level of play, its fierce rivalries and exceptional talent, including a growing number of Caribbean internationals who have made their mark on the Canadian game,” said Oscar López, CEO of MEDIAPRO Canada.
The strong Caribbean talent pool in the CPL includes Alex Marshall, HFX Wanderers (Jamaica, 10 caps), Emery Welshman, Forge FC (Guyana, 19 caps); Andrew Jean-Baptiste, Valour FC (Haiti, 12 caps), and three players form Trinidad & Tobago: Andre Rampersad (HFX Wanderers); Akeem Garcia (HFX Wanderers) and Federico Peña (Valour FC) – as well as highly-regarded HFX Wanderers coach Stephen Hart, also of Trinidad & Tobago.
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Oscar López, CEO of MEDIAPRO Canada
Flow Sports’ coverage kicks off on April 7th with the opening match of the CPL on April 7th, where Hart’s HFX Wanderers visit York United at their York Lions Stadium in Toronto, followed by the two-game series on April 8th and 11th between Canada Soccer’s Women’s National Team, the reigning Olympic gold medallists, and Nigeria’s Super Falcons, 11-time Women’s Africa Cup of Nations Champions.
Flow Sports will air live coverage of all 117 CPL matches as well as 12 Canadian Championship matches, both complemented by a range of studio and panel shows, and up to eight home friendly matches involving Canada Soccer’s Men’s and Women’s National Teams as they prepare for their respective FIFA World Cups; the Men’s National Team are expected to qualify for Qatar 2022 in the upcoming final window of Concacaf Final Round of FIFA World Cup QatarTM Qualifiers, while the Canadian women have already earned their spot in the 8-team Concacaf W Championship in July, which serves as the qualifying tournament for the 2023 FIFA Women’s World Cup in Australia and New Zealand.