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Caribbean Tourism Performance Scores High Marks Despite The Pandemic

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Adaptability, flexibility and collaboration essential for Caribbean success, reports CHTA exec

September 9, 2021 – Despite daunting challenges presented over the past 18 months by the COVID-19 pandemic, the Caribbean tourism and hospitality industry recorded many significant successes, and data points to an encouraging outlook ahead.

Speaking during the opening plenary session at the Caribbean Hotel & Resort Investment Summit (CHRIS) held last week, Acting CEO & Director General of the Caribbean Hotel & Tourism Association (CHTA) Vanessa Ledesma presented insights on the performance and outlook of the Caribbean tourism industry.

The pandemic’s impact on the travel and tourism industry globally has been severe, resulting in the loss of millions of jobs worldwide.

The World Travel & Tourism Council’s annual Economic Impact Report indicates that the pandemic delivered a blow of $33.9 billion in lost revenue to the Caribbean’s travel and tourism sector, lowering the sector’s contribution to GDP by 58 percent, higher than the global average. Some 680,000 tourism-related jobs were lost, representing nearly one-fourth of all jobs in the sector.

According to CHTA’s Data Partner ForwardKeys, the Caribbean outperformed its global counterparts in terms of international arrivals in July 2021 relative to July 2019, experiencing an overall decline of 13.2 percent compared to other regions, which suffered losses ranging from 21 percent (Central America) to 85.5 percent (Asia Pacific). The U.S. Virgin Islands and Puerto Rico were the top performing Caribbean destinations, with arrivals up by 106.3 percent and 39.7 percent, respectively.

Recognizing the impact which the COVID-19 delta variant (first detected in India) is now having on global travel and the fact that global competition has increased as more destinations have opened up to travel since March, weekly ticket sales for future travel to the Caribbean from the United States have slowed in recent weeks.

Although confirmed tickets for travel to the Caribbean during the coming months are down slightly, some destinations, including Puerto Rico, Jamaica, the Dominican Republic, Aruba and The Bahamas, are experiencing levels ahead of those recorded prior to the pandemic. Ledesma confirmed that these findings are not surprising given expanded airline routes from major U.S. markets and strong load factors from North America.

In response to the public health crisis, Caribbean tourism leaders are seizing the opportunity to stimulate policy discussions on how best to support the return of airlift to the region. With an initial focus on intra-regional travel, stakeholders are examining the feasibility of reducing aviation taxes and airport charges, fostering better market access and increasing regulatory harmonization across the region.

“We are particularly pleased to see the initiatives being taken by Prime Minister Gaston Browne from Antigua and Barbuda, Prime Minister Mia Mottley from Barbados, and Prime Minister Ralph Gonsalves from St. Vincent and the Grenadines who are looking to stimulate travel within the region with policy initiatives which can reduce the cost of travel,” noted Ledesma.

Ledesma also shared several industry-specific key performance indicators that confirm strong demand for travel to the Caribbean but also suggest the road to full recovery will be a long one. For example, although year-to-date Average Daily Rates for hotel stays in North America recorded in July 2021 are highest in the Caribbean, Occupancy Rates were higher in the United States and Mexico. Among Caribbean destinations with the highest Revenue Per Available Room (RevPAR) for July 2021 year-to-date, the U.S. Virgin Islands and Puerto Rico are the only two destinations showing an increase for 2021 compared to the same period in 2019; not surprisingly, RevPAR for the Caribbean overall fell significantly from 2019 to 2021.

Barring any potentially negative travel trends resulting from new coronavirus spikes or outbreaks, the CHTA leader pointed to several encouraging indicators that suggest the region’s bread-and-butter industry is well poised for a strong rebound. Comparing June 2020 to June 2021, Occupancy Rates in the Caribbean increased from 13.5 percent to 48.2 percent, reflecting the pent-up demand for travel to the region; comparing July 2020 to July 2021, rates rose from 19.5 percent to 53.6 percent.

According to CHTA’s Strategic Partner STR, as of July 2021, destinations with the highest Occupancy Rates in the region were: Aruba (82.6 percent), Puerto Rico (81.2 percent), Turks & Caicos (79.6 percent), Cancun (74.4 percent) and Curaçao (71.7 percent).

Drawing on research from CHTA Strategic Partner Mastercard, Ledesma shared findings which revealed that consumers are increasing their spend in destination, as well as their length of stay.

She credited the trade association’s unique health-and-tourism partnership with the Caribbean Public Health Agency (CARPHA) and the Caribbean Tourism Organization (CTO) with being instrumental in promoting effective health safety prevention and mitigation efforts.

Moving forward, the Caribbean’s recovery strategies and actions will continue to include: advancing health safety initiatives, building trade and traveler confidence, advancing better tour operator policies, advancing regional collaboration to support tourism’s recovery, making the case for travel with key international markets, and advocating for jurisdictional and regional policies supporting recovery.

For the region’s tourism and hospitality industry to experience a robust recovery, the CHTA executive believes that increased governmental support to address rising operational expenses is needed, together with effective communications and public relations, a strong focus on health and safety, a commitment to investing in the region’s human resources, partnership and collaboration, and improved efficiencies.

 

Photo Caption: From left: Federico Moreno-Nickerson of Apple Leisure Group, Vanessa Ledesma and Alexis Capellades of CHTA, and Bill Clegg of Best Western Hotel Group at the CHRIS meeting in Miami last week.

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Jamaica Joins Afreximbank Agreement, Strengthening Africa–Caribbean Partnership

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CARIBBEAN — Jamaica has become the 13th CARICOM member state to accede to the African Export-Import Bank Establishment Agreement, further strengthening economic ties between Africa and the Caribbean.

The development was confirmed during the 50th CARICOM Heads of Government Meeting, where an Afreximbank delegation led by George Elombi and Kanayo Awani met with Jamaica’s Prime Minister Andrew Holness to advance cooperation.

Prime Minister Holness thanked the bank for its support following Jamaica’s recent hurricane, noting that Afreximbank financing helped restore critical infrastructure including water, electricity, sewage systems and roads, while also assisting reconstruction efforts aimed at building stronger resilience to future disasters.

The meeting also focused on broader development opportunities tied to Jamaica’s membership in the agreement. Discussions included rebuilding and modernising infrastructure such as railways, hospitals and other public facilities, while strengthening regional transportation and trade networks to improve the movement of people and goods across the Caribbean.

Afreximbank has been expanding its presence in the Caribbean as part of its strategy to connect Africa with the region often referred to as “Global Africa.” The bank has already committed billions of dollars in financing and trade support to Caribbean economies in recent years, including funding for infrastructure, trade facilitation and private sector investment.

By joining the agreement, Jamaica gains expanded access to Afreximbank’s financial instruments, technical support and trade networks designed to promote commerce between Africa and CARICOM states.

Regional leaders say the growing partnership could unlock new opportunities in areas such as trade, logistics, tourism, manufacturing and cultural exchange, strengthening economic cooperation between the two regions with deep historical and diaspora ties.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.

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Liberty Caribbean Supports Regional Forum on AI, Cyber Resilience and Digital Inclusion  

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Port of Spain, TRINIDAD & TOBAGO (February 24, 2026) — Liberty Caribbean, the operators of Flow, Liberty Business and BTC, recently served as Gold-Level Partner of the two-day Trinidad and Tobago Internet Governance Forum (TTIGF), themed “The Innovation Paradox – Balancing Progress with Responsibility and Resilience”.

The Digital Divide is of particular interest to Liberty Caribbean and is being addressed through its Charitable Foundation across the region. Low broadband penetration in the Caribbean contributes to diminished opportunities for individuals, communities, and local economies, but with the support of funding partners, this gap can be addressed through a comprehensive programme – JUMP – that focuses on providing access, devices, and digital skills.

“Liberty Caribbean was proud to serve as Gold-Level Partner of the TTIGF because the conversations taking place here shape key digital policies for multiple stakeholders,” said Simone Martin-Sulgan, Vice President and General Manager, Flow Trinidad.

“As technology accelerates at an unprecedented pace, we must ensure that innovation strengthens our societies rather than fragments them. The theme, ‘The Innovation Paradox – Balancing Progress with Responsibility and Resilience,’ speaks directly to the work we do every day: building networks that are not only fast and reliable, but secure, inclusive and future-ready.”

Across the Caribbean, the digital divide remains one of the most pressing barriers to equitable growth. Low broadband penetration limits access to education, entrepreneurship and essential services, and that is why we are deeply committed to closing this gap.

Through the Liberty Caribbean Charitable Foundation and initiatives like the JUMP Programme, the company is expanding access to technology, affordable connectivity and digital skills training so that individuals and communities are empowered to participate fully in the digital economy.

Martin-Sulgan further stated “at Liberty Caribbean, we believe progress and responsibility must move in lock step. By investing in resilient networks, inclusive programmes and trusted partnerships, we are helping to build a Caribbean that is innovative, secure and prepared for the opportunities ahead.”

Topics covered during the Forum, with over 140 participants, included “Securing Critical Infrastructure”, Integrating AI into Digital Transformation”, “The Digital Divide”, The Human Cost of Innovation – Mental Health and Well-being in the Digital Age’, and AI, Cyber Resilience and Regional Innovation”.

Focused on the underlying mandate of the Conference theme thought leaders, innovators, policymakers, technologists, researchers, and community stakeholders were invited to explore how countries can evolve boldly without compromising values or long-term stability.

Photo Caption: 

TTIGF – l-r Darren Campo, Regulatory & Compliance Officer; Yolande Agard-Simmons, Senior Manager Communications; and Kevon Swift, Senior Manager Government and Regulatory Affairs of Flow Trinidad in attendance at the Post Event Mixer at Caribbean Telecommunications Union’s Head Office in St Clair, Port of Spain

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Mottley Sworn in After Historic Clean Sweep in Barbados Election

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Barbados, February 12, 2026 – Prime Minister Mia Amor Mottley was this afternoon officially sworn in for a third consecutive term, hours after delivering one of the most emphatic election victories in Caribbean political history — another complete capture of all 30 seats in Barbados’ House of Assembly.

The ceremony, conducted by President His Excellency Lt. Col. The Most Honourable Jeffrey Bostic, marked the formal start of a new administration following the February 11, 2026 general election, which returned the Barbados Labour Party (BLP) to power with a renewed and overwhelming mandate.

In a statement after taking the oath, Mottley said she accepted the responsibility “with humility and resolve,” thanking the people of Barbados for placing their trust in her leadership once again and urging national unity as her government begins its new term. Attorney Wilfred Abrahams was also sworn in as Attorney General.

The result is historic not only for its scale but for its consistency. This is the third straight general election in which the BLP has won every constituency, reinforcing Mottley’s dominance in national politics and extending an unmatched era of one-party control in the modern democratic period.

Voting day unfolded under the watch of a CARICOM Election Observation Mission, led by Antigua and Barbuda’s Supervisor of Elections Ian Hughes and supported by senior electoral officials from Belize and Jamaica. The team engaged key institutions ahead of the poll and monitored the process across the island.

Regional leaders were swift in their congratulations.

Guyana’s President Irfaan Ali described the outcome as “emphatic and historic,” saying the clean sweep reflected how deeply Mottley’s leadership has connected with Barbadians and expressing optimism about strengthening ties between the two countries.

Jamaica’s Prime Minister Andrew Holness also hailed the victory, noting that her re-election provides an opportunity to deepen cooperation within CARICOM and advance shared regional priorities.

The scale of the win again leaves Barbados without a parliamentary opposition, a reality that has become a defining feature of the political landscape since 2018. Supporters argue the repeated mandate reflects public confidence in Mottley’s stewardship of economic reform, climate diplomacy, the transition to a republic, and Barbados’ expanding global influence.

Now, newly sworn in and backed by another unanimous parliamentary majority, Mottley begins a third term with both extraordinary political capital and equally high expectations at home and across the region.

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