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CHTA President calls for support to Rural Areas on World Tourism Day

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#MIAMI, Florida (September 25, 2020) – The president of the Caribbean Hotel and Tourism Association (CHTA) welcomed the focus of World Tourism Day this year on the important, but often overlooked, linkages between tourism and rural development. Applauding the World Tourism Organization’s (UNWTO) celebration of tourism’s essential role in providing opportunities beyond major urban centers, Patricia Affonso-Dass noted that many of the Caribbean’s rural areas have benefited from tourism’s development and are now challenged with working together to revitalize tourism, as their communities have been particularly hard hit by the Coronavirus Disease 2019 (COVID-19) pandemic.

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“The Caribbean is replete with examples of how tourism has been key to the development of rural communities. Many of our hotels in rural areas are major generators for other economic activity in their communities beyond the creation of jobs at the resorts,” said Affonso-Dass.

“These hotels have spawned a range of businesses and jobs which otherwise would not exist without tourism, including new attractions, ground transportation services, restaurants, musicians and entertainment providers, fishermen, farmers, and other support services for hotels.  

“As tourism-generated dollars circulate from visitor spending and employee earnings, they in turn support the grocery stores, petrol stations, banks, insurance companies, and public services that help to build and maintain roads, utilities, sanitation facilities, health clinics, police and fire securities, and other infrastructure which is so essential to rural development,” she added.  

The tourism leader optimistically reflected that the slowdown of visitor arrivals to the Caribbean due to the pandemic was a golden opportunity for the region to invest in showcasing the beauty, diversity and productivity of rural areas through the development of more agricultural tourism offerings, which help to preserve and promote history and culture. 

“The beauty of our coasts, beaches, reefs, and seas is well known but we should support and highlight the potential of our inland farming communities to feed and sustain not only our residents, but also the formal tourism sector, and encourage visitors to experience the simple joys of Caribbean country life through agritourism,” Affonso-Dass urged. 

The CHTA leader believes the economic benefit to territories and countries is another strong argument for supporting the rural environs: “While we have made real headway in recent years integrating local produce into hotel and restaurant menus, we need to continue and streamline this effort by working with farmers to strengthen critical supply chain challenges and implementing virtual clearing houses that would allow farmers to know what products are needed in what quantities, at what standard and in what timeframes so that they can maximize the value from their production. This way we all benefit and our visitors can enjoy a real taste of our distinctive regional flavors while giving our farmers, large and small, more sustainable livelihoods.” 

UNWTO has reported that young people have been especially hard hit by the pandemic, with youth in rural communities three times more likely to be unemployed than older adults, making rural tourism an important social adhesive.

Plaiting of the May pole, South Caicos Turks and Caicos Islands. Photo by Magnetic Media

“Supporting tourism recovery and strengthening its linkages to the rural areas would allow our young people to remain and earn a sustainable living in their beloved lands rather than migrating within their home countries or abroad,” observed Affonso-Dass.

Indeed, she pointed to United Nations Secretary-General António Guterres’ statement that for rural communities, indigenous peoples and many other historically marginalized populations, tourism has been a vehicle for integration, empowerment and income generation.

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The CHTA president emphasized that rural communities were typically much less prepared to deal with the short- and long-term impacts of the COVID-19 crisis. “This is due to several factors, such as aging populations, the difficulty in sustaining durable livelihoods and the difficulty and cost of developing and maintaining efficient and reliable communication so they can quickly identify the food needs of consumers. And, we totally agree with the UNWTO that tourism offers a solution to all of these challenges,” she said. World Tourism Day 2020 will be celebrated by UNWTO’s member states on September 27, 2020, as well as by cities and other destinations and private sector organizations and individual travelers. 

It comes as the world continues to struggle with the COVID-19 pandemic. 

Magnetic Media is a Telly Award winning multi-media company specializing in creating compelling and socially uplifting TV and Radio broadcast programming as a means for advertising and public relations exposure for its clients.

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TOURISM MURAL UNVEILED IN DOWNTOWN KINGSTON

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KINGSTON, Jamaica, October 6, 2024 – A mural symbolising the theme ‘Tourism and Peace: Out of Many, One Love’ was unveiled by the Ministry of Tourism on Peters Lane in downtown Kingston on Friday (September 27).

The mural was created by lead artist, Sheldon Blake, and assistant artist, Rohan Cargill, for Tourism Awareness Week 2024.

It depicts various Jamaican music genres and fruits, highlights craft vendors and popular tourist spots, including Devon House and Rio Grande rafting.

Tourism Minister, Hon. Edmund Bartlett, in a message read by Permanent Secretary in the Ministry, Jennifer Griffith, said the mural will be a visual representation of how tourism brings people together – breaking down barriers, healing divides and celebrating the beauty of diversity.

“It speaks to the enduring strength of Jamaica’s tourism product and our role in promoting peace, both locally and globally. Sheldon’s work reminds us that our history, culture and people are the foundation upon which our thriving tourism industry is built,” the Minister said.

Meanwhile, Ms. Griffith said preliminary figures show that since the start of the year, Jamaica has welcomed some three million stopover and cruise visitors to the island, earning approximately US$3 billion.

“So despite various challenges relating to travel advisories, Hurricane Beryl and tightness in relation to airlift, we are marginally ahead of last year’s performance and remain on track to achieve our target of securing five million visitors and US$5 billion in earnings by 2025,” she shared.

Ms. Griffiths underscored that these remarkable achievements highlight the strength and sustained recovery of the tourism sector, demonstrating once again that Jamaica remains a premier global destination.

“Tourism is not just an economic driver; it is a bridge to peace, understanding and collaboration. Jamaica’s tourism agenda remains steadfast in ensuring that our industry grows, while protecting the natural and cultural treasures that make us truly unique,” Ms. Griffith said.

For her part, Deputy Director of Kingston Creative, Janet Crick, said the mural is a beautiful addition to the more than 100 in the downtown district.

“These streets have now become a popular destination for locals and tourists alike. Spaces which persons once shied away from have now become a viable attraction and a veritable outdoor gathering, offering beautiful and vibrant depictions of our rich Jamaican history, heritage and culture. It is, therefore, most fitting that tourism, one of the country’s largest income earners, should have a mural in this space – paying tribute to the industry and to its importance to our island,” she said.

 

CONTACT: JUDANA MURPHY

Release: JIS

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Long-Term Approach Must Be Taken to Fix Coffee Farm Roads – Minister

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MORANT BAY, Jamaica, October 6, 2024 – Minister of Agriculture, Fisheries and Mining, Hon. Floyd Green, says that a long-term approach to dealing with coffee farm roads must be taken, to propel the nation’s coffee farmers by granting easier access to their farms.

“What I have said to the Jamaica Agricultural Commodities Regulatory Authority (JACRA) team [is that] we have to take the coffee road programme out of the Rural Agricultural Development Authority (RADA) farm road programme, because the small fixes, they help, but we need some big fixes,” said Mr. Green, at the handover of fertilisers and herbicides to coffee farmers in the Buff Bay Valley area of Portland, recently.

He explained that for the short-term approach using resources already available, at least six roads in the coffee belt will be dealt with every year. In this financial year, this will include roads such as Wakefield to Mahoe and Bangor Ridge to Mahoe in Portland, as well as others in St. Thomas and parts of St. Andrew.

Mr. Green pointed out that he has asked JACRA to work with the National Works Agency and do a comprehensive assessment of how much money it is going to cost to fix the coffee roads once and for all.

“Because one of the things that we know, if we are able to fix access to the farms, you will produce more. And if you produce more, the country will make more money from coffee. So, the reality is that the investment in coffee will pay back for itself. So, we have to fix the infrastructure,” the Minister emphasised.

 

CONTACT: MICKELLA ANDERSON-GORDON

                    JIS REGIONAL OFFICE

                    MORANT BAY

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Turks and Caicos Islands Ranked in Top Ten Caribbean Islands in Condé Nast Traveler’s Reader’s Choice Awards

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PROVIDENCIALES, TURKS AND CAICOS ISLANDS (October 3rd, 2024) –The Turks and Caicos Islands has been voted among the Top Ten Islands in the Caribbean and The Atlantic in the Condé Nast Traveler Readers’ Choice Awards 2024.

The Turks and Caicos Islands was ranked seventh in the Caribbean according to the votes.

The results of the voting were announced on October 1st, 2024.

A staggering 575,048 people voted in the annual Condé Nast Traveler Reader’s Choice Awards, rating their travel experiences across the globe to offer a comprehensive look at the places they enjoyed and recommend to others.

The Readers’ Choice Awards, with its unparalleled legacy as the travel industry’s longest-running and most prestigious accolades, remain the ultimate symbol and acknowledgment of excellence within the travel sector.

“We are honoured once again to be recognised as a top island within Conde Nast Traveler’s Readers’ Choice Awards,” said Hon. Josephine Connolly, Minister of Tourism for the Turks and Caicos Islands. “The Turks and Caicos Islands remain a staple on this prestigious list which speaks to the quality experiences our visitors enjoy. These votes are determined by them which makes it all the more special.”

Experience Turks and Caicos congratulates our hotel partners who have also been voted among the Top Resorts in the Bahamas, Bermuda and The Atlantic:

  • Sailrock – #2
  • Beach Enclave – #3
  • Amanyara – #3
  • Ambergris Cay – #9
  • Seven Stars Resort – #10
  • Wymara Resort and Villas – #11
  • Como Parrot Cay – #14

This honour is the latest among the accolades that the Turks and Caicos Islands has received in 2024 such as:

  • TripAdvisor Best of the Best Reader’s Choice Awards: Grace Bay, #1 Beach in the Caribbean and Best of the Best for 2024, # 5 among the Top 25 Best of the Best Beaches in the world.
  • USA Today 10Best Reader’s Choice Awards – Best Caribbean Beaches: #2 Bambarra Beach, #9 Grace Bay Beach
  • World’s 50 Best Beaches: Grace Bay #1 in the Caribbean, #25 in the world
  • World Travel Awards: Caribbean’s Leading Beach Destination, Caribbean’s Leading Romance Destination
  • World MICE Awards: Caribbean’s Best Incentive Destination (Providenciales)

The 2024 Readers’ Choice Awards are published on Condé Nast Traveler’s website at https://www.cntraveler.com/story/top-islands-readers-choice-awards-2020

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