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Beaches Resort reacts to Premier; open to dialogue and points to multi-million dollar marketing for TCI tourism

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Hon Sharlene Robinson, Turks and Caicos Premier on July 27, 2020

Beaches Resort Turks and Caicos Villages & Spa Statement issued July 28

#Providenciales, Turks and Caicos Islands – July 29, 2020 — As the conversation continues on finding solutions to the new normal that has been brought about by the COVID 19 pandemic, Beaches Turks and Caicos Resort Villages and Spa is committed to working with all stakeholders in an effort to try to restart the country’s tourism sector.

Turks and Caicos Premier and Minister of Home Affairs receive electrostatic foggers for ground transportation operations ahead of re-opening. Presented by James McAnally, General Manager of Beaches Resort Turks and Caicos

On Monday, in response to questions from journalists, Premier the Hon. Sharlene Cartwright Robinson acknowledged that the government had not yet had any conversation with Beaches Turks and Caicos on the current plight.

We wish to assure the people of the TCI that we are always available to discuss this unprecedented situation that the Caribbean and the entire world are now faced with. Notwithstanding that, Beaches is forging ahead with our reopening plans.

Let us be clear, there is no magic wand that is going to make this better overnight. This will require many millions of dollars in marketing, extensive coordination with vast numbers of travel agents, tour operators and airline partners throughout the United States, Canada, Latin America, the U.K. and Europe, along with robust training of team members on the ground, all of which can only be achieved through experience, hard work and an excellent reputation.

Beaches French Village, Providenciales Turks and Caicos

We fully recognize that Beaches is the anchor resort of the TCI, as was pointed out just days ago by fellow hotelier Armando Pizzuti of the Turks and Caicos Collection who lamented what the closure of Beaches until October 14th would mean for the destination in the interim.

It is our recognition of this, and our resolve to do all we can to support the economy and livelihoods of the people of the TCI, which prompted us to take the decision more than two decades ago to remain open 12 months a year in spite of the seasonal nature of travel, and it is with huge pride that we have faithfully done so barring unforeseen circumstances such as hurricanes.

Over the past 20 years we have only closed no more than seven times, most as a direct result of hurricanes such as Hanna, Irene, Irma and Maria and now because of a pandemic. In fact we moved heaven and earth to have the resort reopened after the devastation of Hurricane Irma, and it took the mobilization of our resources from throughout the Caribbean to get the job done in 99 days – an effort the Premier considered her Christmas present at the time.

Only twice were we affected by slow traffic, and on those two rare occasions the anticipated fallout prompted the government at the time to offer a small contribution to the significant global marketing costs that were required to remain open.

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However Beaches does not and has never wanted to be a burden on the people of the TCI, and we have committed to marketing and promoting the TCI for the most part on our own. In fact a number of hoteliers including the TCI Tourism Board have commented that the level of advertising we do is very important to the Turks and Caicos, especially since they have extremely low budgets.

As we have said before, the people of the TCI can count on us continuing to be a strong and solid partner. We have identified what we feel is the most realistic date for reopening, we are open to dialogue with all stakeholders in the interim, and we are putting every effort into a bringing back the airlift that is the very lifeline of the tourism sector.

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Saunders Tells Caribbean Media: Be Seen, Be Heard – But What About TCI

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by Deandrea Hamilton | Editor

 

PROVIDENCIALES, TCI — In a country where government press conferences are virtually non-existent, ministers are often difficult for journalists to access and regular broadcast television news has disappeared, TCI Innovation, Technology and Energy Minister E. Jay Saunders has challenged Caribbean media to become “impossible to ignore.”

Speaking at the Caribbean Broadcasting Union gathering, Saunders argued that the Caribbean does not have a relevance problem but a “discoverability and positioning problem.”

Discoverability is precisely the issue in Saunders’ home country. Even Government’s own attempts at video news broadcasting have struggled against the realities of consistently producing a daily, weekly or even monthly newscast.

The difficulties confronting TCI media extend well beyond algorithms: limited advertising revenue, underfunding, shortages of trained professionals and insufficient human capacity leave newsrooms struggling for both staff and stamina.

Then there is the reality of operating in one of the region’s smallest societies. Politicians, journalists, advertisers, businesses and the subjects of stories often exist within the same tight economic and social circles. A controversial report that might create a ripple elsewhere can produce a tsunami in TCI, intensifying concerns among journalists about commercial and professional victimisation.

Saunders believes AI can help.

He urged Caribbean media to use the technology to transform one original story into television, radio, web, podcast, social and translated content without multiplying newsroom workload.

He also wants regional journalism structured so AI systems can find, understand and trust Caribbean sources, moving media beyond traditional SEO into Answer Engine Optimisation.

His ultimate message was emphatic: “Use AI not to make Caribbean media more artificial — but to make Caribbean voices more visible.”

For Turks and Caicos media, however, becoming visible may require more than technology. It requires an environment in which journalism can survive.

That last sentence is where I think we land the plane. It acknowledges that EJ actually has some us

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Bahamas News

Bahama Brass Band Invitation Sparks Heritage Debate Ahead of TCI Constitutional Holiday

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Turks and Caicos, August 20, 2026 – The planned participation of the Bahama Brass Band in the Turks and Caicos Islands’ inaugural Constitutional Holiday celebrations on August 30 has sparked public debate over culture, heritage and the historical contributions of Turks and Caicos Islanders abroad.

Organizers defended the invitation, saying the band’s inclusion is intended to highlight the deep historical ties between the two countries and honor Turks and Caicos men who helped establish and develop the institution in Grand Bahama.

According to the organizers, the Bahama Brass Band began in 1955 in Pine Ridge, Freeport, with Turks and Caicos Islanders, including the late Deacon Reuben Hall Sr. of Middle Caicos and Jenkins Williams and Mervin Hendfield of North Caicos, among those who helped build its foundation. The band eventually grew to more than 50 men.

The organizers also pointed to the participation of Turks and Caicos men in The Bahamas’ Independence celebrations on July 10, 1973, arguing that their contributions became part of Bahamian history while maintaining strong connections to their homeland.

Supporters say bringing the band home represents an opportunity to honor those pioneers, showcase their regional influence and expose younger generations to an important part of Turks and Caicos history.

However, concerns raised publicly described the invitation as potentially disrespectful to local culture and heritage. Organizers acknowledged those concerns, apologizing to anyone who felt overlooked or offended, while maintaining that no disrespect was intended.

The committee said the event should ultimately unite rather than divide, presenting the band’s history as evidence of the reach and resilience of Turks and Caicos heritage.

PHOTO CREDIT: Bahamas Brass Band

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BermudAir Launches New York Area’s First Nonstop Service to South Caicos, Now Just a 3.5 Hour Flight from Newark

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Twice-Weekly Nonstop Flights Begin December 20 with Fares from $347 One Way, Creating Direct Access to Salterra Resort & Spa

– New Route Expands BermudAir’s Winter Turks & Caicos Network –

 

[New York, NY – August 20, 2026]BermudAir, the leading premium leisure carrier to Bermuda and the Caribbean, today announced it will introduce nonstop flights to South Caicos from Newark this winter.  The route places one of the Caribbean’s most secluded island destinations just 3.5 hours from the New York area for the first time.

The new service starts on December 20, 2026, operating on Sundays and Thursdays, and will be the only nonstop service to the destination from the New York area.  This seasonal service will operate through April 25, 2027.  Fares start at $347 one way ($773 roundtrip) and go on sale today.

The new South Caicos route creates gives travelers two distinct luxury resort options, with direct access to Salterra, A Luxury Collection Resort & Spa, recently named the No. 1 resort in Turks and Caicos by Condé Nast Traveler.

Set across 85 beachfront acres with a 3,000-foot private white-sand beach, Salterra brings a full luxury resort experience to an island still defined by its historic salinas, pristine waters, bonefishing flats and uninhabited cays. Upon landing at South Caicos International Airport (XSC), guests are approximately 10 minutes from the resort.

While flights go on sale today, the airline’s BermudAir Holidays vacation-packaging division will offer curated travel to South Caicos from next month, featuring flights, hotels and authentic island experiences, with bundled discounts and value-added perks, making it even easier to explore the destination.

Previously BermudAir announced seven new routes to Providenciales in Turks and Caicos, from Newark (EWR), Boston (BOS), Baltimore-Washington (BWI), Raleigh-Durham (RDU), Fort Lauderdale (FLL), St Petersburg/Tampa (PIE) and Toronto (YYZ) which will all start in December except for Fort Lauderdale which begins October 26.

Expanded Winter Season

  • To South Caicos:
  • Twice-weekly nonstop from Newark (Sundays and Thursdays) from December 20 through April 25, 2027.
  • To Turks and Caicos:
  • Weekly nonstop from Newark (Saturdays) and one weekly direct service (Thursdays) from December 19 through April 29, 2027;
  • Weekly nonstop service from Boston (Saturdays), from December 19 through May 1, 2027;
  • Weekly nonstop service from Baltimore-Washington (Thursdays), from December 24 through April 29, 2027;
  • Twice-weekly nonstop service from Raleigh-Durham (Thursdays and Sundays), from December 20 through May 2, 2027;
  • Thrice-weekly service from Fort Lauderdale (Mondays, Wednesdays and Fridays), from October 26 through May 3, 2027;
  • Twice-weekly nonstop service from St Petersburg/Tampa (Mondays and Thursdays), from December 21 through May 3, 2027; and
  • Weekly nonstop service from Toronto (Saturdays), from December 19 through May 1, 2027.

“We’re thrilled to continue expanding our Caribbean network as the premium leisure carrier from North America,” said Adam Scott, Founder and CEO of BermudAir. “Now New Yorkers can fly nonstop to two distinct sides of the Turks and Caicos Islands — Providenciales and the secluded island of South Caicos, home to the exquisite Salterra and Sailrock South Caicos resorts.”

The airline consistently earns Net Promoter Scores of 70+, one of the highest ratings in the airline industry.  All flights will be operated on comfortable Embraer E190 aircraft, offering passengers the airline’s signature warm service and authentic island hospitality.

“South Caicos has always felt worlds away, and that is part of its magic,” said Michael Tibbetts, Founder and CEO of Salterra. “Beginning this winter, guests can fly nonstop from Newark in 3.5 hours, land at one of the newest international airports in the region and be at Salterra minutes later. This route makes a long weekend escape and an extended stay to one of the Caribbean’s most unspoiled islands remarkably easy, without changing the sense of discovery that makes South Caicos so special.”

For more information or to book flights, visit www.flybermudair.com. Salterra will offer dedicated stay packages timed to BermudAir’s Thursday and Sunday nonstop service. To book a stay at Salterra, A Luxury Collection Resort & Spa, visit www.salterra.com

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