#Providenciales, August 20, 2019 – Turks and Caicos – The story of the growth in tourism for the Turks and Caicos Islands is an astounding one. In ten years, the destination has managed to flourish fantastically from 150,000 long stay visitors per year in the year 2000 to over 450,000 in 2016 as recorded by the TCI Department of Statistics.
This data and more is captured in the recently
unveiled Turks and Caicos Hotel and Tourism Association 2017-2022 Strategic
Plan.
The TCHTA is a busy, booming body of relentless
professionals in an equally burgeoning destination, yet, its parent affiliate
the Caribbean Hotel and Tourism Association is calling on the Turks and Caicos
chapter to review its situation and to guide it, strategically.
In March 2019, when the newly elected executive was
introduced, there was the announcement that outgoing president, Nikheel Advani
had prepared the Strategic Plan document and that the incoming president, Todd
Foss with his new team would begin to share it.
Well on June 13, 2019, they did.
Media was presented an advanced peek of an
electronic copy and then the vivid booklet highlighting, among other things the
strengths, weaknesses, opportunities and threats to the country’s leading
industry: Tourism.
The public, via the media, also learned of the five
strategic goals of the TCHTA based on “qualitative and quantitative data
collected” during regular meetings of the 101 allied members and 49 hotel
members.
The TCHTA five strategic goals are detailed under
the headings of: Advocacy, Education, Sustainable Tourism, Financial Stability
and Challenge Management.
When it comes to what this organization wants to
look like, feel like, function like by 2022…
“A strong profile for the organization, primarily
focused on effective advocacy positions; an engaged and empowered membership
base; meaningful and valued membership programs that enable business success
and a financially stable organization with a diverse revenue stream.”
Almost 100 percent of what the TCHTA aims to do
will begin in 2019.
Quarterly meetings, A whitepaper on the TCHTA’s
position on issues affecting the industry, increased sharing of TCHTA’s
positions with membership on issues affecting the industry, a stronger presence
in the schools, greater student participation in TCHTA initiatives including
reusable bags and educational sessions with students are all on the 2019
agenda.
Additionally, this year, the TCHTA plans to boost
its reporting to the DECR, run quarterly audits on its financials as a good
governance measure and the plan is to reactivate TCI Cares in partnership with
the TCI Tourist Board.
The 2017-2022 Strategic Plan of the Turks & Caicos Hotel and Tourism Association is a 28page document.
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#tchtastrategicplan