#Nassau, November 2, 2018 – Bahamas – In an effort to continue expanding its corporate responsibilities, ALIV decided to sponsor several initiatives with a breast cancer awareness focus donating more than $5,000 for the month of October. One of the initiatives involved Nurse Catherine Theresias with her initiative that seeks to provide free mammograms to women in need. Nurse Theresias has over 15 years’ experience in nursing. She made a plea in a local newspaper to raise funds for women to receive mammograms to which ALIV made a donation.
According to statistics, breast cancer is the most common cancer among women globally. It is also the leading cause of cancer related deaths in The Bahamas. Nurse Theresias also explained that the average age of breast cancer diagnosis among women is 42 years. In the United States, the average age of diagnosis is 62 years. Bahamian women are being diagnosed with breast cancer at later stages (stage 3 or 4). The Bahamas has the highest prevalence of BRAC1 and BRAC2 gene mutation in the world.
ALIV – through its Deal of the Week campaign – will also be giving several of its female customers free mammograms. The criteria included being over the age of 35 and not having any insurance. The winners will be contacted over the course of the next few weeks.
Back on October 2nd, several ALIV executives including Chief ALIV Officer Damian Blackburn participated in “Dunkin’ For Boobies” – an breast cancer awareness fundraiser hosted by 100JAMZ. ALIV made a donation that went to several groups including the Cancer Society of The Bahamas and Sister, Sister Breast Cancer Support Group.
On October 31st, ALIV employees also engaged with Hot91.7 FM where employees had the opportunity to soak Hot91’s radio personalities with water balloons. ALIV made the donation to Hot91 personality RikaC. Funds raised from that event also went towards various breast cancer support groups.
“ALIV remains resolute in its promise to the people of The Bahamas. It is a central part of our responsibility to get involved and do whatever we can to assist groups or individuals looking to raise funds and donate to The Cancer Society of The Bahamas. ALIV’s sponsorship marks a successful collaborative effort to promote cancer awareness and assist individuals in The Bahamas living with the debilitating disease We always tell people that we are more than a mobile telecommunications company and by engaging in different initiatives to raise funds for breast cancer awareness shows the public that.” ALIV Events, Sponsorship and Community Manager Bianca Sawyer said.
Press Release: ALIV