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BAHAMAS: PM Minnis challenges the region to broaden its tourism brand

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#Nassau, October 4, 2018 – Bahamas – Prime Minister, Dr. the Hon. Hubert Minnis called on the region to broaden its Caribbean brand in tourism and recreate a new direction forward.  He was delivering the keynote address at the State of Tourism Industry Conference (SOTIC) 2018 on Tuesday evening in the Grand Ballroom of Atlantis, Paradise Island. 

The week-long conference explores possibilities and opportunities under the theme: “Rejuvenate. Recreate. Reconnect. New Directions for Caribbean Tourism.

“Our region must be known for extraordinary visitor experiences and services. We must also be known as a global centre of excellence for all aspects of tourism development,” the Prime Minister said.  He noted that in so many ways, the potential of the region is untapped.

“We are meeting here today in the name of one of the world’s most powerful brands: the Caribbean — which some have called the “Paradise of the Atlantic,” the Prime Minister said.

He added, that no matter where you are in the world and no matter which language you speak and however you pronounce the word ‘Caribbean,’ it conjures delight and awe.

“Our brilliant constellation of people, food, drink, music, multiple international and indigenous languages, culture and natural delights in such a relatively small region is unmatched,” he said.

According to the Prime Minister, the world is increasingly recognizing the breadth of history and culture of what the late Caribbean Nobel Prize Laureate Derek Walcott described as “the fragments of epic memory,” which constitute the Caribbean experience.  In this vein, he said he was especially pleased that a compelling feature of the visitor experience at Baha Mar and Atlantis is Bahamian culture, inclusive of the visual, musical and culinary arts of The Bahamas.

He described the Caribbean as an archipelago of discovery and wonder, bound together by geography, history and culture.

“We are an archipelago of possibility.  We are an archipelago of opportunity.  We are an archipelago of resilience.  We resonate with the rhythms of Calypso, Reggae, Soca, Junkanoo, Punta Rock, Reggaeton and other genres, which are all part of the pulsating heartbeat of a Caribbean Civilization that is unique among the civilizations of the world.  It is this very Caribbean Civilization that we proudly offer to the world as we strive to become a global leader in tourism on multiple fronts. We must broaden our Caribbean brand in tourism,” the Prime Minister said.

One of the core objectives must be to help to create greater economic benefits from tourism for micro- small- and medium-sized businesses, he said.

“This means greater diversification across various tourism platforms as well as greater linkages with other economic sectors,” he added.

The Prime Minister said that the region is still working to develop and upgrade the museums and heritage sites that depict the traditions and culture of our people, as well as showcase, in a sustainable manner, the wonders of marine life that highlight the earth’s biodiversity.

“The training and education of a new generation of entrepreneurs is vital in helping our citizens and economies to garner greater economic benefits from tourism,” he said.

The Prime Minister thanked Minister of Tourism Dionisio D’Aguilar for his guidance of CTO matters over the past year and a half.  And, he thanked Director General Joy Jibrilu, for her steady hand and guidance over the past several years.

 

By Lindsay Thompson

Release: BIS

Photo Captions: 

Header: Prime Minister, Dr. the Hon. Hubert Minnis gives the keynote address at the official opening of the State of Tourism Industry Conference, October 2, 2018 at Atlantis, Paradise Island.

Insert: Audience.

(BIS Photos/Kemuel Stubbs)

 

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More Bahamians Accessing HIV, STI Care Through NHI

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NASSAU, Bahamas — More Bahamians are accessing HIV and sexually transmitted infection-related healthcare through National Health Insurance, a trend the NHI Authority says should be viewed positively.

NHIA stressed in an August 6 statement that its 2025 figures measure healthcare utilisation, not newly diagnosed infections. They include beneficiaries screened, treated, monitored or receiving follow-up care, including people diagnosed previously.

“Increased utilisation of these services should be viewed as a positive development,” NHIA said.

The Authority pointed to “greater enrolment and use of NHI, improved access to screening and testing, continued treatment and monitoring of existing conditions, and increased willingness to seek medical care.”

The development comes amid a mixed three-year HIV picture. New diagnoses rose from 130 in 2023 to 156 in 2024, before declining to 142 in 2025.

NHIA said increased utilisation demonstrates that more beneficiaries are accessing needed healthcare and actively managing their health, reinforcing the importance of screening, early diagnosis and continued treatment.

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Monument Beverage Co. Caribbean Wines & Spirits Uniquely Bahamian Newest Product

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NASSAU, Bahamas — Caribbean Wines & Spirits (CWS), The Bahamas’ premier wines and spirits distributor is proud to announce the launch of Monument Beverage Co., its newest 100% locally produced ready-to-drink alcoholic cocktail.

Monument, “Made to Celebrate”, perfectly encapsulates everything the brand represents. Created and distributed by CWS, Monument is inspired by culture, crafted with excellence and bursting with innovation.

This unique beverage celebrates island living with three bold flavors, Ginger Lime, Peach Passion and Melon Fizz. All of which can be enjoyed at an ABV of five-point-two percent.

The brand’s creativity really shines through each can’s packaging. Bold colored stripes, cherished native flora and fauna and of course, national monuments can all be found on each can.

The beverage’s two year plus development is a testament to CWS’ dedication to quality and innovation. Countless hours of tastings, reformulations, focus groups and package design reviews all paid off with the creation of Monument.

Karla Wells-Lisgaris, Chief Commercial Officer of Caribbean Wines & Spirits and Caribbean Bottling Company (CBC), local producers of Coca-Cola and Dasani products, shared what this authentically Bahamian made product launch means for the company.

“When we were conceptualizing Monument, we wanted to create a product that not only tasted like The Bahamas but would be an ode to the nation as well. With those two thoughts in mind, I, along with a team of experts, created three incredible flavors we believe really connect with and celebrate the essence of island living,” she said.

“Additionally, being that Monument is the first product to be 100% manufactured by Caribbean Wines & Spirits, we really wanted to ensure that both the flavors and packaging honored our rich heritage. On each of the cans, you can find various monuments such as the Nassau Public Library in New Providence, the Garden of the Grove in Grand Bahama and the Hatchet Bay Silos in Eleuthera; all of which pay homage to our diverse Bahamian heritage.” Wells-Lisgaris concluded.”

The historic monuments found throughout our islands are more than places we pass every day; they are reminders of who we are, where we’ve come from and the stories that connect us as Bahamians.

Monument is perfectly formulated with quality ingredients, and each can celebrates a collection of these cultural icons from across The Bahamas.

Whether chilling solo beachside, gathered around a family table or backyard a grill with friends, make Monument your sip of choice.  Monument is made to celebrate, visit  www.cwsbahamas.com today for more details.

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Lady Kayla Crowned Goombay Punch Cup Sailing Champion of 2025/2026

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L–R: Joss Knowles, Kianno Hutchinson, Jazmin Darling, Assistant Marketing Manager at Caribbean Bottling Company and Dallas Knowles receiving a donation on behalf of the Exuma Sailing Club at the Long Island Regatta awards ceremony.

NASSAU, Bahamas —– Caribbean Bottling Company (CBC), local producers of Coca-Cola and Dasani products, is proud to crown Lady Kayla of Exuma as this year’s annual Bahamas Goombay Punch Cup winner.

CBC created the Bahamas Goombay Punch Cup to further the advancement of sailing and Bahamian culture through monetary and social support. The competition judges the skipper’s performance across three regattas, The Best of the Best, the National Family Island and Long Island Regattas.

The winning sloop led by Kianno Hutchinson and Joss Knowles showcased their skillmanship in the E-Class category across each round of competition. In addition to winning the trophy, the skippers were awarded a $5,000 donation, an $8,000 stipend to the junior sailing club of their island and a limited-edition Lady Kayla Bahamas Goombay Punch commemorative can, which will be released soon.

Jonathan Thronebury, Marketing Director of CBC shared the significance behind The Bahamas Goombay Punch Cup.

“The Bahamas Goombay Punch is more than a beloved local brand; it’s a vibrant part of our cultural fabric. Just like sailing, our national sport, it carries a rich legacy that spans generations. Recognizing this shared history, we’re proud to support initiatives that celebrate and advance Bahamian culture,” he said.

Hutchinson and Knowles shared what this win meant for them.

“I felt super proud when I realized we won. I am grateful and thankful to God, for good coaches and Joss. It was really an honor winning the Bahamas Goombay Punch Cup,” Hutchinson expressed.

“I am very honored to have been able to compete in the Bahamas Goombay Punch Cup, I think it is a great concept and idea for a competition and really adds a new motive throughout the regattas. The whole championship was super competitive, and every single race was a fight. Alvington McKenzie was extremely competitive and had us until the Long Island regatta, which made it a very fun and tough competition. Very excited to have been the winner of a super close championship,” Knowles revealed.

Lady Kayla’s owner, Dallas Knowles, shared the team’s winning strategy.

“In sailing consistency is key and our guys in Lady Kayla are some of the best in the business at staying near the top.  In the end, that was enough to secure their first Bahamas Goombay Punch Cup win. We are so proud of Joss and Kianno for what they have done in Lady Kayla.  Thank you to Caribbean Bottling Company for such an amazing and forward-thinking initiative,” Knowles shared.

The Bahamas Goombay Punch Cup is proud to continue its impact on sailing and community building through clean and fair competition.

For more updates on the Bahamas Goombay Punch Cup and Caribbean Bottling Company visit the website www.cbcbahamas.com today.

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