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The Jamaica Tourist Board was doing big things in Times Square New York

With a giant stress ball to capture attention, the Jamaica Tourist Board was doing big things in Times Square New York to draw the attention of who are likely some of the most stressed out people on the planet…big and yellow and rolling out was that stress ball and it did the job to launch the new advertising campaign of the Caribbean destination.

No longer playing on Bob Marley’s One Love phrase… the JTB has moved on to giving advice… that advice, still from Bob’s song… get all right. New TV commercials are already being seen on big name networks like CNN.

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