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A CHAMPION FOR JAMAICA: TRAVEL ADVISORS IMMERSE IN “JAMAICA LOVE” DURING SANDALS® RESORTS’ LARGEST CARIBBEAN TRAVEL ADVISOR EVENT EVER

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Dr. The Most Honorable Andrew Holness, Prime Minister of Jamaica; Jamaica Minister of Tourism the Hon. Edmund Bartlett; SRI Executive Chairman Adam Stewart; and Gary C. Sadler, shared the morning with local Jamaican entertainers and artisans just outside the Montego Bay Convention Center.

 

~ Weeklong “Sandals Jamaica Love Tour 2024” Celebrates Destination, Highlighting Connections Between Public and Private Sectors and Major Tourism Infrastructure Investment ~

 

Dr. The Most Honorable Andrew Holness, Prime Minister of Jamaica, gave the keynote speech at the Jamaica Love Showcase, where he shared plans for more seamless connectivity around the island via new bypasses and international airports.

MONTEGO BAY, JAMAICA – Family-owned and operated Sandals Resorts, the Caribbean’s most awarded luxury all-inclusive resort company, made an impressive case for its home country of Jamaica recently, welcoming nearly 1,000 attendees to its Jamaica Love Showcase, where Dr. The Most Honorable Andrew Holness, Prime Minister of Jamaica applauded the resort brand on its far-reaching impact, “Sandals represents the best example of Jamaica fulfilling its potential.” The prime minister in his keynote address also announced that new airports, roadways and other infrastructure will better connect the island for visitors.

The Jamaica Love Showcase is part of a week-long event from October 13-20 aptly named the “Sandals Jamaica Love Tour 2024,” and is immersing travel advisors and partners into the celebrated island’s beauty, safety and limitless opportunity, with a diverse itinerary that includes comprehensive Sandals Resorts and Beaches® Resorts tours, Island Routes excursions, Sandals Foundation activities, and exclusive networking events.

The Jamaica Love Showcase

Sandals Resorts International Executive Chairman, Adam Stewart, on stage at the Jamaica Love Showcase, where he thanked travel advisors and reaffirmed the brands’ commitment to their craft and to the Caribbean – a region with a bigger future anywhere on the planet.

Designed to demonstrate the crucial connections between public and private sectors that create the foundation for successful tourism, the unprecedented Jamaica Love Showcase welcomed hospitality executives, international media and more than 700 travel advisors to the Montego Bay Convention Center on October 16th. A vendor market of local artisans, music by the Silver Birds steel drum orchestra, and culinary displays reflecting signature dining experiences from across the resort portfolio set the tone for the Jamaica-centric event. Speakers from the highest echelons of government took the stage including Hon. Prime Minister Holness, US Ambassador to Jamaica N. Nick Perry, and Jamaica Minister of Tourism the Hon. Edmund Bartlett. Strategic partners, including executives from American Airlines, Air Canada Vacations, Travel Leaders, the Caribbean Hotel and Tourism Association (CHTA), the American Society of Travel Advisors (ASTA), and the Association of Canadian Travel Agencies (ACTA), also addressed the audience with compelling insights and a bright path forward for the destination. Adding to a dynamic lineup of speakers, two resonating thought leadership panels highlighted innovations in hospitality, sustainability, continued team member engagement and more.

“Jamaica’s tourism is everybody’s business, an intertwined ecosystem that brings farmers and taxicab drivers, travel advisors and prime ministers, fishers and pilots together as one,” said Sandals Resorts Executive Chairman Adam Stewart, who also serves as an Ambassador/Special Investment Envoy for Tourism for Jamaica. “The story of Sandals is the story of Jamaica… to always, together, work toward better. That is at the heart of our superbrand and forged in our homegrown values of hard work, exceeding expectations and trust in those who lift you up, who believe in you. That is the lasting legacy of my father, the late Gordon “Butch” Stewart, who taught me to cherish relationships with those who care as much as you do, who share your dreams of better and who will complement your gifts with their own,” said Stewart.

Jamaica Minister of Tourism the Hon. Edmund Bartlett, gave the closing speech at the Jamaica Love Showcase, where he acknowledged Travel Advisors as the island’s most important partners in making tourism the number one economic activity in Jamaica, enabling 11 consecutive quarters of economic growth.

A Lasting Relationship with Travel Advisors

Opening remarks were delivered by Gary C. Sadler, OD, Executive Vice President of Sales & Industry Relations at Unique Vacations, Inc. (UVI), an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts, who spoke about the importance of travel advisors in the brand’s success.

“Travel advisors are the single most effective tool in changing hearts and minds and most importantly, moving the needle,” said Sadler. “We know that informed advisors, prepared with firsthand knowledge and experience, are the ambassadors for this moment. They have the trust of their clients and this event was designed to empower them further, giving them the tools they need to promote Sandals Resorts and Beaches Resorts in Jamaica confidently and passionately.”

Following a group Reading Road Trip experience earlier in the week, Chairman’s Royal Club travel advisors attending the Jamaica Love Tour surprised their hosts with an $81,000 USD donation to the Sandals Foundation on the Jamaica Love Showcase stage.

Accuracy and Advocacy

One of the key themes woven throughout the conference was aligning perception with reality when it comes to the success of Jamaica and the safety of visitors in Jamaica.

Sandals Resorts’ Chief Experience Officer Jessica Shannon led discussions on the state and future of sustainability in the Caribbean, the company’s commitment to investing in its people, and the wider impact of its role in the island’s Linkages Council.

“There is only one Jamaica,” said Stewart. “Jamaica is having a moment. It’s an extraordinary moment. Our unemployment is at 4.5% right now. Our debt to GDP [ratio] has been cut in half… Our national reserves are 3x higher than they were while I was growing up. The Jamaica brand has never been bigger. Jamaica is a rockstar Caribbean island and has never hit harder.”

During his address, Hon. Prime Minister Holness ensured that his administration is working hard to reinforce that Jamaica’s brand is a safe, secure, sustainable, and seamless destination.

“There are so many things that are happening in Jamaica that have not yet made it into the consciousness of the world, so that Jamaica is properly placed and positioned in the minds of our tourists, visitors, and people who would want to do business with us,” said Hon. Prime Minister Holness. “Our friends in the tourism and travel industry who are here are very important partners in us achieving our goals. It’s important that when advisors bring visitors to Jamaica, it’s clear they are not just helping the hotels. The dollar of that visitor is making its way into the pocket of a family that will benefit, grow and develop.”

Major Tourism Infrastructure Unveiled

Gary C. Sadler, OD addresses a spirited group of Travel Advisors and industry partners as the master of ceremonies at the Jamaica Love Showcase in Montego Bay.

Received with great fanfare, Hon. Prime Minister Holness also announced the incredible investment the destination is making in the island’s infrastructure, most notably with a new international airport in Negril, a new terminal at Sangster International Airport in Montego Bay, improvements to the Norman Manley International Airport in Kingston, and building new roads on the southeastern coast to better connect the island, which will create an entirely new dimension of tourism in Jamaica.

Investment in Jamaica is Investment in the Future

Summarizing the impact of the day, Jamaica Minister of Tourism Hon. Edmund Bartlett was frank. “This is perhaps the single most immersive tourism, thought leadership summit, that Jamaica has ever had. And it is important that it happens now. And it is important that it is happening to the number one indigenous product of the Caribbean, Sandals Resorts International,” Minister Bartlett. “I felt what it means to regenerate, to reimagine, to reposition, to reconcile, and to create, in fact, the renaissance, that will move Sandals and Jamaica tourism to the next level.”

Travel Leaders’ Stephen McGillivray addresses the crowd during the Jamaica Love Showcase: “This is our opportunity to use our influence as professional advisors and deliver a message to our clients that Jamaica is a top choice for 2025 and beyond.”

Since Sandals Montego Bay opened its doors in 1981, the brand has continued to invest in Jamaica, developing programmes such as the Sandals Corporate University to uplift and prepare rising hospitality talent, to the Sandals Foundation, the brand’s philanthropic partner aimed at improving the lives of Caribbean communities where the brand operates — and, most importantly, Sandals’ expansive development and continued innovation in the hospitality space that keeps Jamaica one of the most visited destinations in the world.

“Always, we move toward better,” said Stewart. “This is Sandals 2.0 – a new chapter built on innovation, deeper connectivity, and the same commitment to excellence that’s always set us apart. Together, with our incredible partners and the community that inspires us, we’re continuing to build Brand Jamaica. This gathering is a testament to the connectivity between our organization, government and our travel partners in the private sector, demonstrating that together, we can affect significant and meaningful change in our beloved destination, recognizing Jamaica for its beauty, convenient accessibility, affordability, safety and endless possibilities. Jamaica is here and ready for you now.”

Sandals and Beaches Team Members perform for a group of 700 Travel Advisors at the Jamaica Love Showcase in Montego Bay on October 16th.

An array of local entertainers, including Jamaican singer-songwriter Christopher Martin, energized the crowd with performances and special surprises throughout the showcase.

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Sandals and Beaches Women Master the Art of Hospitality Leadership  

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Montego Bay, Jamaica, April 22, 2026 — At Sandals and Beaches Resorts, leadership excellence is par for the course. This is increasingly evident as the Sandals Corporate University (SCU) continues to provide team members with extraordinary opportunities for higher education, growth and professional development.

Facilitated through the SCU, the programmes offered executive team members the opportunity to pursue advanced studies with Les Roches, an internationally recognised Swiss hospitality university accredited by the New England Commission of Higher Education (NECHE). Renowned for its comprehensive hospitality curriculum, Les Roches was also recently ranked #2 in the world in Hospitality & Leisure Management by the QS World University Rankings 2026.

The graduating group included EMBA recipients: Heather Effs, regional manager, entertainment – Sandals Resorts, Jamaica, Della John, general manager at Sandals Grande St. Lucian and Melissa Stacy Giddings, regional manager, entertainment in the Eastern Caribbean. Also graduating was Senior Wedding Manager at Sandals Royal Bahamian, Samaria Smith-Cooper who completed the EMIHM programme.

While studying for their degrees, the EMBA students were able to enhance their experience through immersive classroom learning, travelling to the Les Roches campuses in Switzerland and Dubai to participate in the institution’s Residential Weeks. Both weeks, which took place at the start and toward the end of the course, provided the leaders with opportunities for in depth academic exposure, training and collaboration with fellow students from around the world.

Reflecting on their experiences and their decisions to pursue higher education through the SCU, each graduate expressed long standing aspirations to further their education and earn their master’s degrees and extended gratitude to the SCU for making those dreams a reality.

John, who graduated with distinction, shared that it was a proud and emotional moment when she crossed the stage to collect her certificate. She recalled that while the programme was demanding, the opportunity to deepen her knowledge of the hospitality industry on a global level made the journey a rewarding one.

“Education has always been intrinsic to who I am. I believe we must continuously learn so we can grow in this industry where we serve and lead others. This programme allowed me to sharpen my tools as a leader while gaining a broader global perspective on hospitality and tourism. Collaborating with professionals from different countries and cultures was an incredible experience and it challenged me to think differently about the future of our industry,” she remarked.

“My journey continues as I will keep sharing what I have learned to strengthen our teams and our brand every single day.”

For Giddings, the opportunity to network, study with her colleagues and lean into the vastness of hospitality was all the motivation she needed to embark on her Les Roches journey.

“I thought to myself, this was my chance to learn, expand and grow with two women I highly admire and respect.”

She noted that the coursework itself was not without its challenges, but she recognised the value in pushing forward to earn her degree which would inevitably allow her to take the next step in her career.

“It is an investment in yourself. I feel a profound sense of achievement and confidence and I feel prepared and excited about the opportunities that lie ahead,” she added.

Smith-Cooper shared that the EMIHM programme was the perfect opportunity to discover what she was capable of. However, between  designing dream destination weddings for couples and navigating parenthood and life in general, she admitted that the undertaking was no small feat.

“One of my biggest challenges was balancing school with my everyday responsibilities at work, at home and in my personal life but this experience showed me that my capacity could grow.”

Despite the demands, she credits determination, self-belief and the encouragement of a strong support system for helping her see the journey through.

“Today, I feel proud, relieved, accomplished and more confident. This programme has helped to build my skills and prepare me for new responsibilities and future opportunities.”

Effs, who also earned her EMBA with distinction, regarded the experience as a transformative step in her professional journey.

“Pursuing this programme was truly a leap of faith for me. The coursework challenged me intellectually and professionally, but each module stretched me in the best way. I was constantly learning, applying and evolving.”

The regional entertainment manager also encouraged other team members to take advantage of the opportunities available through SCU.

“To anyone considering taking the next step through SCU, my advice is simple: take the leap of faith. Trust yourself. Tap into your superpowers. Growth begins the moment you step outside of your comfort zone. The journey may challenge you, but it will also transform you,” Effs added.

Speaking on the partnership with Les Roches, Senior Corporate Director of the SCU, Dr. Luz Longsworth expressed her appreciation for the calibre of hospitality training offered by the institution.

“Les Roches’ commitment to working with the Caribbean really impressed us and we were excited to take a team to Marbella to visit their campus and explore the possibilities for collaboration. The quality of the programme strengthens the capacity of our leaders to navigate the complex and ever evolving world of hospitality and it is highly relevant to the needs of our region,” she shared.

The Sandals Corporate University remains committed to empowering team members through world class training and educational opportunities. By investing in leadership development and professional advancement, SCU continues to equip its people with the tools needed to grow while helping to shape the next generation of hospitality leaders across the Caribbean.

Captions:

Header: SCU Grads 1: Regional Manager, Entertainment – Sandals Resorts, Jamaica, Heather Effs can’t help but strike a playful pose after crossing the Les Roches stage to collect her degree; and SCU Grads 2: Della John, general manager at Sandals Grande St. Lucia is snapped on stage with the Les Roches team at the graduation ceremony held in Switzerland.

1st insert: Senior Wedding Manager at Sandals Royal Bahamian, Samaria Smith-Cooper takes a quick selfie moment post-graduation.

2nd Insert: Melissa Stacy Giddings, regional entertainment manager for the Eastern Caribbean is all joy after completing the postgraduate programme.

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Team Trinidad & Tobago Makes Waves with Historic CARIFTA Aquatics Performance

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April 14, 2026 – Team Trinidad and Tobago delivered one of the most commanding performances at the 2026 CARIFTA Aquatics Championships, finishing third overall in swimming and second in athletics, signaling a powerful resurgence on the regional stage.

Competing in Martinique, the swim team amassed an impressive 747 points and 59 medals—20 gold, 19 silver and 20 bronze—in what officials are calling a historic showing. The result marks a significant step forward from previous years, reinforcing the country’s growing strength across disciplines and age groups.

Standout performances came from a deep and talented squad. Zahara Anthony led the charge with 72 points, dominating the Girls 11–12 division across freestyle, butterfly and individual medley events. Liam Carrington followed closely with 69 points, delivering a near-flawless campaign in the Boys 15–17 category, while Marena Martinez, Xaiden Valentine and Serenity Pantin added critical points with consistent podium finishes.

The team’s strength was not limited to individual brilliance. Athletes like Micah Alexander, Ethan McMillan-Cole and Jaden Mills showcased versatility and depth, while relay contributions from swimmers including Julius Ennals and Anpherne Bernard helped secure the team’s overall standing.

The performance drew high praise from the Ministry of Sport and Youth Affairs in Trinidad and Tobago, which welcomed the team home in celebration of what was described as a defining moment for the programme.

Minister Phillip Watts noted, “This success is not accidental. It is the result of hard work, structure, vision, and belief. Our young athletes are proving that Trinidad and Tobago is rising again.”

He added that every performance sent a clear message across the region that the country is “not standing still… we are moving forward.”

The showing in Martinique underscores the impact of sustained investment in youth development, coaching and systems, with Team TTO emerging as one of the most complete and competitive squads at CARIFTA 2026.

With momentum now firmly on their side, Trinidad and Tobago’s swimmers are not just competing—they are setting the pace for the future of Caribbean aquatics.

Developed by Deandrea Hamilton • with ChatGPT (AI) • edited by Magnetic Media.

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Mottley Celebrates CARIFTA Champions After Stunning Relay Upset

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Barbados, April 14, 2026 – Barbados’ Prime Minister Mia Mottley rolled out a hero’s welcome for the island’s CARIFTA athletes, celebrating a team that delivered one of the most talked-about moments of the 2026 championships.

At a reception held at Ilaro Court, Mottley met with the returning team, including the country’s Under-20 men’s 4x400m relay squad—Kyle Gale, Demario Prince, Akeem Sirjue and Jamar Marshall—whose electrifying performance at the Kirani James National Stadium stunned regional powerhouses.

The Barbadian quartet surged to gold in a dramatic finish, toppling both The Bahamas—long dominant in the event—and Jamaica, whose athletes have historically controlled the CARIFTA track scene with decades of relay success.

The victory capped a high-energy night and is already being described as a defining moment for Barbadian athletics.

Speaking after the team’s return, Mottley underscored the national pride sparked by the athletes’ achievements.

“This afternoon filled me with pride. To welcome our CARIFTA athletes to Ilaro Court, to see their smiles, feel their joy and thank them personally for what they have done for Barbados, was deeply special,” she said.

The Prime Minister also announced a $1 million investment to support athlete development, including enhancements to sporting infrastructure, sports science, nutrition and training systems.

“Our young people are soaring already. Barbados must now make sure they have every tool to go even higher,” Mottley added.

The reception signaled not just celebration, but commitment—positioning Barbados to build on a breakthrough moment that has shifted the regional athletics conversation.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.

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