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CHTA Announces CHIEF 2023 Awards, Recognizing Best Practices in the Hospitality and Tourism Industry

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Kevin Cooper, General Manager, and Mary Calliste, Assistant Manager, True Blue Bay Boutique Resort in Grenada (center), with (from left to right) CHIEF Program Chair Bill Clegg; CHTA President Nicola Madden-Greig, and Vanessa Ledesma, Acting CEO and Director General, CHTA

Bucuti & Tara Beach Resort owner and CEO Ewald Biemans (fourth from left) and his team with Bill Clegg, Vanessa Ledesma, Nicola Madden-Greig, and Kyle Mais, Chairman of the Caribbean Alliance for Sustainable Tourism (CAST) (right).

#Miami, Florida, December 15, 2023 – The Caribbean Hotel and Tourism Association (CHTA) has announced the winners and finalists of the prestigious Caribbean Hotel Industry Exchange Forum (CHIEF) 2023 Awards. The winners were revealed at the annual CHIEF event, which took place from November 29 to December 1, 2023, in Miami, FL. These awards recognize the outstanding initiatives in the Caribbean hospitality industry.

The CHIEF Awards were established to recognize successful practices of CHTA member hotels and tourism-related enterprises across five key areas – Environmental Sustainability, Innovative Sales and Marketing, People (Staff) Development and Support, Social Responsibility, and Tech Transformation.

Sanovnik Destang, Executive Director of Bay Gardens Resorts (center) and his team with Vanessa Ledesma, Nicola Madden-Greig and Bill Clegg

The first-place CHIEF Award in the Environmental Sustainability category went to Grenada’s True Blue Bay Boutique Resort for its dedication to environmental sustainability, demonstrating leadership in eco-friendly practices within the hospitality sector. True Blue Bay Resort’s groundbreaking initiatives include a Biogas Digester project with KTH Royal Institute of Technology University, the expansion of rainwater collection systems, and a commitment to achieving zero plastic waste within two years.

Aruba’s Bucuti & Tara Beach Resort, which earned hall-of-fame CHIEF Award recognition for environmental sustainability, tied for runner-up with St. Lucia’s Jade Mountain.

In the Innovative Sales and Marketing category, St. Lucia’s Bay Gardens Resorts took the top spot for its inventive approach to sales and marketing. Their success is measured by a 40% YTD increase in booking engine revenue, driven by innovative digital marketing tools, including Triptease pop-up messages and engaging social media strategies that garnered over 15% growth on TikTok. Last year’s top-placed Bucuti & Tara Beach Resort returned to the podium, copping second place this year.

From left: Bill Clegg; Vanessa Ledesma; Patrice Simon, Executive Director, Antigua & Barbuda Hotels and Tourism Association; and Nicola Madden-Greig

Recognizing the crucial role of People Development and Support, the Antigua & Barbuda Hotels and Tourism Association took top place. Its inspiring “Unveiling Hospitality Professionals” project, leading up to Tourism Week 2023, highlighted the stories of dedicated individuals in various sectors, fostering talent and supporting team members while reaching over 20,000 views per video. Jamaica’s Half Moon and Mount Cinnamon Resort & Beach Club in Grenada were the runners-up in the category.

The Social Responsibility category was claimed by The Bahamas Ministry of Tourism, Investments and Aviation, and its digital agency Tambourine. Their “Our Ocean, Our Future” initiative, in partnership with Hidden Worlds, raised $20,000 for marine sustainability and showcased the impact of immersive experiences on environmental awareness, achieving media coverage in 15 publications. Grace Bay Car Rentals in Turks & Caicos followed closely as this year’s runner-up.

Tambourine Sales Executive Jordan Iten (center) with Nicola Madden-Greig and Vanessa Ledesma

In the Tech Transformation category, GuestChat took the top spot with its customized chat capability, enhancing customer engagement. GuestChat’s innovative approach includes the incorporation of ChatGPT into the automatic messaging mix. This addition allows the system to utilize FAQs and internal documents, ensuring highly accurate answers that specifically adhere to the content in the documents, thus reducing the number of “hallucinations” and providing precise responses. Away Together, an app that allows for efficient and secure communication to enhance guest experiences in real-time, captured second place.

President of CHTA, Nicola Madden-Greig, extended appreciation to CHIEF sponsors whose support was instrumental in making the event possible and advancing the region’s hospitality industry. This year’s sponsors included ADA Cosmetics, BWH Hotels, Figment Design, Interval, Marketplace Excellence, Mastercard, Saint Lucia Hospitality & Tourism Association (SLHTA), STR and Travelzoo.

Pictured from left to right: Bill Clegg; Vanessa Ledesma; Nima Anvar, CEO, GuestChat; and Nicola Madden-Greig

“Celebrating excellence in hospitality and tourism, the CHIEF Awards illuminate the brightest stars in our industry. Their dedication to excellence not only elevates their own tourism entities but also inspires a new standard for the entire hospitality community. In honoring these champions, we recognize not just their achievements, but also the transformative power of innovation, sustainability, and commitment to people and community. Congratulations to all the winners and finalists,” remarked Bill Clegg, CHIEF Program Chair and Regional Director of Development, Mid-Atlantic U.S. and Caribbean Regions for BWH Hotels.

For more information about the 2023 CHIEF Awards and the Caribbean Hotel and Tourism Association, visit www.chtachief.com.

About the Caribbean Hotel and Tourism Association (CHTA)

The Caribbean Hotel and Tourism Association (CHTA) is the Caribbean’s leading association representing the interests of national hotel and tourism associations. For more than 60 years, CHTA has been the backbone of the Caribbean hospitality industry. Working with some 1,000 hotel and allied members, and 33 National Hotel Associations, CHTA is shaping the Caribbean’s future and helping members to grow their businesses. Whether helping to navigate critical issues in sales and marketing, sustainability, legislative issues, emerging technologies, climate change, data and intelligence or, looking for avenues and ideas to better market and manage businesses, CHTA is helping members on issues which matter most.

 For further information, visit www.caribbeanhotelandtourism.com

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Whitehouse Students and Farmers Cultivate a Greener Future Through RE-LEAF Action with Sandals Foundation

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Whitehouse, Westmoreland, Jamaica – June 11, 2026 — As part of activities commemorating World Environment Day, 28 students from New Hope Primary and Kings Primary School joined farmers, Forestry Department representatives, environmental wardens, and the Sandals Foundation to plant fruit trees in Whitehouse, Westmoreland. The activity forms part of the Foundation’s support of Jamaica’s national RE-LEAF (Reforestation, Ecological Enhancement and Landscape Framework) Initiative. As part of its commitment, the philanthropic organization has distributed 360 fruit trees to schools and farmers to aid landscape restoration and food security efforts.

A variety of food trees including breadfruit, ackee, jackfruit, mango, avocado, soursop, and Otaheite apple were distributed to Culloden Early Childhood Institution, Whitehouse Basic School, New Hope Primary School, Kings Primary School, Petersville Primary School, and Petersville Early Childhood Institution as well as to members of the Westmoreland Organic Farmers Association to increase access to locally grown produce.

Heidi Clarke, Executive Director of the Sandals Foundation, said the Organization’s choice of trees was a deliberate effort to build the resilience of the communities. “We chose fruit trees because in addition to helping to restore green space sand biodiversity, they sustain a community’s food security. ”

Recently, Whitehouse farmers joined students of Kings and New Hope Primary School students, Forestry Department representatives, and Sandals Foundation environmental wardens to plant 20 trees – demonstrating a community approach to their landscape restoration efforts.

“Reforestation is about much more than planting trees,” said Georgia Scarlett, Environmental Manager at the Sandals Foundation. ” It is also about ensuring future generations understand their role in protecting the natural resources that sustain our communities. By placing fruit trees in schools and farming communities, we are creating opportunities for learning, nourishment, and long-term environmental stewardship.

For Caribbean communities facing growing pressure on food systems, green spaces, and natural resources, the project offers a practical model for local action. By placing fruit trees in schools and farming communities, the initiative gives residents more than seedlings. It gives them a direct role in producing food, restoring shade, and protecting the environment their children will inherit.

PHOTO CAPTION:

L-R: Dian Holgate, representative of the Forestry Department; Georgia Scarlett, Environmental Project Manager of the Sandals Foundation; Kings Primary School teacher O’Shea Lawrence; farmer, Barbara Stewart, and students Chloe Robinson and Reshaina Samuels of Kings Primary School participate in a tree-planting activity in Whitehouse, Westmoreland. The initiative formed part of the RE-LEAF programme, which distributed 360 fruit trees to schools and farmers across the community.

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Bahamas News

CDB Leadership Passes to Belize as Region Eyes New Financing Partnerships  

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By Deandrea Hamilton

 

The Bahamas, June 9, 2026 – The Caribbean Development Bank’s annual gathering may have concluded in The Bahamas, but attention is already turning to Belize as leadership of the institution’s Board of Governors officially changed hands.

At the close of the 56th Annual Meeting in Nassau, outgoing Chairman and CDB Governor for The Bahamas, Michael Halkitis, formally transferred the chairmanship to Belize’s Dr. Hon. Osmond Martinez, continuing the Bank’s tradition of rotating leadership among its regional shareholders.

The handover capped a week of discussions focused on financing development in an increasingly uncertain global environment and strengthening the Caribbean’s ability to withstand economic and climate-related shocks.

One of the meeting’s most closely watched conversations centered on how multilateral development banks can better support vulnerable Small Island Developing States.

During the President’s Chat, titled Financing the Future: MDB Strategies for Uncertain Times, CDB President Daniel Best joined leaders from the OPEC Fund, the Central American Bank for Economic Integration and the Fund for Responding to Loss and Damage to discuss expanding development finance and building resilience.

OPEC Fund President Dr. Abdulhamid Alkhalifa emphasized that development institutions must move beyond responding to crises and instead help countries prepare for them.

“The real test is whether we can help countries move from strategy to implementation, and from implementation to results,” Alkhalifa said.

The discussions reflected a growing regional push for innovative financing solutions as Caribbean nations continue to confront climate vulnerability, infrastructure demands and economic uncertainty.

Beyond discussions on financing and resilience, the Annual Meeting also featured youth engagement activities, including the Youth FIRE Forum, where young Caribbean leaders participated in conversations about innovation, entrepreneurship, leadership and the future of regional development. Senior government officials, development professionals and youth delegates exchanged ideas on the challenges and opportunities facing the next generation, reinforcing a recurring message throughout the conference: that investments made today must ultimately improve opportunities for Caribbean youth tomorrow.

That theme was echoed by Bahamas Prime Minister Philip Davis, who used the opening ceremony to challenge regional leaders to invest in future generations.

“We must invest in the one asset that no agency can ever downgrade, and that no storm can ever wash away: the mind of a Caribbean child,” Davis told delegates.

With Belize now assuming the chairmanship, regional leaders say the focus remains on transforming ideas discussed in Nassau into tangible results for Caribbean people.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.

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Caribbean News

Beaches Turks and Caicos and Sandals Foundation share educational material with primary school in Providenciales

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PROVIDENCIALES, Turks & Caicos Islands: May 29, 2026 – Beaches Turks and Caicos Resort and the Sandals Foundation, recently brought smiles and inspiration to students at the Community Christian Academy through a meaningful Reading Road Trip and educational material donation initiative.

The outreach effort, which forms part of the Sandals Foundation’s ongoing commitment to education and community development across the Turks and Caicos Islands, saw team members and volunteers engaging directly with students while delivering a wide range of essential school supplies.

Among the donated items were books, footballs, volleyballs, pencils, rulers, sharpeners, Bibles, Christian literature, sun glasses, writing pads, educational cue cards, erasers, markers, crayons, glue, scissors, paper clips, coloured chalk, and pens. The contributions were carefully curated to support both academic learning and extracurricular development for students at the institution.

A highlight of the day’s activities was an interactive reading session with the kindergarten and grade one classes, where volunteers shared stories and encouraged early literacy in a fun and engaging environment. The young students responded with enthusiasm, creating a lively and memorable experience for all involved.

Travel Advisor Renee Rice, who participated in the initiative alongside her family, expressed heartfelt appreciation for the opportunity to give back. “We are happy for this experience as we partnered with the Sandals Foundation and Beaches Turks and Caicos Resort in sharing in the development of education in the Turks and Caicos Islands,” Rice said. Her family actively participated in reading sessions and interacting with the students, further enhancing the impact of the visit.

Principal Krystal Vincent welcomed the initiative and emphasized the importance of such partnerships in advancing the school’s mission. “These educational materials will go a far way, and we are happy for this relationship that we have established with the Sandals Foundation and Beaches Turks and Caicos Resort in helping to support the growth of the students and the institution,” Vincent noted.

Chairman of the School Board, Pastor Bradley Handfield, also expressed gratitude during the presentation of the items. He commended the donors for their continued investment in the community and their willingness to support the nation’s youth. Pastor Handfield highlighted the significance of corporate and philanthropic partnerships in strengthening educational foundations across the islands.

The Reading Road Trip initiative is part of a broader effort by the Sandals Foundation to promote literacy and provide access to educational resources for children throughout the Caribbean.

Beaches Turks and Caicos Resort has long been an active partner in community outreach, consistently supporting initiatives that uplift local communities and empower young people. Through collaborations such as this, the resort continues to demonstrate its commitment to social responsibility and sustainable development.

The visit to Community Christian Academy stands as a testament to the power of partnership and the positive impact that can be achieved when organizations and individuals come together with a shared purpose. For the students, the day was not only about receiving supplies but also about feeling encouraged, valued, and inspired to pursue their educational journeys with confidence.

As the Sandals Foundation and Beaches Turks and Caicos Resort continue to expand their outreach efforts, initiatives like the Reading Road Trip remain vital in shaping the future of education in the Turks and Caicos Islands—one child, one book, and one meaningful connection at a time.

Photo Caption:

The Sandals foundation is a registered charity in Jamaica with the Department of Co-operatives and Friendly Societies, a CRA registered charity in Canada, a 501(c)(3) nonprofit organization in the United States and a registered charity with the Charity Commission for England & Wales that was created in March 2009 to continue and expand upon the philanthropic work that Sandals Resorts International has undertaken.  It is the culmination of over four decades of dedication to playing a meaningful role in the lives of the communities where we operate across the Caribbean. The Sandals Foundation funds projects in three core areas: education, community and the environment. One hundred percent of the monies contributed by the general public to the Sandals Foundation go directly to programs benefiting the Caribbean community. To learn more about the Sandals Foundation, visit online at www.sandalsfoundation.org or follow us on Facebook, and Instagram.

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