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Experience Turks and Caicos Expands Reach with Marketing Agencies in the United States, Canada and Latin America  

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PRESS RELEASE

 

PROVIDENCIALES, TURKS AND CAICOS ISLANDS (June 6th, 2025) – Experience Turks and Caicos is expanding its global reach by partnering with three top-tier marketing agencies across the United States, Canada, and Latin America.

This strategic move aims to elevate the destination’s presence in key international markets, driving greater awareness, visitor engagement,  and tourism growth. With specialised expertise in digital marketing, brand storytelling, and market penetration, these agencies will promote the Turks and Caicos Islands in their respective markets at trade shows, conferences, workshops with travel advisors and tour operators and through marketing campaigns.

The agencies were selected following a rigorous procurement process that garnered applications from several agencies.

In the US, the successful agency was ABA Global Marketing, in Canada, VoX International was the selected agency while EM Marketing won the bid for Latin America.

“As we continue to position Turks and Caicos as a premier luxury destination, it is essential to deepen our relationships in our traditional strongholds, the United States and Canada, while also expanding our presence in the dynamic Latin American market. Latin America is becoming an increasingly important source of travellers to the Caribbean, and targeted marketing will allow us to tap into its growing potential,” said Minister of Tourism, Hon. Zhavargo Jolly.

“By working with these expert agencies, we aim to unlock unexplored luxury markets, attracting multi-generational, affluent visitors and increased spend to directly benefit our local communities, businesses, and tourism stakeholders. This strategic investment ensures that Turks and Caicos remains top-of-mind for discerning travellers.”

Ms. Trina Adams, Chief Marketing Officer for Experience Turks and Caicos said: “Having these agencies on board is an important step in our continued efforts to ensure that the Turks and Caicos Islands remain the top premium class destination in the Caribbean. In addition to marketing services, our agencies in Canada and Latin America will also execute public relations services on our behalf. I look forward to working closely with these teams in the coming weeks and months.”

“We are honoured to be selected as the agency of record for Experience Turks and Caicos,” said ABA Global Marketing President Claire Kunzman. “This breathtaking destination embodies the pinnacle of luxury in the Caribbean, where pristine turquoise waters, world-class hospitality, and rich cultural heritage create an unrivalled escape. Our team is dedicated to further elevating the destination’s presence in the U.S. market, captivating discerning travellers and showcasing why Turks and Caicos remains one of the world’s most coveted travel destinations.”

Susan Webb, President of VoX International said: “We are thrilled to be working with Experience Turks and Caicos to spearhead growth in the Canadian market. We look forward to working with our Canadian trade partners, media and influencers to raise the destination’s profile and make Turks and Caicos Islands a premier Caribbean vacation destination choice for Canadian travellers.”

Elsa Petersen, CEO of EM Marketing & Communication said: “It is an honour for us to represent Turks and Caicos in Latin America. We are driven by the opportunity to strengthen the connection between this extraordinary destination and travellers in the region, highlighting its unparalleled natural beauty, exclusivity, and cultural richness. We will implement a comprehensive strategy that combines trade marketing, public relations, digital marketing, and event management to position Turks and Caicos as a leading destination for Latin American travellers. Through these innovative initiatives, our goal is to promote sustainable and meaningful tourism, allowing more people to discover and enjoy the diversity and charm of this Caribbean paradise.”

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ELECTRICITY BILL SHOCKER: PELICAN ENERGY WARNED GOV’T

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TCIG knew from April that fuel factor could surge almost 80%; Minister says $500 cost-of-living payment was part of Government’s response

PROVIDENCIALES — The Turks and Caicos Government knew months before July’s shocking electricity bills that consumers faced a potentially massive increase in the fuel factor.

Minister of Information Technology and Energy E. Jay Saunders revealed Friday that Pelican Energy warned his Ministry in April that generation fuel costs were projected to rise from $3.09 per gallon in May to $4.79 in June and July.

That translated into a projected fuel factor jump from about 17.5 cents to 31 cents per kilowatt-hour — an increase of almost 80%.

Saunders said he personally advised Cabinet of the projected increase and presented options for cushioning the impact.

He characterised Government’s $500 cost-of-living payment as its “initial response” to rising fuel costs, before a separate fuel-factor subsidy was approved.

Cabinet records show Government agreed on June 24 to provide funding to mitigate the fuel-factor impact, with the relief programme approved July 8.

Eligible residential customers — those averaging less than $1,500 monthly over the previous three bills — are capped at 22 cents per kWh from July through October.

Pelican confirmed Friday that Government’s contribution was already applied to July bills, meaning the bills now triggering widespread public outrage would have been even higher without the subsidy.

Saunders did not disclose the programme’s total cost.

His admission that Government knew since April, however, raises another question amid the backlash: why were consumers not directly warned by Government about the scale of the approaching increase?

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Bahamas News

More Bahamians Accessing HIV, STI Care Through NHI

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NASSAU, Bahamas — More Bahamians are accessing HIV and sexually transmitted infection-related healthcare through National Health Insurance, a trend the NHI Authority says should be viewed positively.

NHIA stressed in an August 6 statement that its 2025 figures measure healthcare utilisation, not newly diagnosed infections. They include beneficiaries screened, treated, monitored or receiving follow-up care, including people diagnosed previously.

“Increased utilisation of these services should be viewed as a positive development,” NHIA said.

The Authority pointed to “greater enrolment and use of NHI, improved access to screening and testing, continued treatment and monitoring of existing conditions, and increased willingness to seek medical care.”

The development comes amid a mixed three-year HIV picture. New diagnoses rose from 130 in 2023 to 156 in 2024, before declining to 142 in 2025.

NHIA said increased utilisation demonstrates that more beneficiaries are accessing needed healthcare and actively managing their health, reinforcing the importance of screening, early diagnosis and continued treatment.

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Health

47,459 MEASLES CASES, 44 DEATHS ACROSS AMERICAS  

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WASHINGTON, D.C. — The Americas has recorded 47,459 confirmed measles cases and 44 deaths in 2026, the region’s highest case count in 22 years, prompting the Pan American Health Organization (PAHO) to urge stronger vaccination, surveillance and rapid outbreak response.

As of July 18, cases were already more than triple the 15,011 recorded during all of 2025. Guatemala, Mexico, the United States and Peru account for 95% of confirmed cases. Guatemala leads with 30,371 cases and 26 deaths, followed by Mexico with 12,255 cases and 17 deaths.

PAHO classifies the regional public health risk as very high, citing active outbreaks, immunity gaps, international travel and populations with inadequate vaccination coverage.

The organization says prevention starts with vaccination. Countries are being urged to achieve and maintain at least 95% coverage with two doses of measles-containing vaccine, particularly protecting children and under-vaccinated communities.

Measles spreads through the air when an infected person breathes, coughs or sneezes. Symptoms can include fever, cough, runny nose, red eyes and a rash.

PAHO is urging health authorities to detect suspected cases early and respond rapidly to stop transmission. Unvaccinated and under-vaccinated people, young children and communities with limited healthcare access face increased risk of severe illness and death.

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