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Experience Turks and Caicos Expands Reach with Marketing Agencies in the United States, Canada and Latin America  

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PRESS RELEASE

 

PROVIDENCIALES, TURKS AND CAICOS ISLANDS (June 6th, 2025) – Experience Turks and Caicos is expanding its global reach by partnering with three top-tier marketing agencies across the United States, Canada, and Latin America.

This strategic move aims to elevate the destination’s presence in key international markets, driving greater awareness, visitor engagement,  and tourism growth. With specialised expertise in digital marketing, brand storytelling, and market penetration, these agencies will promote the Turks and Caicos Islands in their respective markets at trade shows, conferences, workshops with travel advisors and tour operators and through marketing campaigns.

The agencies were selected following a rigorous procurement process that garnered applications from several agencies.

In the US, the successful agency was ABA Global Marketing, in Canada, VoX International was the selected agency while EM Marketing won the bid for Latin America.

“As we continue to position Turks and Caicos as a premier luxury destination, it is essential to deepen our relationships in our traditional strongholds, the United States and Canada, while also expanding our presence in the dynamic Latin American market. Latin America is becoming an increasingly important source of travellers to the Caribbean, and targeted marketing will allow us to tap into its growing potential,” said Minister of Tourism, Hon. Zhavargo Jolly.

“By working with these expert agencies, we aim to unlock unexplored luxury markets, attracting multi-generational, affluent visitors and increased spend to directly benefit our local communities, businesses, and tourism stakeholders. This strategic investment ensures that Turks and Caicos remains top-of-mind for discerning travellers.”

Ms. Trina Adams, Chief Marketing Officer for Experience Turks and Caicos said: “Having these agencies on board is an important step in our continued efforts to ensure that the Turks and Caicos Islands remain the top premium class destination in the Caribbean. In addition to marketing services, our agencies in Canada and Latin America will also execute public relations services on our behalf. I look forward to working closely with these teams in the coming weeks and months.”

“We are honoured to be selected as the agency of record for Experience Turks and Caicos,” said ABA Global Marketing President Claire Kunzman. “This breathtaking destination embodies the pinnacle of luxury in the Caribbean, where pristine turquoise waters, world-class hospitality, and rich cultural heritage create an unrivalled escape. Our team is dedicated to further elevating the destination’s presence in the U.S. market, captivating discerning travellers and showcasing why Turks and Caicos remains one of the world’s most coveted travel destinations.”

Susan Webb, President of VoX International said: “We are thrilled to be working with Experience Turks and Caicos to spearhead growth in the Canadian market. We look forward to working with our Canadian trade partners, media and influencers to raise the destination’s profile and make Turks and Caicos Islands a premier Caribbean vacation destination choice for Canadian travellers.”

Elsa Petersen, CEO of EM Marketing & Communication said: “It is an honour for us to represent Turks and Caicos in Latin America. We are driven by the opportunity to strengthen the connection between this extraordinary destination and travellers in the region, highlighting its unparalleled natural beauty, exclusivity, and cultural richness. We will implement a comprehensive strategy that combines trade marketing, public relations, digital marketing, and event management to position Turks and Caicos as a leading destination for Latin American travellers. Through these innovative initiatives, our goal is to promote sustainable and meaningful tourism, allowing more people to discover and enjoy the diversity and charm of this Caribbean paradise.”

Government

$94.1Mfor Health; Knowles Pushes to Keep Care at Home

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Turks and Caicos, April 25, 2026 – A major shift in how healthcare is delivered in the Turks and Caicos Islands is at the center of the Government’s latest budget, with a focus on reducing reliance on overseas treatment and strengthening services at home.

Presenting his contribution to the national debate, Kyle Knowles outlined a strategy aimed at building a more sustainable healthcare system—one that allows more residents to access quality care within the country.

The health sector has been allocated $94.1 million, making it one of the largest areas of public spending in the $550.8 million Budget passed on April 23.

Central to the Minister’s approach is a restructuring of the Treatment Abroad Programme (TAP), which has grown significantly in recent years as more patients are sent overseas for specialized care.

The Government now aims to reverse that trend.

“We are reforming healthcare to ensure long-term sustainability,” Knowles indicated, pointing to efforts to strengthen local services and reduce the need for travel.

The strategy includes improving healthcare infrastructure, expanding services available within the islands and increasing efficiency through the digitization of medical records.

Digitization is expected to support better coordination of care, reduce delays and allow for more accurate tracking of patient needs—part of a broader effort to modernize public services.

The Minister emphasized that the goal is not only cost control, but improved access.

“No family should have to leave home to get quality care,” he said, underscoring the Government’s intention to refocus healthcare delivery on local capacity.

The shift comes as rising healthcare costs continue to place pressure on public finances, with overseas treatment representing one of the most expensive components of the system.

By investing more heavily in domestic services, the Government is seeking to reduce that burden while improving outcomes for residents.

While the direction is clear, details on timelines and the pace of expansion for local services were not fully outlined in the presentation.

Still, the emphasis on sustainability, access and modernization signals a strategic pivot in how healthcare is expected to evolve in the Turks and Caicos Islands.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.

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Government

Premier Defends Budget Strategy, Rejects Claims of Inefficiency

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Turks and Caicos, April 25, 2026 – Premier Charles Washington Misick has pushed back against criticism of the Government’s newly passed budget, defending both its direction and execution as deliberate and necessary for national development.

Wrapping up debate on the $550.8 million Budget, passed on April 23, the Premier dismissed concerns raised by the Opposition about inefficiency, rising costs and gaps in delivery, insisting the Government’s approach is measured and focused on long-term growth.

“This budget is about delivering for our people,” Misick said, as he reinforced the administration’s commitment to infrastructure, healthcare expansion and broader economic development.

Opposition Leader Edwin Astwood had earlier challenged the Government’s performance, pointing to unfilled posts, delayed projects and what he described as weak execution despite increasing allocations.

In response, the Premier rejected the notion that the Government is failing to deliver, instead arguing that building national capacity takes time and sustained investment.

He maintained that staffing challenges are being addressed and that improvements across ministries are ongoing, even as demand for public services grows.

The Premier also defended the scale of spending, framing it as a necessary step to support development across the islands, rather than unchecked expansion.

“We are investing in the future of this country,” he said, pointing to continued funding for infrastructure, community development and public services.

On the question of equitable growth, Misick reiterated his administration’s focus on balanced development, including ongoing investments in the Family Islands.

He argued that progress is being made, even if transformation is not occurring as rapidly as some would like.

Throughout his closing remarks, the Premier leaned on the country’s economic fundamentals—highlighting strong cash reserves, stable growth projections and international confidence in the Turks and Caicos Islands’ fiscal management.

While the rebuttal addressed criticism head-on, it did not significantly alter the structure of the budget or introduce major new measures in response to concerns raised during the debate.

Instead, the Government’s position remained consistent: the plan is in place, the investments are targeted, and delivery will continue.

The exchange underscores a clear divide—between an Opposition pressing for faster, more measurable results, and a Government maintaining that its strategy is already on course.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.

PHOTO COURTESY OF THE OFFICE OF THE PREMIER

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Government

Digital Government Push Advances, but Reliability and Security Details Remain Unclear

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Turks and Caicos, April 25, 2026 – There was no mistaking the enthusiasm of the Minister of Finance, Investment and Trade, E. Jay Saunders, as he laid out his vision for a more digitally driven Turks and Caicos Islands—one where services are faster, systems are connected, and doing business is easier.

But within that forward-looking presentation, what remained notably absent were clear timelines and defined measures to ensure data security and system reliability.

“We are moving toward a fully integrated digital government,” Saunders told the House, as he outlined a future where public services are delivered seamlessly through technology.

With responsibility for the country’s economic and digital transformation, Saunders pointed to several areas expected to be reshaped by the rollout of e-government systems, including revenue collection, business licensing, customs processing and access to public services—all designed to reduce delays, improve compliance and streamline transactions.

The vision is one of convenience and efficiency: fewer lines, faster approvals, and systems that communicate across departments rather than operate in silos.

Within the framework of the Government’s $550.8 million Budget, passed on April 23, the digital push is positioned as a key driver of modernization and improved service delivery.

However, for many users, the experience of government systems today remains inconsistent.

Periodic outages, payment disruptions and service downtime continue to affect daily transactions, raising practical concerns about how quickly the country can transition to a fully digital model.

Despite the scale of the ambition, the Minister’s presentation did not directly address how system reliability will be strengthened or how data will be protected as more services move online.

Those elements—uptime, security and resilience—are critical to public confidence, particularly as businesses and residents become increasingly dependent on digital platforms to access government services.

The direction is clear, and the potential impact is significant.

But as the country moves closer to greater digital dependence, the success of that transformation will ultimately rest not just on what is promised—but on whether the systems can be relied upon when they are needed most.

Angle by Deandrea Hamilton. Built with ChatGPT (AI). Magnetic Media — CAPTURING LIFE.

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