PROVIDENCIALES, Turks and Caicos Islands; Wednesday, 2nd April, 2025 – As part of its ongoing training and development series, the 2025 TCI Top Model Contest hosted a powerful and thought-provoking session focused on brand influence, digital responsibility, and the evolving role of social media in personal and professional branding.
The session featured Miss Takara Bain, Managing Director of All Eyes on You Communications Consultancy TCI, who led an engaging workshop on the theme “The Power of Brand Ambassadors and Influencers”.
A major highlight of Miss Bain’s presentation was an in-depth exploration of how social media leaves a lasting digital footprint and the importance of mindful online behaviour. Contestants were urged to think critically about their digital presence, recognising that every post, comment, and interaction contributes to their personal and professional reputation.
“Your digital footprint is a reflection of who you are, and it can have lasting consequences on your career and personal relationships,” Miss Bain explained. “Each post you make tells a story—make sure it’s one you can be proud of. Take the time to reflect on the potential impact of your online activity before sharing it with the world.” She further emphasised the importance of authenticity, responsibility, and alignment with personal and professional values, key factors in establishing a credible and respected brand identity.
Beyond social media awareness, the session also explored the key traits of successful influencers, offering insights into how contestants can effectively build their brand, engage with audiences, and collaborate with reputable brands. The discussion covered the power of authenticity in fostering audience connections, the importance of strategic engagement in building a loyal following, and the necessity of aligning with personal values when working with brands and organisations.
To reinforce these concepts, contestants participated in a hands-on branding exercise, where they developed their own personal branding statements. This practical approach allowed each participant to reflect on their individuality, refine their messaging, and set clear goals for their digital and professional presence.
Mr Courtney Robinson, Executive Producer of the TCI Top Model Contest, highlighted the significance of these training sessions in preparing contestants for the modern modelling and fashion industry. “These educational programmes go beyond runway and photo shoot training; they equip our contestants with the tools to navigate the digital world responsibly. Miss Bain’s insights were particularly impactful, and we are eager to see how these lessons shape the contestants’ journeys as future industry professionals.
The TCI Top Model Organisation remains committed to holistic talent development, ensuring that contestants are prepared for success both on and off the runway. By integrating media literacy, branding, and digital responsibility into its training curriculum, the organisation aims to produce confident, informed, and industry-ready professionals.
With the 2025 TCI Top Model Contest set to be launched at Beauty Personified on Saturday, 26th April at The Spa at The Palms Resort, Grace Bay, Providenciales, these sessions are playing a vital role in enhancing contestants’ skills, confidence, and awareness of the evolving fashion and media landscape.
As the countdown to the event continues, contestants are gaining invaluable insights, ensuring they step into the spotlight not just as models but as empowered, socially responsible, and influential ambassadors of their craft.
The 2025 TCI Top Model Contest – En Vogue will be hosted on Saturday, May 31st, 2025, at Brayton Hall in Providenciales. The event is expected to be a high-impact, multifaceted and multimedia show! For both events, tables and tickets are currently on sale!
