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Caribbean Tourism Demonstrates Resilience with Rapid Recovery

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FORT LAUDERDALE, Fla. – The Caribbean tourism industry has shown extraordinary resilience in the wake of Hurricane Beryl, with data revealing a rapid rebound in travel bookings. Despite the initial impact of the storm, which made landfall as a Category 4 hurricane in the Grenadines on July 1, the region has experienced a remarkable turnaround, driven particularly by its largest market, the United States.

Comprehensive air travel data from ForwardKeys, analyzed in collaboration with the Caribbean Hotel and Tourism Association (CHTA), reveals a swift rebound in tourism, most notably from the United States. While analysis of data is ongoing with results to be shared in a future report, the overall trend shows the Caribbean’s impressive ability to recover and adapt.

 

Short-term Drop in Caribbean Bookings

While there was a short-term decline in Caribbean bookings immediately following the storm, the recovery has been impressive. Analysis of air tickets issued between June 30 and July 23 shows a modest 2% drop compared to the same period in 2023. Destinations which were in the storm’s direct path saw more pronounced falls, such as Grenada with a 14% decline and Jamaica with a 24% drop. Notably, the period leading up to the hurricane saw a 9% increase in bookings across the Caribbean, demonstrating strong pre-storm travel interest. During that period, Jamaica recorded an 5% increase while Grenada recorded an impressive 26% rise.

U.S. Market Leading the Recovery

The U.S., which is the largest source market for the Caribbean, has shown encouraging signs of a swift recovery. Starting from July 9, ticket sales from the U.S. to the Caribbean have returned to year-on-year growth, marking a faster recovery compared to the overall average. This is particularly significant given that the U.S. initially saw a decline of 36% immediately after the hurricane, highlighting the resilience and ongoing appeal of the region.

Grenada feels the impact but rebounds quickly

Grenada, one of the islands directly impacted by the storm, has shown a remarkable recovery.

Although intra-Caribbean ticket sales fell 23% and bookings were down 18% from key U.S. markets such as Boston (-19%), Miami (-18%) and New York (-15%), Grenada’s market has quickly bounced back to near-normal levels.

Booking patterns have shifted, with last-minute trips to Grenada from the U.S. in July seeing a 51% increase in cancellations due to the hurricane disruption. However, cancellations for trips from August onwards were less impacted, rising by 6%. The dramatic rebound is particularly significant given the initial challenges, with key segments like Business and Visiting Friends and Relatives (VFR) showing notable growth of 57% and 12%, respectively, since July 2.

Jamaica and Regional Recovery

Bookings to Jamaica from elsewhere in the Caribbean have followed a similar pattern as Grenada and the region as a whole, with a swift recovery to 2023 levels suggesting the initial hurricane impact was short-lived and traveler confidence was restored within a matter of days.

Olivier Ponti, Director of Intelligence and Marketing at ForwardKeys, commented: “ForwardKeys’ comprehensive travel intelligence clearly shows the significant short-term impact that Hurricane Beryl had on travel to the Caribbean, particularly to those islands in the direct path of the storm. However, the speed of the recovery is a highly encouraging sign of the resilience of the region’s tourism economy. The U.S. market, which is so critical for the Caribbean, is leading the way, while segments such as group travel and VFR are rebounding more strongly as humanitarian and essential travel pick up pace. While there was an immediate and severe hit to bookings, we are seeing a normalization to 2023 levels across the region, which bodes well for the remainder of the season.”

“While the impact of Hurricane Beryl was felt directly in the affected destinations – St. Vincent and the Grenadines, Grenada, Carriacou and Petite Martinique, and South Coast of Jamaica – as well as indirectly in other islands in the region, it’s crucial to remember that the Caribbean is vast. While travel to affected areas temporarily decreased, numerous destinations untouched by the storm remain fully operational and open for business. Moreover, the swift rebound in bookings from the U.S., our largest source market, underscores our region’s enduring appeal. This rapid recovery not only highlights our industry’s resilience and strength but also reaffirms our unwavering commitment to overcoming challenges,” remarked Nicola Madden-Greig, President of CHTA.

 

Contact: 

Natalia Lopez, Marketplace Excellence +1 201 861-2056

natalia@marketplaceexcellence.com

 

About the Caribbean Hotel and Tourism Association (CHTA)

The Caribbean Hotel and Tourism Association (CHTA) is the Caribbean’s leading association representing the interests of national hotel and tourism associations. For more than 60 years, CHTA has been the backbone of the Caribbean hospitality industry. Working with some 1,000 hotel and allied members, and 32 National Hotel Associations, CHTA is shaping the Caribbean’s future and helping members to grow their businesses. Whether helping to navigate critical issues in sales and marketing, sustainability, legislative issues, emerging technologies, climate change, data and intelligence or, looking for avenues and ideas to better market and manage businesses, CHTA is helping members on issues which matter most.

 

For further information, visit www.caribbeanhotelandtourism.com.

 

About ForwardKeys

Founded in 2010, ForwardKeys has pioneered the way forward for tourism organizations, hotels, and retailers keen to understand who is travelling where, when, and for how long. We’ve managed to share such information by having the most comprehensive ticketing data covering the globe from online bookings to travel agencies and airlines. From ticketing data to Seat Capacity and Total Air Market (TAM), the variety of datasets means you get a 360-degree view of the real travel ecosystem. Equipped with historical data, future bookings, and forecasts, planning, even with a pandemic, can be simpler with daily updated data.

 

For further information, please contact press@forwardkeys.com or visit www.forwardKeys.com.

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Caribbean News

Positive Start to 2024/25 Academic Year at Several Schools

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Kingston, September 14, 2024 – Officials of the Ministry of Education and Youth and school administrators are reporting a smooth start to the 2024/25 academic year, on Monday (September 2), at several institutions.

This, in the aftermath of Hurricane Beryl, which threatened to derail reopening at some schools.

Ministry of Education Regional Director for St. James, Hanover and Westmoreland, Dr. Michelle Pinnock, provided updates on various schools in those parishes.

She told JIS News that Bethel Primary School in Hopewell, Hanover, was undergoing clean-up efforts following the completion of construction work.

The Regional Director said grade-five and six students were present on Monday, with plans in place for full resumption on Tuesday (September 3).

Meanwhile, she advised that students of Kendal Primary School, also in Hanover, will be temporarily housed in two community church halls while the administration awaits the completion of a new building being constructed by the Jamaica Social Investment Fund (JSIF).

“Kendal Primary is getting a building from JSIF, which is basically a whole school; even before Hurricane Beryl, the arrangements were made,” Dr. Pinnock told JIS News.

Over at Barracks Road Primary School in Montego Bay, St. James, which sustained roof damage, among other challenges, arrangements were made to ensure the students’ safety and continuity of learning.

“The rains that came last week made us realise that we have some extensive damage to the membrane of the roof.  So, we are staggering the children and, on Wednesday, we will be using Faith Temple Church as an external site. The church has an area very near to the school, and we are going to be hosting students there,” Dr Pinnock informed.

The Regional Director expressed satisfaction with the overall start of the academic year for schools under her office’s purview, noting that some institutions may need to adjust timetables to accommodate teacher availability.

She also highlighted ongoing training initiatives to facilitate independent student learning through Google classrooms.

Meanwhile, Principal of Siloah Primary School in St. Elizabeth, O’Neil Larmond, shared that there was a positive start to the academic year for his institution, citing active parental involvement and a full staff complement for Monday’s opening.

“With a student population of over 500, Siloah Primary is off to a great start. We had a member of the Anglican Church doing devotion for us this (Monday) morning and we [had] close to 200 parents in attendance also. So, after devotion we had a brief meeting with our parents. We [had] our full staff complement and we have water and electricity,” the Principal told JIS News.

Ministry of Education Regional Director for St. Thomas, Portland and St. Mary, Yashieka Grant, reported that the majority of public schools in the area successfully reopened, with only two exceptions.

Mrs. Grant, who acknowledged the impact of Hurricane Beryl, welcomed the successful resumption of classes at the institutions which reopened.

“We have 165 public schools in this Region, and all, except two of them, [were] open to students [on Monday]… so we are grateful for that,” she told JIS News.

Principal of Scotts Pass Primary and Infant School in Clarendon, Mark Powell, also reported a smooth start to operations at his institution, highlighting the importance of establishing classroom routines and building relationships with students from the onset of the academic year.

He told JIS News that, during Monday’s start, “teachers [were] laying down the ground rules, getting to know their students and familiarising them with procedures again”.

As schools navigate various challenges and adjustments in the early days of the new academic year, educators and administrators remain committed to providing a supportive and engaging learning environment for students.

 

CONTACT: ANDREW LAIDLEY

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Bahamas News

Black Island Girl Relaunches with Expanded Features and Multimedia Focus

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Jael Josephs Digital Platform Embarks on a New Chapter of Empowerment and Creativity

 

Jael Joseph has officially relaunched BlackIslandGirl.com, transforming her passion project into a dynamic multimedia platform that caters to a wide array of interests and communities. Originally created in 2021 as Joseph’s capstone project at Toronto Metropolitan University (formerly Ryerson University), Black Island Girl has now evolved into a comprehensive digital space that reflects her creative vision and commitment to representation, storytelling, and empowerment.

The newly revamped site features a broad range of content sections, including Beauty, Business, Culture, Entertainment, Health and Wellness, Politics, and “The BIG Feature,” a spotlight segment focusing on in-depth stories and profiles. In addition to articles and features, the site’s new “What’s New” section provides event promoters with the opportunity to list their events, making Black Island Girl a go-to source for cultural and community engagement.

One of the most significant changes in this relaunch is the platform’s shift towards multimedia offerings. Businesses can now request custom commercials and podcasts, giving them new avenues to promote their products and services. This expanded functionality opens the door for Black Island Girl to tap into every corner of modern media, creating a space that engages audiences through multiple forms of content.

Advertisers can now leverage the platform’s growing reach, promoting their brands and services within a diverse and inclusive community. Jael Joseph’s vision for the site goes beyond traditional media, offering opportunities for men and women alike to find inspiration, learn, and connect.

The relaunch of Black Island Girl comes at a time when Joseph is dedicating more time and energy to the project, following the registration of Black Island Girl Multimedia. This business venture further underscores her intent to build a creative and empowering space. Under the same multimedia banner, she also released her debut film Territory, a powerful short documentary that has been recognized internationally. Territory was nominated at several film festivals and took home the award for Best Short Documentary at the 2023 Caribbean Tales International Film Festival, marking another major achievement in Joseph’s creative career.

This relaunch highlights the multifaceted talent of Jael Joseph and her dedication to creating a platform that not only showcases her work but also serves as a source of inspiration for others. With its enhanced offerings, Black Island Girl is now positioned as a go-to multimedia hub for those interested in culture, wellness, business, and more.

As Joseph continues to focus her energy on Black Island Girl, the platform is poised to become an essential digital space that empowers and uplifts. Whether through its rich content, multimedia offerings, or community-focused event listings, Black Island Girl is set to carve out a unique niche in the media landscape, fueled by Jael Joseph’s passion and creativity.

www.blackislandgirl.com

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Caribbean News

Milk River Primary and Infant School Reopens After Severe Damage by Hurricane Beryl

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KINGSTON, September 14 (JIS): Milk River Primary and Infant School in Clarendon has reopened after it underwent repairs with funds provided by the Ministry of Education and Youth, to correct damage done by Hurricane Beryl on July 3.

On Monday (September 2), the institution began receiving students for the new school year.

Principal, Gloria Grant, said the damage done by the hurricane was “severe”, with the roof  of the main building compromised and damage done to the grade-one block.

“I am happy; we are still in recovery mode but the school is in session,” she told journalists at an orientation session with students and parents, on Tuesday (September 3).

The Principal lauded the National Education Trust (NET), and the Education Minister, Hon. Faval Williams, for the  timely response after the storm, as well as Jamalco, for providing cash grants to the institution, and  manufacturing company Sherwin Williams, for providing paint to the school.

She also praised community members for helping to clean debris from the compound.

Meanwhile, Ms. Grant noted that the institution performed “fairly well” in this year’s sitting of the Primary Exit Profile (PEP) examination.

“We are going forward, the momentum is upward, and we will be moving to higher ground,” she said.

Student, Kevia Boothe, said she is excited to be back at school, because “I get to see my teachers, and learn more in grade six”.

“I am glad that the school is fixed, so that we can be more focused,” she said.

Another student, Jordane Brown, said he felt “wonderful that the school get fixed”.

Parent, Joan Francis Henry, said “the school looks nice; now the children can sit comfortably in class”.

Another parent, Ava-Kay Simpson, said “I am really excited that the school got some help; the kids are more comfortable”.

For his part, Regional Director of the Education Ministry, Barrington Richards, said approximately $200 million was dedicated to repair schools in the region, and all the 22 schools that were damaged during the storm have been reopened.

“I invite our stakeholders, teachers, students and our parents to be patient with us. We are working assiduously to restore normalcy to all our schools. It will take some time, and we are pleased that we have committed contractors on board, working day and night, to complete the recovery of our schools,” Mr. Richards said.

 

CONTACT: GARFIELD L. ANGUS

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