TCI News
Minister Connolly says Tourism Management now more effective; hits back at Higgs
Dana Malcolm
Staff Writer
For the first time concrete issues that had been observed at the Turks and Caicos Tourist Board are being revealed.
“The Tourist Board launched costly marketing campaigns to Germany, Italy, the UK, and other parts of Europe without concrete data on their effectiveness,” shared Josephine Connolly, Minister of Tourism, in a recent ministerial statement during the budget debate week.
It was likely in response to Ralph Higgs, PDM all-island candidate who described the DMMO known as Experience Turks and Caicos as a failure.
“There is no comprehensive or strategic marketing plan in place to keep the Turks and Caicos Islands visible in the marketplace,” he said in a March 20 letter.
In her April 18 response, Connolly maintained that the DMMO was technologically far ahead of the now dismantled, TCI Tourist Board.
“Never in the history of the Tourist Board have we had the capability to track and analyze how many people are actively searching for Turks and Caicos, pinpointing their location down to the city,” she said
Residents, opposition members, and others have been asking the government to list reasons why the Board was shuttered and the Destination Marketing and Management Organization created in its stead, but the government stuck to one line, simply insisting that it was time for a change in the tourism industry.
While that may be true, for many residents, handing over control of the country’s biggest industry to a semi-private company was a bold move with far too little explanation behind it.
One resident speaking at the 2023 video launch of the DMMO had said, “…we have to consider that in the absence of widespread accurate information, the false information will be taken as fact, as people will have little choice but to default to what is presented to them. We have to make a better effort to keep the country informed and educated along the way.”
There was also the question of why the Tourist Board wasn’t upgraded to do the work of the DMMO especially since the minister had such glowing praises for the Board before it met its closure.
While many of those questions remain unanswered it’s clear now that there was some concern about the running of the organization with Connolly saying: “It is imperative to acknowledge the significant history of the Tourist Board, which served our nation for 53 years. While we can all appreciate the nostalgic attachment to this institution, time moves on and we cannot remain a prisoner to the past” she continued “The Tourist Board lacked intelligence-driven decision-making, relying solely on rudimentary data that provided limited insights.”
The Minister maintained that the country has ‘never been as deliberate, intentional, and strategic in our spending, which is now led by data and intelligence,’ Connolly maintained, comparing the DMMO and Tourist Board.
The minister is now maintaining that the aim is not merely to spend money on marketing but to invest wisely.
Turks and Caicos, October 28, 2025 – We are closely monitoring the impact of Hurricane Melissa on Jamaica, and our thoughts and prayers are with our regional neighbours for their safety and well-being
We are now entering a critical period as Hurricane Melissa advances towards the Turks and Caicos Islands. Current projections indicate that Hurricane Melissa will begin to impact the Turks and Caicos Islands around midday tomorrow, Wednesday, 29th October.
This morning, Her Excellency the Governor and the Hon. Premier chaired a State of Preparedness Meeting. All Government agencies and critical services are mobilised. The safety and protection of every person across our Islands remains our highest priority. Our emergency response teams are prepared and the TCI Regiment is deployed across each of our Islands to support community readiness and immediate response. The Royal Turks and Caicos Islands Police Force are on active duty, with additional officers in North Caicos, Salt Cay, South Caicos and Grand Turk.
At this time, the hurricane is moving north-northeast. The country is expected to experience tropical storm conditions, heavy rainfall and
significant storm surge. The storm surge poses a serious concern for low-lying coastal areas especially along our western and southern coastlines, which may result in coastal flooding. Based on the most current weather projections and anticipated impacts for the Turks and Caicos Islands, the National Executive have agreed the following actions:
1. Evacuation Advisories
Residents in specific low-lying and flood-prone coastal areas are likely to experience significant storm surge of 2-4 feet with accompanying rainfall. Strong advice is now place for residents in these areas to relocate to designated shelters which will be open from 4pm this afternoon. These areas include:
Middle Caicos
- Conch Bar Nearest Shelter: The Community Centre
North Caicos
- Sandy Point Nearest Shelter : Sandy Point Community Centre
- Whitby Nearest Shelter: Adelaide Oemler Primary School
- Bottle Creek Nearest Shelter: Adelaide Oemler Primary School
Providenciales
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- Chalk Sound Nearest Shelter Enid Capron Primary School
- Five Cays Nearest Shelter: Enid Capron Primary School
- Discovery Bay Nearest Shelter: All Saints Church, Leeward Highway
- Juba Sound Nearest Shelter: A. Louise Garland High School
- Long Bay Nearest Shelter: A. Louise Garland High School
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South Caicos
- Cockburn Harbour Nearest Shelter: Community Centre
- Old Airport Road Nearest Shelter: Community Centre
Should an evacuation order become necessary, it will be issued following the 6:00 PM Advisory this evening from the TCI National Weather Service.
2. Activation of Emergency Operations Centre
The National Emergency Operations Centre in Providenciales and all Islands Emergency Operations Centres will be activated at 4:00 PM today.
3. Shelters Access
Shelters across all Islands will open today at 4:00 PM to receive members of the public.
4. Shelter-in-Place
A Strong Shelter-in-Place Advisory is in place for all islands, commencing at 10:00 PM tonight. This will be in place until the all clear has been issued.
This means that from 10:00 PM tonight, all residents should be off the road, in a safe location, either at home or a designated shelter.
Please note that this position may be revised following the 6:00 PM Advisory from the TCI National Weather Service, depending on updated storm projections.
The Turks and Caicos Islands Airports Authority (TCIAA) has confirmed that all airports remain fully operational for today. They will advise the public about ongoing operations dependent on the weather impacts.
In times such as this, the role of commercial entities extends beyond business – it becomes a vital part of the community’s resilience. All retailers and service providers are urged to uphold their humanitarian responsibilities by maintaining fair pricing and ensuring essential goods and services remain accessible to all.
Residents and visitors are reminded to adhere strictly to all official advisories and evacuation orders as they are issued. Avoid unnecessary movement, secure your property, and ensure that you and your family are prepared with essential supplies. Stay prepared and stay safe.
Turks and Caicos, October 24, 2025 – Commissioner of Police Fitz Bailey delivered an impassioned address to male students at Clement Howell High School, calling on them to recognize their power, seize their potential, and “awaken the sleeping giants” within.
In a message that blended humility, faith, and personal experience, the Commissioner reminded the boys that the decisions they make today will shape their future.“The choices you make today determine who you become tomorrow,” he said.
Bailey, who revealed he was the first in his family to attend high school, urged the students to embrace education and discipline as tools of
transformation.“Knowledge is power. If you want to be a real man, you need to read,” he told them. “Remember your potential — if others can do it, so can you. Some of you are sleeping giants waiting to be awakened.”
He emphasized that circumstances of birth do not dictate destiny, challenging the young men to carry self-respect, faith, and moral conviction wherever they go. “Self-respect is key; respect yourself, respect others, and respect God,” he said. “The circumstances you were born into do not define who you are.”
The Commissioner also spoke about resilience, advising that true strength often lies in restraint.
“There will be challenges, and people may try to impede your development — but rise above negativity. Sometimes, strength means walking away,” he said. “Some of you are sleeping lions; it’s time to awaken that instinct and rediscover your true potential.”
In closing, Commissioner Bailey delivered a stirring challenge:
“Each morning, look in the mirror and remind yourself that you were created by God and are capable of great exploits. You are a possibility with potential. Step forward with confidence — this is your country, your islands. Be the best version of yourself.”
Following his speech, the Commissioner engaged the students in open dialogue, answering questions and listening to their perspectives on issues affecting young men in the Turks and Caicos Islands.
Developed by Deandrea Hamilton • with ChatGPT (AI) • edited by Magnetic Media.
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