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CHTA Praises Grenada’s Hospitality Industry for Record Growth and Sector-Wide Collaboration

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For Immediate Release

Source: Caribbean Hotel and Tourism Association

Contact: 

Natalia Lopez, Marketplace Excellence +1 201 861-2056

natalia@marketplaceexcellence.com

ST. GEORGE’S, Grenada (April 9, 2024) – The Caribbean Hotel and Tourism Association (CHTA) praised tourism stakeholders in Grenada for their dedication to fostering collaboration between the public and private sectors, a partnership that has resulted in sustainable growth within the destination’s tourism industry.

 

During her inaugural visit to The Spice Island last month, Vanessa Ledesma, Acting CEO of CHTA, spoke at a Grenada Hotel and Tourism Association (GHTA) Members Meeting. The event was attended by government officials and members of the business community, highlighting the strong collaborative efforts that have been instrumental in driving the sector’s progress.

 

“Grenada is an outstanding Caribbean tourism destination, and I am inspired by the passion and dedication of its hospitality industry stakeholders. Through collaboration and a strong public-private partnership, I am confident that the GHTA and its members will continue to thrive,” said Ledesma.

 

Sharing insights from CHTA’s data partner ForwardKeys, Ledesma provided valuable information on Grenada’s tourism outlook. She highlighted first-quarter arrivals that are on track to surpass 2023’s figures, positioning Grenada as a leader in regional tourism growth.

 

In 2023, Grenada achieved a milestone by welcoming 178,020 stayover visitors, marking a 33.7% increase from 2022. This impressive growth placed Grenada among a select group of regional destinations that surpassed their 2019 arrival figures, delivering an increase of close to 10 percent.

 

Data from STR and CoStar highlighted a positive trend in the hospitality sector, with hotel occupancy climbing from 61% to 65.6% year-over-year. Additionally, there was an increase in both Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR).

 

Ledesma also pointed to the Caribbean’s strong performance in the global travel recovery of 2023, noting a three percent increase in international arrivals compared to 2019. This contrasted with a 25% decline in total international inbound travel elsewhere in the world. “The Caribbean has truly set a benchmark in the global tourism landscape, underscoring its significant outperformance in attracting visitors last year,” Ledesma remarked, emphasizing the region’s successful rebound and resilience in the face of global challenges.

 

The association executive highlighted the comprehensive benefits of CHTA membership, including the critical advocacy work on travel and tourism issues to ensure that members’ voices are heard in policy-making circles. She also underscored the importance of marketing opportunities provided through access to Caribbean Travel Marketplace, the premier annual buyer-supplier event in the region, to be held in Jamaica in May.

CHTA Acting CEO and Director General Vanessa Ledesma in Grenada last month

 

Ledesma spoke about the value of market intelligence through access to regional performance data and resources in the CHTA Data Center, educational webinars and masterclasses; opportunities for leadership and engagement in CHTA councils and committees; sharing of best practices in various aspects of business beyond the borders of individual destinations; and the availability of timely, curated news and information.

 

As part of her visit, Ledesma engaged in site visits to member hotels, learning about the hospitality sector’s needs and offering practical solutions to address them. She also explored Grenada’s scenic beauty and charm to deepen her understanding of the destination.

 

Warm Grenadian hospitality was extended to Ledesma through a reception held in her honor at Calabash Grenada, providing an intimate setting for networking and dialogue among guests, including Senator Adrian Thomas, Minister of Tourism; Senator Salim Rahaman; Nikoyan Roberts, Head of Sales and Marketing at the Grenada Tourism Authority; and other government officials and tourism leaders.

 

“Vanessa’s visit symbolizes a significant step forward in strengthening the relationship and fostering growth of the Grenadian hospitality sector. The GHTA looks forward to leveraging her expertise and insights to further elevate our industry,” remarked Arlene Friday, CEO of GHTA.

About the Caribbean Hotel and Tourism Association (CHTA)

The Caribbean Hotel and Tourism Association (CHTA) is the Caribbean’s leading association representing the interests of national hotel and tourism associations. For more than 60 years, CHTA has been the backbone of the Caribbean hospitality industry. Working with some 1,000 hotel and allied members, and 32 National Hotel Associations, CHTA is shaping the Caribbean’s future and helping members to grow their businesses. Whether helping to navigate critical issues in sales and marketing, sustainability, legislative issues, emerging technologies, climate change, data and intelligence or, looking for avenues and ideas to better market and manage businesses, CHTA is helping members on issues which matter most.

 

For further information, visit www.caribbeanhotelandtourism.com.

Caribbean News

JAMAICAN STUDENTS GAIN SCHOLARSHIPS TO STUDY IN CUBA

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KINGSTON, April 25 (JIS):

Fifteen young Jamaicans have gained scholarships to pursue tertiary training in medicine, nursing and civil engineering in the Republic of Cuba, under the Jamaica-Cuba Bilateral Scholarship Programme.

Speaking at the awards ceremony for the students, held at the Embassy of Cuba in St. Andrew on April 24, Minister of State in the Ministry of Foreign Affairs and Foreign Trade, Hon. Alando Terrelonge, said the scholarship component of the partnership is one of the many successes for Jamaicans.

“Through this valuable programme, the Government of Cuba has consistently invested in the educational development of Jamaican students, through the provision of well-needed and appreciated undergraduate and postgraduate scholarships, primarily in Medicine and Health Sciences,” Mr. Terrelonge said.

He highlighted that the long-standing, meaningful and mutually beneficial bond of friendship and cooperation has been shared between Jamaica and Cuba for more than 50 years and has provided invaluable support to Jamaica, with several agreements in the areas of Health, Science, Culture, Sports, Tourism and Education.

The Minister of State said that Jamaica is grateful for the unwavering support towards Jamaica’s development, adding that “not only are we close geographical partners but our relationship is based on, among other things, mutual respect and strong people-to-people connections”.

Mr. Terrelonge told the students that they have succeeded in securing their places in the various programmes and have proven themselves to be the “crème de la crème, having successfully undergone a rigorous selection process”.

“I commend you for your drive, hard work and dedication towards your educational development,” he said.

“As you prepare to depart Jamaica for diverse and vibrant Cuba, I encourage you all to continue to work diligently in your respective fields of study, to remain faithful to the goals you have set for yourselves, and to fly, even higher, the Jamaican flag in Cuba. It is my hope that you will not only meet but exceed your and your families’ expectations,” the State Minister added.

He also encouraged the students to view the scholarship not only as an opportunity to advance academically but to also “immerse yourselves in the rich culture of the Cuban people” and to form new connections, build networks, explore new adventures, improve their Spanish-speaking skills, and to stay connected with the Jamaica Embassy in Havana.

Under the full scholarship, tuition, accommodation, meals, clothing allowance, study materials and medical care are covered by Cuba.

The programme is administered by the Embassy of the Republic of Cuba in conjunction with the Scholarship Unit of the Ministry of Finance and the Public Service and other entities. Every year, the Cuban Government invites applications from persons wishing to pursue undergraduate and postgraduate studies.

 

CONTACT: GARFIELD L. ANGUS

 

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Caribbean News

GROUND BROKEN FOR HIGH SCHOOL AT CHRISTEL HOUSE

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KINGSTON, May 1 (JIS):

Ground has been broken at the tuition-free Christel House at Twickenham Park, St. Catherine, for the construction of a high school.

Minister of Education and Youth, Hon. Faval Williams, who delivered the keynote address at the site, today (May 1), said Christel House’s dedication to breaking the cycle of poverty and empowering vulnerable children is “nothing short of inspiring”.

“Your decision to invest in Jamaica speaks volumes about your belief in our nation’s potential, and your dedication to making a meaningful difference in the lives of our youth is appreciated,” Minister Williams said.

She added that the partnership between the Government and the organisation, forged through a Memorandum of Understanding (MOU) in 2019, is a “prime example” of what can be achieved when public and private entities come together with a shared vision and purpose.

Further, the Minister said a foundation is being laid for a brighter future, one where every child has the opportunity to thrive and fulfil their potential, regardless of their circumstances.

She said that Christel House Jamaica, which now operates a kindergarten school at the location, will in time be more than just a school.

“It will be a symbol of optimism, a sanctuary of learning, and a catalyst for positive change in our community,” the Minister said.

“By providing comprehensive support, including education, nutrition, healthcare, and mentorship, Christel House will empower students to break free from the chains of poverty and chart a course towards a better tomorrow,” she added.

Mrs. Willliams said the shared goal between the Administration and Christel House extends beyond the construction of a building, as it is about nurturing the next generation of leaders, innovators, and change-makers who will shape the destiny of the nation.

“Together, we are sowing the seeds of prosperity, equity, and social justice, ensuring that no child is left behind,” she said.

The school provides breakfast, lunch and an afternoon snack, as well as transportation for children living far distances from the school. It also provides uniforms and textbooks, and counselling services for its students who have to contend with psychological and other emotional issues.

Founder of Christel House International, Christel Dehaan, emigrated from Germany to the United States (US) in 1962, and was an accomplished businesswoman.

In 1996, she sold her global enterprise, Resort Condominiums International (RCI), which had offices in 38 countries, and devoted her resources to philanthropic work from her headquarters in North Meridian Street, Indianapolis.

With support from dedicated donors, schools are run in India, Jamaica, Mexico, South Africa, and the US.

 

CONTACT: GARFIELD L. ANGUS

 

 

 

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Caribbean News

VISITOR ARRIVALS NOT NEGATIVELY AFFECTED BY TRAVEL ADVISORIES KINGSTON, May 1 (JIS): 

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KINGSTON, May 1 (JIS): 

Jamaica’s visitor arrivals have not been negatively affected by travel advisories, says Minister of Tourism, Hon. Edmund Bartlett.

Addressing Wednesday’s (May 1) post-Cabinet press briefing at Jamaica House, he said travel advisories are the “purview” of Jamaica’s international partners.

“In evaluating what they regard as the state of our three Ss – safety, security and seamlessness – they do gradings. It is our job to ensure that at all times when the grades are done, that we are at the highest level of their evaluation,” Mr. Bartlett said.

He further shared that Jamaica is working feverishly at removing those elements that are considered to foster a negative evaluation.

“We are working also with our diplomatic partners to enable a better understanding of the Jamaican situation, and also we are relying heavily now on Jamaica’s history of strong, safe and secure experiences,” Mr. Bartlett said.

He pointed out that Jamaica has a 42 per cent repeat business, which is the highest in the region and the incidents that occur are limited in relation to the visitor population.

Stopover arrivals for the 2023/24 fiscal year are estimated at 2.96 million, reflecting a 9.4 per cent increase, while cruise arrivals are estimated at 1.34 million, up by nine per cent from the previous period in 2022/23.

“I’m happy that the market does not share the views of much of the advisories that come to us; that’s why we’re able to give you the numbers that we gave,” the Minister said.

CONTACT: JUDANA MURPHY

 

 

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